Thesis Statement

Discuss About The Professional Development In Higher Education.

Education refers to the process of facilitation of learning along with the acquisition pertaining to knowledge. The process of education is guided by the educator and it can take place in formal or that of informal setting. Education has an effect on the manner of thinking and feeling of an individual. Higher education refers to the final stage in relation to formal learning that takes place after completing higher education. The higher education is delivered at the universities, colleges and the universities (Stewart, 2014). A course in Computer Sciences is crucial for the modern world as the present age is heavily dependent on computers. The marketing course can help an individual in experiencing the consumer behaviour throughout that of the customer lifecycle. It can help an individual in the creation of a marketing strategy and in the aspect of brand building. The leveraging of the digital along with social media channel can help an organisation in reaching the goals.

This essay argues that computer and marketing courses in higher education can help an individual in reaching his goal in life and it can help an individual in leading a fulfilling life.

The study of Computer Sciences teaches the students regarding the use of computer with the help of applications software.

Computers are made use of in the present world and it can help in increasing the knowledge of the individuals in the society. The working of the personal computer can help an individual in saving time and it can decrease the stress of an individual. Knowledge regarding Computer Sciences can help an individual in getting more employment opportunities in the present age.

Computer Training is significant for the 21^st century workplace. Computer skill is a basic requirement for various kinds of jobs. There are many jobs that requires knowledge regarding office productivity software along with word processor. The employees in the present age have to learn the using of a proprietary software program to sustain themselves in the organization (Nicholls, 2014).The present world is unthinkable without Google and computers can help in saving a lot of time of the users. Computer science plays a big part in affecting the human race and for survival one wants to be on par with the recent trends. It is of crucial importance that one receives quality computer education inconsequential of the field that they want to follow. The modern world is heavily dependent on computers and all kinds of modern technology is dependent to a great extent on applications pertaining to computer science. The emergence of artificial intelligence has played a crucial part and has brought about changes in the dynamics of the professional world. The use of computer education is integral for the social context of the present age. Computer Science can help in the development of the mental capabilities that can help people in solving deep along with multi-dimensional problems (Knobel & Kalman, 2016) Various kinds of situations can arise in the modern age that needs sensitivity to different kinds of concerns. Programming is the crux in of computer science and it can help an individual in the aspect of problem-solving. The basic programming can help an individual in the aspect of logical thinking and it can develop the ability of abstracting. The ability of thinking in a logical manner can help in the connection of ideas and it can help in making a point in a manner that is coherent.

Computer Science education in Higher Education

The discipline of computer science encompasses process relating to programming along with designing of solution. It involves logical thinking along with mathematical modelling. A process can become effective if one learns by doing something. Effective methodology pertaining to the teaching of computer science deals with practical tasks as compared to that of theory. Computer science can be stated to be a fast-paced discipline and it is rapidly evolving within the dynamic world. The study of Computer Science in the higher education can aid an individual in their professional development. The rapid growth pertaining to the IT industry has increased the demand of the computer professionals in the present age. The increased growth of the IT industry can help in the creation of various opportunities pertaining to the computer graduates (Bayar, 2014). A person who completes the course in Computer Science can work as a computer programmer within that of a firm. The computer science course can develop the knowledge of an individual in relation to software development, web development and that of algorithms. The different subjects of computer science like computer programming, engineering graphics and mechanical workshop practice can enable an individual in becoming adept at the technical aspects that can help an individual in his career. There are other subjects that are taught in the computer science course like that of environmental and energy studies and computer programming that can help an individual in the growth of his career. The computer science course will focus on theoretical foundations in relation to computing with that of state-of-art developing in relation to the computing solutions (Voogt et al., 2015).  During the course of computer science, the students will learn the developing and testing of the algorithms that can help an individual in developing solutions to the computing problems. The problems can be in various sectors like social, economic along with organisational domain.

