HRM Activities to Achieve Sustainable Competitive Advantage

The presentation aims to described how Human Resource Management activities can be employed well into the core activities of the organization.The chosen company for the given presentation is Fed Ex The chosen human resource activity are as follows:

?Recruitment ?Developing and training employees ?Employee motivation

?Fed Ex enterprise was established in 1971. ?The firm is an  American multinational courier delivery service company with its headquarters in Memphis.?The activities of FedEx include sales , marketing, IT and administration to support transportation business. ?The Tech Connect business provides technical support. ?The Office business provided document and business services. ?The company is popularly known for its overnight shipping service and strong tracking service (Fedex.com. 2018). ?The company has received various awards and recognitions for the best place to work in. ?At present, the company has a workforce of  500000+.

HRM ACTIVITIES TO ACHIEVE SUSTAINABLE COMPEITIVE ADVANTAGE

 

?The HR Department is responsible for ?Formulating strategies which help in recruitment ?These strategies help in retaining employees as well ?The Human Resource Activities control the overall operations of the business and hence, they tend to form an integral aspect of achieving the objectives of the organization (Alfes et al. 2013).

RECRUITMENT

?Recruitment is often considered to be the first stage of an employee relationship with the organization. ?FedEx has a well defined recruitment system which involves indulging in activities like Pre-test interview, Writing Test which is generally a skill based test followed by a Group Discussion. The candidates who have been able to successfully clear all the rounds will be selected. ?Recruitment helps the organization to get the right kind of people for the organization. FedEx is a customer oriented organization and this makes it even more important to hire good employees who will be able to engage in developing a successful organization-employee relationship (Bratton and Gold  2017).

 ?FedEx aims to achieve its organizational objective of providing 100% customer satisfaction and it knows that it is not possible to do so without recruiting the right kind of people ?For this reason, the company stresses on recruiting the right people with its three step method in order to achieve its ultimate objective of customer satisfaction which would not be possible without adequate employee support.

 

EMPLOYEE  MOTIVATION

?Motivation of the employees is an extremely important aspect to continue the operations of an organization. ?Employees are motivated in numerous ways which include monetary and non monetary methods ?The monetary methods of motivation are a good remuneration and incentive scheme ?The non-monetary methods are extra convenient schemes. Health benefits, regards, recognition and promotions (Cascio 2018).

Recruitment

?Some of the strategies used by FedEx are very common and similar to that of the other organizations however there exist certain strategies which are unique. ?The ` People first` corporate philosophy of FedEx is very unique and it requires the firm to foster a unique relationship with its employees.?The initiatives taken by FedEx to motivate its employees often tend to standout among the players in the industry.

?One of the biggest examples of this is the ` Open door program`?Employee motivation is considered to be important at FedEx because the company knows that the employees who are motivated perform better and that goes a long way in increasing the productivity at work.

DEVELOPMENT AND TRAINING OF PERSONNEL

?Training and development of the employee skills can be defined as a method whereby the organization intends to build a workforce that is efficient and able to meet the needs of the changing business environment. ?FedEx us aware of the fact that if it is successful in developing the skills of the employees then it will be able to attain organizational success (Goetsch and Davis 2014). ?FedEx believes that the employees of the business are its greatest asset and that if they are successful in looking after the people then the organization will be able to easily serve the customers as the employees will return the favour. ?At FedEx a continuous system of Training and Development is followed to achieve a sustainable competitive advantage in the future.

?Therefore from the given analysis it could be stated that FedEx is indeed the best place to work in and it takes complete care of its employees.

?FedEx realises that by taking good care of the employees, it will be able to achieve organizational success and that will act as a competitive advantage for it in future.

?Employees are considered to be the backbone of the organization and having a skilled workforce, contributes immensely to a competitive advantage of the firm in the market.

?Fir this reason, FedEx has a well defined Employee Motivation, Recruitment and Training and development strategy to help in keeping its employees happy which indirectly makes the firm successful.

RECOMMENDATIONS

?The following recommendations have been made  for FedEx:

?Developing a comprehensive Incentive System

?Improving the Leadership in an organization

?Enhancing internal communication

?Mentoring

?Alfes, K., Shantz, A.D., Truss, C. and Soane, E.C. ,2013. The link between perceived human resource management practices, engagement and employee behaviour: a moderated mediation model. The international journal of human resource management, 24(2), pp.330-351. Routledge.

?Bratton, J. and Gold, J.,2017. Human resource management: theory and practice. Palgrave.

?Cascio, W. ,2018. Managing human resources. McGraw-Hill Education.

?Fedex.com. 2018. FedEx: Shipping, Logistics Management and Supply Chain Management.

?Gatewood, R., Feild, H.S. and Barrick, M. ,2015. Human resource selection. Nelson Education.

?Goetsch, D.L. and Davis, S.B. ,2014. Quality management for organizational excellence. Upper Saddle River, NJ: pearson.