Analysis Of Woolworths Limited: Financials And Business Performance

Overview of Australian supermarket industry

The Australian economy has witnessed a tremendous change in the last 5 years. Australian supermarket is a duopolistic economy. Wesfarmers (Coles) and Woolworths are one of the most dominant participants in the Australian supermarket holding not less than sixty percent of the market share. Daily necessities such as grocery and other regular items are one of the reasons behind such growth and development of the Australian supermarket. The core component of the Australian economy is the food market that prospers with every passing day (Woolworths limited, 2017).

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The company also made room for newer innovations and technologies. Woolsworth attained the better position in the industry owing to its call for higher promotional activities. It is observed that in 2017, WOW overcame its drawbacks and minimized its loopholes of 2016 by means of strong measures and excellent decision making as what seen from analysing the ratios. The assets were utilised in the best way possible. The net profit margin in 2017 is also higher as compared to 2016 (Woolworths limited, 2017). The company’s liquidity seems to be average and certainly there is fewer or no risks at all. But the overall liquidity position needs to be taken well care off by the management of the company so as to overcome any uncertain risk (Needles & Powers, 2013). The company has declared dividend to its shareholders that reflects it is earning sufficient profits. It can be clearly understood from the report that WOW has performed excellent in the year 2017 overcoming all its shortcomings and excelling at its business as compared to 2016

Woolworths is based in New Zealand and Australia and its businesses comprise of segments like gaming poker machine, hotels, and takeaway retailer operations in Australia. The company has obtained its listing on the Australian Stock Exchange and has more than three thousand consumers all around New Zealand and Australia. Woolworths is considered the second largest revenue making company after Wesfarmers Ltd. Moreover, the company has more than 3700 stores that allows it to diversify its operations and cater to a huge base of customers. Nevertheless, it even intends on offering home enhancement services to the customers that includes acquiring services of home items.

The sales growth of the supermarkets of Woolworths is primarily driven by transactions on the part of customers with an enhancement of number of products per basket in the upcoming tenure. The company intends on focusing its operations on optimization of their overall network of stores to attain organizational effectiveness. For such purpose, it has completed 72 renewals in the year 2017 and opened nineteen new stores under the renewal scheme as well. Further, closure of 22 stores has been undertaken too during 2017 owing to an extensive review of network in the year 2016. The board has also announced a final dividend of fifty cents each share, thereby making the total dividend for the year to be reported at 84 cents per share. Moreover, tin the ascertainment of final dividend, the company has also accounted for the enhancement of its trading performance in the second half of the year. This has resulted in a strong generation of cash during the tenure resulting in a potential reduction of net debt. In addition, the $134 million NPAT (net profit after tax) for Home Improvement segment is also reduced by the company in the second half of the year. Nonetheless, the company remains primarily focused on a firm investment grade credit rating (Woolworths limited, 2017). Moreover, its sales speed of Australian food also remained firm in the fourth quarter with Easter aggregate sales enhancement of 7.8% and comparable growth of Easter sales of 6.4%.

Woolworth’s financial performance in 2017

Further, there was a comparable growth in customers’ transactions by 5.2% and an enhancement in the products per basket also facilitated in enhancing comparable product growth by 5.6% in the last quarter. The company’s sales for the year of $36.4 billion also exaggerated by 4.5% whereas the comparable sales enhanced by 3.6%. In addition, the online sales also increased by 14.8% for the same year with a 18.7% increment in the second half of the year. Woolworths has also attained enhancements in the performance-based bonuses in the present year when compared to the last year (Woolworths limited, 2017). Further, the company has also invested in renewal programs, training, and IT measures that has facilitated in the higher depreciation. Besides, this has resulted in the decline of EBIT by 2.4% for the year, thereby paving a path for the full-year margin of EBIT to arrive at 4.41%. In addition, the second half of the company’s EBIT enhanced by 13.2% that did not include incentive payments for the incremental teams. Overall, the powerful management of working capital of the company facilitated in a potential decline in the employment of average funds during the year that has in turn paved a path for an enhancement of 32.7 points in the reported ROFE.

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Current ratio




Quick ratio



Liquidity ratio plays a key role in determining the financial capability of a company to repay its short-term debt obligations. Further, such ratio is also called as the working capital ratio that can be utilized to determine the liquidity or solvency of a company’s business. In addition, such ratio offers a solution to the question whether a company has ample amount of current assets to repay its debt obligations in the upcoming tenure (Deegan, 2011). Moreover, a higher current ratio is beneficial for the company because it signifies liquidity and ability to address all short-term obligations. Nevertheless, the standard current ratio stands at 2:1 meaning that a company must have $2 of current assets in comparison to $1 of entire current liabilities.

In relation to Woolworths Ltd, it can be observed that the company has a current ratio proportion of 1.85 in the year 2017 and 1.44 in the year 2016 respectively. This sheds light on the fact that since the current ratio of the company has been above one during both the years, it implies power to repay the short-term obligations in both the years. Having values denote that the company can repay the obligations and will not  encounter complications and issues while addressing the same. Nevertheless, considering the business affairs of the company, it has great prospects for the future and can easily outperform these issues in the future (Davies & Crawford, 2012).

