Project objective

The business research proposal is the methodology of research which is done on something that can make the usage of the thing. The business research proposal about the social networks may make the world aware of the positive and negative approaches to social media. In the time most of the successful business organisations are observed to adopt the technique of utilising the promotional and advanced characteristics of social media. The social media has become one of the most effective factors for a company to expand its business globally. The usage of blog writings, the Twitter handling and the advertising in the Facebook has become a trend in the modern time.

The main motif of this assignment is to focus on the establishment of a company like Woolworths that can be flourished with the usage of social networks and the media around the world. The research proposal of this assignment is based on the force of social media to boost the business of Woolworths. The objectives of this research proposal are –

1. To influence the company to be expanded all over the world.
2. To make an appraisal of the performance of the social media in the matter of establishing a well-maintained relationship in the organisation (Li, 2012).
3. To describe the impact of the social media in the customer help services of the company.
4. To make a remarkable strategy the social media can play one of the key roles.
5. To measure the in general impact of social networking sites in the performance of the company and its officials.

This project involves the functions and features of social media which can become reliable for the business of the food company. One of the major aspects of this research proposal is to end the whole process of research within the time. The offerings of the organisation should be placed on the social networks so that the public can get the proper knowledge about the food company (Aaker, 2013).

The focus of this assignment is to figure out the roles of the social media to flourish the business of an airline company like Woolworths. The current project includes the valuable thoughts and experience of various critics about the approach of social media in the formation of the business. In the modern days, the influence of the digital equipment works as the developmental equipment for a business organisation.

The social media and the networking sites help the company to drag the attention of the people by posting the companies useful good attributes in those sites. The social media cats an exigent impact on the business of a company like Woolworths (Hanafizadeh et al., 2012). Millions of people use to be attached to the handling of the social media sites like Facebook and Twitter. The people over there use to talk about the useful utilities or the faults of several companies. So it becomes an easy way for a company to launch such kind of things which can be accepted by the people all over the world (Friedrichsen and Mu?hl-Benninghaus, 2013). Apart from this, people can recognise the companies like Woolworths by using the social media. This method helps to construct a string of attachment between the would-be consumers and the company.

Project scope

The usage of the social media and the networking sites can be utilised for the advertising of the produced that are sold by the Woolworths in the online shopping portals. The link of the Woolworths can be placed in different pages of Facebook as a promotional activity (Correia, 2013). As a result, people can easily go through the link and visit the Woolworths website to purchase their necessary foodstuffs. The social media is the best platform which can be used as the tools of interaction between the company and the customers. In the present time, people do not always go through the products which are just qualitative. The attractive attributes of the products should be maintained well by the company, and the different pictures of the products should be posted according to the sizes and samples (Jaeger, 2010). As its effect, people will be able to compare the products with the other companies within the same range and can choose the best one among them.

According to Jordan, the most of the social networking sites can be operated for the promotional activities. Nowadays the free promotions or advertisements have become a cost-bearing method. Whether, on the other hand, the social networking sites can do the works more efficiently than that at a low price (Jordan, n.d.).

One of the most important contributions of social media can be determined by the measurement of the performance of the company and its product. This measurement can be done at the time of getting reviews of the people who have already used the products. The positive review becomes helpful in the matter of getting confidence, and the negative reviews open an opportunity to make the goods and services better in the future days (BELEW, 2011).

The following questions have been elaborated in the earlier. The possible questions of this research method are divided into primary and secondary questions.

Primary Question:

1. What is the role of the management team to fix the objectives of the company?

Secondary Questions:

1. What is the function of social media to measure the performance of the company?
2. What are the features of social media to be used as equipment/tools for business?
3. Is social media a good platform for advertisement?
4. What strategies can be obtained using the social media?

The research methodology of this project is based on the qualitative research and quantitative research. Those research processes are mentioned in the below –

Qualitative Research:

The qualitative research is based on the points which are elaborated in the below –

1. Reliability and validity:

Reliability is one of the most prominent features of a research method. The reliability helps the students to gather the information from the individual ones. But the replicate of the asking the questions or the usage of the questionnaires is the part of it. As a result, the correction of the information can be done (Tight, 2015).

