Business Case: Beenal Designer Wear

The paper mainly reflects on “Beenal Designer wear,” which is a designer clothing brand that helps in providing different varieties of wear in Perth, Western Australia. The organization promotes traditional fabric and designs with modern shilloutes, which are quite attractive for the customers. However, the business of the brand is limited to Perth as the business is quite small and it does not have a website. The higher authority of the business decided to expand the business throughout Australia and in other parts of the world, and therefore, they aim to develop a website for the business. With the help of the website, the business not only expands its services throughout Australia but also gets the opportunity to provide 24X7 service to the customers.

The project aims to create a website for Beenal Clothing in order to expand the business of the organization. With the help of the website, the business will be able to deal with customers from all over Australia and even from other parts of the world, which will be quite profitable. The project focuses on creating different types of functionalities, including order, payment, add to cart, delivery tracking, price range, size, colour and many more. All such functionalities will be helpful for the customers as they get the opportunity of selecting clothes online according to their choice, which will be followed by online ordering, online payment and online tracking of the products. In addition to this, the website will also provide customer support functions in order to help the customers with their queries and problems.

Project Stakeholders

The project stakeholders who will be involved in the development of the website project are mainly categorized into internal as well as external stakeholders.

Internal stakeholders: The internal stakeholders include the following:

• Project manager
• Project planner
• Financial manager
• HR manager
• IT manager
• Coder
• Developer
• Tester
• Database administrator
• Designer

External stakeholders: The external stakeholders who are involved in the project are as follows:

• Sponsors
• Suppliers

Stakeholder Register

The stakeholder register that is mainly prepared for the website project that will be created for Beenal Clothing is mainly reflected in the below table.

Project Title: Creating a website	Date Prepared: 25/08/2020
Name	Position	Role	Contact Information	Expectations	Influence	Classification
	Manager	Project manager		The project manager expects to finish work on time.	High	Internal
	Planner	Project planner		The project planner expects that the project will proceed as per the project plan.	High	Internal
	Manager	Financial manager		Financial manager expects to manage expenditure.	Low	Internal
	Manager	HR manager		HR manager expects to handle the resources of the project.	Low	Internal
	Designer	Interface designer		The designer expects to create the design as per the needs.	Medium	Internal
	IT team	Database administrator		The database administrator expects to develop the database for storing and organizing data.	Medium	Internal
	IT team	Coder		The coder writes code for developing functionalities of the website.	Medium	Internal
	IT team	Tester		The tester expects that there will be no technical glitch after testing.	Medium	Internal
	Suppliers	Suppliers		The suppliers help in supplying different types of products.	Low	External
	CEO	Sponsors		The sponsors help in providing the funding needed for the project.	High	External

Stakeholder Analysis Matrix

Project Title: Creating a website Date Prepared: 25/03/2022

• The Project Owner, Sponsors, And Stakeholders

 Project owner: The CEO of Beenal Clothing is considered the owner of the project.

Sponsor: The CEO of the clothing brand is the sponsor who funds the budget for the project.

Stakeholders: The stakeholders who will be involved in the website development project are as follows:

• Project manager
• Project planner
• Financial manager
• HR manager
• IT manager
• Designer
• Coder

• The Problem Statement

Project Description

Presently, Beenal Clothing brand does not have a website, and therefore, they do their business with the help of the offline market. However, as the business is experiencing challenges in competing with the external market, and as a result, the yearly profit that is earned by the company is also low. In order to handle the situation, the higher authority of the organization focuses on creating a website for Beenal Clothing.

• The Project Goals And Objective

The main goal of the project is to develop a website for the Beenal Clothing brand in order to expand the business of the brand all over Australia and in different parts of the world.

The objectives of the project are as follows:

• To create a website for the Beenal Clothing brand;
• To expand the business of the Beenal Clothing brand;
• To increase the profitability of the business by increasing customer service; 

• The Project Requirements

 The different requirements that are needed for creating the website for the Beenal Clothing brand are as follows:

• Hardware and Software: Desktop, RAM, Keyboard, Mouse, CPU, designing tools, testing tools and more are needed for the project.
• Financial resources: A total budget of around $40,000 is needed for successfully creating the website for the Beenal Clothing brand.
• Human resources: The human resources who are hired for creating the website are as follows:
• Project manager
• Project planner
• Financial manager
• HR manager
• IT manager
• Tester
• Coder
• Database administrator
• Interface designer 

• The Project Deliverables

 The deliverables of the website development project which is undertaken by Beenal Clothing brand are as follows:

• Project management plan
• Project charter
• Interface design
• Website
• Status report
• Financial expenditure report

• Milestones

Milestone	Due date
Milestone 1: Completion of requirement phase	Mon 04/04/22
Milestone 2: Completion of the system design phase	Fri 22/04/22
Milestone 3: Completion of system implementation	Wed 01/06/22
Milestone 4: Completion of integration and testing	Thu 09/06/22
Milestone 5: Completion of system deployment	Mon 13/06/22
Milestone 6: Completion of project	Thu 16/06/22

• Cost Estimate

The total cost that is required for creating a website for the Beenal Clothing brand is around $40,000.

