Benefits of Offering a Mobile Application alongside Website

Scene Broker is planning to extend its services for the customers and hence has plans to provide the customers with the opportunity to access the services of the organisation through an online portal. The report in discussion is aimed at detailing the system design for the organisation with support of the work breakdown structure (WBS) and use case. A section has also been discussed devoted to the discussing the benefits of offering a mobile application along with the website. The deemed discussion will assist the Scene Brokers to decide on the attempts and measures they need to take for attaining a successful development of the FindYourVenue. The report has been summarised by offering recommendations that should be adopted by the firm to a successful development and deployment of the system.

The case study of the Scene Brokers has presented an insight into the basic operations of the firm and what is expected of the proposed system. Therefore, those operations and processes of the firm will act as the functionalities of the system and will accordingly assist in the development of the use case. The use case diagram of the system has been attached below:

Use Case ID	Primary Actor	Use Cases Save Time On Research and Writing Hire a Pro to Write You a 100% Plagiarism-Free Paper. Get My Paper
UC-1	Business Customer	Register
UC-2	Individual Customer	Register
UC-3	Customer (both)	Login
UC-4	System Admin	Email
UC-5	Business Contacts	Login

Use Case ID:	UC-4
Use Case Name:	Email
Created By:	Name and ID of the Student
Date Created:	04-10-18
Actors:	System Admin, individual Customer, Business Customer
Description:	Post completion of the registration and the booking of the venue. The admin needs to confirm the customers and hence, they confirm it through email in both the scenarios.
Trigger:	The customer (individual or business or both) either registers or books a venue.
Preconditions:	The customer is accessing the system while entering details and makes payment.
Post conditions:	The customer gains a confirmation over the query posted by them.
Normal Flow:	Either of the customer will register into the system for business customer it will include payment. A welcome email will be drafted along with payment credential (for business customer it will include payment invoice). Other scenario involves booking of a venue when a confirmation mail along with tax invoice will be drafted. In both the case the email will be drafted after the accounts department will confirm the payment.
Alternative Flows:	The login details provided by the customer is incorrect and the email will not be drafted.
Exceptions:	The credentials entered by the customers are correct and the their official email id is activated and operational.
Includes:	Welcome mail with login credentials (for individual customer), welcome mail with login credentials and payment invoice (for business customer) and booking confirmation with tax invoice for both type of customers.
Frequency of Use:	It will be used occasionally depending upon new registration or booking.
Special Requirements:	The system should draft and deliver emails in minimum possible time.
Assumptions:	The customers have entered ample and accurate details along with valid payment.

The firm has also decided to offer a look at the potentials of offering a mobile application along with the website. However, they are concerned over the benefits of offering the application along with the website and this section. Several researches have been done to identify the impact and influence of a mobile application over the website and along the website. The findings from the research are crucial and have been summarised in the following paragraphs to answer the question of the firm over the benefits of the mobile application alongside the website.

The benefits of the mobile application extend for the ease of use for the customers to exploring the products offered by the firm with ease. It has been identified that offering the customers with a mobile application have increased the loyalty of the customers towards the brand.  The reason for the loyalty lays base on the fact that the mobile applications offer a readily simpler interface and can even be explored with a low connectivity with the internet (Kim et al. 2018). Moreover, the interface of the application can also offer more 3D animations and high definition pictures which is one of the most desirable factor for a user into a system’s interface. The performance of the interface is amplified by faster loading of the contents. However, the benefits of introducing a mobile application should not be limited to the benefits of interface but can be extended further to include an effective and efficient communicational bond between the business and the customer. The communicational bond is established by the business and the customer because the customer can post their feedback and shall interact with the customer support of the firm in a direct conversation. It is difficult for an individual to keep the portal open and await the notification from the customer support and hence no real-time conversation takes place leaving a gap and frustrated customer. On the contrary, the mobile applications are available with the customer most of the time and when the customer support will be available to attend the customer, the latter will be notified and real-time conversation can take place mitigating the communicational gap and the threat of ineffective communication (Bustillo et al. 2017). Additionally, felicitating users of the mobile application for sharing the application is also one of the most popular trend. The discussed measure helps the firm to enhance their current customer base which directly impacts the business revenue.  

