Media Buying

BODY OF REPORT  

Media Buying

Background Information

The effectiveness of the buying media raises a lot of questions for the digital space concerns on effectiveness, brand safety, and viewers’ ability of different advertising platforms. The capital markets strategies indicate that digital media buyers are most interested in the premium content of the product to evaluate the brand safety (Moriarty et al., 2015). The programmatic transparency should generate some betters insights according to competent procedures in the media buying. The concern on these procedures tends to assess different strategy applied in the placement of quality and targeted content in the marketing campaigns. In this case, different strategies of the buying media require that business management groups have a good understating of its clients (Harik, Google Inc, 2013). Digital planning platforms help in measuring the effectiveness of buying media based on the tactical applications of digital networks. Marketing reports provide that the buying of the media generates some better flow with the traditional channels of advertising.     

An example of 2018 advertising campaign on buying media involves “Change the Way You See Disability” ESSC launched in Southern California. The primary theme of this campaign was to enable different social changes in realizing better market strategies of offering support services.

Programmatic media provides better models of applying traditional channel while conducting a digital advertising. Many advertising agencies have the better plan of realizing transparency in the cost of marketing products, especially with the traditional media platforms. Digital information system designs wide margin the marketing system when there is the application of traditional channel (Moriarty et al., 2015). The potential clients in the buying media are effectively reached by setting some low cost while consulting marketing agencies. In many cases, the activities of gauging success in the purchasing space are developed through measuring impressions of the new campaign on advertising procedures. For this reason, the marketing process provides some good content for the users to access while making adjustments on data system (Harik, Google Inc, 2013). The new ways of advertising goods and services are designed through better planning on current strategies.  

Reports and Optimization of Buying Media

Digital platforms of advertising products define some effective procedures for analyzing traditional models before directing their capital on these channels (Harik, Google Inc, 2013). Digital advertising campaigns are facilitated by the modern advancement of information technology to generate some good measures of results in the long-term planning. Buying media helps in designing better reporting and improvement of an individual activity. In most cases, traditional channels are applied in the business initiatives since they provide better sequences of extending business services in the international platforms. The main advantage of applying traditional channel is that they increase the participation of every member in the business system. The advertising campaigns are spearheaded by multiple traditional channels that help in positively impacting on the business system (Leeflang et al., 2012). Importantly traditional channel develops some creativity, agility, and insights in the new media of advertising.  

The increased application of new technology is designing some differences in the various purchase approaches in buying media (Harik, Google Inc, 2013). The report study indicates that traditional channel of advertising products helps in enhancing efficiency, optimization, reporting, and pricing process. Many software helps in consolidating real-time automated process in buying media. Recent advertising procedures provide better experiences in tracing functionality of different media. In most cases, the automated process of reporting is developed through the representation of data in different platforms. As such, there is a better consolidation of data especially for the buying media strategies using digital advertising platforms. As such, typical optimization of the buying media process happens when there is limited real-time data representation (Leeflang et al., 2012). In this case, traditional channels are used to reach targeted clients, especially with digital advertising programs. Therefore, digital campaigns on advertising products are effective when there is the incorporation of traditional channels of buying media.

Reports and Optimization of Buying Media

An example of 2018 advertising campaign on buying media was #TideAd on commercial super bowl. The advertising campaign helped in generated important facts of advertising products on social media platform. Multiple scenario on this marketing campaign have better representation of traditional channel of advertising.  

Buying Media Planning

The market system is composed of a different mix of media platforms that helps advertiser’s to have a better planning of goals in with campaign strategies (Tsimonis, and Dimitriadis, 2014). Buying media planning require innovation of new technology to present effective procedures of the understanding target audience. In many cases, the research process designs some better consumers behaviors based on demographic factors. In many cases, these factors are enhanced by the location of the different market structure. The buying media have designed some better inventory process that helps in allocating the different traditional channel in the advertisement procedures (Dewan, and Ramaprasad, 2014). A good summary of the request proposal from the clients helps in defining different campaigns models based on purchasing programmatic. With these preparations, there are effective ways of engaging key online platforms of developing an advertising plan.

In most cases, the impression rates in the establishments and guaranteed inventory programs generate a better proposal in the plan to incorporate traditional channel in the applicable budget line (Tsimonis, and Dimitriadis, 2014). The budget developed by digital networking on advertising strategies indicates that secure means of buying media are enhanced through traditional media. As such, the process of placement of orders generates some good social network of connecting the remote client with servers and opportunities in buying media. In most cases, the creativity of the current means of advertising products causes some traffic in accessing potential customers. The associate media type generates some placements on a granular level that help the digital campaign to succeed in the management system (Dewan, and Ramaprasad, 2014). Importantly different planning procedures are reconciled to generate effective financial campaigns on modern and traditional media.  

