Description
Intro to Business Application Assignment
You will be researching one publically traded company throughout the semester. The publicly
traded companies to choose from are:
Nike, Amazon, Starbucks, Apple, Netflix, Google, Disney World, GM, Ford, JC Penney, Kohl’s,
and United Airlines.
The following are the instructions for the Application Assignment:
•
Your paper must be a minimum of 250 words, double spaced.
•
Your Application Assignments will be in APA format and include writing a narrative or
abstract, at least 1 reference and sources will be cited within the paper
•
Find an article (or Articles) that relates your company to any two concepts, topics
and/or terms that we are studying each week.
Example of a concept, topic and term:
Topic: Motivational Theories (this is the overarching subject matter of a section of your
reading)
Concept: Maslow’s Hierarchy of Needs (this is one of the areas being discussed that relates to
the overarching subject matter of that same section of reading)
Term: Physiological Needs (This is a very specific term that is used within the concept)
When you are finding an article, then look for something that addresses any of the above or
any combination of the above.
You may find that there are incidences when you need to find two articles to complete the
Application Assignment.
The Annual Report for your company may also be used instead of an article
•
Please go into specific details about your chosen concepts, topics or terms to
demonstrate an understanding of how they relate to your company
•
You must bold and underline those two concepts, topics and/or terms
•
Application Assignment Total: 10 points
BUSN 118 Grading Rubric
Application
Assignment
Spelling,
grammar and
mechanics
APA Format and
Abstract
included.
Citations,
References.
Bibliography.
Minimum of 250
words.
First
Topic/concept
focus
Second
Topic/concept
focus
2 Points
1-2 Points
1 Point
0 Points
Total
Points
2
No spelling
&/or grammar
mistakes.
All references
cited correctly
using APA
citation style.
Minimum of
250 words.
Minimal
spelling &/or
grammar
mistakes.
Includes
identifying
information
with some
errors in
format.
Minimum 250
words.
Noticeable
spelling &
grammar
mistakes.
Includes
identifying
information
errors and/or
missing
information.
Does not
meet the 250
words
minimum
4 Points
3 Points
1-2 Points
It’s hard to
read, due to
the number of
spelling
and/or
grammar
errors.
Insufficient or
incorrect
information
and many
errors in
format. Does
not meet the
250 word
minimum
0 Points
4
The topic is
focused
narrowly
enough for the
scope of this
assignment.
Clearly
explained with
specific details
pertaining to
your company
4 Points
The topic is
focused but
lacks
direction. Not
explained
with specific
details
pertaining to
your
company
The topic is
too broad
and does not
pertain to
your
company
The topic is
not clearly
defined and
does not
pertain to
your
company
3 Points
1-2 Points
0 Points
The topic is
focused
narrowly
enough for the
scope of this
assignment.
Clearly
explained with
specific details
pertaining to
your company
The topic is
focused but
lacks
direction. Not
explained
with specific
details
pertaining to
your
company
The topic is
too broad
and does not
pertain to
your
company
The topic is
not clearly
defined and
does not
pertain to
your
company
4
_ _ /10
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