Consumer Attitudes Towards Fuel Efficient Vehicles And Greener Economy
- December 21, 2023/ Uncategorized
Descriptive Statistics
Discuss about the Market Research Data Analysis Of Zen Motors.
The automobile industry of many years has been concern with redesigning vehicles to achieve the demand for reduction in carbon emissions to the environment meeting the demand for more economical automobiles(Janssens, Wijnen, Pelsmacker, & Kenhove, 2008) Consumers are ever demanding to what type of vehicles they would like to drive. Considering the need for a greener technology, companies are challenged with deciding which types of cars to manufacture considering the fuel efficiency and its impact on the environment(Fuiyeng & Yazdanifard, 2015).
This research will employ an exploratory research design to determine the consumers general feeling to economical fuel consumption vehicles and greener economy. Explanatory research design is used to determine the various demographic information and link them to the problems to be solved and seek to draw a recommendation. (Janssens et al., 2008)
|
Descriptive Statistics |
|||||
|
N |
Minimum |
Maximum |
Mean |
Std. Deviation |
|
|
townsize |
1000 |
7500.00 |
1000000.00 |
509550.0000 |
337549.60708 |
|
age |
1000 |
21.00 |
70.00 |
42.0150 |
12.10253 |
|
edcation |
1000 |
10.00 |
18.00 |
15.2160 |
1.63095 |
|
income |
1000 |
20000.00 |
135000.00 |
76302.0000 |
29993.63957 |
|
Valid N (listwise) |
1000 |
The respondents are 1000 in number, with no missing value. The highest education is 18 and the lowest is 10 with a mean of 1.63.
Greener Economy and gasoline
Respondents concerned about global warming reached the highest average value of 4.88. The standard deviation for this account is 1.32942, signifying that there remains little variation among the respondents. The respondents who contributed to the question, response on looking for gasoline substitutes attained the lowest average value of 4.1760. The standard deviation for the response being 1.84294, meaning that there is a high variation in the response an indication of a argumentative issue.
|
Statistics |
|||||
|
I am worried about global warming. |
Gasoline emissions contribute to global warming. |
We need to do something to slow global warming |
We should be looking for gasoline substitutes |
||
|
N |
Valid |
1000 |
1000 |
1000 |
1000 |
|
Missing |
0 |
0 |
0 |
0 |
|
|
Mean |
4.8800 |
4.6170 |
4.3750 |
4.1760 |
|
|
Std. Deviation |
1.32942 |
1.69682 |
1.52863 |
1.84294 |
Level of desirability of automobiles
The research findings indicate that Seat Runabout Hatchback Hybrid is more favorable automobile model with mean of 3.9650 and a high standard deviation of 1.91139. This means that though most respondents prefer the model, there remains a high variation in their preference to other cars models. The response also showed a least desirability to purchase 1 Seat Motorcycle Electric with a mean of 2.6420 and a standard deviation of 1.23100. The standard deviation of this field indicates that there is low variation among the responses.
|
Statistics |
||||||
|
Seat Motorcycle Electric |
Seat Runabout Sport Electric |
Hatchback Gasoline Hybrid |
Seat Economy Diesel Hybrid |
Seat Economy Gasoline |
||
|
N |
Valid |
1000 |
1000 |
1000 |
1000 |
1000 |
|
Mean |
2.6420 |
3.9210 |
3.9650 |
3.4630 |
3.2100 |
|
|
Std. Deviation |
1.23100 |
1.53659 |
1.91139 |
1.76798 |
1.45259 |
Traditional media usage
Based on the findings of the data analysis, Magazine higly preferred media used by the respondents. It has the highest average of 4.5550 and a standard deviation of 2.42587 indicating a high variation among the respondents. However, the use of Radio and television as a media tool of communication on automobile information is almost comparable though the variation in the response by television preferred respondents is high due to high standard deviation.
|
Descriptive Statistics |
|||||
|
N |
Minimum |
Maximum |
Mean |
Std. Deviation |
|
|
television |
1000 |
1.00 |
7.00 |
3.9350 |
1.81936 |
|
radio |
1000 |
1.00 |
6.00 |
3.9320 |
1.57983 |
|
magazines |
1000 |
1.00 |
8.00 |
4.5550 |
2.42587 |
|
newspaper |
1000 |
1.00 |
7.00 |
3.4940 |
1.62438 |
|
Valid N (listwise) |
1000 |
Greener Economy and gasoline
Respondent’s Social media
Social media has become one of the biggest platform of media communication. The research found out that Facebook is the preferred media by the respondents. The average is 1.1490 and a standard deviation of 1.00489 which translate to a higher variation of 1.010. The use of you tube as per the findings is also popular a close to the mean of Facebook. However, few respondents prefer the use of blogs as a source of information.
