External factors affecting the Health Care Industry

PEST analysis

The pest analysis depicts the working of the healthcare department; it gives an idea of how this system works (Armstrong, Kotler, Harker and Brennan, 2015). The industry is greatly affected by any change in the government policies, legislation and economic rates, any change or advancement in technology. Any changes in the above mentioned factors and there comes a situation to worry about.

Political factors:

There are various factors like tax legislation changes, consumer protection bills and insurance mandates which affect the growth and working of the health care departments. The amounts or the funds which government provide to the health care sectors are hugely affected by any change in the tax policies. If there is increase in the allowance of subsidies, it gives a positive outcome. At the same time, it can also prove to be a concern (Baker and Saren, 2016). Any changes in the government policy affect the costumers and indirectly they affect the working of the health care departments.

Economic factors:

Any changes in the economic like unemployment and interest rates, it directly shows its effect on the health care department. This affects how public is going to spend their money, which services they will prefer for themselves. If there is rise in unemployment, people will not prefer to spend on services like medicines (Caroline, Compte and Leite, 2018). In such cases people are not even able to afford health when they are ill. There will be lesser health services which people can afford. Thus economic factor directly impact the working of companies which produce medicines.

Social factors:

Health care department also needs to consider any changes in the demographics and public values. These days’ people mostly prefer natural remedies. Health care professionals need to consider this. They should discuss the treatment with the clients. There is a need to follow the new trends. Use of natural oils is increasing these days.

Technological factors:

There has been a tremendous rise in the working of health care departments due to the new technological advancements (Chaffey, 2016). There is a positive change in the treatment process. New tools are being invented which enhances the performance. People are using various apps to connect to the doctors. In short, the whole process has been revolutionized due to new innovations in technology.

SWOT Analysis

Earlier, when the SWOT analysis and evaluation technique was initially started, it generally included the analysis of the systematic procedure of all kind of businesses but this technique was not implemented for the health care department; although it proved of tremendous success in various other departments (Darrin and Stadter, 2017). Later it gave the same results in the case of health care departments. During these days, it is widely implemented in the case of health care departments. It is showing great impact in this field also. Its use has seen a tremendous rise in the health care department. It is obvious that even the health care sector also needs SWOT analysis for innovation. Proper adjustments need to be done in this sector also. Earlier it was ignored by the healthcare department for a very long time. The data under the SWOT analysis is categorized in a way depicted as follows:

Strengths and Weaknesses of Health Care Organizations

Strengths

Strength of any business are basically all the factors which contribute towards the growth and performance of the healthcare sector. This analysis will help and support the growth of the Well Centre for seniors. It supports the extra ordinary IT infrastructure, highly qualified, the equipment’s available at the health care centers, the quality of services and the professionals and the experience they share in the work they are doing (Lane and Dieterlen, 2018). All these factors contribute towards the growth of the healthcare department.

Weaknesses

In the same manner, weaknesses are all those factor which hinder the growth of the health care organizations. The factors affect the growth of the department in a negative manner. This affects the working of the Wellness Centre for Seniors. These factors include poor management of resources, scarcity of financial resources and outdate equipment’s. The main factors are the professional with lack of experience.

Opportunities

Opportunities include all those factors which are external to the health care organizations which facilitate the growth (Lopez, 2017). These lead to improvement in the services of the healthcare department. Example of such external factors includes collaborations with other organizations, this lead to betterment of facilities. Collaboration with other organizations also leads to betterment in organization and management. These can generate new funding programs which will help in developing better IT infrastructure. Training and informative programs can be developed as it will help in community services. The major benefit is that the funds will be easily available.

Threats

Like opportunities are the external factors, in the same manner threats are also external factors, but they hinder the growth of the organization. These are the factors which act as harms and they decline the quality of services provided by the health care organization. The quality and working face a great low (Shorrick, Aspinall and Serpis, 2017). The possible threats could be economic instability which happens due to lack of funding. The rapid changes in technology also come under harm. Budget deficits un-necessary political intervention and political insecurity are some of the possible threats for health care sector.

The health care services are in a greater trend these days. This sector has been mainly driven by economy. There is a very simple relation. When people will have employment, they would be economic stable and they would be able to afford health care services.  With the growth in economy, it means people have jobs which come with health insurances; they would have money in their pocket to spend on services like health treatment. In fact when the patient rate increases with time, there will be several vacancies for the job of nurses and physicians and many other professionals. In the previous year, there has been increase in the employment rate of workers in Australia. It means there are lots of people out there with health insurances. With the increased demands, there are a lot of job vacancies in the health care department. There are professionals who retire and prefer part-time jobs. Thus the health care department gets affected by the economy and at the same time, it contributes to the economy.

