Vic Health: Manager, Health Promotion Operations Job Description

Overview of Vic Health

This plan is focused towards the exercise to be done to obtain the desired position in an organisation. The plan will discuss the back ground information of Victorian Health Promotion Foundation, a pioneer in health promotion that supports the process of enable people to improve and control over health. This plan will also discuss the role, mission and values of the organization in relation to the operations. This plan will also compare the role and learning from leadership theory, formal health frameworks and strategic management. The next part of the plan will discuss the responses to match the selection criteria based on the academic literature. The plan will also evaluate the strengths and weaknesses to map out the career pathway.  

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

The full name of Vic Health is Victorian Health Promotion Foundation. Vic Health is a statutory authority of Australia. As per the selected job position, Vic Health has invited application in order to fill vacancy for the job position of Manager, Health Promotion Operations. Originally, the Vic Health was founded in 1987. Vic Health has been recognized as world’s first health promotion body. This is mainly funded by tax on Tobacco. Vic Health has the role to do promotion of good health for the people living in Victoria. The main goal of Vic Health is on preventing the chronic diseases and promoting the good health among Victorians (Vic Health, 2018). Vic Health is known for leadership and excellence in promotion of health promotion programs and policies. Headquarter of this company is situated at 15-31 Pelham St, Carlton, Victoria, Australia. At the same time, CEO of Vic Health is Jerril Rechter. The vision of Vic Health is to support and enhance the wellbeing of all Victorians.

The action agenda of Vic Health for 2013 to 2023 for health promotion emphasizes on different strategic imperatives. The example of these strategic imperatives includes improving the mental health, preventing harm from alcohol abuse, prevention of tobacco consumption, promoting healthy life style like physical activities, regular exercise and encouraging the healthy eating habits among Victorians (Vic Health, 2018). This way, it can be analyzed the practices and operations of Vic Health are highly obligated by Tobacco Act of 1987 of Victorian legislation system. Core business operations of Vic Health are also aligned with international (like WHO charter) and national health priorities and policies, state government program and policy directions. The board of governance of Vic Health has accountability towards Victorian Minister for Health.

Current Job Opening for Manager, Health Promotion Operations

Vic Health emphasizes on adoption of a business model of shared responsibility. Under this mode, the company develops partnership with different companies in different sectors of economy. In other words, the administration and board of governance of on development of shared solution through active participation of disparate parties from distinct sectors. Example of these sectors includes local communities, industry, the arts, education sector, media, research sports, health, government and the NGOs (Vic Health, 2018). In September 2014, the company has been recognized as WHO collaborating center for leadership in the field of health promotion. This has facilitated opportunity and ability to the company to build capacity of new and existing health promotion business entities through mentoring and technical support in the Western Pacific Region.

Leadership theory

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

For the purpose of working effectively at a leading position it is the basic requirement to maintain good relations with the subordinates and implement a transparent communication practice. Leadership is the interaction among human resource that utilize the skills in such a manner so that to improves efficiency at the organization. A manager is required to manage variety of roles and responsibilities but at the same time have to act as leader that will be responsible for the decisions and will stand to protect the interests of the followers. Leaders tend to bring organizational change by not only developing the vision but also develop and apply strategies to implement necessary changes (Landis, Hill, & Harvey, 2014). They also keep on motivating and inspiring workforce for attaining vision and communicating it regularly.

Trait theory focuses on the individual characteristics or skills, this theory entails that leaders are born with inherited traits and some traits suits to leadership these traits and skills are the combination that is significant to leaders. The main identified traits are adaptability, cooperation, ambitious and achievement oriented, assertive and desire to influence others at the same time there are certain identified skills are intelligence, conceptually skilled, creative, and diplomatic and tactfulness (Amanchukwu, Stanley and Ololube, 2015). There are several other traits and skills that are also identified but the main factor needed for a leader is power to influence and take responsibility for decisions whether it is right or wrong.   

Behavioral theory is another framework that discusses three leadership styles. Authoritarian is leadership style where a leader dictates what is to be done by the followers. The control exists in the hand of the leader leaving low autonomy in group. On the other side, democratic leader is a participative approach that considers the views and ideas of the group for the purpose of decision making. This approach can be applied in any organization from small to large business and government organizations to hospital or private businesses so this is known as collective decision process (Bolman, & Deal, 2017). Another approach in leadership is laissez-faire which allows full authority to the group members to take decision but it is not considered suitable as it leads to decrease productivity and employees misuse the liberty. Transactional leadership is also a popular approach where leaders promote working through rewards and punishments. Transformational leadership approach causes individual and social change through exchange of the ideas and lead to higher level of morale and motivation (Antonakis, & Day, 2017). As per functional and operational requirements of Vic Health, it will be required to manage human resource and transformational leadership is the approach that will be considered as suitable approach for achieving the goals and objectives of the organization.            

