Description of the Attentiv Company

The report helps in understanding and identifying the business canvas model of Attentiv Company that is the maker of software that is web based in nature as this will allow the different kind of users to collaborate in an effective manner. The proper analysis is required to be done on the contribution of downside risk and the critical success factors has to be discussed as well.

The main aim and purpose of the entire report is to identify the different kind of key relationships among the nine building blocks of business canvas model. The changes have to be recommended in an effectual manner as this will help in providing proper views on analysing the requirement for such changes as well.

The structure of the report will include analysis of the proper and appropriate description on the BMC of the respective web-based software company. The analysis is required to be done as this will help in understanding the changes that is require din the business and solve them effectively as well. The different changes have to be identified that will help in gaining competitive advantage in the market effectively. 

Attentiv Company is one of the maker of the web-based software that helps in allowing the different users to collaborate in an effectual manner using upvoting, polling along with anonymous discussion. The respective company was founded in the year 2015 in the month of April and the areas served by the respective company is entire world that has helped them in becoming one of the top three organizations in the year 2015 (“Online software to automate meeting agendas, feedback, and minutes | Attentiv”, 2018).

There are different kind of products and services that are provided by the Attentiv Company wherein they include the cloud-based collaboration platform wherein the different kind of users can chat with other individuals using the threaded commenting. The respective company has helped the users in different manner wherein the users can post their views or other comments with either name identifiers or anonymously (Foss & Saebi 2017). The respective software that has been developed by Attentive Company helps the users to upvote the comments that has been provided by them and they have the entire option of filtering the different comments based on the respective upvotes as well. The respective software developed by the company has been listed as the software tool that helps in reducing the meeting time as well (Andreini & Bettinelli, 2017).

Key Products and Services of Attentiv Company

Daniel Russell is the founder of the respective company named Attentiv wherein he has helped the different users in the market to create their own blogs, comment on different kind of comments and upvote and filter them as well. The founder of the respective company has developed the idea of the collaboration app wherein it has helped the employees in the organization to share their views in an effectual manner. The founder along with the CEO of the respective company helped the individuals along with the employees of organization to express their views in the market effectually. 

Key Partner Cloud providers for the respective company IT infrastructure IT and creative communities	Key Activities Social media campaign of marketing Mobile app and web development Digital media and strategic kind of planning	Value Proposition  Providing different kind of Information technology solutions as to increase the performance of the firm Providing the digital assistance on marketing as to achieve different kind of goals in an effectual manner	Customer Relationships Dedicated accounts management Providing appropriate relationship with customers who are tech savvy	Customer Segments  Students Employees of different companies who can express their views in an effectual manner Different kind of advertising agencies
Key Resources  Designers Strategists Engineers	Channels Online – Web and usage of social media Offline- Word of mouth
Cost Structure ·  Infrastructure of Information Technology · Conferences and seminars · Salary for the different staffs and employees who are working in the office	Revenue Streams ·  Retainer Fee · Fees for the project

Proper kind of key relationships is required to be maintained among the nine building blocks of Attentiv as this will help in understanding the importance of the different kind of blocks in an effectual manner. The cost structure is essential part of the company BMC wherein this helps in dividing the different kind of salary and wages that has to be provided to the employees on performing their tasks. The revenue stream will help the entire company in gaining huge amount of profit and this will provide them scope to perform better in the market as well (Emerick et al., 2016).

Furthermore, the value proposition and the customer segments are essential part in the organization as this helps in understanding their position in the market in comparison to the other companies in the market (Martins, Rindova & Greenbaum, 2015). The respective company needs to attract more customers in the market as this will help them in adopting such strategies effectually. The channels of the company are the essential part in the BMC wherein these are the areas that provide scope to the company to increase the business in different parts of the company in an effective manner (Spieth, Schneckenberg & Ricart, 2014).

The key resources and channels are the essential part in the business canvas model in Attentiv Company wherein it included the different kind of capital or the designers and strategists who are required for the innovation of the different cloud-based technologies effectively. Lastly, the channels are essential in Attentiv Company wherein it will include offline and online modes that can help the company in gaining customer base both internationally and nationally as well (Rayna & Striukova, 2016). 