Opportunities and Threats to Health Care Organizations

In the recent times, the demands of patients are rising and there are shortages in the availability of health care professionals, this creates such an environment where there is an intense competition between the providers of health care facilities. Also there are enormous amount of opportunities for the practitioners at the same time. There are a large number of producers and there is a competition between them. The consolidation in the health systems is giving rise to the fortune type companies that need well trained clinical. There is an advanced industry environment which is prevailing in the recent times. Well trained professionals can easily benefit from such increasing competition. At the same time, there is a shortage in the number of health care practitioners. There is a time when the Uber-competitive mode is prevailing. There is great hunt for talent which is going on. According to the previous year statistics, there are approximately half million job vacancies in the health care department. Even there are chances like; when someone is not looking for job, they are easily getting good offers. Thus the result of all these circumstances is that the health care industry is more vibrant than ever, in today’s time. There will be a growth in future regardless of the political atmosphere prevailing in that particular region.

Mission statement

The mission of health care organisation is to offer the good quality care, admittance and services to their patients. The patients always come first for doctors to give full attention. Health care treat them with a respect and dignity. Apart from this, the doctors should be well educated so that they can apply in new development   field.  While, provide training and educating to the physicians. The mission is to provide the health-giving environment to patients and their families, and improve the quality of life for all the members. This organisation is to provide primary health care services, quality and value priced. The mission is to provide high quality patients-focused health care and meet the needs of the community. To ensure the peace of mind through the quality and deliver care beyond their expectation.

In organisation core values guide all the members of healthcare to give the best care to their patients.  They are a following:

Respect – it is an excellent core value for all community because it equally applies to all with their patients (Myers, 2013). It promotes the environment that employees will work here and patients will also seek their treatment.     

Mission and Core Values of Health Care Organizations

Accountability – health care take responsibility to meet their commitments and take the ownership of the results.

Continuous improvement – health care always look improvement. Individual, and as a team they constantly ask how they can do better?  

Services excellence- health care provides the good services to community or their patients. They always understand the need of those people who depend on them like doctors, patients, employees or their team members and exceed their expectations (Nunan and Domenico, 2013).  

In health and care organisation it is essential to set goals and objectives in appropriate manner.  The goals of organisation must be SMART i.e. specific, measurable, achievable, relevant and time-bound. Some of the objectives of health care organisation are explained as below;

1. To formulate diagnostic and therapeutic plans in demonstrating the awareness of risks, patient preferences and many more (Abidi, Shafiq, Arshad, Pirwani and Hassan, 2015).
2. Utilize excellent communication skills with their patients, families and other members who are working in that entity.
3. Demonstrate commitment towards ethical principles and their professional responsibilities (Pardalos and Tsitsiringos, 2013). 

Above mention objectives must be Specific. It means all these goals must be clear and specific so that employees feel motivated to achieve them. Further, aim must be Measurable so that it will be easy for professionals to track their employee progress and meet with their deadlines (Scarborough, 2015). Other is Achievable, it means goals must be realistic and should be attainable in appropriate manner. Health care organisation objective must be Relevant in order to work upon the ethical principles in appropriate manner. Last is Time-bound, deadline of each and every goals must be set objectives can attain in a set period of time (Pfitzer, Bockstette and Stamp, 2013). 

It is organisation of institution, people and resources in which health care deliver the services to population in need. They give the medicines, medical treatment, hospital service or any other necessary service to the people (Bromiley and Rau, 2016). The services which are offered by the medical, nursing, and allied health professions for  care is the prevention, treatment, and management of illness and the prevention of the mental and physical. Health care provide them a primary care, secondary care, as well as in public health. Apart from this, they can provide the facility like ambulatory surgical centre, urgent care clinic, hospital or doctor’s office in case urgent requirement.  

