Section 1 – Description of the Company

The Kroger Company was founded in the year 1883 by Barney Kroger with the use of $372 at 66 Pearl Street in the Cincinnati downtown region (thekrogerco.com, 2017). Barney was a son of the merchant and invested his whole life savings for opening the grocery with a simple motto of selling particular things and not selling anything that he himself would not want to buy. The Kroger Company has been following the same motto even after 130 years of foundation. The Kroger Company evolved well from a simple grocery store to one of the giants of supermarket business. The Kroger Company has been following a similar witticism even following over century old traditions of establishment. The Kroger Company developed well from a basic market to one of the goliaths of grocery store business. It has secured a wide assortment of configurations and items for fulfilling the consistently changing requirements of their clients. It has covered a wide variety of formats and commodities for satisfying the ever changing needs of their customers. The Kroger Company has over 2800 stores in the 35 states and it raked an annual sale of over $115 billion. With only 2 dozens of banners and amazing annual turnover, the Kroger Company is one of the largest global retailers in the world. The Kroger Company has been utilizing two divisions of offices specifically Bakeries and Meat and Seafood shops. The Kroger Company has been using two divisions of departments namely Bakeries and Meat and Seafood shops. The Kroger Company has been pushing quality over quantity as the key requirement for gaining more profit (Hartquist, 2011). Mr. Kroger even realized that by using his own bakery, he would be able to provide his customers with bread at reduced price.

 In the year 1901, the Kroger Company had its own bakery along with the retail store and it became the first company to do so. He even introduced some of the products he sold at the store. For example, the tangy sauerkraut that became hugely popular among his German Customers was actually made by his mother from the large amount of cabbages he bought from the farmers. The Kroger Company has been pushing quality over amount as the key necessity for increasing more benefit. Mr. Kroger even understood that by utilizing his own particular pastry kitchen, he would have the capacity to furnish his clients with bread at diminished cost (thekrogerco.com 2017). The Kroger Company had its own particular pastry kitchen alongside the retail location and it turned into the principal organization to do as such. He even presented a portion of the items he sold at the store. For instance, the tart sauerkraut that turned out to be tremendously famous among his German Customers was really made by his mom from the huge measure of cabbages he purchased from the agriculturists.

The study had covered the analysis of the Kroger Company and its information system used for the maintenance of the information and data related to their operations. The study had covered the explicit survey of the online valid resources for gathering information regarding the Kroger Company (Agile Product Lifecycle Management | Oracle, 2015). The Kroger Company’s main website had provided the insights and briefs of the company and their activities. The Kroger Company had transformed from a single retail store to one of the largest supermarket chains of the world. It had deployed many improved facilities and technologies for achieving the same. The Kroger Company had changed from a solitary retail location to one of the biggest general store chains of the world. It had sent many enhanced offices and innovations for accomplishing the same. The sending of the viable and enhanced useful procedures had been useful in framing the advancement of the Kroger Company. The ramifications of the advancement models would be inferred for securing the improvement of the operations of the association. The deployment of the effective and improved functional processes had been helpful in forming the development of the Kroger Company. The implication of the development models would be implied for protecting the development of the operations of the organization (Balasubramani, Iyer, Krishnan, & Kovvuri, 2016). The integration of the operations was implied for protecting the development of the system integration and providing the development of the operations. The deployment of the operations would be implied for forming the employment of the improved processing and the development of the effective processing and analysis. It is very important for forming the magnificent development of the system implementation and development.

Section 2 – Project Description

The analysis of the processes would be implied for developing the integration of the operations and forming the analysis of the operations and development. The study has used the website of Oracle for extracting information of the use of DBMS system for the Kroger Company (Wardzinska et al., 2015). The examination has utilized the site of Oracle for removing data of the utilization of DBMS framework for the Kroger Company. The ramifications of the DBMS arrangement of Oracle had been principally utilized for framing the combination of the current information and data for the association. The implication of the DBMS system of Oracle had been primarily used for forming the integration of the existing data and information for the organization. The coordination of the operations was inferred for securing the advancement of the framework combination and giving the improvement of the operations. The organization of the operations would be suggested for shaping the work of the enhanced handling and the improvement of the powerful preparing and investigation. It is vital for framing the glorious improvement of the framework execution and advancement (Abrahamsson et al., 2017). The investigation of the procedures would be inferred for building up the combination of the operations and shaping the examination of the operations and improvement.

The Kroger Company has employed the use of Oracle based Agile Product Lifecycle Management System (PLM) for improving the customer’s experience and gain control over their database (Garrison, 2015). The Oracle based Agile PLM system had been used by over 65,000 customers on a global scale. The complete, integrated and open system of Oracle has provided ease of enterprise applications for the Kroger Company. The Oracle has provided the secure paths for the Kroger Company to be benefitted by the implication of the advanced technologies and improved business performances. The commitment of the Kroger Company towards its customers for continuous investment and development has been the current offerings of the application. The implication of the comprehensive enterprise solution of Oracle’s Agile PLM had helped in managing the product value chain for the Kroger Company. The product’s requirements have been changed and became more complex than ever (Kofahi & Alryalat, 2017). However, the system of PLM had helped them in innovating and developing along with profitable and comprehensive solution.

The benefits of using Oracle based Agile PLM system for the Kroger Company are given below,

Acceleration of Product Innovation: The use of the Oracle based Agile PLM system had helped the Kroger Company for increasing the probability of the product innovation (Evelson, 2015). The use of the system would provide the ease of effective product innovation and development for the Kroger Company. The acceleration of the product innovation would be helpful for developing the smart processing system for the integration of the operations.

