- How does a consumer come to buy and LED light bulb? A Cree Light Bulb?
- Which of Everett Rogers’ Diffusion of Innovation factors are most relevant for the consumer adoption of Cree’s light bulbs?
- Which factors most work in Cree’s favor? Which factors work against Cree?
- What will Cree’s bulb sales be in its first full year? What about LED light bulbs in general?
- What can Cree do to best meet or exceed these expectations?
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