Wellness Centre for Seniors is the name of the health care centre that will be built in one of the rural locations of Australia. The healthcare centre will be located rural town and locality in the Barcaldine region in Central West Queensland Australia

Business model help to organisation in planning how to generate revenue and make profits from them. However, it also explains that what products and services should be offered by health care at the time of utility (Bhachu, 2017). Apart from that it is significant for organisation to establish revenue model which describe the structure that how company will generate income or revenue. This model should be check on continuously basis so that it will help to health care in generating the profits by providing high quality of services. Revenue model of organisation allow them to communicate about their value in competitive market that which kind of services they are offering to customers (Muhtaroglu, Demir, Obali and Girgin, 2013). Along with this, it also helps them in identifying their potential investors so that funds can be raised from them. The below presented is one of the most contemporary business models which can be used by Wellness centre for seniors (Osterwalder and Pigneur, 2010):

SMART Objectives of Health Care Organizations

Figure 1 Business model

[Source: Business model for health care organizations, 2018]

The age care system aim to make sure that all old people receive care and services which they need. There are many different types of services for Wellness Centre for Seniors group which are available for them (Davcik and Sharma, 2016). They provide the training to patients through they are giving services. They involve interaction not only between the individuals and business but also state, local government and residents of the rest of the Wellness Centre for Seniors home. They will always there for them to stay as independent through a system that provides the fair and equitable access to services for all older people. However, they can provide them a personal care for 24 hours if they need them (Bruni, Gherardi and Poggio, 2014). They can provide the additional guidance about the care and service from the experts.  Apart from this, Wellness Centre for Seniors  home is properly managed and has the right to inform about the needs of the patients. They should have qualified staff with the right skill to care for them while having the goods and equipment. Wellness Centre for Seniors  home encourage the participants in decisions about the service they provide to them at home and to maintain their leisure and lifestyle activities (Glowik and Smyczek, 2011). They should clearly define the rights and responsibility to understand them.  Wellness Centre for seniors gives them a safe and secure environment to make them comfortable.

Now a day’s technology growing in business is necessity. Technology affects the business operations. It can be used in different ways. The main service is to improve the customer care services. It involves the understanding of the consumer. Collect all the information and data of customer through website or online survey. If the customer is paying for goods and services then use the electronic mail to inform about deals and discounts, this will make customer feel cared and it will motivation them to buy (Hiduke and Ryan, 2013).

Improve on business communication. This helps in the flow of communication between the business its customer, employees or investors. Communication technology can use like electronic mail, mobile phones, and text messaging services. The main communication tool is social networking to engaged and collects relevant information.

Manage human resources. It helps in the process of recruiting from their retire functions. It save the time and cost during the process of the organisation (McKeever, 2016). The entity can use internet to recruit the experienced labour and assign the task to new employees and test them. Through this the performance and behaviour of the employees can be monitor.

Target market- It is the market strategy for the business which are divided into various segments. They are demographic, geographic, and psychographic and behavioural.

Demographic- this divides the market on the basis of age, gender, occupation, income, family size, etc. The organisation should provide the services according to the age, gender or anything. This is the most common segments for marketers.   Wellness Centre for Seniors  home divided the services according to these markets (business.gov 2018). They can provide home services also to their customers. And the information is publically also available in database round the world, where they can enter in the new market.

Geographic- This divides the market on the basis of location, areas This is important for the marketer because as there are so many people who belongs different religious, cultural, or may have different requirement (Duermyer 2017). So the necessity of Wellness Centre for Seniors should be there, where the need of the customer is required or they need medical facility.

Psychographic and behavioural- This is based on the personality, behaviour, usages, attitude or preference of the customer (Hopps, 2008). The demand of the customer is based on the services provided to them. If the organisations know about the need, preference or behaviour towards the Wellness Centre for Seniors, it will be easy for them in making provision of different type of medical facilities as required by the needed one.  

Targeting strategy- Wellness Centre for Seniors is a care facility like nursing homes, with an aging population, this demand is growing. This is becoming more popular and more necessity.

Communication- It is necessary to manage the whole process of decision making and communication for the Wellness Centre for Seniors provider for the organisation (Rajnoha and Lorincová, 2015). The organisation should have good communication so that they can increase their customer. The age group start communicates with others so they know more about the need of the consumers and build the trust and relationship with them.

Online presence- Now a days so many people are connected with the social networking. Through this organisation can find the good number of people who uses the internet regularly to see what your rest home offers, in comparison to the competitors (Volery and Mazzarol, 2015). The organisation has to make sure about the website has the relevant, up to content, that is reviewed regularly. It needs to make sure what level of service is available for their customer when they visit first time on your site. The organisation website is optimised so that prospects will able to find your website easily when searching online for the Wellness Centre for Seniors  facility in the city or areas are surroundings.                

Organisational plan is that process which helps to companies in identifying their objectives in order to formulate and monitor the specific strategies in order to achieve their targets. In care age home it is considered as an important responsibility of management team so that they can provide better quality of service to their patients (Baker, 2014). However, they should also follow a proper management structure which has been followed by each and every organisation. There are different types of management structure such as hierarchy, flat, matrix. It depends on entity that which they will follow in order to achieve their goals in a set period of time. 

