Ten Concepts Of Effective Business Communication

Ethical Communication

Effective business communication is used to build strong relationships with people through communication. Through this process people share their opinions with each other and form decisions and views which can help in the future. Effective business communication is very important for the success of any individual in any field. The listener and the speaker communicate with each other and try to define their message which will be helpful in every aspect of employment. This essay will discuss about the different concept of business communication and the ways that it is helpful for every individual. In of the concepts will be discussed in detail and the concept that will be helpful in the future will also be defined in this essay.  

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There are ten different topics that have been explained in the ten weeks in effective business communication. The concept from week one is ethical communication. Ethical communication is important for all types of communication, whether personal or professional. There are five kinds of ethical guidelines that has been explained which are clear, honest, democratic, respectful and logical. Communication should be clear so that it does not become difficult for the other individual to interpret the message and no form of miscommunication occurs and the message should be an honest. The message should not in any way mislead the individual into believing something else. The communication should use facts so that the individual has a better understanding of the message and should be presented in a logical and democratic manner. Lastly a good form is communication is one where the listener is respected. Ethical communication is important so that the sender can build a credible and reliable relationship with the other individuals. The concept from week two is kinesics. Kinesics is a type of non-verbal communication which is done through the help of body movements such as hands, facial expressions and such. In such communication type, the body movements is a way to determine the way that the person is communicating. Eye movement is also a kind of kinesics where messages that are sent through eyes between individuals are determined. Touch is another kind of kinesics communication where the different kind of touch defined the relation and the type of communication between people. There are many other types of kinesics communication which help a person to communicate with each other when words cannot be used. This is useful in situation where there are many people and a silent message needs to be passed from one individual to another, mostly without the knowledge of other people.


The concept from week three is the difference between verbal and written business communication. These are two different types of communication where the spoken communication is more short-lived than the written communication. The written form of communication is presented in a document which stays for a longer time than spoken communication which will vanish within a short period of time unless it has been transcribed or recorded somewhere. Both of these types of communication is important as they have their own benefits. The concept from week four is academic writing. Academic writing is important for students in the way that they will be able to understand the things that they have learned in their course and to also get good grades. Academic writing helps the students to get a deeper understanding of the different concepts that they have learnt in their classes and to help them apply in their real life scenarios. The concept from week five is reflective writing. Reflective writing is a type of academic writing which is a way where student reflect on their own course and the things that they have learnt and relates them to real life scenarios. Reflective writing help the students to understand if the behaviour and the usage of the concepts in effective in their life or not. The concept from week six is communication apprehension. Communication apprehension is the anxiety and fear that exists in people when they are in the process of communicating with one individual or another. Communication apprehension can be overcome in different ways by preparing for a speech from earlier and deciding what to say, by thinking about the audience in a positive way and develop a contingency plan which can help in case anything goes wrong. Overcoming communication apprehension is necessary since it would stop the individual from connecting with others or progressing in life because of the obstacle that they face while communicating.

The concept from week seven is intercultural communication. Intercultural communication means to communication between people of groups who belong to different cultural backgrounds. Intercultural communication helps to connect with people from other cultures and form bonds which can help in the learning of new ideas and views. Intercultural communication can be both verbal and non-verbal and are helpful in understanding the culture of other individuals and adapting to it. However, there can also be issues in intercultural communication which are barriers to language which can stop people from communicating with each other, ethnocentrism which means to interpret the message of an individual from another culture through the perspective of one’s own culture and miscommunication which mostly occurs when both the individuals are not being able to explain their messages in the proper way due to various cultural differences. The concept from week eight is organisational communication which is the way through which the organisation communicates with their internal and external audience. Internal organisational communication is the form through which the organisation communicates with the individuals who are present within the organisation such as the employees. The forms used for this communication is meetings, email conversations, telephonic conversation, face to face conversation and written communication This is used when the management or the employees want to send messages to one another that is in line with the benefits of the organisation and the people who work in it. External organisational communication is the way through which the organisation communicates with the people outside of the organisation. The forms used in this communication is creating a brand image, advertising and promoting the different products and services of the organisation and presenting the opinion on issues that are seen as important by the organisation.

Verbal and Written Communication

The concept from week nine is group development. Group development consists of five stages which was formed by Bruce Tuckman and was developed to help build different groups in the right way. The five stages of group development process are forming, storming, norming, performing and adjourning. Forming is the first stage where the group is just forming and the members are unknown to each other and therefore the individuals are full of anxiety of the unknown factors of the group. Storming is the second stage of the process where the competition and the dispute between the group members arises as they start to understand each other and the work that they have to do. They start connecting with each other and which is why both difference of opinion and similarity arises between the members. Norming is the third stage where the members of the group bond with each other, creating an environment of mutual respect. Performing is the fourth stage of the process where the group becomes united and acknowledges each other’s talents and accomplishments. The maximum productivity is derived from this stage and the group member work together to reach their desired goal. Adjourning is the last stage of the process where the group is dispersed when the project ends and the group is no longer required. These stages are required when any project is in action and the goal needs to be reached successfully. The group development process helps to create a plan which will give good productivity and result regarding the project. The concept from week ten is interpersonal communication. Interpersonal communication is the way through which an individual communicates with other people and exchange information, opinions and views through the help of verbal and non-verbal communication. Interpersonal communication is a direct form of communication which takes palace when people are present in a location where they have to communicate face to face. Interpersonal communication is useful when people have to communicate a direct and important message which needs immediate action or persuasion on the part of the sender. These ten concepts are helpful in the effective business communication process in all situations, whether a workplace or classroom, and should be maintained very effectively.                                     