There are different kind of critical success factors in the company wherein this will help in including the methods that will help the company in achieving success in their business. The respective cloud-based web software company needs to identify the different success factors that are as follows:

• New due diligence process is essential and required in the company wherein this will provide the company in planning for the road mapping and references of other clients in an effective manner (Markides, 2015)
• Proper application of the right individuals along with processes is essential in nature to be adopted by the respective company wherein this will help the company in gaining competitive advantage (Paquin, Gauthier & Morin, 2016)
• Proper development of the appropriate metrics is essential in nature as this will help in gauging the success and this will help in solving the issues faced by the company as well (Souto, 2015)
• The business transformation has to be tackled in an effectual manner as this will help them in understanding the business drivers effectively (Gassmann, Frankenberger & Sauer, 2017)

Key Relationships among the nine building blocks of Business Canvas Model

There are different kind of downside risks in the respective organization named Attentive wherein this included the following:

• There is no such security and availability in the respective system wherein it includes different kind of breaches of security and it is responsible for human error
• Downtime is the other risk in the cloud-based software launched by the company wherein the cloud service providers take care of different number of clients and this can create technical glitches as well
• There is limited control in the infrastructure of the cloud computing as this will create huge issues in the business of cloud computing

Proper steps have to be taken by the respective company as to reduce the irks in the business and solve such issues in an effectual manner. Proper cost savings is required to be done by the company as this will help in resolving such issues with help and implementation of business technology as well. Proper reliability and manageability is required to be adopted by the respective company wherein this will provide strategic edge as this will help in solving the issues in an effectual manner as well. The different kind of critical applications as this will help in solving the different issues in an effectual manner (Cantamessa & Montagna, 2016). 

There are different requirements of changes needed if the business of Attentiv was mine wherein I would have included the cloud-based software in such a manner wherein I would have implemented the reliability as this could have helped the individuals in managing their different kind of issues and solve them effectively. Proper computation of the resources is essential in nature as this helped in managing the entire infrastructure. The reliability is essential in nature as this will help the company in solving the issues and make the system effective in nature.

Conclusion

Therefore, it can be concluded that business canvas model of the Attentiv Company has helped in understanding the different kind of issues that is related to the business as this has helped in increasing reliability and provided the company strategic edge that has helped the company in gaining proper competitive advantage in an effectual manner. The cloud computing software has helped the entire company in providing information technology updates and this has helped in making the resources available in the organization as well. 

References

Andreini, D., & Bettinelli, C. (2017). Business Model Innovation. Springer International Publishing AG.

Cantamessa, M., & Montagna, F. (2016). Business model innovation. In Management of Innovation and Product Development (pp. 115-135). Springer, London.

Emerick, K., de Janvry, A., Sadoulet, E., & Dar, M. H. (2016). Technological innovations, downside risk, and the modernization of agriculture. American Economic Review, 106(6), 1537-61.

Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: how far have we come, and where should we go?. Journal of Management, 43(1), 200-227.

Gassmann, O., Frankenberger, K., & Sauer, R. (2017). A Primer on Theoretically Exploring the Field of Business Model Innovation.

Markides, C. (2015). How established firms exploit disruptive business model innovation: strategic and organizational challenges. Business model innovation: The organizational dimension, 123-44.

Martins, L. L., Rindova, V. P., & Greenbaum, B. E. (2015). Unlocking the hidden value of concepts: a cognitive approach to business model innovation. Strategic Entrepreneurship Journal, 9(1), 99-117.

Online software to automate meeting agendas, feedback, and minutes | Attentiv. (2018). Attentiv. Retrieved 27 March 2018, from https://attentiv.com/ 

Paquin, J. P., Gauthier, C., & Morin, P. P. (2016). The downside risk of project portfolios: The impact of capital investment projects and the value of project efficiency and project risk management programmes. International Journal of Project Management, 34(8), 1460-1470.

Rayna, T., & Striukova, L. (2016). From rapid prototyping to home fabrication: How 3D printing is changing business model innovation. Technological Forecasting and Social Change, 102, 214-224.

Souto, J. E. (2015). Business model innovation and business concept innovation as the context of incremental innovation and radical innovation. Tourism Management, 51, 142-155.

Spieth, P., Schneckenberg, D., & Ricart, J. E. (2014). Business model innovation–state of the art and future challenges for the field. R&d Management, 44(3), 237-247.