Maintaining Staff Skills

Clarity would be located in Sydney in New South Wales, Australia. The office would be located in the Watson Bay area. The city has several shopping malls which would enable the firm to sell its products. The retail traffic would consist of retail shops, shopping and Clarity’s own outlets under the brand name ‘Clarity Store’.

Buy/lease: 

The office and the manufacturing plants of Clarity are located in Sydney. The office premises houses the apex management and the departments. The manufacturing plant is locatded in the same premises and produces both soap and bodywash. The firm would also acquire new factory premises as demand for the product increases and manufacturing facilities requires expansion. Clarity would acquire land to cultivate medicinal plants to meet with a part of its own material requirements.

urrent staff

[List your current staff in the table below.]

Job Title	Name	Expected staff turnover	Skills or strengths
Finance	To be filled up	4years	1. Experience of managing finanxe in banking organisation and consumer goods manufacturing organisation. 2. Knowledge about various investment areas where Clarity can invest in to earn ROI.
Marketing	To be filled up	4years	1. Relevant marketing experience of at least 5 years in consumer goods firm. 2. Knwoledge about skin care products.
HR	To be filled up	4years	1. Knowledge of recruiting and appraising employees
Research and development	To be filled up	4years	Experience of heading research in skin care and cosmeticology

Required staff

[List your required staff in the table below.]

Job Title	Quantity	Expected staff turnover	Skills necessary	Date required
Assisstant manager, Finance	[1]	[2-3 years]	1. Experience of managing finanxe in banking organisation and consumer goods manufacturing organisation. 2. Knowledge about various investment areas where Clarity can invest in to earn ROI.	To be filled
Assisstant manager, Marketing	[1]	[2-3 years]	1. Relevant marketing experience of at least 2 years in consumer goods firm. 2. Knwoledge about skin care products.	To be filled
Assisstant manager, HR	[1]	[2-3 years]	1. Knowledge of recruiting and appraising employees	To be filled
Assisstant manager, research and development	[1]	[2-3 years]	Experience of heading research in skin care and cosmeticology	To be filled

Recruitment options

Clarity would recruit its staff members by advertising in the newspapers and in its own official website.

Training programs

Clarity would train its emplpoyees to upgade their skills. The method of training used would consist of combination both in house and on-job training.

Skill retention strategies

Clarity would retain its skills by training and appraising its employees.

Product/Service	Description	Price
Clarity organic soap bar	Premium soap containing goodness of herbs which cleanses and rejuvenates skin	$ 10
Clarity organic body wash	Premium refreshing body wash with goodness of herbs and creamy lather	$ 50
Clarity mini	Premium soap containing goodness of herbs which cleanses and rejuvenates skin	$ 6

Market position:

Clarity would target to achieve leadership in the market as its strength grows. The products are both premium and budget products

Unique selling position:

The unique selling propistion of Clarity would be its organic composition free from harmful chamicals which would rejuvenate the skin of the users

Anticipated demand:

The anticipated demand of Clarity in a family would be twelve soaps in six months.

Pricing strategy:

The pricing strategy would be premium pricing strategy.

Value to customer:

The customers would view Clarity as a premium soap which would clean their skin and rejuvenate it form wear and tear due to everyday stress. The product would be both a luxury product and a necessity.

Growth potential:

The anticipated grpwth is very high. The benefit of the product to the users and a strong promotion would drive the sale of Clarity.

Innovation

Research & development (R&D)/innovation activities

Clarity would conduct open innovation to bring about continuous improvement in its products. It would also strengthen its product line by introducing new variants of soap bar and body washes. The firm would allocate a portion of its revenue towards innovation and inituiate new projects to bring innovation in its products.

Production Process

Intellectual property strategy

Clarity seeks to protect its intellectual property rights by imposing strict control on usage of the same by employees.

Workers compensation: To be acquired

Public liability insurance: To be acquired 

Professional indemnity: [To be acquired 

Product liability: To be acquired 

Business assets: To be acquired 

Business revenue: To be acquired

Risk management

[List the potential risks (in order of likelihood) that could impact your business.]

