Lawson – Software Solutions For Business Operations

Customer Relationship Management

Lawson company can easily provide a number of software solution for various business organization (Khodakarami & Chan, 2014). This particular organization aims to provide complete industry needs in the cloud domain. The organization focuses on to deploying software which focuses on user experience first, leveraging on the data science. The organization can easily integrate with the given system. There are more than ninety thousand organizations which depend on this organization for overcoming the changing the disruption in the market. It aims in achieving business-wide digital transform (Nyadzayo & Khajehzadeh, 2016). The business application of this organization is designed in such a way the various business around the globe can achieve the digital transformation. The portfolio of this organization provides a large number of things which is needed for running day to day operation. The solution helps in developing the business for long time interval (Maceira et al., 2014).

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In the coming pages of the report, an exploration has been done with respect to various software solution which is provided by the organization named Lawson. The report highlights five software solutions offered by Lawson to their customers. The five-software solution has been described in details.

The top five software solutions which are offered by Lawson to its customers are:

Customer Relationship Management: It can be defined as a certain number of methodologies or standards which is needed for understanding the purchasing behavior of the customer (Navimipour & Soltani, 2016). This particular software solution has been developed for providing stronger and long-lasting customer solution with various customers. Various client organization can easily implement CRM solution as it tends to provide a large number of advantages like better service to customers, helps in increasing the number of customers which helps to increase the overall revenue of the organization, simple marketing and sales (Kjellsdotter Ivert & Jonsson, 2014). CRM tends to provide the business with certain number of abilities which is needed for personalizing the relationship of customer with the organization. CRM system comes up with ability to maintain a better customer profile. It is needed by various employees so that they understand the requirement of the customer in much better way (Hasan, 2018). This particular service is helpful in increasing the loyalty of customer along with decreasing the satisfaction of various customers. CRM system is used by various organization in having feedback from various customer with respect to various products which are purchased by them (Lawson, 2018).

Healthcare Revenue Cycle Management

CRM software aims in increasing the number of customers of an organization which in turn increase the overall revenue of the organization. It is very much helpful in analyzing the various kind of customer (Yadav & Singh, 2018). It is very much helpful in keeping a proper track of the current profile of the organization. The organization can easily implement new strategies which are needed for analyzing the fact that what can be gathered from the given customer base. With the help of CRM information, an organization provides surety of customer retention with the help of various loyalty programs(Wager, Lee & Glaser, 2017).

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Healthcare Revenue Cycle Management: It can be considered to administration of various financial transaction which takes place from the result of various medical encounters between patient and supplier or facility (Hasan, 2018). These transactions are generally inclusive of without limitation, paying contract, coding and data analytics. It is considered to main kind of financial process for any healthcare organization. Healthcare industry is considered to be different from other as they can have an idea of list of things which is needed to be paid for delivering the given services (TEXAS & ANNUAL, 2018). RCM in healthcare comes up with large number of steps like verification of eligibility, coding and capture of charge, collection of patients, submission of claims, reimbursement, denial management and lastly collection of patients (Hassan et al., 2015). When a patient arrives at a medical practice, then it is duty of insurance eligibility for verifying the required parts of the patient which is recorded in EHR system (Hasan, 2018). The patient tends to provide some of the software practice services. After that, the visit is performed by making use of various medical coding standards. The bill which is coded is sent to various player with the help of clean housing. In many cases it is seen that the billing department needs to follow a proper kind of player based timely response (TEXAS & ANNUAL, 2018). After the request has been proposed, they will aim to check the value which is needed by various providers of patient coverage. In most cases it is seen that the client is completely denied due to coding error. The billing department aims to continue provide statement until and unless the total balance is paid (Hassan et al., 2015).

Sales and Operation Planning: It is also defined as aggregate planning and is a well-known method where various executive level management can regularly meet and review of projection for demand and supply (Ginter, Duncan & Swayne, 2018). It can be stated as a decision-making method which makes use of some tricky plan which is there in various phases of the business. It helps in understanding the overview of business plan of organization(Ginter, Duncan & Swayne, 2018). The ultimate result of S&OP is that aims at creating an operation plan which helps in analyzing the resources of the organization which is inclusive of three parameters that is time, money and lastly employees. This particular software solution tends to provide a large number of benefits to an organization and its supply in various enterprise (Wager, Lee & Glaser, 2017). It aims in improving the inventory management at various organization. There are four types of types of planning that is tactical planning, top-down planning, bottom-up planning and lastly proper kind of production plans.

