المملكة العربية السعودية
الجامعة السعودية اإللكترونية
Kingdom of Saudi Arabia
Ministry of Education
Saudi Electronic University
College of Administrative and Financial Sciences
Introduction to International Business (MGT-321)
Due Date: 08/10/2022 @ 23:59
Course Name:Introduction to International
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1. Identify and evaluate the significant trade agreements affecting global commerce
2. Analyze the effects of culture, politics and economic systems in the context of
3. Explain the forces driving and evaluating the impact of globalization (Lo 1.3)
4. Carryout effective self-evaluation through discussing economic systems in the
international business context (Lo 3.1)
1. What is the World Trade Organization? What is its role in the world
economy?(minimum words: 400, marks:2)
2. What is the International Monetary Fund? Discuss its relationship with the World
(minimum words: 500, marks: 3)
Please readCase 1: “Globalization of BMW, Rolls-Royce, and the MINI”
available in your e-book (International business: Competing in the global
marketplace (13th ed.), at page no.625, and answer the following questions:
3. How do you think BMW integrates its various unique brands into a global effort
that works for them (BMW, Rolls-Royce, and the MINI) across the world’s many
(minimum words: 400, marks: 2)
4. What is your reaction to the global brand of BMW when you hear its name, think
of the brand, and see BMW vehicles on the road?
400, marks: 2)
5. Rolls-Royce’s chase of perfection drives the supreme quality, exquisite hand
craftsmanship, and attention to the finest detail to maintain its global position as
the pinnacle luxury automobile manufacturer in the world. How do you think the
Rolls-Royce brand helps, or hurts, other BMW brands globally (i.e., BMW, the
MINI)? Give arguments in support of your answer. (minimum
6. The MINI is a unique car offering in the BMW portfolio. It has long-engaged in
clever solutions and distinctive designs that have enabled terrific urban driving
and have catered to customers’ individual needs. Do you agree that this is the
focus for the MINI, and do you think it is working as advertised globally?
(minimum words: 500, marks: 3)
1. Answer2. Answer3. Answer4. Answer5. Answer6. Answer-
Globalization of BMW, Rolls-Royce, and the MINI
Bayerische Motoren Werke, which is German for
BMW and Rolls-Royce, bridging the gap between the
Bavarian Motor Works, is better known globally for its
7 Series and the entry-level Rolls-Royce Ghost.
acronym BMW (bmwgroup.com). BMW was created as a
Rolls-Royce is considered the most exclusive luxury
combination of three German manufacturing companies:
automobile brand in the world, and the company delivers
Rapp Motorenwerke and Bayerische Flugzeugwerke in
on its promise of effortless power, luxury, quality, and perBavaria and Fahrzeugfabrik Eisenach in Thuringia.
fect sanctuary. This reputation is rooted in the brand’s
A ircraft engine manufacturer Rapp Motorenwerke
long history and rich tradition. The entry-level Rolls-Royce
became Bayerische Motorenwerke in 1916, and the comGhost carries a price tag of around $250,000, and the
pany added motorcycles to its product repertoire in 1923.
models’ cost increase from there. Rolls-Royce has, from its
BMW expanded to automobiles in 1929 when it purearly days of daring experimentation, created a vision for
chased Fahrzeugfabrik Eisenach, which built Austin 7 cars
luxury that is rooted in constantly chasing perfection. This
under a license from Dixi. Fittingly, the first BMW car
perfection drives the supreme quality, exquisite hand
was called the BMW Dixi.
craftsmanship, and attention to
Globally, BMW is known for
the finest detail to maintain its
streamlined design, incredible
global position as the pinnacle
luxury, and top-notch perforluxury automobile manufacturer
mance. The company has more
in the world. Like Rolls-Royce,
than 125,000 employees, delivers
the MINI also traces its roots to
about 2.4 million vehicles annuthe United Kingdom.
ally, and has a revenue of €95 bilMINI is a car brand owned by
lion (about $103 billion in U.S.
