Description
INTERNET MARKETING & GLOBAL BUSINESS
Baruch College, Zicklin School of Business
Department of Marketing & International Business
Name:_____________________
Case Study Assignment – AIDS, Condoms, and Carnival
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Durex Gives a Solution for Condom Haters in India, Launches Durex AiR
In Brazil, Condoms Become Popular By Emphasizing Fun, Not Responsibility
Read the case study and review links above. Then do your best to provide answers to
the questions below:
1
INTERNET MARKETING & GLOBAL BUSINESS
Baruch College, Zicklin School of Business
Department of Marketing & International Business
1. How is the AIDS problem different in the United States compared with Brazil
and India
2. Would the approaches described in Brazil and India work in the United States?
Why or why not?
3. Suggest additional ways that London International Group could promote the
prevention of AIDS through the use of condoms worldwide through marketing
campaigns.
Durex US Ad
Durex US Ad 2
Watch these 2 videos and describe how this digital advertising approach is
different from the one used in other markets?
Would this approach work in the Brazilian or Indian markets? Please elaborate.
2
INTERNET MARKETING & GLOBAL BUSINESS
Baruch College, Zicklin School of Business
Department of Marketing & International Business
3
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