Approaches For Clean Growth And Sustainable Development In Business

The Importance of Environmental Management for Sustainable Development

The environmental management of an organization is as important priority as the business management for the sustainable development of the organization. The sustainable development stands for the overall performance and productivity(Wheelen, Hoffman,andBamford, 2017). This overall productivity can be established by the industries and the organization by maintaining the quality of the product and balancing the waste generation. The minimal waste generation and pollutant emissions ensure the clean growth of any organization. The clean growth of the organization are possible by implementing certain approaches that maintain the quality as well as check waste generation.

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The five approaches mentioned in the paper to create a blueprint to promote a growth of the organization.  These approaches provide a blueprint to the organization to implement steps that could promote the clean growth and sustainable development of the organization(Schaltegger, and Burritt, 2017). 

The triple bottom line approach is a basic model that provides the importance of sustainable development by implementing the three accounting framework that includes social, economic and financial. The triple bottom line approach depends on the three P principle that states People, Profit and Planet(Westrenius and Barnes2015). The approach mainly emphasize on adopting the techniques that are mainly concerned with the waste management and environment sustainability.  The triple bottom line approach is very helpful for the industries to innovate and generate better ideas to improvise the quality and maintaining the clean growth. The approach helps the manufacturing industries to adopt the environmental friendly methods in the packaging and supply. The three P creates a roadmap that help the industries to be better waste management .

The five capitals is the five assets framework that aids in the economic development of the industries(Sarkis and Dhavale, 2015). The economic development is based on the five important capitals that act as the pillars for the proper development and business growth for any organization. These five capitals provides the basic criteria that is needed to generate a profitable development. The five capital are:

  1. Economic capital: The economic capital mainly concerns the income and financial resources.
  2. Built capital:the built capital mainly focuses on the physical infrastructure such as buildings, transport and communications.
  3. Human capital: mainly emphasise the skill and the knowledge a person possess that can generate employment to help them earn a living.
  4. Social capital: social capital concentrate over building the interaction among the people of the organization to build the relationship of trust among each other.
  5. Natural capital: mainly provides access to the basic bare necessities to the people that includes natural resources like clean water,fisheries, land, and air.

The five-capital approach mainly concerns the wealth generation and the wellbeing of the human. The five capital focuses on making life easier for the human with generating new flow of benefits. The approach lags in showing concerns regarding non-renewable resources exploitation and natural resources.  The approach mainly focuses on the profitable market and human benefits neglecting the environmental concern and exploitation of the natural resources. Therefore, this approach is not that suitable for the sustainable development and clean growth of the organization.

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Five Approaches to Promote Clean Growth and Sustainable Development

The natural capitalism generate the four principle for the generation of the sustainable development of the organization(Ghisellini, Cialani, and Ulgiati, 2016). These four principle stated by the natural capitalism;

  1. Radially increase the productivity of the natural resources
  2. Shift of the biologically inspired models and methods
  3. Moving to the shift and flow methods
  4. Reinvest in the capital

The natural capitalism is mainly new approach to the industrial methods. The organization mainly concerned with the major shifts in the stereotypical approaches that exploited the natural resources by the organization. The four principle focuses on the conservation of the natural resources by taking the major shifts that are interlinked to each other to create better profitability and mending the gaps of scarcity generated by the over exploitation of the natural resources.  The approach is good to generate the sustainable development as it helps in generating the eco-friendly methods to increase profitability and productivity of the organization.

The cradle to cradle is the concept that designs to eliminate the waste generation. The concept of the cradle to cradle is generate the ideal economy by generating conventional recycling and eco efficiency. The approach mainly blueprints the methods and approaches that could increase eco-effectiveness of any product. This Eco effectiveness is generated by the two cycle that are followed to generate the sustainable development and clean growth of the organization. this approach helps to maintain the balance between innovation and the natural resource aiding waste management and resource management(Nuss,  2016.).

The circular economy maintains the long-terminvestment approach that deals with the design that promotes the overall development of the organization by designing out waste and pollution, keep products natural materials in use and regenerate natural system. The approach mainly discusses in adopting the natural process of generating the products switching to the better way of developing products. This approach could be helpful to the organization to choose eco-friendly methods in generation and supply of the products.

This approach builds in the strategic management of the company. The four principle mainly discuss the ideas that generate the competitive advantage, operational management helps in the waste management and other gaps. It deals with financial incomes and increasing performances of the organization using the active management(Nuss, 2016.). This approach suits best for the sustainable development of the organization since it meets all the requirements and maintain the balance with the organization.

Kellogg’s is the breakfast cereal manufacturing company that has been serving multi nationally. The Kellogg’s company have various variation of the processed food cereals products. The company was started in the 1900. The company mainly makes the processed food grains’cereals. The variety of the products’ variation has been launched under this brand

Triple Bottom Line Approach

Like Choco, honey loops, multigrain cereal serving more than 150 countries with the brand trust. The company wanted to improvise and follow the footsteps that is generated by UK government about the clean growth and sustainable development.  In order to have a sustainable development the company follows the two of the approaches that could aid the profitability, productivity and the eco effectiveness of the products that are generated by the company. The two approaches that can help in the sustainable development of theorganization by evaluating it over the environmental impact it will generate its purpose, responsibilities and risks. The two approaches used in the company are cradle to cradle and the natural capitalism.

