MGT 201 SEU Marketing Management Critical Thinking Questions


College of Administrative and Financial Sciences
Assignment 1
Due Date: 14th of March 2020 @ 23:59
Course Name: Marketing Management
Student’s Name:
Course Code: MGT201
Student’s ID Number:
Semester: I
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/05
Level of Marks: High/Middle/Low
• The Assignment must be submitted on Blackboard (WORD format only) via
allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be
reduced for poor presentation. This includes filling your information on the cover
• Students must mention question number clearly in their answer.
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or
other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font.
No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.
Assignment Question(s):
Weightage: 05 marks
Learning Outcomes:
1. Analyze marketing opportunities using environmental scanning market data,
measurement, and analysis.
2. Explain issues pertaining to marketing environment both internally and externally.
3. Demonstrate an understanding of the global competitive environment and the
changing marketing practices.
4. Ability to formulate marketing strategies that incorporate psychological and
sociological factors that influence consumers.
5. Ability to carry out objective and scientific analysis of consumers’ needs and wants.
From the real national market, select any company of your choice, wishing to go
global. Critically analyze the chosen company based on the following questions.
1. What variables need to be considered while developing a list of potential countries?
2. Describe the four steps a firm should take when it is considering going global.
3. Discuss at least three challenges that a company may face in the early period of
4. Describe the three main categories of market entry strategies.
Instructions for the students

This assignment is an individual assignment.
Justify your answers, with the help of course materials, Text Book, Online resources. (See
the course materials of Ch-5)
The choice of the company and the selection of countries must be based on referenced
information. (Why did you select the country and the company?)
All students are encouraged to use their own words.
Referencing is necessary and student must apply APA Referencing Style.
Submit your Answers using the same format.
Write your Answers with the Questions in the other file Named
Assignment 1
Deadline: 14/03/2020 @ 23:59pm
Course Name:
Student’s Name:
Marketing Management
Abdulaziz Alkhuraydili
Course Code:
Student’s ID Number:
Semester: I
Academic Year: 1440/1441 H
For Instructor’s Use only
Instructor’s Name:
Students’ Grade: Marks Obtained/Out
Level of Marks: High/Middle/Low

Purchase answer to see full

Order your essay today and save 15% with the discount code: VACCINE

Order a unique copy of this paper

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
Top Academic Writers Ready to Help
with Your Research Proposal