BMW that specializes in small
dollars). Its leadership spans
cars. The full platform of MINI
products in automobiles, motorcars is small, with the idea of
cycles, and aircraft engines. Innomaximizing the experience and
vation is one of the main success
concentrating on the essential. A
factors for the BMW Group, and
long-standing attention to clever
innovation is infused into all of
solutions with distinctive designs
BMW’s product lines. The comunlocks urban driving and caters
pany claims that focusing on the
to customers’ individual needs.
future is an important part of
The most iconic is the MINI
BMW’s identity and day-to-day
Cooper, named after British racwork, and the reason for its
ing legend John Cooper. The
global success. In addition to the
MINI Cooper product line has a
well-known BMW brand, BMW
uniquely sporty blend of classic
also owns the iconic Rolls-Royce
British mini-car heritage and apbrand and the distinctive MINI
peal, and precise German engineerautomobiles.
ing and construction. According
BMW and “driving pleasure”
to the MINI team, they are targetare synonymous, even by people McGraw-Hill Education/Jill Braaten
ing affluent urban dwellers in
not owning a BMW! BMW cretheir 20s and 30s who enjoy the
ates driving pleasure from the perfect combination of dyfun, freedom, and individuality that the MINI cars offer—
namic, sporty performance; ground-breaking innovations;
or perhaps we should just say they target newly graduated
and breath-taking design. With a range of car models, a
college students living in cities!
unique feature of BMW is its “M” designation models
To help with its targeting of affluent urban dwellers for
that takes the “driving pleasure” to another level. BMW
the MINI or the even more affluent clientele for the
“M” (for Motorsport) was initially created to facilitate
BMW or Rolls-Royce, the BMW Group’s leaders have
BMW’s racing program, but has since become a supplestudied brands outside of the automobile industry to
ment to BMW’s vehicles portfolio with specially modified
create the company’s future retail strategy. Enter the
higher-trim features. BMW M is part of an outstanding
“product genius.” BMW’s product genius is a noncommismotorsports heritage and stands for high performance
sioned car expert who will spend whatever time is needed
out of passion, with the latest addition to the line being
to educate customers about their car choices, options, and
the BMW M760. It’s the evolutionary link that connects
any issue that the customer wants to get more information
Part 7 Cases
on. This shifts the “performance” from closing the sale of
a car to making the customer satisfied, which lessens the
typical pressure most customers feel when walking into a
car dealership (and likewise lessens the pressure on the
salesperson to sell a car to get a commission).
Jonathan M. Gitlin, “The 2017 BMW M760i Is a Hell of a Car,
but Is It an M?” ARS Technica, February 8, 2017; “BMW at 100:
Bavarian Rhapsody,” The Economist, March 12, 2016; Carmine
Gallo, “BMW Radically Rethinks the Car Buying Experience,”
Forbes, April 18, 2014; “How German Cars Beat British Motors—
and Kept Going,” BBC News, August 2, 2013; and Hannah Elliott,
“The Best Luxury Sedan Is Still a BMW,” Bloomberg BusinessWeek,
June 6, 2016.
Case Discussion Questions
How do you think BMW integrates its various
unique brands into a global effort that works for
them (BMW, Rolls-Royce, and the MINI) across the
world’s many global markets?
2. What is your reaction to the global brand of BMW
when you hear its name, think of the brand, and see
BMW vehicles on the road?
3. Rolls-Royce’s chase of perfection drives the supreme
quality, exquisite hand craftsmanship, and attention
to the finest detail to maintain its global position
as the pinnacle luxury automobile manufacturer in
the world. How do you think the Rolls-Royce brand
helps, or hurts, other BMW brands globally
(i.e., BMW, the MINI)?
4. The MINI is a unique car offering in the BMW
portfolio. It has long-engaged in clever solutions and
distinctive designs that have enabled terrific urban
driving and have catered to customers’ individual
needs. Do you agree that this is the focus for the
MINI, and do you think it is working as advertised
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