ECOM 322 Saudi Electronic University Social Media Marketing Discussion

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Write a report discussing the following points:

1. Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2022). For each campaign:

? Give the reasons behind their success?

? What is the added value of this marketing campaign for the company/organization?

2. Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:

? Why did the social media marketing campaign fail?

? And what can we learn from them?

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