|
Statistics |
||||||
|
blogs |
YouTube |
|
Games |
Virtworld |
||
|
N |
Valid |
1000 |
1000 |
1000 |
1000 |
1000 |
|
Missing |
0 |
0 |
0 |
0 |
0 |
|
|
Mean |
.5880 |
1.0570 |
1.1490 |
1.0790 |
.7630 |
|
|
Std. Deviation |
.77644 |
.93307 |
1.00489 |
.89530 |
.82189 |
|
|
Variance |
.603 |
.871 |
1.010 |
.802 |
.676 |
|
One-Sample Statistics |
||||||
|
N |
Mean |
Std. Deviation |
Std. Error Mean |
|||
|
Electric motor cycle one seat |
1000 |
2.6420 |
1.23100 |
.03893 |
||
|
Hybrid run about hatchback two seat |
1000 |
3.9650 |
1.91139 |
.06044 |
||
|
Standard economy five seat |
1000 |
3.2100 |
1.45259 |
.04593 |
||
|
Electric run about sport two seat |
1000 |
3.9210 |
1.53659 |
.04859 |
||
|
Hybrid economy four seat |
1000 |
3.4630 |
1.76798 |
.05591 |
||
|
One-Sample Test |
||||||
|
t |
df |
Sig. (2-tailed) |
Mean Difference |
95% Confidence Interval of the Difference |
||
|
Lower |
Upper |
|||||
|
electricmotorcycleoneseat |
42.181 |
999 |
.000 |
1.64200 |
1.5656 |
1.7184 |
|
hybridrunabouthatchbacktwoseat |
49.054 |
999 |
.000 |
2.96500 |
2.8464 |
3.0836 |
|
standardeconomyfiveseat |
48.112 |
999 |
.000 |
2.21000 |
2.1199 |
2.3001 |
|
electricrunaboutsporttwoseat |
60.114 |
999 |
.000 |
2.92100 |
2.8256 |
3.0164 |
|
hybrideconomyfourseat |
44.054 |
999 |
.000 |
2.46300 |
2.3533 |
2.5727 |
Small One seat hybrid.
Hypothesized probability that the researcher seeks to study has 5%. Probability. The actual probability of the research findings is 2.64%. Thus, the null hypothesis is rejected at 5 % significance level. The research for small (2 seat) hybrid auto hypothesized probability is 5%. The actual probability of the research findings is 3.9 %. Therefore, using a significance level of 5%, the null hypothesis is rejected. Probability of buying a standard-size hybrid the hypothesized probability is 15% and the actual probability of the research findings is 3.92 %. The critical value is lower than significance level, we reject the null hypothesis and accept the alternate hypothesis. The research for Standard-size synthetic fuel auto hypothesized probability is 15%. The actual probability of the research findings is 3.21 %. The critical value is lower than significance level, we reject the null hypothesis and accept the alternate hypothesis. The research on Standard-size electric auto hypothesized probability is 15% and the research findings probability is 3.46%. The critical value is lower than significance level, therefore, the null hypothesis is rejected.
Gender
The average of 3.0768 response for electric motor cycle one-seater model was significantly different from the average of females 2.0886. Research from other makes reveals insignificant difference among the male and female average for each automobile Make.
|
Statistics |
|||||||
|
gender |
electricmotorcycleoneseat |
electricrunaboutsporttwoseat |
hybridrunabouthatchbacktwoseat |
hybrideconomyfourseat |
standardeconomyfiveseat |
||
|
Male |
N |
Valid |
560 |
560 |
560 |
560 |
560 |
|
Mean |
3.0768 |
3.9000 |
3.9375 |
3.5304 |
3.5071 |
||
|
Female |
N |
Valid |
440 |
440 |
440 |
440 |
440 |
|
Mean |
2.0886 |
3.9477 |
4.0000 |
3.3773 |
2.8318 |
Marital Status
The electric run about sport two seat and hybrid run about hatchback two seat is most preferred by the married with a mean of 3.9730 and 4.0652. This means that the marketing team should target their advertisement and promotions to the married. However, there is a high mean for the married for electric motor cycle with one seat. Therefore, the married demographic could be the best target for this model.