Literature review

But the validity of the data or the information makes the researchers aware of the fact that the information that has been collected is real or not. The current research is genuine or not can be determined by using the different internet websites.

1. Sample size:

The sample of the views about the Woolworths products has been collected from around 200 people. It is not possible to visit more than this number of people as everyone does not use all the Woolworths products. So the information about the services and products has been gathered from the aged people, the young generation and even from the teenagers. This will help to understand that the products are appropriate for all kind of people or not. The questions are asked based on the performance of the company for almost 25 to 30 years (Rose, Spinks and Canhoto, 2015).

1. Data collection method:

The research and methodology process brings out the necessary information about the topic which has been chosen for the discussion. The research is partitioned into two parts. The information about the first part has been collected through the interaction with the people by visiting face to face. The people have been provided with the questions regarding this research, and each question provides the multiple answer options. The helpful answer from the questionnaires has become helpful in the matter of the investigation of the topic (Sinha and Hassan, 2014).

Whether, on the other hand, the secondary part of the research method is done by using the internet and the other technical instruments. The second part of the research process involves the performance and contribution of social media. The knowledge about the latter part of this project has been collected through the pasting of multiple questions in the different sites where the users of the products have remarked their view about the products of Woolworths.

The research about the topic is set to be circled within a limitation. The researchers of this project are from a recognised institution. The current research method of this assignment is just based on the research investigations of the social media about its influence on Woolworths. All kind of information is not associated with the overall social media and its functions (Cruz-Cunha, 2012).

The research process of this project has been located in the city of Brisbane which is the head quarter of Woolworths. The duration of this research process is about a month. The maximum portion of the research method has been done and is about to submit after fulfilling the final stage. The research of this assignment has been done by organising a different team of students who are asked to serve the different segments.

Conclusion:

The research model of a renowned business organisation has been formed in the above. The research model includes some of the important features of the social media and its assistance in the matter to settle down a business. The research method is set to be a limitation. The literature review has been the soul of the first assignment. The literature review has become the analysis of the research questions.

References:

Correia, A. (2013). Social Information: Gaining Competitive and Business Advantage Using Social Media Tools20136Scott Brown. Social Information: Gaining Competitive and Business Advantage Using Social Media Tools. Witney: Chandos Publishing 2012. 323 pp. £52.00 soft cover, ISBN: 9781843346678 Chandos Publishing Social Media Series. Online Information Review, 37(1), pp.151-152.

Friedrichsen, M. and Mu?hl-Benninghaus, W. (2013). Handbook of social media management. 1st ed. Heidelberg: Springer.

Hanafizadeh, P., Ravasan, A., Nabavi, A. and Mehrabioun, M. (2012). A Literature Review on the Business Impacts of Social Network Sites. International Journal of Virtual Communities and Social Networking, 4(1), pp.46-60.

Jaeger, S. (2010). Consumer-driven innovation in food and personal care products. 1st ed. Cambridge: Woodhead Publishing Ltd.

Jordan, K. (n.d.). Academicss Awareness, Perceptions and Uses of Social Networking Sites: Analysis of a Social Networking Sites Survey Dataset. SSRN Electronic Journal.

BELEW, S. (2011). Starting an online business all-in-one for dummies. 1st ed. Hoboken: John wiley.

Aaker, D. (2013). Marketing research. 1st ed. Hoboken, NJ: John Wiley & Sons.

Cruz-Cunha, M. (2012). Handbook of research on serious games as educational, business and research tools. 1st ed. Hershey, Pa.: IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA).

Li, X. (2012). Weaving Social Media Into a Business Proposal Project. Business Communication Quarterly, 75(1), pp.68-75.

Rose, S., Spinks, N. and Canhoto, A. (2015). Management research. 1st ed. Abingdon, Oxon: Routledge, Taylor and Francis.

Sinha, R. and Hassan, A. (2014). Respondents versus Informants Method of Data Collection: Implications for Business Research. Multilingual Academic Journal of Education and Social Sciences, 2(1).

Tight, M. (2015). Phenomenography: the development and application of an innovative research design in higher education research. International Journal of Social Research Methodology, 19(3), pp.319-338.