SWOT Analysis for Determining Competitive Position of an Organization

1. (A) Growth strategies Seek an increase in size and the expansion of current operations

2. (B) There are two types of growth strategies: Concentration and Diversification

3. (C) Three types of Strategies: Globalization, Multidomestic and Transnational

4. (B) Implementation and control

5. (B) Tactical and strategic planning

6. (A) Broad guidelines for making decisions and taking action in specific circumstances

7. (B) Making assumptions about what will happen in the future

8. (E) Identifying alternative courses of action that can be implemented to meet the needs of changing circumstances

9. (D) Allows increase of efficiency

10. (B) The ability to earn more in returns than the cost of debt

11. (D) Determination of the point at which sales revenues are sufficient to cover costs

12. (B) Break-Even Point = Fixed Costs / (Price – Variable Costs)

13. (A) The cognitive processes by which consumer interpret and integrate information from the environment

14. (E) Learned predispositions to respond favorably or unfavorably to a product or brand and where the response is the behavior

15. (A) Family influences play important roles in the socialization of people and affecting individual purchase decisions

It is defined as an outline which is used to determine the competitive position of any organization through measuring its strengths, threats, opportunities, and weakness. There are main four components of SWOT analysis such as strengths, weakness, opportunities, and threats (Utari, 2017).

                                                                                                     Figure: SWOT analysis

                                     

                                                                                                          (Source: Y graph, 2007)

Resources	What makes you different?
Knowledge	How are you better rather than the other?
Data	What makes you flexible?
Attributes	What low-cost resources can you draw?
Skills	What do individuals to improve strengths?

Resources	What could you increase?
Data	Are the timetables practicable?
Knowledge	What should you escape?
Attributes	What is stuff that customers might see as a fault?
Skills	Which type of resources can you not deliver?

Changes in policies, and strategies	Do individuals have required?
Local actions	Is there any new technology?
Develop new technologies	Can customers prefer anything else?
Modern services	Is there any development in policies, and strategies?
Social structures	Which types of tools can you utilize to achieve your goal?

Development of technologies	Which types of tools can you utilize to achieve your goal?
Local actions	Is there any new technology?
Modern services	Is there any development in policies, and strategies?
Use of advancement
Social Constructions

It is defined as a corporate tool that is utilized to portray firm portfolio along with the horizontal and vertical axis. There are four types of approaches used in the business matrix to determine corporate strategies such as Dogs, Cash Cows, Stars, and question marks (Jurevicius, 2013).

BCG Matrix for Corporate Strategies

                                                                                                               Figure: BCG Matrix

                                                      

                                                                                                        (Source: John Wiley, 2013)

Stars generate a large number of profits by penetration of increasing markets. The strategy or policies for stars are progressing, and resource investment (Cha, and Jang, 2014). Strategic choices: horizontal and vertical integration, market improvement, business penetration, and product development.

Dogs are processed which provides a platform to compare market share to competitors and it is operating in a low improvement market. Globally, dogs are low investing because it produces low cash return.

Strategic choices: liquidation, retrenchment, and divestiture.

Cash cows are the most common profitable groups and it should be milked that provide much cash. Strategic choices: retrenchment, product improvement, and divestiture.

Question marks defined as the brands which involve much nearer reflection. Question marks hold low market share in developing markets by consuming a large amount of money. 

It is defined as an outline which is used to determine the competitive position of any organization through measuring its strengths, threats, opportunities and weakness (Niederwieser, et al., 2016). There are main four components of SWOT analysis such as strengths, weakness, opportunities, and threats.

                                                                                                     Figure: SWOT analysis

                                     

                                                                                           (Source: Y graph, 2007)

Resources	What makes you different?
Knowledge	How are you better rather than the other?
Data	What makes you flexible?
Attributes	What low-cost resources can you draw?
Skills	What do individuals to improve strengths?

Lack of	Questions
Resources	What could you increase?
Data	Are the timetables practicable?
Knowledge	What should you escape?
Attributes	What is stuff that customers might see as a fault?
Skills	Which type of resources can you not deliver?