|
Statistics |
|||||||
|
Marital |
electricmotorcycleoneseat |
electricrunaboutsporttwoseat |
hybridrunabouthatchbacktwoseat |
hybrideconomyfourseat |
standardeconomyfiveseat |
||
|
Married |
N |
Valid |
110 |
110 |
110 |
110 |
110 |
|
Mean |
3.3182 |
3.5000 |
3.1545 |
2.8364 |
2.7091 |
||
|
Unmarried |
N |
Valid |
890 |
890 |
890 |
890 |
890 |
|
Mean |
2.5584 |
3.9730 |
4.0652 |
3.5404 |
3.2719 |
Age
Electric run about sport two seat average values is 2.55 – 4.94; Runabout Sport two-seater model’s average values is 2.4 -6.05; the electric sports two seat 1.55-4.27; the hybrid run about hatchback two seat average range from 2.5-4.44; the Standard economy five seater mean values range from 1.8- 4.88. Therefore, it is important for the company to exploit the age characteristics when aiming consumers. The electric sport two seat is popular in the age category of 21. The hybrid economy four seat is most preferred by the age category of 57.
|
Statistics |
|||||||
|
age |
electricmotorcycleoneseat |
electricrunaboutsporttwoseat |
hybridrunabouthatchbacktwoseat |
hybrideconomyfourseat |
standardeconomyfiveseat |
||
|
21.00 |
N |
Valid |
20 |
20 |
20 |
20 |
20 |
|
Mean |
6.0500 |
1.5500 |
2.5000 |
2.5000 |
1.8000 |
||
|
30.00 |
N |
Valid |
320 |
320 |
320 |
320 |
320 |
|
Mean |
2.1219 |
4.1531 |
4.4406 |
2.3938 |
2.7063 |
||
|
42.00 |
N |
Valid |
440 |
440 |
440 |
440 |
440 |
|
Mean |
2.7682 |
4.2795 |
4.2818 |
3.8114 |
3.1023 |
||
|
57.00 |
N |
Valid |
145 |
145 |
145 |
145 |
145 |
|
Mean |
3.0621 |
3.4138 |
2.6552 |
5.1379 |
4.0000 |
||
|
70.00 |
N |
Valid |
75 |
75 |
75 |
75 |
75 |
|
Mean |
2.4000 |
2.4400 |
3.0000 |
3.0000 |
4.8400 |
Level of desirability of automobiles
Education
Electric sport two seat make has an average values of 2.4-5.99; hybrid run about hatchback two seat model’s average is 2.1 – 5.07; the hybrid four seat model’s mean values range from 2.1-6.30; Standard low-cost five-seater model’ averages at 1.77-3.918. Therefore, it would be advantageous to utilize the education in analyzing consumers. Furthermore, it is evident from the findings that most educated people doesn’t prefer the standard economy five-seater model, therefore, the automobile should focus more on hybrid low-cost four-seater model.
|
Statistics |
|||||||
|
Education |
electricmotorcycleoneseat |
electricrunaboutsporttwoseat |
hybridrunabouthatchbacktwoseat |
hybrideconomyfourseat |
standardeconomyfiveseat |
||
|
10.00 |
N |
Valid |
18 |
18 |
18 |
18 |
18 |
|
Mean |
5.9444 |
1.5000 |
2.5556 |
2.5556 |
1.7778 |
||
|
12.00 |
N |
Valid |
74 |
74 |
74 |
74 |
74 |
|
Mean |
3.1622 |
3.8514 |
2.1892 |
2.1892 |
3.9189 |
||
|
14.00 |
N |
Valid |
275 |
275 |
275 |
275 |
275 |
|
Mean |
2.6218 |
5.3636 |
2.5491 |
2.6945 |
2.8509 |
||
|
16.00 |
N |
Valid |
548 |
548 |
548 |
548 |
548 |
|
Mean |
2.4781 |
3.3522 |
5.0912 |
3.6095 |
3.2956 |
||
|
18.00 |
N |
Valid |
85 |
85 |
85 |
85 |
85 |
|
Mean |
2.6118 |
3.4941 |
3.1294 |
6.3059 |
3.5059 |
Income
The respondents with income level of $20,000 prefer electric motorcycle one seat. The Standard low-cost five-seater is favored majorly by individuals with income level of $1350000. Hybrid economy four seat and hybrid run about hatchback two seat is favored by individual who selected $62,000 and $37,000 respectively as their income level. Individuals income dictates the kind of automobile to buy, therefore, income level has a strong influence models marketing strategy.