• Project Assumptions And Risks 

i. It is assumed that the work of the project will be successfully accomplished by the project team as they are highly skilled and experienced.

ii. Secondly, the project manager also assumes that with the development of website brand image and yearly revenue of the Beenal Clothing brand will enhance.

The website development project can experience a lot of risks like schedule slippage and budget shortfall due to lack of time and budget during the project. Additionally, the project can also experience technical risk due to improper identification of technical glitches and errors within the system. The project team also experiences risk due to a lack of communication medium, and as a result, they are unable to communicate well.

• Project Limitations

i. The total time and budget that is allocated for the project are limited, and therefore increase in time and budget can cause issues like schedule slippage and budget shortfall.

ii. The stakeholders who are hired are not much experienced, and any complex uncertainty during the project can impact the project’s progress. 

• Project Acceptance Criteria

 The project will be accepted if the developed website includes all the features and functionalities that are needed by the Beenal Clothing brand. Additionally, the project would also be accepted if the website was created within the allocated time and budget.

Project Stakeholders

Communication Plan

A communication plan plays a significant role in a project as, without sufficient project communication, it is quite impossible to keep all the responsible parties of the project up to date regarding the changing status of the project. The problem can further cause issues like improper decision making as well as lack of transparency which further can hinder the aims of the project (Foster, 2018). 

With the help of an effective communication plan, it is quite easy to maintain proper transparency among all the parties of the project so that the project managers can be able to make the right decision for the project so that the project will be delivered quite efficiently. 

Stakeholder	Communication Name	Delivery Method/format	Producer	Due Date
Project team	Kick-off meeting	Meeting	Project manager	28/03/2022
Project manager	Status report of the project	Email	Project planner	30/03/2022
Sponsors	Expenditure that is done in the project	Meeting	Financial manager	04/04/2022
Team members	Discusses the risk experienced during the project	Meeting	Team leaders	10/04/22

A risk statement helps in providing clarity regarding the descriptive information that is mainly needed for proper and defensible assessment of risk occurrence probability and various areas of impact. Proper risk management is needed during the project in order to control possible future events such that they will not negatively impact the progress of the project (Galli, 2017). Furthermore, risk management helps in assessing, determining, controlling as well as mitigating all the risks that occur during the progress of the project.

Source	Probability	Impact	Priority	Strategy	Responsibility	Review
Schedule slippage	High	Likely	2	Tracking the schedule of the project on a regular basis.	Project planner	26/04/22
Budget shortfall	Extreme	Very Likely	1	Undertaking EVM for keeping track of the budget for avoiding financial hurdles.	Financial manager	12/04/22
Improper testing	High	Possible	4	Hiring experienced testers for determining technical glitches and errors quite properly.	Tester	20/06/22
Lack of communication	Medium	Possible	5	Weekly meetings must be arranged for properly communicating.	Project manager	23/06/22
Improper interface design	Very High	Possible	3	Development of proper interface design by properly understanding the needs and requirements of the project.	Interface designer	20/05/22

• NPV And IRR Comparison

The NPV method results in a dollar value that a particular project generally produces; however, IRR mainly generates the percentage return that the project is mainly expected to create. Additionally, the NPV method mainly focuses on the surpluses of the project, whereas the IRR is mainly focused on the breakeven cash flow level of the project (Zore et al., 2018).

• NPV And IRR Calculation

NPV and IRR calculation
Analysis Variables:
Discount Rate Used	5.00%
Annual Benefits	$     100,000.00
Annual Operational Costs	$        30,000.00
One-Time Development Cost	$        40,000.00
				Year of Project
		0	1	2	3	4	5	Totals
Economic Benefit		$0.00	$      100,000.00	$         100,000.00	$          100,000.00	$       100,000.00	$          100,000.00
Discount Rate		1.0000	0.9524	0.9070	0.8638	0.8227	0.7835
PV of Benefits		$0.00	$95,238.10	$90,702.95	$86,383.76	$82,270.25	$78,352.62
NPV of all Benifits		$0.00	$        95,238.10	$         185,941.04	$          272,324.80	$       354,595.05	$          432,947.67	$        432,947.67
One-Time Costs		$        (40,000.00)
Recurring Costs		$0.00	$        30,000.00	$           30,000.00	$            30,000.00	$         30,000.00	$            30,000.00
Discount Rate		1.0000	0.9524	0.9070	0.8638	0.8227	0.7835
PV of Recurring Costs		$0.00	$        28,571.43	$           27,210.88	$            25,915.13	$         24,681.07	$            23,505.78
NPV of all Costs		$        (40,000.00)	$       (11,428.57)	$           15,782.31	$            41,697.44	$         66,378.52	$            89,884.30	$          89,884.30
Overall NPV								$           522,831.97
IRR	47%

• Intangible Benefits

It is identified that due to the implementation of the website, 40% of the customers will increase, which will further enhance the profitability of the organization by around 30%, which is considered as one of the significant intangible benefits of the project.