Changes in policies, and strategies	Do individuals have required?
Local actions	Is there any new technology?
Develop new technologies	Can customers prefer anything else?
Modern services	Is there any development in policies, and strategies?
Social structures	Which types of tools can you utilize to achieve your goal?

Development of technologies	Is there any development in policies, and strategies?
Local actions	Is there any new technology?
Modern services
Use of advancement

Financial Aspect of Organizational Performance

 B). There are many financial aspects of organizational performance such as balance sheet, income statement, cash flow statement, and return on investment. The income statement provides a brief summary of actions and it starts with revenue and stops with complete income. The balance sheet provides an idea of how an organization is managing and liabilities. Cash flow is a combination of the balance sheet and income statement. Return on investment is the main aspect of any organization and it also provides a brief idea about investment income and profit. 

There are the following websites attributes used in an organization such as

• Quality of image
• Zoom feature
• Consumer reviews
• Live Chat
• Alternate views
• Product comparisons
• Product demos
• Email
• Share buttons
• Indicate products on individual models

• Forecasting
• Organizing
• Commanding
• Controlling
• Coordinating

B). There are many financial aspects of organizational performance such as balance sheet, income statement, cash flow statement, and return on investment (Gatzert, 2015). The income statement provides a brief summary of actions and it starts with revenue and stops with complete income (Saeidi, et al., 2016). The balance sheet provides an idea of how an organization is managing and liabilities (Hamlin, McNeill, and Moore, 2015). Cash flow is a combination of the balance sheet and income statement. Return on investment is the main aspect of any organization and it also provides a brief idea about investment income and profit. 

There are following consumer’s behaviour choices are used in any business such as

• Product
• Brand
• Store type
• Shopping area
• Store
• Non-store source (Stephen, 2016).

References

Cha, N.H. and Jang, H.J., (2014) Transcriptomic analysis of the effects of triclosan on Mycobacterium bovis BCG. BioChip Journal, 8(3), pp.163-170.

Gatzert, N., (2015) the impact of corporate reputation and reputation-damaging events on financial performance: Empirical evidence from the literature. European Management Journal, 33(6), pp.485-499.

Hamlin, R.P., McNeill, L.S., and Moore, V., (2015) the impact of front-of-pack nutrition labels on consumer product evaluation and choice: an experimental study. Public health nutrition, 18(12), pp.2126-2134.

John Wiley (2013) Strategy formulation [online] Available from: https://www.johnwiley.net.au/highered/management/istudy/menu/strategic_management/strategy_formulation_and_the_BCG_matrix_model/ [Accessed 27/07/18].

Jurevicius, O. (2013) BCG growth-share matrix [online] Available from: https://www.strategicmanagementinsight.com/tools/bcg-matrix-growth-share.html [Accessed 27/07/18].

Niederwieser, D., Baldomero, H., Szer, J., Gratwohl, M., Aljurf, M., Atsuta, Y., Bouzas, L.F., Confer, D., Greinix, H., Horowitz, M. and Iida, M., (2016) Hematopoietic stem cell transplantation activity worldwide in 2012 and a SWOT analysis of the Worldwide Network for Blood and Marrow Transplantation Group including the global survey. Bone marrow transplantation, 51(6), p.778.

Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A. (2015) How does corporate social responsibility contribute to firm financial performance? The mediating role of competitive advantage, reputation, and customer satisfaction. Journal of business research, 68(2), pp.341-350.

Stephen, A.T., (2016) the role of digital and social media marketing in consumer behavior. Current Opinion in Psychology, 10, pp.17-21.

Utari, I.A.P.A., (2017) Stability and Persistence Analysis of Mathematical Model of BCG Immunotherapy in Superficial Bladder Cancer. Applied Mathematical Sciences, 11(46), pp.2291-2304.

Y graph (2007) SWOT analysis sample [online] Available from: https://ygraph.com/chart/2911 [Accessed 27/07/18].