The cradle-to-cradle approach defines the balance between the technical cycle and the biological cycle of the product generated by the company. The company mainly shows the importance of the materials as the nutrients that has to be used in the organization as a safe and the healthy environment.

The environmental impact of following the cradle-to-cradle technique was to bring the use of recyclability and reusability of the materials that are used in the products. The cradle-to-cradle approach mention the impacts of the technical advancement that have been done to maintain the ecological balance and the eco effectiveness of the product.

The company proposes a better packaging approach for the breakfast cereal. The packaging technique is known as tetra packing because it prevents the products from damage. This innovation will be judged under the cradle-to-cradle approach of the company. The cradle-to-cradle approach will supervise the overall lifecycle of the product that is generatedby the company signifying the loopholes in the innovation ideas and the company. the approach is mainly focus to minimise the waste generation in each step of the organization for the organization and decide the optimal materials and energy that is needed to reduce the profitability of the product as well as conservation of the resourcs(Prabhakar and Mishra, 2015).

The purpose of the cradle to cradle is to maintain the Eco effectiveness of the organization with the optimal resource management and waste management. These aims in maintaining the clean growth and generate a middle way of development balancing both the conservation and consumption hand in hand.

Risk:  the main risk that the breakfast cereal company could face if they are taking this approach to implement in the organisation. The risks that organisation can face adopting this approach are:

  1. The innovation may turn unacceptable by the customers: the eco-friendly measure or the ideas that are used to create the eco effectiveness might alter the quality of the product. It makes it more prone to incur losses.
  2. The recyclability of the devices and packaging can slow down the production of the cereal.
  3. In order to change the machineries there will be the need of the huge investment that could minimize the air emissions.
  4. Lack of people agreeing in adopting eco-friendly methods to generate products.

Five Capitals Approach

The responsibility to reach the clean growth and sustainable growth are taken by the company are as follows:

  1. The proper permission of the government to implement the approach.
  2. The proper discussion before implementation of any innovation.
  3. Following 3r’s policy before generation of the products.
  4. Innovation to maintain good quality and sufficient quantity to meet the requirements of the product.

The balance scorecard mention that there must be no stones left unturned when it comes overall development of the products. The approach mainly concern the proper management to generate the competitive advantage, finance performance, waste management and active management. The company could keep the balance regarding all the products, productivity and clean growth. The balance score card provide the advantage of the proper plan before hand.

Environmental impact:  the innovation that are generated by the company are undermined with the help of the balance score card that will provide the more and better performance result with minimal waste generation. The balance scorecard helps in bringing the waste management methods to make sure that there is least generation of waste in the processing and it controls the emission. The reduction in the emission and waste automatically opens the way to clean growth and sustainable development of the organization.

Purpose : the purpose that could be served by applying this approach is there will already be a blueprint provided beforehand to make sure of the optimal use of the resources in the organization . theblueprints will make sure the exact amount of the material that will be needed to make the sufficient and best quality product without altering the quality of the products that are generated by the company.

Risk : the risk that are faced by the Kellogg manufacturing company if they implement the balance score card approach are as follows:

  1. There may be shortage or surplus of the product.

If there is no proper data to measure the optimal amount of product there are chances that could help in generation of shortage or surplus quantity both cases would incur loss to the company.

  1. There are chances of the mismanagement.
  2. There are chances that the eco-friendly product ideas might fail sometime

Responsibility: the company must have a proper plan while implementing the balance scorecard since there are chances that they mention the overall investment of the product. The score cared must be properly updated to keep the track of the company’s performance in productivity, profitability and Eco effectiveness of the products launched(Capilla and Alicia,2018).

 The two approaches that is usedto maintain the clean growth of sustainable development are given in the following function:

 Cradle to cradle

Balance score card

The cradle-to-cradleare interlinked with each cycle of the biological and technical.

The balance score card is maintained a step by step procedure of overall development of system development

The cradle to cradle maintain the reusability of product and eco-friendly approaches

The balanced score card mainly concentrate the waste management

The cradle to cradle needs changes in the organization.

The balance scorecard makes proper planning regarding minimal waste management and minimal pollutant emissions

The above points discuss that cradle to cradle approach would produce better sustainable development but will need a huge investment, but the balance scorecard will minimize just the waste generation and would not alter the resource use(Sroka and Szántó, 2018).

Natural Capitalism


The report mainly concludes on maintaining a clean growth of the organization .it mainly throw lights over the organizational approaches that focus on bringing the profitability to the organization. The report summarise the use of the approaches that are implemented the use of two approaches in order to evaluate the environmental approach, purpose, risk and responsibility of the product generated by the company and how it help in generation of the product in the organization. The two approaches are compared in order to meet the goals for the sustainable development and clean growth.


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