Description
Please submit a one-page marketing plan describing your topic for your Marketing Plan due in week 7.
Keep in mind your final paper is a 15-page marketing plan for a brand of your choice.
This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new
plan, and discuss some preliminary marketing strategies.
Topic:
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Brand or company you are proposing for your topic
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Brief background
Rationale
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Why does this company need a new plan?
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Are you entering a new market?
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Are you proposing a new offering?
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Does their current plan just need to be revamped?
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INclude rationale for the new plan.
Strategy
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Who is the intended market?
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Where will you access the necessary information for your final marketing plan?
Please submit the assignment in APA format including supporting scholarly research.
Please name your assignment file as ‘lastnamefirstinitial-MKTG600-assignment#
Course Objectives:
1. Develop a Marketing Plan
2. Define the process for bringing a new product or service to market.
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