Description
Choose ONLY ONE research paper (A or B) and then answer the questions below using the
space provided for you only:
Research Paper chosen ( ).
Questions on research paper (A):
1. Based on the aforementioned (research paper A), complete the table by
• Suggest only three hypotheses that could be proposed in this research to test the
relationship between the customer self-ordering kiosk usage and post-purchase behaviour
in quick-service restaurants? (1.5 points)
• Identify the independent variable and the dependents variable for each hypothesis? (1.5
points)
Hypotheses
Independents variables
X
dependent
variable
Y
H1.
H2.
H3.
2. Write the research objective for the stated problem in this research? (1 Point)
3. What is the appropriate research approach (methodology), and why? (1.5 points)
4. Suggest some recommendations about how this research will benefit the industry practitioners,
i.e. the restaurant marketers, restaurant investment decision- makers and the digital restaurant menu
ordering developers? (2 points)
5. If a mail survey is used, what issues must be resolved? Would it be successful? Why or why not?
(1 point)
6. Suggest a different method (not mail) with the potential of effecting a high response rate and highquality responses? (1.5 point)
Part 1. (10 Marks)
Choose ONLY ONE research paper (A or B) and then answer the questions below using the
space provided for you only:
Research Paper chosen ( ).
Questions on research paper (B):
1. Based on the aforementioned (research paper B), complete the table:
Suggest only Three hypotheses that could be proposed in this research to test the relationship
between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service
restaurants? (2.25 points)
Hypotheses
H1.
H2.
H3.
2. Write the research objective for the stated problem in this research? (0.75 Point)
3. Identify the dependents variables and independents variables? (1.5 Points)
4. It was found that CO, EO and their interaction positively affected ES and negatively affected
TI. Suggest some recommendations about how practice ought to change in light of these
research findings? (2 Points)
5. If a mail survey is used, what issues must be resolved? Would it be successful? Why or why
not? (1.5 Points)
6. Suggest a different method (not mail) with the potential of effecting a high response rate and
high-quality responses? (2 Points)
Part 2. (10 Marks) Case Study
Answer case study questions below using the space provided only:
1. Why you should opt for survey research methods rather than qualitative methods. (2 points)
2. Using the questionnaire, give:
a. an example of nominal measure question (1 point)
b. an example of ratio scale measure question (1 point)
C. Two examples of Interval scale Measure questions as follows:
c.1. An example of likert scale (0.5 point)
c.2. An example of semantic differential scale (0.5 point)
4. If a person wanted to do some simple summaries of frequencies or to build a table with SPSS,
what menu item would that person use? (1.5 points)
5. Describe the last section of the questionnaire (F) and assess the relevance of its placement?
(1point)
6. Do you think that this questionnaire is well organized? Why?
Discuss the issue of question flow as an important part of the process? (2.5 points)
———————————— End of the Exam ——————————————–
Choose ONLY ONE research paper (A or B) and then answer the questions below using the
space provided for you only:
Research Paper chosen ( ).
Questions on research paper (A):
1. Based on the aforementioned (research paper A), complete the table by
• Suggest only three hypotheses that could be proposed in this research to test the
relationship between the customer self-ordering kiosk usage and post-purchase behaviour
in quick-service restaurants? (1.5 points)
• Identify the independent variable and the dependents variable for each hypothesis? (1.5
points)
Hypotheses
Independents variables
X
dependent
variable
Y
H1.
H2.
H3.
2. Write the research objective for the stated problem in this research? (1 Point)
3. What is the appropriate research approach (methodology), and why? (1.5 points)
4. Suggest some recommendations about how this research will benefit the industry practitioners,
i.e. the restaurant marketers, restaurant investment decision- makers and the digital restaurant menu
ordering developers? (2 points)
5. If a mail survey is used, what issues must be resolved? Would it be successful? Why or why not?
(1 point)
6. Suggest a different method (not mail) with the potential of effecting a high response rate and highquality responses? (1.5 point)
Part 1. (10 Marks)
Choose ONLY ONE research paper (A or B) and then answer the questions below using the
space provided for you only:
Research Paper chosen ( ).
Questions on research paper (B):
1. Based on the aforementioned (research paper B), complete the table:
Suggest only Three hypotheses that could be proposed in this research to test the relationship
between the customer self-ordering kiosk usage and post-purchase behaviour in quick-service
restaurants? (2.25 points)
Hypotheses
H1.
H2.
H3.
2. Write the research objective for the stated problem in this research? (0.75 Point)
3. Identify the dependents variables and independents variables? (1.5 Points)
4. It was found that CO, EO and their interaction positively affected ES and negatively affected
TI. Suggest some recommendations about how practice ought to change in light of these
research findings? (2 Points)
5. If a mail survey is used, what issues must be resolved? Would it be successful? Why or why
not? (1.5 Points)
6. Suggest a different method (not mail) with the potential of effecting a high response rate and
high-quality responses? (2 Points)
Part 2. (10 Marks) Case Study
Answer case study questions below using the space provided only:
1. Why you should opt for survey research methods rather than qualitative methods. (2 points)
2. Using the questionnaire, give:
a. an example of nominal measure question (1 point)
b. an example of ratio scale measure question (1 point)
C. Two examples of Interval scale Measure questions as follows:
c.1. An example of likert scale (0.5 point)
c.2. An example of semantic differential scale (0.5 point)
4. If a person wanted to do some simple summaries of frequencies or to build a table with SPSS,
what menu item would that person use? (1.5 points)
5. Describe the last section of the questionnaire (F) and assess the relevance of its placement?
(1point)
6. Do you think that this questionnaire is well organized? Why?
Discuss the issue of question flow as an important part of the process? (2.5 points)
———————————— End of the Exam ——————————————–
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