Discovery Coordination Strategic Management: A Case Study Of Accent Group Limited

Structure of the organization: Accent Group Limited

Discuss About The Discovery Coordination Strategic Management.

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The development of the IS or the Information System plays a very vital role in the deployment of the functions which are very effective and are also improved in an organization. This developed IS greatly helps in the process of aligning the management of the organizations. Besides this it is also associated with favoring all the implications of different type of operations. This is to be done so as to deploy all the improved activities (Hall 2012). The Accent Group Limited has been chosen for doing the literature review. The organization is an online retail sailing organization which is associated with dealing with different brands of footwear from all across the world. There has aroused need for developing certain activities along with the alignment so as to imply an effective business model which would be helping the organization a lot (Cornillie et al. 2014). This analysis is very helpful in the process of formation of ways by which the utilization of different kinds of operations can be done along with simplifying all the processes which are involved inside the organization Accent Group Limited.

The literature review discussed below mainly discusses about the Strategic Information Analysis along with the deployment of certain factors which would be very much helpful in aligning the development of various improved functions. This review would also be helping in the process of anaysing the structure that the organization is having and this would help in depicting the utilization of different kind of sources in order to form the interference. This review is also associated with providing a brief overview about the various operational problems that are faced by the organization (Bettis et al. 2016). The major advantages that would be formed due to the System Acquisition method when the improved activities are to be deployed. The flowchart which have been provided in this report helps in understanding the different kind of processes inside the organization. This flow chart would also be helping in understanding the flow of information which is required for the sales process in the organization. The control problems has also been identified in this report.

The structure that the organization is having can be considered as a mixed structure and the nature of this hierarchical which acts as the core of the structure. The structure of the organization has been divided into various parts and this includes the following:

  • Board members,
  • Co-opted Executive Director,
  • Executive Directors,
  • Team for performing the various operations

Operational Problems faced by the organization: Accent Group Limited

In the structure of the organization the executives present at the top of the order are responsible for deploying the various types of activities which are very much effective along with the development of various operations. Along with this the top down communication are used for the purpose of ensuring the fact that all the key decisions that have been taken are forwarded to the members of the project (Michael, Storey and Thomas 2017). Besides this the Alignment of the communication is the ultimate result which is obtained when the supportive deployment of the operations are implied. The alignment of the various activities which are responsible for favoring the utilization of the Activities and this is mainly due to the insurance of the various activities of the project. Along with this the deployment of various operations is done which is due to the deployment of successful alignment of the communication. The different components of the organization structure mainly includes the bankers, auditors, company secretary and many other managers who are responsible for forming the department which is responsible for various management activities (Meyer, Neck and Meeks 2017). The figure provided below shows the structure of the Organization:

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Figure 1: Organizational Structure

(Source: Cornillie et al. 2014, pp-1726)

The Organization Accent Group Limited has been facing a lot of problem due to the conserve organizational structure it is having. Some of the major issues which are faced by the organization has been listed below:

  • Lack of innovative Technology: The organization is lacking in the use of the various innovative technologies for its various activities and this acts as a major problem. Along with this the lack of innovations are also responsible for the formation of major hindrances which are responsible for the alignment of various operations. In many retail industries it has been seen that the innovative and favorable activities had greatly supported them. But the absence of technology in Accent Group Limited has lead to formation of various issues in the operations of the organization.
  • Functions are rigid:due to the limited communication and rigid structure the organization has been facing different type of issues related to their operations. Along with this the rigid functions also acts as a major hindrance factor in the alignment of various operations which has ultimately resulted in the formation of issues related to the various implications of the organization (Amrollahi, Ghapanchi and Talaei-Khoei 2013). The implication of the innovative and move favorable activities of the organization is not being done successfully.

There is a need of acquisition of the ERP system for the organization Accent Group Limited which would be mainly based upon the various innovative technologies. The Implementation of the ERP has been done in the organization Accent Group Limited by making use of the SAP CRM 7.0 and the SAP ERP 6.0. Along with this the implications of this software is very much helpful in the formation of various improved management and data storage systems. By implementation of the ERP has also helped a lot in accessing the data and information which are growing at a considerable rate in the organization Accent Group Limited. The processing of the orders, management of the stocks, and also various processes related to payment has been improving a lot over the time in the organization (Cassidy 2016). The ERP has helped the organization is gaining a remarkable improvement in the various operations of the Accent Group Limited. The major responsibility of the technical innovation development is the development of the Accent Group Limited which was greatly favored by the ERP. Along with this overall revenue which was generated as well as the implications of various activities in order to favor the utilization of various operations has been helpful while listing to the deployment of the innovative activities (Pearlson, Saunders and Galletta 2016).

