1. What is customer value, and why is this term essential for CRM? 2. What makes CRM the preferred..

1. What is customer value, and why
is this term essential for CRM?

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2. What makes CRM the preferred
approach to marketing in the modern information age?

3. List some key changes in the
business environment. How are these changes driving the shift from
product-based marketing to customer-based marketing?

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