Research Objectives

Discuss about the Analysis Of Effects Of ICT On Knowledge Management.

In the current business scenario, the restaurant becomes a famous place for entraining the consumer.  It also provides opportunities to consumer for spending their leisure time at confortable place. Additionally, entrepreneurs need to gain their understanding towards the policies of competitors and demand of consumer, which could be effective to sustain the restaurant in the marketplace. Entrepreneurs should increase their knowledge with respect to the techniques to deal with challenges at the time starting a business.             

The main purpose of this research is to address the challenges faced by an entrepreneur to start-up the Italian-inspired café. The following objectives will be accomplished by the researcher to attain the aim of current research concern.

• To analyze political, economic, social, technological, legal, environmental issues for Italian-inspired café
• To discover bargaining power of customers & suppliers, substitute products or services, the intensity of competitive rivalry, threats of new entrants for Italian-inspired café
• To address the type of cuisines and services are on demand for Italian-inspired café

The research methodology could be effective for gaining the understanding towards the data collection techniques for performing the current research concern (Hasan and Ali, 2015).  There is research many techniques that could be used at the time of investigation the research like research approach, research strategy, data collection method, data analysis method, and sampling method (Morgan, Anokhin, Kretinin, and Frishammar, 2015). For this, the researcher will use interpretivism philosophy to conduct the current research concern (Katzenbach and Smith, 2015).  The interpretivism philosophy could support to get the theoretical understanding about the challenges faced by an entrepreneur in starting Italian-inspired café. The researcher will use the inductive approach as it allows obtaining the factual information towards the research matter. The deductive approach will not be considered by the researcher caused of subjective nature of the research concern.

Please tick mark on your gender

• Female
• Male

Which leisure activities you will do?

• Art galleries
• Restaurants
• Theme parks
• Cinema
• Opera
• Hunting
• None of the above  

How many times do you go to the restaurant for dinner or lunch?

• About once a week
• Several times a week
• About once a month
• 2-3 times a month
• 2-3 times a year
• About once every 2 months
• Never

When you go out to a restaurant how much do you usually spend on food per person?

• Less than A$ 14
• Between A$ 15 and A$ 18
• Between A$ 19 and A$ 33
• Between A$ 34 and A$ 48
• Between A$ 49 and A$ 74
• More than A$ 74

When you go out to a restaurant how much do you usually spend on drink per person?

• Less than A$ 14
• Between A$ 15 and A$ 18
• Between A$ 19 and A$ 33
• Between A$ 34 and A$ 48
• Between A$ 49 and A$ 74
• More than A$ 74

When you go out to a restaurant, leisure activities, and bars then how much do you usually spend in a month (total)?

• Less than A$ 40 per month
• Between A$ 41 and A$ 90 per month
• Between A$ 91 and A$ 140 per month
• Between A$ 141 and A$ 190 per month
• Between A$ 191 and A$ 290 per month
• More than A$ 291 per month

What are your main reasons for going out to restaurants?

• To go out
• To request someone (friends, relatives, etc.)
• To eat healthy food
• To eat something different, the food I don’t often eat
• For special events (birthdays, Valentine’s Day, anniversary, etc.)
• Non-chosen situation (professional)
• Other (Specify_______)

For which kind of special events do you go to restaurants?         

• Anniversary
• Birthday
• Valentine ’s Day
• New Year
• Easter
• Mother’s Day / Father
• National holidays
• Other, please specify (_______________)

Who do you go to a restaurant with?

• Alone
• With another member of my family
• With Friends
• With colleagues
• With my partner
• With my child/children
• With customers, business partners

What would attract you to use new restaurant?

• Recommendations by my relatives (word of mouth)
• Internet/magazines reviews
• Close location from my house
• To have a different taste of cuisine, original food
• Menu options
• Setting and decoration appeal to me
• Affordable cost lower as compared to other restaurants
• Other, please specify (—————–)

Sampling method could assist research scholar to choose suitable sample size and obtain the valid result (Ou, Davison, and Wong, 2016).  There are two kinds of methods that are considered in the sampling method such as probability and non-probability sampling method to conduct research (Plewa, Conduit, Quester, and Johnson, 2015).  In this investigation, the researcher will execute probability sampling method to select conduct this research and obtain a reliable result. For this, the researcher will select 50 consumers to conduct research and obtain a reliable outcome. It could also support to determine the preference of consumers towards the italic café (García-Álvarez, 2015).  In addition, it is also analyzed that probability sampling method enables the scholar to choose the research participants by considering random method (Weinberg, Milne, Andonova, and Hajjat, 2015). This technique could consider survey through a questionnaire to perform the investigation (He and Wang, 2015). Apart from this, the non-probability sampling method facilitates researcher to select participants on behalf of age, experience, gender, education, and sex. For this study, the researcher will not use non-probability sampling method due to subjective nature of research concern. This tool could support to create the biases in the obtained outcome (Ahammad, Tarba, Liu, and Glaister, 2016). Moreover, it is also examined that probability sampling method could be effective for research scholar to get reliable outcome towards the research concern. It could be effective to accomplish the objectives and aim of research concern. The probability sampling technique removes probabilities of research biases (Cui and Wu, 2016).  The probability sampling method could be effective to get a realistic outcome with respect to the current matter.