The ERP system Acquisition method: Accent Group Limited

The organization Accent Group Limited has been associated with providing best collection of footwear to its customers all across the globe. By making use of the integrated sales process the organization supplies all designer as well as stylish footwear to the customers. Along with this the flow of information in Accent Group Limited for the process of sales has been based upon the alignment of different departments of Accent Group Limited in order to form improved processes of sales. Additionally, the development of the activities is also needed for the purpose of using the flow of information which are improved and also to deploy the improved activities. The processes involved in the sales would become much easier by the implementation of the ERP and the CRM system (Haux et al. 2013). The initiation of the sales process is to be done by the customer and this is to be done by placing a purchasing order. After this the sales tem which has been employed would be responsible for receiving the order that has been placed by the Customers. After receiving the order they are responsible for forwarding the order to the contract department where the order would be processed. Some of the agents present at the contract department would be responsible for checking the processing’s of the operations. When the requirement criteria of the order is satisfied then the order would be processed for fulfillment. In cases when there is a lack in the basic criteria then the legal department present in the organization gets involved in the process of sales. The responsibility of the legal department includes the checking of the order if is acceptable without any violations in the companies standards. When the changes gets approved by the legal department then the order would be processed for fulfillment (Arvidsson, Holmström and Lyytinen 2014). Otherwise the cancellation of the order would be done. The team responsible for sales would be informed if the order is canceled and the same cancellation message would be forwarded to the customer.

Figure 2: System Flowchart of the Sales Procedure

(Source: Bettis et al. pp-260)

The organization Accent Group Limited is associated with the use of innovative technology for their various activities and this is being done since from the beginning of time. Effective management of the operations has been implied by the organization Accent Group Limited in order to support the various activities of the business (Galliers and Leidner 2014). But despite of this many control problems has been identified. Some of the major problems has been listed below:

Control Problem

Description

Risks related to Leakage of Data

The organization Accent Group Limited has been associated with facing a lot of problem related to the leakage of data. Along with the growth of the different platforms of ecommerce has resulted in the implication of the innovative technology more and more. Besides this the accessing of the data remotely is also being deployed within the organization. The risk related to the leakage of data leakage had been largely responsible for the growth and development of different counter measures which are required to protect the data. The risks related to leakage of the data leakage risk has been acting as a major factor that has been resulted in the formation of issues related to effective implication of the operations.

Requirements of Complex Action

Another major factor for the various control problems is the growth of the complexities in the operations. This has ultimately resulted in the downfall of the organization. The implications of the processing of the activities has not been done for the remote data access and improved communication (Gallagher and Sixsmith 2014). Additionally the requirements of the data processing has also become much more complex and generally requires improved skills and techniques. The major activities of organization had been based on the innovative technology. Successive issues in the development process of the organization has been faced due to the possibility of the alignment.

Lack of appropriate skills

The requirements related to data processing has become much more complex and generally requires a lot of improved skills and techniques. Due to the lack of the skilled workers and staffs might result in the formation of major problem in the process of development of the consecutive activities.

Flowchart of the sales procedures

Considerable growth has been seen in the development of the accounting software packages while deploying the various activities which are responsible for the utilization of different kinds of operations. As stated by Moutinho and Vargas-Sanchez (2018), different kind of accounting software packages belonging to Xero, Myob, Intuit, Freshbooks, and Saasu is acting as the latest trend for the large scale industries. The main reason lying behind the deployment of the Accounting Software Packages is that they would be helping in successful implication of migration of information in an effective way along with the effective development of the various activities. The use of the Accounting software packages have been seen as an effective tool for the growth and alignment of various kind of activities where many accounting software packages has been in vogue (Bajdor and Grabara 2014). By making use of the SDLC life cycle the organization Accent Group Limited would be capable of successfully implementing the Accounting Software package. The SDLC or software development life cycle would mainly be consisting of the following and has been depicted in the figure below:

  • Planning
  • Defining
  • Designing
  • Building
  • Testing
  • Deploying

Figure 3: SDLC methodology

(Source: Michael, Storey and Thomas 2017, pp-62)

  • Step 1 or the Planning- This is the first step of development of the accounting software package and mainly comprises of the formation of a timeline of the activities required for the deployment of the software package in the organization Accent Group Limited.
  • Step 2 Defining- This is the second step which is included in the development of the accounting software package. This step is associated with defining the requirements which mainly includes the formation of a list of all the required tools, processes, principles, and deliverable of the software package deployment in the organization Accent Group Limited (Laudon and Laudon 2016).
  • Step 3 Designing- This is the third step which is involved in the development of the accounting software package. This step mainly comprise of the development of the final feasible design which would be capable of deploying the software package in Accent Group Limited.
  • Step 4 Building- The fourth step included in the development of the accounting software package is the building. This step mainly comprises of the execution of the plan for the purpose of developing the software package which would be based upon the implementation of the implication of the design.
  • Step 5 Testing- The step which is followed after the building is the testing. This is a crucial step and includes the testing of the developed design to obtain expected results for the software package deployment in Accent Group Limited.
  • Step 6 Deploying- This is the last step of development of the accounting software package and includes the required activities for the deployment of the accounting software package in Accent Group Limited.