Vic Health’s Role in Promoting Good Health in Australia

It is vital requirement for a leadership position role that requires continuous interaction with the top level management. At the same time, it is required to identify and evaluate the strategic decisions for the sustainability of the organization and manage the work force. There are several other responsibility and key performance areas that require different skills and compatibility to work in effective manner (Lynch, McCance, McCormack, & Brown, 2018). The identified traits for effective working requires to adapt and manage the as per the requirements of the management. It is also required to work in team and cooperate with the subordinates to make them understand the responsibility and motivate them to work with more efforts to achieve the goals. Leadership framework consists of three core elements that directs towards effective leadership (Dinh, et al., 2014). It involves leading people, leading yourself and leading the organisation. It is required that the decisions taken by a leader must benefit all the elements of the framework to manage employee relationships.

Leading people requires fulfilment of several day to day requirements such as providing safe working environment, creation and dissemination of effective roles and clear responsibility to the team members. It is identified that commonly organisation conflict, failure to deliver business outcomes and poor performance are the outcome of poor role design, so it is needed to ensure a well designed roles, clear accountabilities and clear rules are to be provided to enable focused thinking and engagement of the employees (Daft, 2014). the process for developing  performance sequence is to evaluate role, select, induct and assign the responsibility thereafter it is required to assess and reward for outstanding achievements that leads to enhance the productivity and over all development. At the same time, it is also needed to ensure that the employees coordinate with each other and work in teams with commitment, competence and enthusiasm to deal with the obstacles towards achievement of the goals (Wagner, 2016).  

The job position requires acting as a leader for leading and managing a team for which there is a requirement to understand the different responsibilities which are required to be performed to fulfil and do justification with the job role. For this purpose, there is a need to know the capabilities of self and match it with the proposed responsibilities mentioned in the job description (Bolman, & Deal, 2017). This helps in making significant contribution towards the achievement of the goal and objectives of the organisation.  

Leadership Theories and Their Relevance to the Job Role

It is identified that the different concepts related to the strategic management are helpful in the evaluation of the job role that needs to be taken by an individual to make effective decisions. The different approaches which are learned regarding strategic management includes Tuckman’s team building framework which consists of five stages namely forming, storming, norming, performing and adjourning (Hill, Jones, & Schilling, 2014). It is the responsibility for the manager to establish cordial relations between the team members for which first of all there is a requirement to create effective team. An effective team can be build by the use of this model as there is a presence of diversity among the work force due to which it is essential to bring all the members of the group together and provide them opportunity to know each other and understand their roles and responsibilities.

This in turn helps in establishing coordination and cooperation between them to attain the goal in a timely manner. It is the requirement of the leader to communicate the roles and responsibilities to the ream members and listen to their queries in an empathetic manner which in turn helps in building trust and confidence among the team members towards the leader (Hitt & Duane Ireland, 2017). This also helps in improving their performance and productivity. The strategic management module also provides helps in learning the different methods which can be applied in the job to measure the performance of the team members such as 360 degree feedback. this method can be applied effectively in the job role as there is a need to gain feedback from the employees, senior managers, customers and other stakeholders regarding the performance of the employees and providing the employees, a constructive feedback regarding their performance which in turn helps in promoting self-motivation in them so that they can identify their weak areas and put efforts to improve it in order to attain high level of customer satisfaction (Wagner, 2016). This helps in accelerating their growth and development from the perspective of the profession.  The module has also provide the information that the employee should be given an opportunity to communicate with each other in an open manner which has been required to be applied while pursuing the job role of the manager. It is essential to establish a common communication platform where the team members can easily interact with other teams and collaborate with them to carry out the functions and tasks in a productive manner (Ginter, Duncan, & Swayne, 2018). This also helps in providing solutions to the problems which are commonly faced by them while carrying out the work.

In a similar manner, the concept of sales promotions and marketing has also been utilised to carry out the job role of the Health Promotion manager as there is a requirement of spreading awareness regarding different health campaigns carried out by the organisation which in turn results in attracting more number of customers to wards the company and helps in improving its market share in the region (Ginter et al., 2018).  This also helps in identification of different opportunities available in the market which can be exploited by the company to gain a competitive advantage over other players in the market.