• Bottom-Up Budget

The bottom-up estimation method is used for calculating the total cost that is needed for the execution of the project. This method of estimation is considered quite accurate in comparison to other estimation methods. The bottom-up budget for the project is provided below:

 

Figure 1: Bottom-up budget

(Source: Created by Author)

• Waterfall – Benefits Analysis

The Waterfall methodology uses a clear structure that focuses on a clearly defined set of steps so that the end goal of the project can be identified quite early. It is identified that as the team focuses on a concrete goal with clear data, waterfall helps in eliminating the risk. Additionally, the approach of the waterfall is quite methodical and therefore, it becomes quite easy to transfer proper information at each step of the project (Chari & Agrawal, 2018).

• Stakeholder Register

  Waterfall – Msproject Schedule

The schedule that is prepared for the project takes around 60 days in order to successfully accomplish the project tasks. 

Figure 2:  Schedule

(Source: Created by Author)

• Waterfall – Cost Baseline 

Figure 3:  Cost baseline

(Source: Created by Author)

Texts, Diagrams¸Images

The agile storyboards are considered as one of the graphic organizers that helps in providing the viewer with a very high-level view of a particular project. The storyboard generally helps the developers in getting a proper sense of work that requires to be completed.

 

Figure 4: Agile Storyboards

(Source: Created by Author) 

Agile StoryBoard Points

The agile storyboard points help in representing the effort that is mainly required for putting a product backlog item live.

Agile Team Roles

The role and responsibilities of the agile teams are mainly elaborated below:

• The team leader acts as a scrum master who helps the team in leading the entire work of the project. Additionally, they also obtain resources for it and further protects it against different types of problems (Srivastava, Bhardwaj & Saraswat, 2017).
• The team member can be a developer or a programmer who mainly undertakes the responsibility of modelling, programming, testing as well as releasing activities.
• The product owner is also known as the cite customer who is responsible for prioritizing the work item list.

Agile Scrum Plan

Figure 5: Agile scrum plan

(Source: Created by Author)

 A requirement management plan is considered as a document that is mainly created alongside the primary project plan as one of the pieces of the scope management process. The main purpose is to make sure that all the stakeholders, as well as business needs, are properly captured, managed, analyzed as well as addressed by the project plan (Hafeez, Rasheed & Khan, 2017).

Req. No	Name	Priority	Category	Source	Related to objectives	WBS item
1	Feasibility study	5	Planning	Requirement phase	Yes	1.2
2	System design	1	Design	Design phase	Yes	2.5
3	Database development	2	Development	Development phase	Yes	3.3
4	Testing	3	Testing	Testing phase	Yes	4.2
5	Website deployment	4	Deployment	Deployment	Yes	5.1

Figure 6: WBS

(Source: Created by Author)

Contingency Funding And Time Buffers

It is identified that in order to handle the entire project quite efficiently, the project team also assigns a contingency budget so that any uncertainty that occurs during the project can be handled well. In the website project, the contingency budget that is assigned is around $5,000.

Time buffers are provided in the project for avoiding schedule slippage or delay during the project. When a website project is undertaken, a five days buffer is given so that if the project requires five days extra due to any uncertainties during the project can be handled quite well.

Cost Baseline (Budget And Actual)

The cost baseline that reflects the expenditure in the project over time is mainly showcased in the below figure.

 

Figure 7: Cost Baseline (Budget And Actual)

(Source: Created by Author)

Ethical Considerations –

During the progress of the project, it is quite crucial to follow ethics in order to avoid ethical challenges that generally occurs during work. As per PMI, ethics focuses on making the best possible decisions that concern people, the environment as well as resources. Ethical choices diminish risk, advances proper positive results, enhances trust and further helps in determining long-term success.

• None of the team members who are involved in the project must be pressured to work extra after their shift hours as it will affect their work-life balance, and it is considered an ethical issue.
• Secondly, all the information that is collected for the research project must be gathered after taking content from the authority responsible for the information (Kiani et al., 2018).
• Proper confidentiality must be maintained regarding the research project and its important data so that none of the other organizations can misuse it. 

Stakeholder Analysis Matrix

Team Building Plan –

The main advantage of building a team is to make the team much more effectively such that the team becomes much more productive while further helping in maintaining proper communication as well as the healthy relationship among the team members. A team-building plan helps in building trust among the involved team members, which further acts as a knock-on effect for improving communication as well as morale for revealing strengths as well as leadership-related qualities.

• It is necessary to establish the expectation so that the project team can be able to understand and work accordingly.
• Secondly, it is necessary to promote communication among the project team for promoting good relationships among the project team.
• It is also necessary to engender proper connections with the project team for successfully achieving the goals (Beauchamp et al., 2017).
• It is necessary to motivate the team with great positivity for creating a proper team that can work on the project quite effectively.

Conclusion

It can be concluded from the paper that the creation of a website for the clothing brand would be quite beneficial as it will not only provide the opportunity of expanding the business but also helps in providing 24×7 service to the customers. It is estimated that the entire project will be finished in 60 days by utilizing a budget of around $40,000. The project reflects schedule, budget, cost baseline, risk management plan as well as a communication plan for the project in order to successfully execute the work of the project. The project also elaborates ethical considerations as well as a team-building plan for the successful execution of the project work.

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