Use Case Diagram of the System

The usability of the mobile application is also one of the perk which enforces the need for the development of a mobile application along with a website (Xu, Peak and Prybutrok 2015). As discussed above, the loading of high definition pictures and the 3D animation makes the interface stylise and attractive. However, it also simplifies the usability by offering a well-defined and visible options that are directed towards taking the users to the desired option. Moreover, the screen size of the mobile application is limited and hence, the options follow a library sectioning where similar options are kept within a major section that offer ease of search for the users (Buller et al. 2014). The filtering options are also offered by the mobile application so that the users can be directed towards the option that they aim to access with more ease and involving less effort that proves to be crucial for the users and thus making it desirable.

Collaboration is also one of the additional feature that is offered by the mobile application and could not be supported by the website (Crook et al. 2017). The mobile applications can collaborate with other applications of the mobile and in the process offer major benefits to the user. The benefits will include ease of payment, sharing of options and other similar (Gao et al. 2014). The above discussed point could be understood by the fact that if the user wishes to make a payment through UPI or mobile wallet in case of website they will have to access the payment gateway wait for OTP and other processes. The accessing of the gateway on a browser makes it vulnerable to security and privacy threats and is even complex in nature. On the contrary, when payment requested through a mobile application the mobile wallet or UPI app and other similar app installed in the user’s mobile will send a pop-up notification which can be followed by the user for aa simpler and efficient payment. The apps can also detect the OTP automatically without investing much effort (kim, Wang and Malthouse 2015).

Hence, the discussion above can be emphasised to state that the mobile application is needed alongside website to offer them ease while in the process develop a satisfied and broad consumer base.

WBS	Task Name
1	FindYourVenue mobile app development
1.1	Phase 1: Initiation
1.1.1	Market Analysis
1.1.1.1	Potential Customers
1.1.1.2	Possible Competitors
1.1.1.3	Determining USP
1.1.2	Drafting
1.1.3	Discussion Over Crucial Aspects
1.2	Phase 2: Planning
1.2.1	Estimation
1.2.1.1	Budget
1.2.1.2	Schedule
1.2.2	Risk Analysis
1.2.2.1	Risk Identification
1.2.2.2	Risk prioritization
1.2.2.3	Mitigate Risk Impact
1.2.3	Resource Management
1.2.3.1	Resource Needs
1.2.3.2	Activity Wise Resource Division
1.2.3.3	Defining Roles and Responsibilities
1.2.3.4	Agreement sign – off
1.3	Phase 3: Execution
1.3.1	Content development
1.3.1.1	Coding
1.3.1.2	Programming
1.3.1.3	Testing
1.3.1.4	3D designing
1.3.2	Testing
1.3.2.1	Retesting
1.3.2.2	Mitigate identified flaws
1.4	Phase 4: Merging
1.4.1	Developing UI
1.4.1.1	Preview Designing
1.4.2	Design Check
1.4.2.1	Functionality Testing
1.4.2.2	Completing

Conclusion

Scene Brokers are looking to expand their business and as part of it they are looking to introduce services for individual users. Furthermore, too offer ease they have planned to develop a system for the user so that the latter can access the services of the firm through online. Hence, the report has discussed different aspects of the system design and have also offered a Use case to support the functionality of the system. Moreover, an insight into the system development have also been offered with assistance of the WBS. A discussion over the need for mobile application alongside the website has also been discussed which will assist the firm to make decisions regarding the system and its form of availability. So, in conclusion it can be emphasised that the report will prove to be crucial for the development of the system in discussion and will cite positive impact on the system designing.

1. The business requirements should be identified and assessed properly before the development of the system.
2. The system should be designed from the end-user’s perspective.
3. Limited people should have access to the back-end of the system to ensure the security of the system and the data along with the user.
4. Appropriate model for designing the system should be adopted.
5. Other factors of the system designing should be assessed before initiating with the development and designing of the system.

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