Creative Strategy

Background Information

Creative strategy is used in developing an opinion of advertising products in through online platforms. In most cases, the creativity strategy helps in driving sales of products in the current online platforms (O’guinn et al., 2014). Importantly, there is need to design effective media of increasing sales of products per unit time with revolutionizing society. In most cases, traditional means of advertising products are not effective than digital platforms. The creativity strategy provides some better conceptual framework where small business can thrive even with traditional means of advertising products. Different marketing strategies are developed based on creativity with the workforce of an organization. Online media of advertising products are supported by different traditional channel in the market system. For example, much small business invests digital marketing strategies since there are supported by ideas on YouTube, Twitter, and Facebook (Jugenheimer, Sheehan and Kelley, 2015). With these websites system, there is the higher chance of increasing business performances and advertising programs.

Equally important, traditional marketing has a significant contribution to the establishment of strong digital networking platforms. Creative strategies are developed by benefits perceived by local audiences like magazines and mailbox (O’guinn et al., 2014). The advantage of traditional marketing strategies is that they easily define target audience to incorporate desired household items. The innovation knowledge with many marketers is gotten from a traditional material which acts as references. The creativity of digital advertising strategies applies traditional models to design an effective campaign in the business system. Information technologies have helped establish simpler ways of accessing marketing strategies, especially to remote people system (Jugenheimer, Sheehan and Kelley, 2015). In the current strategies of advertising products of an organization, there is a different social media platform that helps people to have a better understanding of marketing procedures. As such, the traditional mode of advertising information is the basis to the current one.

Buying Media Planning

For example, a better creativity was developed in the 2018 advertising campaigns on “A Giant Story.” Digital market strategies had better animation on this video clip to review the important of developed brand. In most cases, such campaign are spearheaded by business owner.  

Reports of Creativity strategies

The ability with marketers to design effective campaigns of advertising products uses traditional channels. In many cases, these traditional channel act as motivators’ factors to the cognitive load of instrumenting marketing strategies (Armstrong et al., 2015). Importantly, suggested of methods of encoding memories of digital planning in the marketing procedures are transmitted through the mail. Reports indicate that traditional strategies have enhanced effective campaigns of advertising products with three channels. Firstly, there had been a better plan of downsizing economic system through interactions medium of customers provided in the market system. Many people were able to access advertising information to formulate a concrete patronizing of the brand. Public interests provide relevant information for the new brand of a product. Secondly, there is better campaign in the print media and radio presentation plan for advertising programs (Tsimonis, and Dimitriadis, 2014). These programs are developed by an expensive model that aims at distributing different products of business to people. Thirdly, the traditional channel provides a better system for measuring digital advertising procedures in the long run performances of the business system.

Digital marketing applies techniques to traditional models to establish the effective trading system. Based on individual knowledge on business performances, it appears simpler to create a better campaign on the new brand (Bergemann, and Bonatti, 2011). Benefits of digital marketing come along with provided traditional channel of a business structure. Some of these benefits involve following factors based on different advertising strategies. Firstly, there is effective in accessing both international and local audiences based on designed campaigns for marketing products. Importantly, these locations are determined by the creativity of accessing geographical, age and individual interests in the market system. Secondly, digital platforms design effective platforms of advertising sales of products (Tsimonis, and Dimitriadis, 2014). These media involves YouTube video and blog post for those who like reading. With the creativity in the marketing strategies inconveniences cases are rarely experienced in the digital advertisements. Equally digital means of communications are cost effective especially with effective tools of campaigning on a new brand of product.

Planning of Creative Strategies

Recent research studies provide that a better introduction of a new brand in the in the market system is enhanced by better plan and skillful decision making in the market system. Many business structures are ready to invest on their energy, time and resources to increase effectiveness and success the business system (Bergemann, and Bonatti, 2011). Creativity skills come when the organization needs to take better steps in supporting and ensuring business growth in the long-term plan. Digital marketing provides diverse implementation skills in the creative strategy that would record a significant growth of the business. Effective strategies in the market system are developed by strategic delivery to design advertising strategies. Importantly, creative strategies have helped many businesses to have a good understanding of goals and objectives of the business organization (Tsimonis, and Dimitriadis, 2014). With such creativity, many businesses are able to align traditional channel with the digital mode of advertising new products.

Creative Strategy

2018 advertising campaign design better collaborative stereotype on LinkedIn: “In It Together” as a traditional marketing channel. Powerhouse campaigns on these media have help in featuring new products in different social media platforms.  