|
Statistics |
|||||||
|
income |
electricmotorcycleoneseat |
electricrunaboutsporttwoseat |
hybridrunabouthatchbacktwoseat |
hybrideconomyfourseat |
standardeconomyfiveseat |
||
|
20000.00 |
N |
Valid |
21 |
21 |
21 |
21 |
21 |
|
Mean |
5.4762 |
1.6667 |
2.7619 |
2.7619 |
2.2381 |
||
|
37000.00 |
N |
Valid |
163 |
163 |
163 |
163 |
163 |
|
Mean |
2.8528 |
5.4294 |
2.4417 |
2.4417 |
3.0123 |
||
|
62000.00 |
N |
Valid |
393 |
393 |
393 |
393 |
393 |
|
Mean |
2.5165 |
3.9364 |
4.5980 |
2.6565 |
3.2850 |
||
|
100000.00 |
N |
Valid |
332 |
332 |
332 |
332 |
332 |
|
Mean |
2.5392 |
3.4729 |
4.3614 |
4.2530 |
3.1596 |
||
|
135000.00 |
N |
Valid |
91 |
91 |
91 |
91 |
91 |
|
Mean |
2.5275 |
3.3077 |
2.7912 |
6.0549 |
3.6484 |
Hometown size
The research found out that electric run about sport two seat has a less preference among the respondents with the home size range of 7500- 750000 with a mean range of 2.49-3.47. The electric motorcycle run one seat is more preferred by a home town size of 750000, with the highest mean of 4.500. The hybrid run about hatchback two seat and the hybrid economy four seat model is favored both by individuals who selected the hometown size category of 750000. Lastly, The Standard low-cost five-seater is favored by individuals who selected 7500 as their hometown size. The findings show a definite preference for each automobile model and hometown size.
|
Statistics |
|||||||
|
Townsize |
electricmotorcycleoneseat |
electricrunaboutsporttwoseat |
hybridrunabouthatchbacktwoseat |
hybrideconomyfourseat |
standardeconomyfiveseat |
||
|
7500.00 |
N |
Valid |
40 |
40 |
40 |
40 |
40 |
|
Mean |
2.6250 |
2.1000 |
2.5000 |
2.5000 |
4.7250 |
||
|
55000.00 |
N |
Valid |
190 |
190 |
190 |
190 |
190 |
|
Mean |
2.5474 |
3.0000 |
4.2211 |
2.8947 |
4.4684 |
||
|
300000.00 |
N |
Valid |
246 |
246 |
246 |
246 |
246 |
|
Mean |
2.4919 |
3.6057 |
4.4959 |
3.9878 |
2.6260 |
||
|
750000.00 |
N |
Valid |
396 |
396 |
396 |
396 |
396 |
|
Mean |
2.5126 |
4.5556 |
4.0808 |
3.4040 |
2.9394 |
||
|
1000000.00 |
N |
Valid |
128 |
128 |
128 |
128 |
128 |
|
Mean |
3.4766 |
4.5000 |
2.6641 |
3.7813 |
2.8281 |
Conclusion
The following conclusions is noted for this research; the main factors considered by consumers before making purchases is the price tag though the issue regarding to performance is also consideration. The need for a greener technology has challenged companies with deciding which types of cars to manufacture considering the fuel efficiency and its influence on the environment. Finally, the application of difference analysis on consumers buying behavior is important in automobile marketing strategies.
The researcher underscores the future of automobiles to shift to greener technology in the wake of global warming. Zen motors is recommended under this research findings to adopt a strategy of manufacturing eco-friendly automobiles with inbuilt capacity of minimizing carbon emissions and improving on fuel efficiency. They ought to sort for automobiles powered by solar, electricity and electromagnetic power. Secondly consumer preference determines the customers purchasing power. Under this research, individuals age, marital status, education, hometown size and income level contributes to the purchasing behaviors of customers. Therefore, Zen motors product design and modelling department must customize their automobile to the various markets segments. Finally, social media marketing has taken a center stage in today’s marketing. It is therefore recommended that Zen motors adopt all the social media marketing channels that are available digitally.
References
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