Description
Response to posts and response
time
It is important to discuss the two-way
dialogue options and current practices as
well. For example replying to consumers
on Facebook. Take the approach of
Penfolds as an example (below). This was
during the launch of their new Max’s
range. Many posts from interested
consumers did not get responded to by
the Penfolds team, particularly those
surrounding the launch of the Max’s range.
In the example below a potential brand
ambassador describes their plan to open
the bottle that night. This provided an
opportunity to enlist that consumer to
describe the experience following the
dinner, via a video or podcast or written
review. The advantages of this approach is
to…
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Assignment 2: Exploring
social media presence
Due: 15th May
Requirements: 1000-1500 words
In this report you are to explore the social
media presence of one of an organisation
of interest to you, just make sure it is
making an effort to engage the consumer
market with a social media presence and
website content (good or bad).
Ensure as a minimum your organisation is
currently using Facebook and a website
to raise awareness.
Scenario:
You have just been employed by this
organisation to manage their social media
and website. Management require two
things:
(1) a critique of the approach taken to
foster an online brand
community for the organisatio,
(1) a critique of the approach taken to
• foster an online brand
community for the organisation
• use the unique attributes of
Twitter, Facebook and the
website to increase brand
awareness.
.
appeal to key consumer
segments
(2) recommendations on how to improve
.
• the online brand community for
the organisation
the use of social media for
future brand launches
• the targeting of key consumer
segments
Ensure you illustrate your points with
actual material from their Facebook and
website. One approach may be to utilise
high profile producers in the region to
push the brand. Note how related
organisations work differently to achieve
III
Emma Jones Well funny you say that… Ive been reviewing my notes so pick
that I shall break the draught with. Maybe a cheeky Shine?
Like Reply 1 – 16 hrs
Brook Picken Just bought a bottle will crack it open tonight
Like · Reply · 2 hrs
Amanda Willmott oh my for a second i thought you had cracked the st henri
Like Reply 16 hrs
Pru Lawson It’s not Grange…
Like Reply 1 – 1 hr
Ron Stanmore But still a nice drop
Like Reply 1 hr
Write a comment…
(4) A brief conclusion
This report is marked out of 30.
5 marks for formatting and presentation
25 marks spread across five
critiques/recommendations (5 marks
each). Marks will be given for the
development of clear arguments with
supporting theory and evidence.
Marking will be returned to students who
can then ask for an explanation of their
mark breakdown.
III
Assignment 2: Exploring
social media presence
Due: 15th May
Requirements: 1000-1500 words
In this report you are to explore the social
media presence of one of an organisation
of interest to you, just make sure it is
making an effort to engage the consumer
market with a social media presence and
website content (good or bad).
Ensure as a minimum your organisation is
currently using Facebook and a website
to raise awareness.
Scenario:
You have just been employed by this
organisation to manage their social media
and website. Management require two
things:
(1) a critique of the approach taken to
foster an online brand
community for the organisatio,
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