Creative planning in the advertising plan has helped many small businesses expand in the long term. Planning strategies are developed through creating better marketing system for the positive people to react (Bergemann, and Bonatti, 2011). In this case, it will be easy for industry to engage large marketing content without forcing new brand in the markets. Campaigns require that the business system have a highly responsive in the online media of communicating such as chat, emails or phone. Planning on digital planning requires that real changes in the modern forms of advertising to re-invent on traditional brands (Armstrong et al., 2015). In most cases, this plan is developed through increasing emphasis on old brands for modern use. With these efforts, many people will have the classical feeling to use modified traditional products. Good innovation strategies are perceived through offering trusted services in long-term objectives.

Briefly, digital advertising procedures applies traditional channel to enhance effective marketing of new products. Many business structures require some better enlightens on new technology to help increase performances in the business system in the long-term consideration. Key communication skills help in establishing critical planning, especially to the focus groups. The research market helps in the positioning of the new brand in the larger markets based on the effectiveness of the campaigns procedures. The method of analyzing buying media with respects to different appeals methods helps in realizing opportunities with the new brand. Importantly, the transformation of the traditional mode of advertising to modern ones is facilitated by creativity strategies in the business structures. As such, traditional modes of advertising are used applied in developing the current campaign of introducing the new brand in the market structure.  

Digital campaigns on new brand should successfully met institutions goals as an integral role in detailed marketing researching. Targeted audiences should be reached by information through mailbox or different browser provided (O’guinn et al., 2014). New media of adverting products should be effective in the short planning of the business system while a traditional model establishes an important framework of the capital market. The process of placing products in the business system should be facilitated by different campaigns on leverage benefits of business organization. Many media platforms should have inventory procedures of designing campaigns on advertising products. The insertion processes of the order require better continuous revisions of billing campaigns in the market systems (Armstrong et al., 2015). Traditional platforms should provide premium purchasing programs to help planner have a good understanding of digital advertising procedures.

The increasing popularity of the social media and network has depleted traditional means of advertising. The developments of digital networks are facilitated by the effectiveness of the information technology in the capital market structures (Bergemann  and Bonatti, 2011). Advertising campaigns are spearheaded favorable cognitive approaches of recognizing different models of the business system. Many businesses across the world rely on different media marketing products especially internet platforms. Traditional models were designed to markets different products until they reach potential customers. With the digital technology, new methods have evolved to replace old ones. As such, the formation of many markets system is developed based on information technology to help provide effective services in short period of time. Traditional media of advertising were relatively slow compared to digital modes of advertising products (Tiago and Veríssimo, 2014). Media buying and creativity strategy can demonstrate these procedures in the capital markets.

Media buying establish an important program where purchasing process effectively happens. Media buying define important global strategies that help the business system to actively engage in the international markets with the digital advertising procedures (Bergemann  and Bonatti, 2011). Traditional channel is the basis of the digital advertising plan especially with the different solutions designs by buying media. Equally important, the capital strategies provide some better media for engaging online advertising programs based on the effectiveness of sales in the projected channel. Traditional means of advertising products are applied in creating strategic means of advertising products using digital platforms. Creativity is the part of different digital platforms developed to advertise a product (Tiago and Veríssimo, 2014). The central objective of this report is to illustrate how digital advertising procedures use traditional channels. As such, buying media and creative strategies can help define these experiences in the marketing system.

Reference:

Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education.

Bergemann, D. and Bonatti, A., 2011. Targeting in advertising markets: implications for offline versus online media. The RAND Journal of Economics, 42(3), pp.417-443.

Dewan, S. and Ramaprasad, J., 2014. Social media, traditional media, and music sales. Mis Quarterly, 38(1).

Dinner, I.M., Van Heerde, H.J. and Neslin, S.A., 2014. Driving online and offline sales: The cross-channel effects of traditional, online display, and paid search advertising. Journal of Marketing Research, 51(5), pp.527-545.

Harik, G.R., Google Inc, 2013. Generating information for online advertisements from internet  data and traditional media data. U.S. Patent 8,438,154.

Jugenheimer, D.W., Sheehan, K. and Kelley, L.D., 2015. Advertising media planning: a brand management approach. Routledge.

Leeflang, P.S., Verhoef, P.C., Dahlström, P. and Freundt, T., 2014. Challenges and solutions for  marketing in a digital era. European management journal, 32(1), pp.1-12.

Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R., 2014. Advertising: Principles and practice. Pearson Australia.

O’guinn, T., Allen, C., Semenik, R. and Scheinbaum, A.C., 2014. Advertising and integrated  brand promotion. Nelson Education.

Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why  bother?. Business Horizons, 57(6), pp.703-708.

Tsimonis, G. and Dimitriadis, S., 2014. Brand strategies in social media. Marketing Intelligence & Planning, 32(3), pp.328-344.

(Harik, Google Inc, 2013). The Future of Journalism: In an age of digital media and economic uncertainty.