Background of the Company

The paper focuses on a 1 day exhibition that is undertaken by “eClarity” which is an online retailer of jewellery in Singapore. The organization wants to advertise some of its newly launched products to its customers and this can be done in a proper way with the help of the exhibition. The company organizes the exhibition so that the customers get to know about the company and its products and the exhibition was organized in a very much professional manner so that proper positive image of the company can be created in the market.

 The company “eClarity” is one of the online retailers of jewellery in Singapore. It is found that the company was registered in the year 2000 and today it is competing with other traditional jewellery retailer chain stores. In order to compete with other jewellery retailers the company arranges an exhibition so that it can advertise about their newly launched products which will not only advertise the brand of the retailer but also attracts lot of customers (eClarity Diamond Warehouse, 2015). The organization wants to extend its business by enhancing the number of customers in the market and it is identified that organizing an exhibition will be helpful for the company to flourish as well as for competing with other retailers of jewellery in Singapore.

The online retailer of Singapore “eCalrity” wants to organize a 1 day exhibition. The exhibition was mainly arranged in order to advertise some of the newly launched jewelleries of the retailer. As eCalrity is facing lot of competition from traditional retailers of jewellery, it wanted to extend their business for increasing the number of customers. The exhibition that was arranged helps in advertising the products as well as brand of the retailer and in addition to this; more people will get to know about the jewellery retailer and its products. The exhibition was helpful for eClarity to compete with its competitors. It is identified that the preparation for the exhibition will be completed in 92 days with the budget of around $46,000. The online retailer establish proper key sales gaols before the event and aims to interact with the customers  properly as eClarity considers customers an incredible tool that will be helpful in  increasing their business.

 Project scope statement is defined as a useful tool that is helpful in outlining the deliverables of the project and also helps in identifying project constraints, assumptions as well as key success factors (Shirazi, Kazemipoor & Tavakkoli-Moghaddam 2017).  It helps in providing a baseline for understanding the project deliverables that are required to be accomplished for making the project successful.

The main objective of the project is to organize a one day exhibition for advertising the newly launched products for extending the business as well as for providing tough competition to other jewellery retailers. In addition to this, the retailer also wants to attract more number of customers. The entire preparation for the exhibition must be completed in 92 days by using $46,000.00 budget.

The main deliverable of the project is an exhibition that is organized for launching new products for eClarity, to raise awareness among the customers about the brand or business and to get more leads or direct sales as well as to strengthen the relationship with current customers. The below points elaborate the deliverables quite effectively.

Project Overview

Budget: The budget that is required for organizing the exhibition is around $46,000.00. The budget was assumed after analyzing the various needs as well as requirements of the project.

Venue: Orchard road was selected as the venue for the exhibition as it is one of the prime shopping streets of Singapore. The venue was selected around the shopping street so that more participants who love shopping can join the exhibition.

Participant: The participants of the events include customers, different journalist and more. The participants are invited through social media. The concept of advertising, web banners are useful for inviting participants as well as for notifying them about the event. Updating email footers on the emails are useful. It is identified that journalist must be invited

Teambuilding activities: The retailer organizes in a team building activities so that the customers can able to establish proper key sales goals and can be able to interact with the visitors of the exhibition properly. Proper team building activities are needed in order to make the team members focus in order to achieve success.

Accommodation and meals: eCalrity also provides proper accommodation as well as meal facility to the people or guests who are invited in the event.

Transportation: Proper facility of transportation is provided to the guest who are invited in the event of exhibition in order to achieve the goals as well as objectives of the event quite effectively.

Task Name	Duration	Start	Finish
A 1 day exhibition for eClarity	92 days	Thu 11/23/17	Fri 3/30/18
Initiation phase	18 days	Thu 11/23/17	Mon 12/18/17
Setting proper objectives for exhibition	4 days	Thu 11/23/17	Tue 11/28/17
Defining target audience	3 days	Thu 11/30/17	Mon 12/4/17
Identifying key benefits	2 days	Tue 12/5/17	Wed 12/6/17
Providing a timeframe for planning the exhibition	2 days	Tue 12/12/17	Wed 12/13/17
Identifying participants	3 days	Thu 12/14/17	Mon 12/18/17
Milestone 1: Completion of identification of participation	0 days	Mon 12/18/17	Mon 12/18/17
Planning exhibition	23 days	Tue 12/19/17	Thu 1/18/18
Selection of venue and reservation	8 days	Tue 12/19/17	Thu 12/28/17
Making arrangements for venue selection	3 days	Tue 12/19/17	Thu 12/21/17
Making arrangements for reservation	2 days	Fri 12/22/17	Mon 12/25/17
Reservation	3 days	Tue 12/26/17	Thu 12/28/17
Milestone 2: Completion of selection for venue	0 days	Thu 12/28/17	Thu 12/28/17
Ensuring space requirement for exhibition	2 days	Fri 12/29/17	Mon 1/1/18
Researching competitors	3 days	Wed 1/3/18	Fri 1/5/18
Creating proper time plan	2 days	Wed 1/10/18	Thu 1/11/18
Creating budget plan	3 days	Fri 1/12/18	Tue 1/16/18
Submission of cost for approval	2 days	Wed 1/17/18	Thu 1/18/18
Milestone 3: completion of cost approval	0 days	Thu 1/18/18	Thu 1/18/18
Designing the exhibition	16 days	Thu 2/8/18	Thu 3/1/18
Approaching the stand	4 days	Thu 2/8/18	Tue 2/13/18
Entering the stand for exhibition	3 days	Wed 2/14/18	Fri 2/16/18
Creating a theme	3 days	Thu 2/22/18	Mon 2/26/18
Creating proper contact details	2 days	Tue 2/27/18	Wed 2/28/18
Land transportation facility	1 day	Thu 3/1/18	Thu 3/1/18
Milestone 4: Completion of land transportation facility	0 days	Thu 3/1/18	Thu 3/1/18
Promoting the exhibition	18 days	Wed 3/7/18	Fri 3/30/18
Sending initiations	2 days	Wed 3/7/18	Thu 3/8/18
Advertising about the exhibition	3 days	Fri 3/9/18	Tue 3/13/18
Presenting exhibition exclusive	3 days	Fri 3/23/18	Tue 3/27/18
Hiring data capture device	2 days	Wed 3/28/18	Thu 3/29/18
Notifying participants	1 day	Fri 3/30/18	Fri 3/30/18
Milestone 5: Completion of the work of notifying participants	0 days	Fri 3/30/18	Fri 3/30/18