Maximizing the Profitability: The use of Oracle based Agile PLM system had provided the scope for increasing the profits by the increment of the overall revenue generation for Kroger Company (Meszaros et al., 2016). The analysis of the data and information provides the information for the development of the operations and form the support of the improved system development for the Kroger Company.

Section 3 – Description of the areas to be Investigated and Evaluated

Management of the Records: The Oracle based Agile PLM system had been helpful for the Kroger Company for the integration of the information and forming the improved management of the records. The use of the system had provided the scope for the development of the effective management of the records and data stored by the Kroger Company.

Improvement of the Products: The improvement of the products would be implied for forming the development of the services to the customers of the Kroger Company. The integration of the data stored in Oracle based Agile PLM system had provided the support for the development of the products (Lindvall et al., 2016). The improvement of the products would help in attracting more customers and also it would help in attaining the customer’s satisfaction.

Optimizing the Global Network: The use of Oracle based Agile PLM system had provided the scope for the development of the global network for the Kroger Company. The Kroger Company would provide the scope for the integration of the effective and improved operations across the globe and forming the development of the activities of the Kroger Company.

The Kroger Company has been using the development of the technology for the innovation of their functions and operations (Anju & Swathi, 2016). The Kroger Company evolved well from a simple grocery store to one of the giants of supermarket business. The Kroger Company has been utilizing two divisions of offices specifically Bakeries and Meat and Seafood shops. It has also formed the development of the operations and implication of the effective and improved functional development for the company. The dedication of the Kroger Company towards its clients for constant venture and improvement has been the present offerings of the application. The ramifications of the far reaching undertaking arrangement of Oracle’s Agile PLM had helped in dealing with the item esteem chain for the Kroger Company (Burseth, 2015). The item’s necessities have been changed and turned out to be more intricate than any time in recent memory. Be that as it may, the arrangement of PLM had helped them in improving and creating alongside productive and extensive arrangement. The utilization of the Oracle based Agile PLM framework had helped the Kroger Company for expanding the likelihood of the item development. The utilization of the framework would give the simplicity of powerful item advancement and improvement for the Kroger Company. The examination of the information and data gives the data to the advancement of the operations and frame the help of the enhanced framework improvement for the Kroger Company. The Oracle based Agile PLM framework had been useful for the Kroger Company for the combination of the data and shaping the enhanced administration of the records. The change of the items would be suggested for shaping the improvement of the administrations to the clients of the Kroger Company. The reconciliation of the information put away in Oracle based Agile PLM framework had given the help to the advancement of the items (Mahmudimanesh, Naseri & Suri, 2014). The Kroger Company would give the extension to the coordination of the powerful and enhanced operations over the globe and framing the improvement of the exercises of the Kroger Company.

The Oracle based Agile PLM framework used by the Kroger Company would be helpful in developing the integration of the existing operations and forming scope for building improved services for the organization. The structure of the DBMS and the business model is given below,

Figure 1: DBMS structure of Oracle based Agile PLM System

The Oracle based Agile PLM System of the Kroger Company includes the agile product collaboration, agile product quality management, agile product governance and compliance, agile engineering collaboration, agile product portfolio management, agile product cost management, oracle product lifecycle analytics, and oracle PLM cloud strategies (Hauder, Roth, Schulz & Matthes, 2014). These components would be helpful for the development of the operations of the organization and improving the customer’s experience of shopping at the retail giant.

The Kroger Company has faced the gradual increase of the market capture and development of the organization along with increase of number of customers (Muntean, 2014). The Kroger Company has employed the use of Oracle based Agile Product Lifecycle Management System (PLM) for improving the customer’s experience and gain control over their database. The integration of the information had helped in forming the development of the operations of the organization and forming the implication of the advanced processing and development. The Kroger Company has seen the growth in the market in terms of numbers of customers, increase of the revenue generation, and overall customer satisfaction. The organization has even faced the development of the improved functional analysis. The DBMS system had been helpful in developing the integration of the existing operations and forming scope for building improved services for the organization (Keyes, 2014). The Kroger Company evolved well from a simple grocery store to one of the giants of supermarket business. The Kroger Company has over 2800 stores in the 35 states and it raked an annual sale of over $115 billion.

The Kroger Company had evolved well from a simple grocery store to one of the giants of supermarket business due to use of the innovation in technology and operational strategy. The study had covered the explicit survey of the online valid resources for gathering information regarding the Kroger Company. The Kroger Company’s main website had provided the insights and briefs of the company and their activities. The study has used the website of Oracle for extracting information of the use of DBMS system for the Kroger Company. The examination has utilized the site of Oracle for removing data of the utilization of DBMS framework for the Kroger Company. The Kroger Company has employed the use of Oracle based Agile Product Lifecycle Management System (PLM) for improving the customer’s experience and it had resulted in forming the benefit of acceleration of product innovation, maximizing the profitability, management of the records, improvement of the products, and optimizing the global network. The Oracle based Agile PLM System of the Kroger Company had included the agile product collaboration, agile product quality management, agile product governance and compliance, agile engineering collaboration, agile product portfolio management, agile product cost management, oracle product lifecycle analytics, and oracle PLM cloud strategies.

Some suggestions for the improvement of the existing system of Kroger Company are given below,

Cloud Security Implementation: The implication of the cloud structure security would be required for integrating the development of the operations and implication of the advanced protection. The cloud structure of Oracle would require protection from external infiltration and other security issues.

Use of Social Media for Promotion: The use of social media platform would help the Kroger Company for developing improved functions and imply the development of the operations of the organization. The social media platform is helpful for getting feedbacks from the customers and developing effective strategies for the operations.

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