Innovation Management Vs Entrepreneurship

The Concepts of Innovation Management and Entrepreneurship

The blending of innovative methods with the management of products, industries, and organizations is known as innovation management (Dees, 2017). The concept of innovative management permits the executives and the engineers to work together with the aim of a common objective. It also permits the companies to react to any new prospects and to create some innovative concepts and products.          

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The procedure of planning, starting and running a new business is known as entrepreneurship, and those persons involved in entrepreneurship are known as entrepreneurs (Kazanjian, Drazin, & Glynn, 2017). An entrepreneur is a person who has a plan to work and produce business which people would accept and build an organization by supporting the desired deals.  

Innovative management is the method of presenting innovative ideas to the existing businesses (Hitt, & Duane Ireland, 2017). The method is not restricted to small industries or inventive persons who work in their garage.

Whereas entrepreneurship is also the process of presenting innovative ideas but the ideas for more for individual incentives. Most entrepreneurs are creative employees and could perceive the needs of the clients or the technical growths in a new and innovative way.

Both are interconnected terms in the professional world, but there are also vital differences between the two.

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Innovative management is using one’s inventive mind to find any particular plans and to provide solutions for executing that plan. It is a technical development which allows people to do what they had not done before. The growth is determined by the innovative management, and a good innovator could become wealthy by this inventions (Cooper, & Folta, 2017).

Entrepreneurship, on the other hand, is using the innovative management to turn the ideas into reality. It is a social development which allows people to do what they had not done before. The entrepreneurs grab the chance to create businesses and take the inventions onwards. The growth is determined by the entrepreneurship, and a good entrepreneur would become wealthier than the good innovator.

The example of innovation management is the company of Pitney Bowes who desires to develop the communication between their workers to create new plans. The company restructured their private workplace to create an atmosphere of a peaceful village with its coffee shop. This change in the office makes the staffs comfortable, and the company saw a remarkable profit (Illumine, 2013).

The example of entrepreneurship is Facebook created by Mark Zuckerberg who started Facebook, not with the aim of developing it as a company but to personally satisfying a universal necessity for connection. In less than a few years the entrepreneurship of Zuckerberg could be opposed by very few people (Wilson, 2018).

Differences Between Innovation Management and Entrepreneurship

The motivations that push people to select entrepreneurship are as follows:

  • Money – Most entrepreneurs get in entrepreneurship at least to some extent to earn huge amount of money. Any devoted businessman with good planning and skill could earn more money than the small businessman (Farhangmehr, Gonçalves, & Sarmento, 2016). If their only aim is to earn money, then they would become upset when they would not be able to make revenue in the first few years.
  • Flexible Way of Working – Working as an entrepreneur meansworking in one’s way like working in one’s own time and setting one’s aims and goals. But that does not mean that one would work for less time or work under less pressure.
  • The controller of Business – The aim to control motivates many people in business to achieve the position of a leader. In entrepreneurship, the businessmen have full authority over every single decision taken under them. On the other hand, there would be more pressure in carrying out these decisions. One would earn the profit from one’s own business, but if there is any loss, one has to take the blame to oneself.
  • Working in a Team – An independent businessman could select own members of one’s team (Turner, & Pennington, 2015). They do not have to concern about the team that one does not like to work with. It would be like working with the family with some partial differences.  
  • Inheritance of Business – Few businessmen would like to turn out to be the face value of their company and also earn the reputation for themselves. They may also want to pass the company on the forthcoming generation. In one word, it means the businessmen desire to leave behind them something significant for the future generation.

The example of motivations in entrepreneurship is of Walt Disney, the owner of the Disneyland. Once he told one of his staff that his brother would not give him money to make motion pictures so whether the staff would help him to get money from Disneyland. The particular staff formed a group of seven people and one of them a woman would keep the check on the regular activities of the park. They decided to give a discount on the tickets, and the idea ran beyond hopes as the people who got discounts on the ticket spent more time in the park with their kids. They were all rewarded for this initiative to work better in the future (Bradt, 2015).

A gazelle company is a company with a higher growth rate and has been incrementing its returns by at least 25% yearly for four years or more with a returns base of at least $110,000 (McMullen, & Bergman Jr, 2017). This signifies that the business for four years has more than doubled its returns.

The essential characteristics of gazelle companies care as follows:

  • Swiftness – The gazelle companies are fast-growing companies with higher growth rate. Most of the big companies in the current market are gazelle based companies.
  • Alertness – This type of companiescreates substantial job prospects for the employers. They are always aware of the current conditions of the market.
  • Flexible – The gazelles are flexible in their way of working andcould change the track of any company.