Selection criteria can be defined as the standards or criteria that need to be fulfilled by different job applicants in order to get shortlisted for the job in a company. The selection criteria for a job can be related to different aspects such as industry experience, abilities, skills, academic background (or qualification) and the technical knowledge. In context of the selected job position (Manager, Health Promotion Operations at Vic Health, Australia), there are different types of selection criteria based on knowledge, experience and skills of the job applicants applying for the job. Qualification and experience is the first selection criteria for this job. The post graduation is a desirable qualification for the position of manager in Vic Health (Goh et al., 2015). This is a minimum criterion for eligibility of a person in order to apply for job of operation manager in Vic Health. In context of experience, a person applying for job of selected position in Vic Health should have extensive experience in public health, health promotion, community and the government sector. It means the relevant industry experience is required for a person in order to stay eligible for position of manager in Vic Health.

In context of health promotion, it is also a selection criteria that a person needs the high level of knowledge about health promotion principles. There should be past record of involvement in health promotion implementation of the person in order to achieve the major benefits locally and at larger scale. In addition to this, a person applying for the job of manager in Vic Health must be capable to work in different kinds of topic areas as per the action agenda of Vic Health. It is also an important requirement for a person to stay eligible for this job to possess competence of knowledge creation and knowledge transfer in the field of health promotion (Badland et al., 2014). Apart from this, there should be presence of the knowledge in the areas of health equity approaches in health promotion. So, overall it can be said that a person with high level of industry knowledge and experience will have greater chances of getting shortlisted for the selection for position of operation manager in Vic Health.

Another selection criteria provided by company is related to the area of operation management. In terms of operational management, the candidate or job applicant must have ability to transform the high level of business aims designed by upper management into the actionable practices. Apart from these, the job applicant should have competence to develop and review implementation plan of company for helping the company in the achievement of strategic business objectives and goals. This will help him/ her to get shortlisted for the job. A person can get shortlisted for the job, if he or she is ready to work in flexibility, and is adaptable to work in any environment. The individual applying for job operation manager at Vic Health must be able to decide priority among different tasks and responsibilities according to nature or urgency and degree of importance (Goh et al., 2015). This kind of candidates should also have the ability to focus on continuous improvement within the organization. They should also be able to initiate the change process effectively and successfully, whenever any change is required at workplace due to change in the organizational policy or external factors. There should also be ability of effective planning, allocation and monitoring of financial as well as other resources in the organization.

People management skills are also required among the candidates applying for the job of manager in Vic Health. The person should have competence of people engagement, support and positive influence over others in order to achieve the goal of health promotion. Such people should also have the competency of negotiation skills, excellent communication and the delegation skills. These all skills are required in order to deliver best productivity at workplace in the organization. In addition to this, the job applicants should be able to develop and implement positive organization culture at workplace. There should be experience in performance management in context of the performance of other employees and the performance management of self. In other words, they should be able to develop a collaborative work culture within the organization. In addition to this, only those job applicants can be shortlisted for the job having ability to develop the model of behavioral expectations from different employees at the workplace in business entity.

Stakeholder relationship management is also a major area of responsibility that is expectation for this job. It means, the person applying for job of operation manager at Vic Health must be competent in stakeholder relationship management in the organization. There should be a proved historical track record of the person in stakeholder relationship management activities like developing and maintaining trustworthy, positive and strong relationship with different stakeholders of the organization in their past industry experience. They should have competency to understand various needs, behavior and expectations of the stakeholders (Meintjes & Grobler, 2014). They should have sufficient knowledge of how to develop and maintain collaborative business relationship with different stakeholders for the accomplishment of health promotion results. They should be able to show active and constructive role in addressing the stakeholder issues in the business.

Excellent communication is the most important selection criteria for the post of manager in Vic Health. The excellent communication is required by the manager to stay able to convey important ideas, concepts and information in a manner that is easily accessible by the target audience. They should be competent to make negotiation for different business contracts in a way that is fair, respectful and persuasive for the engaged party (Kennedy et al., 2014). The candidate applying for job should have excellent knowledge in the aspects of giving constructive feedback to the colleagues and subordinates as well as in the written communication.

I have planned to get recruited as the manager in the Vic Health as my short term career goal. Personal skill audit is an important technique that can be used in order to know the personal strengths and weaknesses in terms of different skills and competencies. Following table is helpful to summarize the result of my personal skill audit.

On the basis of above table, it can be analyzed that there are different skills and competencies, in which I have expertise. Example of these skills includes ability to convert strategic business goals into workable business practices and initiatives, development of behavioral model for others, competence of knowledge creation and knowledge sharing, stakeholder relationship management and ability to work in flexible work environment. I also have expertise in different skills like communication, people management competence and the industry experience. However, there are certain skill areas, in which I have lack of expertise (Hickey, 2013). Example of these skill areas involves competency to decide priority among different jobs and responsibilities, time management, negotiation skills, motivation and inspiration of others and the problem solving. These skill areas are the development areas for me. I have to improve my competence in these skill areas in order to get selected for the job of manager in Vic Health as selected in this report.