The computer science course has focuses on the aspect of information along with computation. The approach pertaining to computation can be said to be practical along with scientific. The course of computer science can be held to be foundational science that can help in making knowledge along with achievement to be a reality. Systematic study pertaining to the algorithms can help an individual in communicating and accessing the information from various sources. The computing careers can help an individual in providing nice living. Computer-related employment is in excellent shape in the current age and the field of computer system design is fast growing in the present world (Jaipal-Jamani et al., 2015). Software publishing industry is growing at a rapid pace and it is being stated that the employment will increase in the coming years. The professions related to computer science accounts for 52 % of total jobs within the industry.

Growth prospects in Computer Science

The computer science courses can be applied to various kinds of professional pursuit like engineering, healthcare and finance. The graduates of computer science can help in making the world a better place if it contributes for the welfare of the people. The people who has got background in relation to computer science can make important contributions in relation to engineering and science.

The use of computers is ubiquitous in the present age and it has drastically changed the lives of the people. An e-mail was a new concept before 15 years and the use of internet had just started to grow at that point of time but the modern age has become heavily dependent on the aspect of technology. Every aspect in relation to the life from that of business to the social interaction is heavily dependent on that of technology. The computer scientists are in great demand in the present age in all kinds of industries and in different capacities. Computer science course from that of a well rated college can help an individual in having a fulfilling career that can help one in staying relevant in the present age (Mohr, 2016).

The computer engineers are instrumental in the designing and implementing of computer-based hardware along with software. The computer engineering integrates aspects of electronic engineering along with computer design. It can help an individual in the developing of computer systems along with technological device. Computer engineers construct the computer system within an organization and they provide technical support to the offices. Jeff Bezos is the founder of the e-commerce site Amazon and he took his B.Sc degree course from that of Princeton University. The technical knowledge that he gathered during the course helped him in evolving to be a successful entrepreneur. The degree program course helped in making Amazon a successful e-commerce site. He has been able to bring about innovations in the company with the help of his technical expertise along with skill sets. Sundar Pichai is the computer engineer and he has been able to become the CEO of that of Google Inc. Google specializes in various kind of internet related service and the Google Chrome has become immensely successful in the present age with the help of the immense knowledge of the CEO. Sundar Pichai has effectively managed different kinds of products like G-mail along with Google docs which are immensely popular in the present age (Savery, 2015).

Computer Science in Professional Pursuits

Marketing management is indicative of the process that can help in the developing of the strategies along with planning in relation to the products and services. Marketing management makes use of tools pertaining to economics that can help in the analysis of industry context within which firm operates. The marketing management course can help the business in creating value for that of the customers. Marketing can help in understanding the buyer behaviour that can help in the creation of value.

The pursuing of the marketing management course in higher education can help the students in improving the ability that can help them in making effective marketing decision. The various topics in relation to the course like strategic planning, marketing research along with information system that can help in making marketing decisions for an individual. The other topics that are included in the marketing management course are that of competitive positioning, pricing along with integrated communications that can help an individual in his professional career (Leigh, 2016).  There are various kinds of interactive discussion along with individual assignments that are held at the university that can help an individual in making progress in relation to his academic career.

The marketing manager can evaluate the customers and the customers can be targeted with the help of strategic decisions. The strategic decisions should be made on the basis of needs pertaining to customer segment (Baker, 2014). Marketing strategy can be applied to specific marketing function along with the organisation. The knowledge gained during the course can help an individual in undertaking crucial tasks like competitor analysis that can help a business in focussing on the strength along with the weakness. The external factors of an industry can be learnt with the help of competitor analysis. Marketing management course can help an individual in understanding concepts related to the consumer behaviour and it can provide one with understanding in relation to the buying patterns along with attitudes. The course of marketing management can help an individual in delving into the psychology behind that of certain marketing technique. The marketing course can help the individual in developing the personal along with presentation skills. Marketing is about communication and the studying of marketing can improve the skills both on individual basis and within the team (Kezar, 2017).  This can help the individuals in becoming appealing to the future employers and the marketing management course can equip the skills of the employees. The marketing course can help an individual in working with that of any business and it helps one in providing different kinds of career options. The different topics within the marketing course covers different elements in relation to business environment that can help the individuals in applying the theoretical knowledge in the practical manner.