The aim of most of the gazelle companies is to start a new product or facility to meet t5he needs of the people. The gazelles generate employment both directly and indirectly as this type of company needs the facility of cleaning, maintaining for the offices.

These type of companies could not begin without the workers or the necessary money to execute the company with the aim of achieving the domestic or global market. The company would get it profits on its own, but a start-up fund is important.

It is shown in a study that a Gazelle based in France has earned about 700,000 euro an about 12 employees and gazelle based in London has earned double its capital and double its numbers of workers.

Twitter and Facebook are examples of gazelle companies’ those who have increased the base of their customers rapidly. But it took them a long time to increase the growth of their customer base into remarkable sales and revenues (Market Business News, 2018)

Innovation champions are those people whose job is to endorse, inspire, support and motivate new ideas in their companies. This job is done by them with their impulsive vision in an innovative way. The role of innovation champions is to act as a medium between the planned resolutions of the high-ranked executive and the regular attention of the staffs.

Examples of Innovation Management and Entrepreneurship

The main characteristics of an innovation champion are as follows:

  • Good Impact- A good innovation champions are those people who are admired by their colleagues and leave behind a positive impact on oneself.
  • Well, Connections- A person who has strong connections with other people could become a good innovative champion.
  • Broad-minded- An innovative champion have to be liberal-minded person those who are always exposed for thoughtful and innovative plans.
  • Positive Planner- Innovation champion has to strictly obsessive for creating new and optimistic ideas within their companies.
  • Open Communicator – An innovative champion have to create prospects for free interaction and boost self-confidence among the employees.

The champions are essential for any company to help the growth and development of that business. They are always ready to take the risk to execute their plans and make it successful and are also capable of imparting this quality into their groups.

They have the vision to observe the future of the market and find out the certain requirements to face the opposition in the market. They have exclusive ideas and plans, and they are firmly dedicated to it in spite of facing many hurdles from other officials.

Big companies always feel the burden of updating different products and facilities in order to stay in the race of the market and to understand the changing power of buying and manners of an unstable client. In order to cope up with this changes, many companies are hiring people for the post of innovation champions. Their job is to invent new ideas continuously to keep the companies updated on the current situation of the market.

For example, Vodafone is one of the big international telephones company that has changed its conventional invention procedures by starting its Innovation Program in the year 2011. The basis of this agenda is the Innovation Champions which includes about 50 staffs of Vodafone from about 25 nations and several other different departments. Their only objective other than their full-time jobs for which the Vodafone had appointed them is to communicate personally with the customers of the Vodafone and to create new ideas and plans with them (Jefferson & Spann, 2016).


Bradt, G. (2015). Disney’s Best Ever Example Of Motivating Employees. Retrieved from

Cooper, A., & Folta, T. (2017). Entrepreneurship and high?technology clusters. The Blackwell handbook of entrepreneurship, 348-367.

Dees, J. G. (2017). 1 The Meaning of Social Entrepreneurship. In Case Studies in Social Entrepreneurship and Sustainability (pp. 34-42). Routledge.

Farhangmehr, M., Gonçalves, P., & Sarmento, M. (2016). Predicting entrepreneurial motivation among university students: The role of entrepreneurship education. Education+ Training, 58(7/8), 861-881.

Goldman, M. (2018). Gazelle Company. Retrieved from 

Hitt, M., & Duane Ireland, R. (2017). The intersection of entrepreneurship and strategic management research. The Blackwell handbook of entrepreneurship, 45-63.

Illumine, C. (2013). 3 Examples of Innovation in the Workplace. Retrieved from  

Jefferson, S., & Spann, J. (2016). Deep dive: How the innovation champions program works at telecom giant Vodafone. Retrieved from 

Kazanjian, R. K., Drazin, R., & Glynn, M. A. (2017). Implementing strategies for corporate entrepreneurship: A knowledge?based perspective. Strategic Entrepreneurship: Creating a new mindset, 173-199.

McMullen, J. S., & Bergman Jr, B. J. (2017). Social entrepreneurship and the development paradox of prosocial motivation: A cautionary tale. Strategic Entrepreneurship Journal, 11(3), 243-270.

Turner, T., & Pennington, W. W. (2015). Organizational networks and the process of corporate entrepreneurship: how the motivation, opportunity, and ability to act affect firm knowledge, learning, and innovation. Small Business Economics, 45(2), 447-463.

Wilson, M. (2018). 5 Entrepreneurial Lessons from Facebook CEO Mark Zuckerberg. Retrieved from