Attached is a PRSA award winning program. Read the program and then choose ONE of the two questions below to answer.
1. Do you think Wells Fargo employed appropriate measurement approaches to evaluate the success of the campaign, considering its primary objectives? Please explain.
2. In the execution section, which tactic do you think would be highly effective? Please explain. (HINT: think about messages conveyed and the communication channels used to target a specific group of audience)
Wells Fargo Days of Service.pdf