MKTG 201 American Public University System Salespeople Discussion

Question Description

I’m trying to study for my Marketing course and I need some help to understand this question.

1. Salespeople play three primary roles. What are they? Salespeople create value in what two ways? 

2. Do customer relationships begin as transactional and move toward strategic partnerships?

3. Should a company be happy or concerned if most customers are satisfied?

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