The importance of Marketing education

It can be held that every business will possess a marketing team. This suggests that jobs will always be available pertaining to marketing and the degree in marketing management can make an individual more appealing that can help them in filling the marketing job role. The development of technology has enabled the marketers of becoming more flexible pertaining to producing of the marketing campaign (Card, 2017).There are various kinds of platforms on that of social media that helps in the creation of specialist strategies. The marketers can work by taking recourse to data. It can be made use of for gaining business advantage that can help in targeting the customers in an effective manner (Solomon et al., 2014).

Tim Cook who is the CEO of Apple had an MBA degree from the Duke University. His management degree helped him in understanding the concepts related to management that helped him in becoming successful in the field of business. Cook became the highest paid CEO among different public trading companies that helped him in earning $ 378 million in terms of the total compensation. He became the CEO of the largest tech company within the world after the megastar personality called Steve Jobs. Tim Cook has been able to prove himself in the position because he had the management expertise that can help an individual in handling such a large company (Gallier, 2015). Tim Cook is responsible for the sales along with operations of Apple and his management course helped him in heading the Macintosh division of Apple. He has played a pivotal role in ensuring the flexibility pertaining to that of a demanding marketplace. Tim Cook had also worked with IBM and his management degree has helped him immensely in his professional career.

Conclusion

The computers in present age plays an important role in increasing knowledge of people in the society. Personal computer helps in saving the time of the individuals and it can prove to be an impetus in decreasing stress pertaining to the individual. The knowledge of the computer science courses at the university can provide more employment opportunities for the individuals. The computer science course that is done from a college that is well-rated and it can pave the path for an individual for having a fulfilling career. Computer engineers can help in designing computer-based hardware and software. Computer engineering includes concepts of electronic engineering and that of computer design. Computer science can help in the development of the computer system and that of technological device. Marketing management course proves to be of great use for the making of marketing decision that is effective. There are wide number of topics in marketing management like strategic planning, information system and marketing research that can help an individual in progressing in the professional domain. The consumer behaviour can be understood with the help of marketing management course and the buying pattern of the consumer can be gauged with the help of the management course. The psychology of the consumers can be easily understood with the help of marketing management that can help a person in making great progress in his profession.

References:

Baker, M. J. (2014). Marketing strategy and management. Macmillan International Higher Education.

Bayar, A. (2014). The Components of Effective Professional Development Activities in Terms of Teachers’ Perspective. Online Submission, 6(2), 319-327.

Card, S. K. (2017). The psychology of human-computer interaction. CRC Press.

Gallier, J. H. (2015). Logic for computer science: foundations of automatic theorem proving. Courier Dover Publications.

Jaipal-Jamani, K., Figg, C., Gallagher, T., Scott, R. M., & Ciampa, K. (2015). Collaborative Professional Development in Higher Education: Developing Knowledge of Technology Enhanced Teaching. Journal of Effective Teaching, 15(2), 30-44.

Kezar, A. (2017). Adjunct faculty voices: Cultivating professional development and community at the front lines of higher education. Stylus Publishing, LLC.

Knobel, M., & Kalman, J. (Eds.). (2016). New literacies and teacher learning: Professional development and the digital turn (Vol. 74). Peter Lang.

Leigh, J. (2016). An embodied perspective on judgements of written reflective practice for professional development in Higher Education. Reflective Practice, 17(1), 72-85.

Mohr, S. (2016). Best practices for online faculty professional development in higher education teaching and learning centers: A Delphi study. Lamar University-Beaumont.

Nicholls, G. (2014). Professional development in higher education: New dimensions and directions. Routledge.

Savery, J. R. (2015). Overview of problem-based learning: Definitions and distinctions. Essential readings in problem-based learning: Exploring and extending the legacy of Howard S. Barrows, 9, 5-15.

Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.

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Voogt, J., Laferrière, T., Breuleux, A., Itow, R. C., Hickey, D. T., & McKenney, S. (2015). Collaborative design as a form of professional development. Instructional science, 43(2), 259-282