The ability to decide priority among different jobs and responsibilities can be improved through consultation with the senior authority of organization. In addition to this, if no such support is available, then it is important to evaluate the urgency of different tasks and responsibilities in a particular project and then priority can be set. The time management skills can be learned through developing with strict timelines and complying with these timelines/ WBS/ Gantt chart for different tasks and responsibilities. The use of time management gadgets can also help to improve time management skill (Gilbert, Bobadilla, Gastaldi, Boulaire, and Lelebina, 2018). The negotiation skills can be improved, if a person has excellent knowledge of different aspects for which the negotiation is required. In order to develop/ improve problem solving skill, I will involve in face to face meeting different senior employees and managers in order to understand from their past experience on problem solving in different situations. I will also follow the creative problem solving approach for same. I will also explore online and offline sources to understand different solutions adopted for different problems faced at workplace in the organization (Chunfang, 2016). Excellent communication is also very important for same. I have excellent communication and will develop knowledge about different situations through active participation with the available authority in organization. In order to improve my motivation and inspiration skills, I will review the online and offline sources of motivation skills and competences. I will also join motivational seminars and conferences in different places. 


On the basis of above analysis, it can be concluded that Vic Health is a health promotion foundation of Victoria, Australia. There are different selection criteria that are mentioned by the organization (foundation) for the position of manager such as at least graduation, excellent communication, people management competence, negotiation skills, problem solving, ability to convert strategic business goals or decisions of organization into workable goals etc. These all competences are required in a job applicant in order to get selected for the job of operation manager in Vic Health. 


Amanchukwu, R. N., Stanley, G. J., & Ololube, N. P. (2015). A review of leadership theories, principles and styles and their relevance to educational management. Management, 5(1), 6-14.

Antonakis, J., & Day, D. V. (2017). The nature of leadership. USA: Sage publications.

Badland, H., Whitzman, C., Lowe, M., Davern, M., Aye, L., Butterworth, I., Hes, D. & Giles-Corti, B. (2014). Urban liveability: emerging lessons from Australia for exploring the potential for indicators to measure the social determinants of health. Social science & medicine, 111, 64-73.

Bolman, L. G., & Deal, T. E. (2017). Reframing organizations: Artistry, choice, and leadership. USA: John Wiley & Sons.

Chunfang, Z. (2016). Handbook of Research on Creative Problem-Solving Skill Development in Higher Education. USA: IGI Global.

Daft, R. L. (2014). The leadership experience. USA: Cengage Learning.

Dinh, J. E., Lord, R. G., Gardner, W. L., Meuser, J. D., Liden, R. C., & Hu, J. (2014). Leadership theory and research in the new millennium: Current theoretical trends and changing perspectives. The Leadership Quarterly, 25(1), 36-62.

Gilbert, P., Bobadilla, N., Gastaldi, L., Boulaire, M.L. & Lelebina, O. (2018). Innovation, Research and Development Management. USA: John Wiley & Sons.

Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care organizations. USA: John Wiley & Sons.

Goh, J., Pfeffer, J., Zenios, S.A. & Rajpal, S. (2015). Workplace stressors & health outcomes: Health policy for the workplace. Behavioral Science & Policy, 1(1), 43-52.

Hickey, J. (2013). Literacy for QTLS: Achieving the Minimum Core. UK: Routledge.

Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. USA: Cengage Learning.

Hitt, M., & Duane Ireland, R. (2017). The intersection of entrepreneurship and strategic management research. The Blackwell handbook of entrepreneurship, 45-63.

Kennedy, M.B.A., Denise, M., Fasolino, M.D., John, P., Gullen, M.D. & David, J. (2014). Improving the patient experience through provider communication skills building. Patient Experience Journal, 1(1), 56-60.

Landis, E. A., Hill, D., & Harvey, M. R. (2014). A synthesis of leadership theories and styles. Journal of Management Policy and Practice, 15(2), 97.

Lynch, B. M., McCance, T., McCormack, B., & Brown, D. (2018). The development of the Person?centred Situational Leadership Framework: Revealing the being of person?centredness in nursing homes. Journal of clinical nursing, 27(1-2), 427-440.

Meintjes, C. & Grobler, A.F. (2014). Do public relations professionals understand corporate governance issues well enough to advise companies on stakeholder relationship management?. Public Relations Review, 40(2), 161-170.

Vic Health (2018). We aim to create a Victoria where everyone can enjoy better health and wellbeing. Retrieved from:

Wagner, W. E. (2016). Leadership for a better world: Understanding the social change model of leadership development. USA: John Wiley & Sons.