Woolworth’s business operations and expansion

In relation to quick ratio of a company, the same is also a significant part of liquidity ratio because it is primarily a measure of a company’s liquidity and it can assess the level of assets that can be converted into cash, thereby facilitating in the repayment of short-term obligations. Moreover, such ratio can be considered a better aspect of liquidity as it does not account for inventories while computing liquidity (Choi & Meek, 2011). Nevertheless, a higher quick ratio is more desirable for companies because it signifies pursuance of a strong liquidity that can address all short-term obligations effectively. Besides, the standard rate of quick ratio stands at 1:1 meaning that all the current liabilities of a company can be easily catered to by their current assets without affecting the level of inventories (Ross et. al, 2014). The company’s quick ratio reported at 1.28 in the year 2016 whereas it stood at 0.78 in the year 2016 that was greater than the current year.




Industry average

Debt Equity Ratio





Debt Ratio





Equity Ratio




The debt equity ratio has declined from 45% to 31% in the year 2016 that is not a bad indicator for the company because it highlights its ability in decreasing its liabilities properly. The same can be witnessed in the case of debt ratio that is a positive sign (Carmichael & Graham, 2012). Further, the cash debt coverage ratio and equity ratio has enhanced in comparison to the last year that also sheds light on the company’s ability to manage its resources in an effective manner (Needles & powers, 2013). In addition, the interest coverage ratio has also enhanced from 5.29 times in 2015 to 10.1 times in 2016 respectively. This means that Woolworths is properly placed to address its interest liabilities in the current tenure. However, the debt ratio being more than 0.5 is a stressful scenario as it denotes complications in the capital structure (Deegan, 2011). In other words, higher dependence on debt financing can create massive tension for the company and therefore, it must rely more on equity financing as a part of its corrective action (Woolworths limited, 2017).

The company has been in an effective position and it must continue the same in the upcoming tenure so that it can sustain in such competitive environment. Further, even though it has attained immense losses in the past year, yet the present situation sheds light on its ability to outperform all other competitors in the way. Nevertheless, the influence of competition can be observed in the way that Woolworths must be regularly innovative in its approach to address the requirements of customers (Brigham & Daves, 2012). Besides, it must consider all external factors and unwanted situations while progressing towards its objectives. In addition, such fundamentals have remained stagnant throughout the operations and therefore, upcoming issues, if any, can be encountered with ease (Bodie et. al, 2014). Overall, few ratios are improper but there are immense opportunities to rise in the future.

Sales and growth of Woolworths supermarkets

Compared to 2016, it is observed that the company has outperformed in 2017 and has definitely overcome its shortcomings. Woolworths also made certain investments in business opportunities that is seen to be best utilised and in the best interest of the company. All the heads of the company may it be Board, top personnel, team members and store managers are seen to have participated in the best possible way and has thorough level of commitment towards the company’s prosperity (Woolworths limited, 2017).

The company is sure to survive the future owing to its excellent decision making skills and prioritizing its consumers needs and make continuous improvement in customer satisfaction skills. The company also benefitted from the promotional activities that helped the business to grow and attain a better position in the industry amongst its competitors (Bodie et. al, 2014). Financial year 2017 highlighted certain prominent achievements of the company along with the fidelity to perform better in the best interest of its people (Woolworths limited, 2017). The company considers its people, plane and prosperity as the main pillars and has made it a point to perform keeping these pillars in mind.

The company is planning to invest in New Zealand food and wishes to balance sales in financial year 2018. WOW is meeting all the current obligations and its chances of mergers and acquisitions are hardly there. Though the company has entered the BIG W Strategy, and has outperformed but there are more targets that needs to be achieved. Customer building, sustainable performance in food, endeavour drinks so as to sustain in a highly competitive market are its key priorities. The company also wishes to become a lean retailer.

Woolsworth should focus on keeping up with its decision making skills so as to sustain its primary position in the industry. The company has ERR of 80 percent. This means that the indigenous employees are still working with the company which also shows its dedication towards treating its personnel rightly (Woolworths limited, 2017).

The company has survived an extremely competitive market and enjoys a primary position owing to its investments in innovations and customer satisfaction.WOW has taken well care of its financial, strategic and compliance risks. This shows that WOW has opted for best risk mitigation strategies.Unsteady market environment and the global economic forces are the external factors that the company needs to beware of. Year 2018 will depict the strategies of the company taken in order to provide better solution products, favourable consumer response to low prices and offer a better shopping experience.

WOW manages its capital structure in such a way so as to enhance the long term shareholder value by means of optimizing its weighted average COC and at the same time holding financial viability so as to make investments in business opportunities. So, it is wise to invest in WOW.


It is required for Woolsworth to take best financial decisions so as to maintain its primary position in the industry. As it has overcome most of its drawbacks of 2016 and outperformed in 2017, it has upgraded its position in the industry amongst its rivals and surpassed potential threats and dangers. The company suffered from huge losses in 2016 but in 2017, it has made optimum profits and has also declared dividends to its shareholders.

In order to survive the neck to neck competition in the industry, it is required for Woolsworth to involve itself in continuous innovations and work in the best interests of its consumers. Unsteady market conditions and global economic forces are the external factors that are required to be taken well care off.  Ratios of WOW depict the signs of recovery and the principles of the company are not broken. The company needs to work on certain ratios otherwise it WOW will definitely outperform in the coming period.


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