The technical requirements for the exhibition include large displays, booths, power supply, laptop, internet connections and more. All the technical requirements must be properly arranged in order to make the exhibition successful for achieving the goals as well as objectives of the organization.

The preparation of the exhibition by eClarity must be completed within 92 days by utilizing the assumed budget that is around $46,000. It is assumed that over budget may create number of problems r issues for eClarity. In addition to this, the transport facility will be provided to the participants to and from Singapore and they not allowed to bargain about the products.

The head of department of XYZ said that the way that eClarity selected for advertising their newly launched products are too professional and for they also utilizes very much unique design for their products that will create a positive impact on the business of eClarity. On the other hand, vice president of PYZ Company added that the collections of jewellery that are showcased by eClarity are too good and the exhibition will be helpful for creating strong brand image of the retailer.

 Project matrix is one of the useful tool that helps in identifying the criteria that is constrained and that should be enhanced as well as accepted (Kerzner, 2013). The Project matrix manly includes:

 Constrain: It is identified that the original constrain is generally fixed and the project must be helpful in meeting the completion date, specifications as well as project scope or budget

Enhance: If the time as well as cost of the project is enhanced then it helps in adding value to the project.

Project Scope statement

Accept: It is found that when trade-off is made then it is quite permissible for the schedule to slip that helps in reducing the performance as well as scope of the project.

PROJECT PRIORITY MATRIX
	TIME	PERFORMANCE	COST
CONSTRAIN
ENCHANCE
ACCEPT

The project priority matrix includes:

  Time: The time of the project must be enhanced in order to provide proper performance of the exhibition

Performance: In order to get proper performance of the project, it is quite important to extend the schedule of the project.

Cost: If the project time is increased then automatically, the cost of the project enhances.

 Work breakdown structure is defined as a key project deliverable that helps in organizing the team work into number of manageable sections. It visually helps in defining the scope of the project into manageable chunks that can be understood as each level of WBS helps in providing proper definition as well as detail of the project (Siami-Irdemoosa, Dindarloo & Sharifzadeh, 2015).  In this project, it is identified that there are number of work packages that include identification of participants, reservation, submission of cost for approval, land transportation facility as well as notifying participants.

The work packages are as follows:

Identification of participants: The participants of the exhibition are identified so that invitation can be properly sent to them for attending the event

Submission of cost for approval: The cost approval is needed for checking the feasibility of the project

Land transportation facility: Proper facility of land transportation must be provided so that the participants can easily reach the event

Notifying participants: Proper notification to the participants must be provided so that more number of people will attend the event

 Cost estimation is defined as the approximation of the cost of a program, operation as well as project. It is the product of cost estimating procedure. It is identified that in this project top down approach of cost estimation is used (Khodakarami & Abdi, 2014). The top down approach mainly starts with identification of major aspect of the project and it is mainly carried by the project managers on the basis of information that is generally available about the project.

Task Name	Cost
A 1 day exhibition for eClarity	$46,000.00
Initiation phase	$7,720.00
Setting proper objectives for exhibition	$1,600.00
Defining target audience	$1,080.00
Identifying key benefits	$1,440.00
Providing a timeframe for planning the exhibition	$1,440.00
Identifying participants	$2,160.00
Milestone 1: Completion of identification of participation	$0.00
Planning exhibition	$17,440.00
Selection of venue and reservation	$6,320.00
Making arrangements for venue selection	$2,040.00
Making arrangements for reservation	$2,000.00
Reservation	$2,280.00
Milestone 2: Completion of selection for venue	$0.00
Ensuring space requirement for exhibition	$1,360.00
Researching competitors	$3,000.00
Creating proper time plan	$2,160.00
Creating budget plan	$3,240.00
Submission of cost for approval	$1,360.00
Milestone 3: completion of cost approval	$0.00
Designing the exhibition	$11,200.00
Approaching the stand	$2,720.00
Entering the stand for exhibition	$2,160.00
Creating a theme	$3,120.00
Creating proper contact details	$2,160.00
Land transportation facility	$1,040.00
Milestone 4: Completion of land transportation facility	$0.00
Promoting the exhibition	$9,640.00
Sending initiations	$1,440.00
Advertising about the exhibition	$3,240.00
Presenting exhibition exclusive	$2,040.00
Hiring data capture device	$2,160.00
Notifying participants	$760.00
Milestone 5: Completion of the work of notifying participants	$0.00

References

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eClarity Diamond Warehouse – GIA proposal or engagement rings, wedding bands, custom-made jewellery. (2017). Eclarity.com.sg. Retrieved 23 November 2017, from https://www.eclarity.com.sg/international.php

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