Sales and Operation Planning

Workforce management: Workforce management is considered to be simplest form which is all about the assigning the right job at right time.  It generally aims at ensuring the fact that their proper level of staff which are needed for analyzing the need (Kjellsdotter Ivert & Jonsson, 2014). The workforce management software comes up with large number of functions like scheduling, forecasting, managing the performance, engaging various employees and lastly recording of payroll and time. The main notion of scheduling of staff is all about creating proper legal and proper requirements (Yadav & Singh, 2018). The management aims to automate various kind of need and allow the employees to easily take part in the method of planning which leads to happier life. Workforce management system is very much predicting the overall needs of the business. Performance management is needed for ensuring the fact that various organization and their staff to come up with potential (Maceira et al., 2014). It can effectively meet up the targets and goals which are set by them. Engagement of employees helps in delivering high level of customer service along with decreasing the turnover and reducing the total operational cost.    

Supply chain execution: It can be defined as a method of managing supply chain. It aims at getting various items of supply chain where they need to go. In the current digital environment, various kinds of enterprise are looking for resource planning software and various kinds of enterprise application on the market components (Lawson, 2018). It ultimately helps the various organization in handling the supply chain in much better way. There is large number of methods which can be used for automating the software and products. Some of the common types of SCE software are transportation management or warehouse management software (Navimipour & Soltani, 2016). Software of global trade management is very much helpful in making decision for various kinds of transport of international products (Khodakarami & Chan, 2014). A software termed as fleet management is very much helpful in direct transport at some of local level. Apart from this, inventory controls are also helpful in achieving various kind of inventory models which ultimately save the money of the organization (Nyadzayo & Khajehzadeh, 2016). This particular thing is helpful in contributing a large number of things to industry which exists around SCE software and another kind of technologies.


From the above pages of the report, it can be stated that this report is all about Lawson which is known to be a well-known software solution provider. In the above pages of the report, an analysis has been done with respect to tailored software solution which is needed by this organization named Lawson. From the list of software solution, five has been selected for Lawson which is offered to its customers. Each of the software solutions has been described in details. The software solution has been designed in such a way that it easily optimizes the vital back-office functions like HR, transformation, customer service and lastly initiate digital transformation which is provided by this organization. The organization aims to deliver certain number of business intelligence and tools for user-centric. The application has been designed in such way that it can easily overcome various issues in business. It is generally required for secure and scalable deployment of cloud. 


Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care organizations. John Wiley & Sons.

Hasan, A. A. T. (2018). Customer Relationship Management (CRM) Practices of City Bank in Customer Retention Perspective in Bangladesh. Global Journal of Management And Business Research.

Hassan, R. S., Nawaz, A., Lashari, M. N., & Zafar, F. (2015). Effect of customer relationship management on customer satisfaction. Procedia economics and finance, 23, 563-567.

Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship management (CRM) systems in customer knowledge creation. Information & Management, 51(1), 27-42.

Kjellsdotter Ivert, L., & Jonsson, P. (2014). When should advanced planning and scheduling systems be used in sales and operations planning?. International Journal of Operations & Production Management, 34(10), 1338-1362.

Lawson, I. (2018). Infor | Industry Specific Business Applications. [online] Available at: [Accessed 21 Sep. 2018].

Maceira, M. E. P., Marzano, L. G. B., Penna, D. D. J., Diniz, A. L., & Justino, T. C. (2014, August). Application of CVaR risk aversion approach in the expansion and operation planning and for setting the spot price in the Brazilian hydrothermal interconnected system. In Power Systems Computation Conference (PSCC), 2014 (pp. 1-7). IEEE.

Navimipour, N. J., & Soltani, Z. (2016). The impact of cost, technology acceptance and employees’ satisfaction on the effectiveness of the electronic customer relationship management systems. Computers in Human Behavior, 55, 1052-1066.

Nyadzayo, M. W., & Khajehzadeh, S. (2016). The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image. Journal of Retailing and Consumer Services, 30, 262-270.

TEXAS, A., & ANNUAL, B. (2018). THE TEX. Cell, 281, 782-1994.

Wager, K. A., Lee, F. W., & Glaser, J. P. (2017). Health care information systems: a practical approach for health care management. John Wiley & Sons.

Yadav, B. K., & Singh, A. (2018). Analyzing the Influence of Customer Relationship Management on Firm Performance: A Study of Hotel Industry in India. In Operations and Service Management: Concepts, Methodologies, Tools, and Applications (pp. 1590-1622). IGI Global.