Risk	Likelihood	Impact	Strategy
Market risks	High	High	Promotion
Financial risks	High	High	Strict financial control
Natural calamity	Unlikely	High	Out of control
WHS risks	Likely	High	Training of employees, installation of safety items like camera.

The firm would follow all laws in power in Australia like consumer laws and environmental laws.

Operations

Production process

The marketing department would acquire orders which would be communicated to all the departments. The finance department would prepare the budget and the R&D department would acquire the raw materials. The manufacturing process would then commence under the direction of R&D department.

Suppliers

The proposed main suppliers would be suppleirs of medicinal herds. Clarity would maintain good relation with them by making timely payments.

Plant & equipment

[List your current plant and equipment purchases. These can include vehicles, computer equipment, phones and fax machines.]

Equipment	Purchase date	Purchase price	Running cost
Manufacturing plants	To be filled up	To be filled up	To be filled up
Computers	To be filled up	To be filled up	To be filled up
Risk management equipments like camera etc	To be filled up	To be filled up	To be filled up
Conference systems and software	To be filled up	To be filled up	To be filled up

Inventory

[List your current inventory items in the table below. If you have a substantial inventory, you may prefer to attach a full inventory list to the back of this business plan.]

Inventory item	Unit price	Quantity in stock	Total cost
Cocoa butter	To be filled up	To be filled up	To be filled up
Herbs	To be filled up	To be filled up	To be filled up
Milk	To be filled up	To be filled up	To be filled up
Water	To be filled up	To be filled up	To be filled up
Shea butter	To be filled up	To be filled up	To be filled up

Technology (Software):

Inventory control software, HR software etc

Trading hours: NA

Communication channels:

Shops, emails and telephone

Payment types accepted:

Cash, Paypal and cheques (for bulk orders)

Credit policy:

To be decided

Warranties & refunds:

To be decided

Quality control: 

To be decided

Memberships & affiliations: 

To be obtained latter.

Sustainability plan

Environmental/resource impacts

Manufacturing of soap would result in release of large quantities of waste water.

Community impact & engagement

Clarity would train local farmeres to grow medicinal herbs and provide them employment in its firms and nurseries.

Risks/constraints

Environmental risks

Strategies

Recycle waste water before releasing it.

Action plan

[List your key sustainability/environmental milestones below?]

Sustainability milestone	Target	Target date
Reduce water consumption	[60% reduction]	1 year
Recycle waste water	[60% reduction]	1 year
	[60% reduction]	[Month/Year]
[Reduce water consumption]	[60% reduction]	[Month/Year]

The Market

Market research

The management of Clarity would conduct a market research to recognise the challenges and opportunities in the Australian soap market.

Market targets

The firm would initially target selling  100 units of soap monthly in the initial year and increase it as the business will grow.

Environmental/industry analysis

[Detail the results of the market research you have performed. Is the area experiencing population growth? Are there long-term employers in the area? Is the region’s economy stable? Are there seasonal variations?

What is the size of the market? What recent trends have emerged in the market? What growth potential is available and where do you fit in? How will the market/customers change when you enter the market?]

Key customers:

Domestic customers

Customer management 

Clarity would maintain strong relatiomnship with customers  by offering high quality products.

[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then outline how you plan to address each of the weaknesses/threats.]

Strengths	Weaknesses
Sydney would provide huge market.	High rental costs of property in Sydney Presence of bigger skin care companies.

Opportunities	Threats
Create strong brand name	Threats from bigger skin care companies. Environment laws are becoming stricter.

Your competitors

[How do you rate against your competitors? How can your business improve on what they offer?]

Competitor details

[List at least 5 competitors in the table below.]

Competitor	Established date	Size	Market share (%)	Value to customers	Strengths	Weaknesses
Unilever	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage
P&G	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage
Local skin care companies	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage	To be filled up at a later stage

Advertising & sales

Advertising & promotional strategy

[What strategies do you have for promoting and advertising your products/services in the next 12 months?]

Planned promotion /advertising type	Expected business improvement	Cost ($)	Target date
Print media	Deeper market penetration	To be filled up at a later stage	To be filled up at a later stage
Online	More sales	To be filled up at a later stage	To be filled up at a later stage