By following structure it clearly defines how activities such as allocation of task, supervision, coordination which are directed towards the organisation goals and objectives (Australian Business 2014). This structure should be flexible, efficient and innovation so that it will be easy for employees to achieve their sustainable objectives in competitive market. 

Management plan for the Wellness care centre is following flat structure for new business. They have director for operations and their administration staff, support staff, chief nursing officer, nursing manger, director support staff (Berry 2018). It promotes the fast decision making and it allows the clear communication between the employees. It requires the less dominance and supervise.

It carries a great responsibility for caring the elder in a highly regulated environment, as well as risk also.  There are so many issues in which ages care group is facing different challenge related to regular change, workplace health, safety and security (Fleisher and Bensoussan, 2015). So organisation should create a safe and secure environment for residents, employees, etc. while who are protecting your valuable assets.  

Most of the age care industry risk faced has to do with complex medical conditions of the residents and the potential important errors to be made by staff. The error can be made at the stage of misidentifying important health factors in residents (Lee, Barker and Mouasher, 2013). The risk can be come from due to the unidentified or misidentified medical condition of residents.  

The risk can be managed in Wellness Centre for Seniors by providing services to their clients with high quality and practical solution. The rapidly changing in Wellness Centre for Seniors industry facing the risk can take advice from supervisors. Apart from that, they need some strategic advisor so that they can understand the depth of Wellness Centre for Seniors complexity industry in competitive market (Glowik and Smyczek, 2011). However, they are some experience professionals with the resources for the resident age care who are providing good services and facility to their patients. Some standard procedure and processes have to be develop for mitigate the risk.

Financial plan is to be considered as an important part of every organisation, as it helps them in investing the funds in appropriate manner with in a span period of time. Wellness Centre for Seniors is creating their financial plan only immediately after setting the vision and objectives of entity (Klimko, 2015). Apart from that, being a beginner as a new venture in competitive market it is significant for them to recap their plan on continuously basis. For example, take financial inventory, goals and objectives should be defined properly, income should be increased in order to allow greater goals for funding and many more. As this care home can collect the funds in different ways. 

The Wellness Centre for Seniors can make significant expenditure on basic facilities for patients and provide them a home and community programme to people. After that, they should increase their services by increasing sale person for giving them advice on Wellness Centre for seniors. In the first or second year they can take use of technology for interactive with the patients (Kotlar and Armstrong, 2012). They can increase their social networking with help of the budget they have made.

Wellness Care Centre for Seniors
Profit & Loss Statement
	Amount ($)
	2018	2019	2010
Sales	$350,000	$450,600	$652,000
Miscellaneous income	$0	$55,000	$75,000
A. Total	$400,000	$505,600	$727,000
B. Cost of Sales	$227,500	$292,890	$423,800
C. Gross Profit (A-B)	$172,500	$212,710	$303,200
D. Operating Expenses
Salary	$100,000	$110,000	$121,000
Rent	$12,000	$13,200	$14,520
Utilities	$2,000	$2,200	$2,420
Insurance	$500	$550	$605
Depreciation	$20,000	$22,000	$24,200
Marketing	$12,000	$13,200	$14,520
Maintenance & Repairs	$6,000	$6,600	$7,260
Other	$2,300	$2,530	$2,783
Total	$154,800	$170,280	$187,308
Operating profit	$17,700	$42,430	$115,892
Less: Interest	$15,000	$17,500	$15,000
Profit before tax	$2,700	$24,930	$100,892
Less: Tax @ 25%	$675	$6,233	$25,223
Net Profit AT	$2,025	$18,698	$75,669

Wellness care Centre for Seniors .
Balance Sheet
	Amount ($)
Assets	2018	2019	2010
Current	$85,000	$102,000	$122,400
Fixed	$250,000	$300,000	$300,000
Other assets	$100,000	$125,000	$125,000
Total Assets	$435,000	$527,000	$547,400
Liabilities
Non-Current (Borrowings)	$370,000	$350,000	$325,000
Total Liabilities	$375,000	$350,000	$325,000
Equity	$60,000	$177,000	$222,400
Total Liabilities & Equity	$435,000	$527,000	$547,400

Conclusion

From above report it can be concluded that it is significant for organisation to make their business plan properly while entering into new market. Along with this, they should also constantly check their financial statement so that they can determine how much funds are to be required in future. They must aware about their competitors in the market and which technology they are using for their patients. Marketing strategic should be plan according to the development of Wellness Centre for Seniors group and target the market on basis of need for the customers.

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