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`The model of group development was introduced by Bruce Tuckman in the year 1965. The model first had four stages which are forming, storming, norming and performing. These stages were useful in the formation and execution if group based on their capability to perform a project and come up with useful solutions which are of a productive nature. The first stage of the group development process is forming. According to Yasir and Majid (2013) in this stage the group is initially formed and consists of people who might have different opinions, cultures, views and thought process. Humphrey and Aime (2014) further state that the people in this stage would try to form vertical and horizontal relationships which might not be successful as such. Furthermore, the people accept the goals and starts to make plan which are independent in nature since the group members do not form any bond with one another. Perry, Karney and Spencer (2013) explains the second stage storming where the members of the group starts to trust each other and form bonds so that they can start working together. In this stage the leader describes the task to the team members and they associate the goals with each other’s views so that they can start to work together. This is the stage where the most disputes and clashes between the group members occur. The third stage is norming where the group members solve their disputes and try to work together and form bonds which helps them in the success of the project. Zaman (2017) describes that the group members start to respect each other’s opinions and ideas and acknowledges the actions that they take. The group members work together in this stage with the desire to go forwards towards a productive end. Pelegrini Morita and Marie Burns (2014) describes the next stage which is performing where the group members focus on their task at hand and work collectively to reach the goal. This stage exhibits high level of productivity and success which helps in the completion of the project. Sullivan et al. (2013) states that the process from forming to performing results in the effective performance of the group. Another stage was later added to the process which was adjourning. This is the last stage of the process where the members of the group are let go once the project is complete and the group is dissolved until the next project arrives.

Academic Writing

I want to become a manager in a huge multinational company in the future. For this proper communication is highly important. Two concepts of communication which will help to become a successful manager in the future is organisational communication and ethical communication. Both of these communication techniques are related to each other. I would have to establish a very concrete form of communication where I can send my message clearly to the people within and outside my organisation (Slack, Corlett & Morris, 2015). I would have to make sure that my employees are able to understand the things that I need from them and in turn I would take the feedback of my employees regarding their issues so that I can help them out (Golob et al., 2013). In the same way I would have to establish a very good connection with the outside audience and make sure that the image of my organisation is good in the market and among the audience. For both of these things to occur productively I would have to be trustworthy and ethical in my way of communication with them (Taylor & Kent, 2014). I should send clear messages which are truthful in nature so that there is no miscommunication between me and the audience and also make sure that I do not send them any wrong information or miss out on any important piece of information. I would have to main this ethical aspect with every person that I communicate with so that they can view me as a reliable manager and human being (DeLellis & Sauer, 2015). Both of these concepts will help me in my future endeavours to become a successful and good individual and manager.

It can be concluded that effective business communication is very important for any individual and in the every setting so that people are able to productively communicate with each other and reach at a proper solution regarding the topic that is the basis of the communication. The different concepts of communication help in the better understanding of the process and helps individuals to send their message in the right way.


DeLellis, A. J., & Sauer, R. L. (2015). Respect as ethical foundation for communication in employee relations. Laboratory Medicine, 35(5), 262-266. DOI: 10.1309/YCXMGVRUE94KRX6E

Golob, U., Podnar, K., Elving, W. J., Ellerup Nielsen, A., Thomsen, C., & Schultz, F. (2013). CSR communication: quo vadis?. Corporate Communications: An International Journal, 18(2), 176-192. DOI 10.1108/13563281311319472

Humphrey, S. E., & Aime, F. (2014). Team microdynamics: Toward an organizing approach to teamwork. The Academy of Management Annals, 8(1), 443-503. DOI https://dx.doi.org/10.1080/19416520.2014.904140

Pelegrini Morita, P., & Marie Burns, C. (2014). Trust tokens in team development. Team Performance Management, 20(1/2), 39-64. DOI 10.1108/TPM-03-2013-0006

Perry Jr, E. E., Karney, D. F., & Spencer, D. G. (2013). Team establishment of self-managed work teams: a model from the field. Team Performance Management: An International Journal, 19(1/2), 87-108. DOI 10.1108/13527591311312114

Slack, R. E., Corlett, S., & Morris, R. (2015). Exploring employee engagement with (corporate) social responsibility: A social exchange perspective on organisational participation. Journal of Business Ethics, 127(3), 537-548. DOI https://doi.org/10.1007/s10551-014-2057-3

Sullivan, D., Leong, J., Yee, A., Giddens, D., & Phillips, R. (2013). Getting published: group support for academic librarians. Library Management, 34(8/9), 690-704. DOI https://doi.org/10.1108/LM-03-2013-0026

Taylor, M., & Kent, M. L. (2014). Dialogic engagement: Clarifying foundational concepts. Journal of Public Relations Research, 26(5), 384-398. DOI: 10.1080/1062726X.2014.956106

Yasir, M., & Majid, A. (2013). A METHODICAL STUDY OF THE ROLE OF TRUST AT VARIOUS DEVELOPMENT STAGES OF VIRTUAL ORGANIZATIONS. Journal of Information Systems & Operations Management, 7(2).

Zaman, S. B. (2017). Importance of learning the public health leadership. Public Health of Indonesia, 3(1), 1-3.