The different type of accounting software packages of Xero, Myob, Intuit, Freshbooks, and Saasu is acting as the latest trend in the large scale industries. Besides this they are also associated with captured the entire market of the accounting software packages. The implication of the successive activity development is responsible for making the implication of the operations very easy in the organizations (Sasono et al. 2015). Most of the large scale industries have been seen using XERO for their operations as shown below,

Figure 4: XERO in large scale industries of Australia

(Source: Meyer, Neck and Meeks 2017, pp-41)

Whereas, the MYOB is also being used predominantly in order to implement an effective operation development in SME. This has been shown in the figure provided below,

Figure 5: MYOB in SMEs of Australia

(Source: Meyer, Neck and Meeks 2017, pp-40)

According to the survey it has been seen that he MYOB has been associated with covering almost over 75% of the SMEs companies in Australia along with 8% occupancy in the large scale industries. This is the leader of the software accounting package in Australia. Followed by MYOB is the XERO which is having 13% occupancy over the SME companies and about 60% occupancy in the large scale industries. These two companies are strong competitors to each other. The rest of the market falls under Intuit, SaaSu, and Reckon.

Control Problems: The Accent Group Limited

There exists a considerable number of issues in accounting software package which have been identified over the past decade and has been resulting in the need of innovative technology along with development (Lim 2013). The innovative technology and development had not only made the operations of the accounting software packages easy, but also have increased the vulnerabilities. The major issues which are faced by the accounting software package mainly includes the quality and cost issues, lack of skills and knowledge, and possibility of the frauds. These are the major issues which has been identified that acts as a major threat in the development of the accounting software packages.

Conclusion

The development of the information system is considered to play an integral role in the deployment of the functions which are effective and improved for the organization. The Accent Group Limited is an online retail sales organization which is associated with dealing with various footwear brands. The organization mainly requires to develop certain activities and its alignment in order to implying the effective implication model. The analysis has also been assisting in the formation of the utilization of different kind of operations along with simplifying the processes which are involved in the organization Accent Group Limited. The report helps a lot in analyzing the current organizational structure which is depicting the utilization of the various sources for forming the inference. The study had also provided a brief overview of the operational problems faced by the organization along with the system acquisition method. The current market situation and the challenges and have also been identified in this literature review.

References: 

Amrollahi, A., Ghapanchi, A.H. and Talaei-Khoei, A., 2013. A systematic literature review on strategic information systems planning: Insights from the past decade. Verified OK.

Arvidsson, V., Holmström, J. and Lyytinen, K., 2014. Information systems use as strategy practice: A multi-dimensional view of strategic information system implementation and use. The Journal of Strategic Information Systems, 23(1), pp.45-61.

Bajdor, P. and Grabara, I., 2014. The Role of Information System Flows in Fulfilling Customers’ Individual Orders. Journal of Studies in Social Sciences, 7(2).

Bettis, R.A., Ethiraj, S., Gambardella, A., Helfat, C. and Mitchell, W., 2016. Creating repeatable cumulative knowledge in strategic management. Strategic Management Journal, 37(2), pp.257-261.

Cassidy, A., 2016. A practical guide to information systems strategic planning. CRC press.

Cornillie, F., Hanauer, S.B., Diamond, R.H., Wang, J., Tang, K.L., Xu, Z., Rutgeerts, P. and Vermeire, S., 2014. Postinduction serum infliximab trough level and decrease of C-reactive protein level are associated with durable sustained response to infliximab: a retrospective analysis of the ACCENT I trial. Gut, 63(11), pp.1721-1727.

Gallagher, S. and Sixsmith, A., 2014. Engaging IT undergraduates in non-IT content: Adopting an eLearning information system in the classroom. Interactive Technology and Smart Education, 11(2), pp.99-111.

Galliers, R.D. and Leidner, D.E. eds., 2014. Strategic information management: challenges and strategies in managing information systems. Routledge.

Hall, J.A., 2012. Accounting information systems. Cengage Learning.

Haux, R., Winter, A., Ammenwerth, E. and Brigl, B., 2013. Strategic information management in hospitals: an introduction to hospital information systems. Springer Science & Business Media.

Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education India.

Lim, F.P.C., 2013. Impact of information technology on accounting systems. Asia-Pasific Jornal of Multimedia Services Convergent with Art, Humanities and Socialgy, 3(2), pp.93-106.

Meyer, G.D., Neck, H.M. and Meeks, M.D., 2017. The entrepreneurship?strategic management interface. Strategic entrepreneurship: Creating a new mindset, pp.17-44.

Michael, S., Storey, D. and Thomas, H., 2017. Discovery and coordination in strategic management and entrepreneurship. Strategic entrepreneurship: Creating a new mindset, pp.45-65.

Pearlson, K.E., Saunders, C.S. and Galletta, D.F., 2016. Managing and Using Information Systems, Binder Ready Version: A Strategic Approach. John Wiley & Sons.

Sasono, A.D., Alimudin, A., Kamisutara, M. and Inayati, I., 2015. Development of accounting information system (SIA-UMKM) with waterfall approach to standardize UMKM financial report based on standard of accounting financial entity without public accountability (SAK-ETAP). J. Basic. Appl. Sci. Res.