Description
Final Assignment
Written Assignment (Case)
Activity brief
BCO125-ONL02773 – Business Law
Online campus
Professor: Alexandra Severino | alexandra.severino@euruni.edu
Description
Intellectual Property Law
Format
Alpha Hotels, Inc. entered a contract with a TV provider
to receive terrestrial signal by cable at the Alpha-Hotel 1
in Europe. The installation was made to ensure every
room had TV service. The contract did not provide
anything regarding authorization for public broadcasting.
This activity must meet the following formatting
requirements:
•
•
•
•
•
The company received requests to stop the
unauthorized public television broadcasting, but the
company’s direction supports that the rooms are strictly
private spaces, protected as such.
•
Font size 12
Font type Helvetica/Arial
Double-spaced
800-1000 words
Harvard Referencing System (Please note that
plagiarism will be highly penalized!)
Word format
Considering all you’ve learned in this discipline, explain
whether Alpha Hotels, Inc. is violating the law by
maintaining the TV signal distribution to every hotel
room.
Goal(s)
To improve the knowledge about intellectual property,
contractual relationships, and human rights;
To improve law application to a certain situation,
managing different protected legal values.
Learning
outcomes
•
•
•
Identify different issues and laws applicable in
the context of doing business;
Examine the different legal approaches and legal
tools available for the conduct of business;
Apply theoretical knowledge and understanding
of business law to practical issues and
challenges.
Due date
Date: Monday, 20 September 2021
Time: 14:00 CEST
Weight towards
final grade
This activity has a weight of 60% towards the final
grade.
Assessment
criteria
Please refer to the grading rubric below.
Rubric: written assignment
Criteria
Accomplished (A)
Proficient (B)
Partially proficient (C)
Borderline (D)
Fail (F)
Problem
identification
The business issue has been
correctly identified, with a
competent and comprehensive
explanation of key driving
forces and considerations.
Impact on company operations
has been correctly identified.
Thorough analysis of the issue
is presented.
The student correctly identified
the issue(s), taking into account
a variety of environmental and
contextual drivers. Key case
information has been identified
and analyzed.
The student correctly identified
the case (issues), considering
obvious
environmental/contextual
drivers. There is evidence of
analysis, but it lacks depth.
The student correctly identified
the issue(s) but analysis was
weak. An absence of context –
the work is basically descriptive
with little analysis.
The student failed to correctly
identify the issue(s); analysis
was incorrect or too superficial
to be of use; information was
misinterpreted.
Information
gathering
The student showed skill in
gathering information and
analyzing it for the purposes of
filling the information gaps
identified. Comprehensive and
relevant.
Relevant information gaps were
identified and additional
relevant information was found
to fill them. At least two different
types of sources were used.
The student demonstrates
coherent criteria for selecting
information but needs greater
depth.
The student correctly identified
at least one information gap
and found relevant information,
but which was limited in scope.
Some evidence of sound
criteria for selecting information
but not consistent throughout.
Needs expansion.
An information gap was
identified and the student found
additional information to fill it.
However, this was limited in
scope. Weak criteria for the
selection of necessary
information.
Information was taken at face
value with no questioning of its
relevance or value. Gaps in the
information were not identified
or were incorrect.
Conclusions
The student evaluated,
analyzed, synthesized all
information provided to create a
perceptive set of conclusions to
support the decisions and
solutions.
The student evaluated,
analyzed and synthesized to
create a conclusion(s) which
support decisions and
solutions.
The student reached
conclusions, but they were
limited and provided minimal
direction for decision-making
and solutions.
The conclusion was reasonable
but lacked depth and would not
be a basis for suitable strategy
development.
The student formed a
conclusion, but it was not
reasonable. It was either
unjustified, incorrect or
unrelated to the case in hand.
Solutions
The student used problem
solving techniques to make
thoughtful, justified decisions
about difficult and conflicting
issues. A realistic solution was
chosen which would provide
maximum benefit to the
company. Alternative solutions
were explored and ruled out.
The student used problem
solving techniques to make
appropriate decisions about
complex issues. Relevant
questions were asked and
answered. A realistic solution
was chosen. Alternatives were
identified, explored and ruled
out.
The student used problemsolving techniques to make
appropriate decisions about
simpler issues. The solution
has limited benefit but does
show understanding of
implications of the decision.
Alternatives were mentioned
but not explored.
The student used problem
solving techniques to make
decisions about simpler issues
but disregarded more complex
issues. Implications of the
decision were not considered.
Alternatives were not offered.
The student formed a
conclusion, but it was not
reasonable. It was either
unjustified, incorrect or
unrelated to the case in hand.
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