Social Media and Business

The repost aims to address the viroids types of the concerns which are seen to be related to the presentation of information as per the financial applications and information systems. Some of the   ns of the study discussed in this discourse are seen to be associated to the contribution of social media in business. It needs to be discerned that the main sections of the reports have been able to state on how the social media in general has affected the business. In addition to this, the next sections of the study have been able to state on the impact of data on business. The later sections of the study have further included the opportunities which are needed to be stated as per the various types of the considerations of the study as per the   industry data. For this study we have selected Wesfarmers Group which is an Australian listed company specialising in the chemicals, fertilizers, energy and safety products (Group 2018).

The traditional methods of advertising such as using billboards, print advertisements, newsletters are seen to be suffering from issues such as customer reach and cost. To curb such problems social media is regarded as an effective tool in addressing the issues pertaining to the limited reach and cost (Rodriguez, Peterson and Ajjan 2015). Therefore, the influence of social media cannot be ignored. It needs to be further seen that the different type the contributions pertaining to the social media has been seen to be relevant to the depiction of the study has been considered with the potential of the social to bring about the market changes which are also induced among the consumers in making the relevant decisions pertaining to the social media contribution. The social media site such as Facebook is on the top list for any business. This is responsible for the awareness of the brand among the consumer and create the relevant nature of the business which are seen to be associated to online conversations through direct message (Kaplan and Haenlein 2016). The estimated time of the responses is seen as a unique and added feature of the Facebook. Social media site such as Instagram is seen to be responsible for creating beneficial platform to number of business house whose focus are seen to be associated to the using the intuitive visual platform to publish the various type of the posts which are seen to be relevant with the posting of photos, video and making the advertisement visually creative (Trainor, Andzulis, Rapp and Agnihotri 2014). Pinterest is identified as another tool which is used by the businesses. Although it is not as advanced as Facebook, the main featured of the Pinterest is depicted with the use of the keywords in a post (Jussila, Kärkkäinen and Aramo-Immonen 2014). The contribution of the social media to business has been further depicted with the diagram shown as follows:  

The Role of Data in Business

The role of the data and business is depicted with the significant nature of reacting quickly to the changing nature of demand for the consumers. It needs to be also taken into consideration that the role of the data in the business is needed to compete in the global market place. The mangers may be needed to responding to the numerous decisions which are related to the use of data in an efficient manner (Frizzo-Barker et al. 2016). It needs to be also discerned that the use of the data in the business is taken into consideration with the increasing complexity necessary to make a particular decision. The focus on the decision making in particular needs to be taken into account with the remote accessibility of data related to sales (Dubey and Gunasekaran 2015). It may be also required for the use in the business as per the various type of the different feature which are seen to be based on the direct consideration of the information pertaining to the financial returns. The company we have selected to show the impact of the data has been seen with Wesfarmers Limited in Australia (Siddiqui and Singh 2016). The impact on the data on the business is represented with a diagram as follows:

Revenue changes in Wesfarmers (2010-2017)
Year Save Time On Research and Writing Hire a Pro to Write You a 100% Plagiarism-Free Paper. Get My Paper	Revenue ($m)
2010	51827
2011	54875
2012	58080
2013	59832
2014	60181
2015	62447
2016	65981
2017	68444

Table 1:Data used by Wesfarmers to depict the revenues generated by Wesfarmers from 2011 to 2017

 (Source: Wesfarmers.com.au. 2011: Wesfarmers.com.au. 2015)  

Conclusion

It needs to be discerned that the use of the social media in business is depicted with platforms such as Facebook, Instagram and Pinterest. The important benefits of the social media are seen with increasing the brand awareness, humanize the brand, establishing the brand and monitoring of the website traffic. In several types of the other aspect the importance of the social media is seen to be depicted in terms of the generating leads and boosting the sales of the business. It needs to be also noted that the use of data for the business has been shown with the inclusion of the different types of the tables and graphs in Wesfarmers. The main use of the data is seen to be based on the revenue depiction for Wesfarmers from 2010 to 2017. This information is further portrayed by using a bar chart. In this graph it has been seen that over the years the company has been able to increase the overall revenue. Some of the various types of the use of the other data has been seen to be taken into account with the specific needs which are depicted with the decision making as per the use of relevant data. As per the depictions of the study it needs to be further seen that the different type the contributions pertaining to the social media has been seen to be relevant to the depiction of the study has been considered with the potential of the social to bring about the market changes which are also induced among the consumers in making the relevant decisions pertaining to the social media contribution. The depictions of the various information from the graphical representation and the pictorial representation has been able to portray the information in more detailed manner.  The information on the social media matters to the business are sated with the impact of the business on the purchase decisions, social media platform benefits to the company and CEO gains from using social media.  

Name of the course-

Assignment number and description-

Name and student number-

Name of the organisation- Wesfarmers Limited  

Introduction

• Discussion of the role of social media on business
• Consumer inflicted by the social media
• Impact of data on business
• Data used by Wesfarmers in showing revenue generated 

Social media and business

• Problem with the traditional marketing such as billboards, print advertisements and newslettersrelates to customer reach and cost
• The use of the social media in business is evident with Facebook, Instagram and Pinterest
• Social media has improved customer reach and cost
• Facebook has improved direct communication with the customers
• Instagram has allowed the business to use intuitive visual platform to advertise
• Pinterest allows the user to search for the relevant product using keywords 

• Data is essential for a business to predict the quickly changing demand for the consumers
• Data is needed to compete in the global market
• Responding to numerous decisions for using the data in an efficient manner
• The benefit in the decision making often seen to be identified with the remote accessibility of data related to sales 

• The most noted benefits of the social media to the business includes brand awareness, humanize the brand, establishing the brand and monitoring of the website traffic
• The use of data is seen with the use of the bar graph which is conducive in depicting the linear growth of the company
• The primary benefit of the data in business is evident in making complex decisions
• https://www.wesfarmers.com.au/who-we-are/who-we-are  

References

Dubey, R. and Gunasekaran, A., 2015. Education and training for successful career in Big Data and Business Analytics. Industrial and Commercial Training, 47(4), pp.174-181.

Frizzo-Barker, J., Chow-White, P.A., Mozafari, M. and Ha, D., 2016. An empirical study of the rise of big data in business scholarship. International Journal of Information Management, 36(3), pp.403-413.

Group, D. (2018). Who we are . [online] Wesfarmers.com.au. Available at: https://www.wesfarmers.com.au/who-we-are/who-we-are [Accessed 10 Aug. 2018].

Jussila, J.J., Kärkkäinen, H. and Aramo-Immonen, H., 2014. Social media utilization in business-to-business relationships of technology industry firms. Computers in Human Behavior, 30, pp.606-613.

Kaplan, A.M. and Haenlein, M., 2016. Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster. Business Horizons, 59(4), pp.441-450.

Rodriguez, M., Peterson, R.M. and Ajjan, H., 2015. CRM/social media technology: impact on customer orientation process and organizational sales performance. In Ideas in Marketing: Finding the New and Polishing the Old (pp. 636-638). Springer, Cham.

Services, S. (2018). Social Media Marketing (SMM) | Best SMM Company | SMM Services. [online] Webhopers.com. Available at: https://www.webhopers.com/social-media-marketing [Accessed 10 Aug. 2018].

Siddiqui, S. and Singh, T., 2016. Social media its impact with positive and negative aspects. International Journal of Computer Applications Technology and Research, 5(2), pp.071-075.

Trainor, K.J., Andzulis, J.M., Rapp, A. and Agnihotri, R., 2014. Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM. Journal of Business Research, 67(6), pp.1201-1208.

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