Research Methodology

The data collection technique could be effective for getting feasible data towards research matter.  An appropriate data collection procedure could be effective to create information towards the recent investigation matter (Brammer and Mellahi, 2015).  It could be effective for getting appropriate conclusion towards the research issue. In the research study, two kinds of methods are considered like primary and secondary data collection technique. These techniques could be supportive to get feasible data with respect to the current issue. The primary data collection method is used for discovering valid data about the research matter (Houmanfar, Alavosius, Morford, Herbst, and Reimer, 2015). It facilitates the research scholar to obtain feasible information about the research concern. In addition, it is also analyzed the secondary data collection method enables the research scholar to get theoretical information by considering the existing information. There are certain components that could be considered as the secondary data collection method sources such as an academic journal, company websites, and online and offline sources (Kim, Li, and Brymer, 2016). It could be effective for the attainment of aim and objectives towards the research matter. Furthermore, it is also analyzed that data collection method is time-consuming and costly as compared to other research activities.

The data analysis technique could play an imperative role in examine collected information and obtain reliable data about the research matter (Wang, Wezel, and Forgues, 2016). The data evaluation technique could play an imperative role to examine the collected information and obtain feasible result towards the research matter (Sharma, Davcik, and Pillai, 2016).  There are many data analysis methods that could be used by the research scholar to examine the collected information towards research concern. The data analysis could also be effective for analyzing the reactions of the research candidates and attainment of the research matter. For this, the researcher used the MS-Excel software to examine collected information and get reliable and feasible research outcome.       

Research activities	Timeframe
	1	2	3	4	5	6	7	8	9	10
Selection of current research matter
Research aim and objectives development
Appropriate data collection method selection
Survey through questionnaire design
Choose appropriate sampling method for examining the sample size
Analysis of collected data by considering research techniques
Report writing
Final submission

With respect to the above table, it can also be summarized that there are certain research acts, which are considered by me to conduct the research matter. There are different research activities that are considered in the research like Selection of current research matter, Research aim, and objectives development, Appropriate data collection method selection, Survey through questionnaire design, Choose appropriate sampling method for examining the sample size, Analysis of collected data by considering research techniques, Report writing, and Final submission. As per above table, it can also be addressed that the data collection method could take more time as compared to other research activities.

Sampling Method

For this research, the estimated budget is AUD 5000 for the accomplishment of research objectives and aim in the least cost and time. The following research activities will be involved to meet the specified aim and objectives:

• The researcher will spend AUD 1000 to use secondary data sources such as magazines, course book, academic journal, and books.
• The secondary data collection technique could be more expensive as compared to the primary data collection technique.             
• For completing data collection method, the researcher will spend AUD 2000.
• For the accomplishment of research objectives and aim, AUD 2000 will be invested by the research scholar.

Purpose of research	Estimated Expense
Literature Review Design	1000 AUD
data collection activity completion	2000 AUD
Data Analysis activity	2000 AUD
Total amount	5000 AUD

References

Ahammad, M. F., Tarba, S. Y., Liu, Y., & Glaister, K. W. (2016). Knowledge transfer and cross-border acquisition performance: The impact of cultural distance and employee retention. International Business Review, 25(1), 66-75.

Brammer, S., He, H., & Mellahi, K. (2015). Corporate social responsibility, employee organizational identification, and creative effort: The moderating impact of corporate ability. Group & Organization Management, 40(3), 323-352.

Cui, A. S., & Wu, F. (2016). Utilizing customer knowledge in innovation: antecedents and impact of customer involvement on new product performance. Journal of the academy of marketing science, 44(4), 516-538.

García-Álvarez, M. T. (2015). Analysis of the effects of ICTs on knowledge management and innovation: The case of Zara Group. Computers in Human Behavior, 51, 994-1002.

Hasan, Z., & Ali, N. A. (2015). The impact of green marketing strategy on the firm’s performance in Malaysia. Procedia-Social and Behavioral Sciences, 172, 463-470.

He, J., & Wang, C. L. (2015). Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China. Journal of Business Research, 68(6), 1225-1233.

Houmanfar, R. A., Alavosius, M. P., Morford, Z. H., Herbst, S. A., & Reimer, D. (2015). Functions of organizational leaders in cultural change: Financial and social well-being. Journal of Organizational Behavior Management, 35(1-2), 4-27.

Katzenbach, J. R., & Smith, D. K. (2015). The wisdom of teams: Creating the high-performance organization. Uk: Harvard Business Review Press.

Kim, W. G., Li, J. J., & Brymer, R. A. (2016). The impact of social media reviews on restaurant performance: The moderating role of excellence certificate. International Journal of Hospitality Management, 55, 41-51.

Morgan, T., Anokhin, S., Kretinin, A., & Frishammar, J. (2015). The dark side of the entrepreneurial orientation and market orientation interplay: A new product development perspective. International Small Business Journal, 33(7), 731-751.

Ou, C. X., Davison, R. M., & Wong, L. H. (2016). Using interactive systems for knowledge sharing: The impact of individual contextual preferences in China. Information & Management, 53(2), 145-156.

Plewa, C., Conduit, J., Quester, P. G., & Johnson, C. (2015). The impact of corporate volunteering on CSR image: A consumer perspective. Journal of Business Ethics, 127(3), 643-659.

Sharma, P., Davcik, N. S., & Pillai, K. G. (2016). Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance. Journal of Business Research, 69(12), 5662-5669.

Wang, T., Wezel, F. C., & Forgues, B. (2016). Protecting market identity: When and how do organizations respond to consumers’ devaluations?. Academy of Management Journal, 59(1), 135-162.

Weinberg, B. D., Milne, G. R., Andonova, Y. G., & Hajjat, F. M. (2015). Internet of Things: Convenience vs. privacy and secrecy. Business Horizons, 58(6), 615-624.