E-commerce And E-business: Building Strategies For Online Presence

Understanding the Different Types of E-commerce Presence

Before building an e-commerce website and application, it is required to have vision to accomplish the project work. Without understanding the target audiences, it is not possible to get a successful web presence. E-commerce industry is moved from being at PC centric activities on the web to the mobile. There are four different kinds of e-commerce presence such as website, e-mail, and social as well as offline media (Barrett et al., 2015). In case of the website presence, there are three platforms such as traditional desktop, Smartphone as well as tablets. The e-business industry is key driver of the business. The e-business associated tools, applications as well as technologies are quickly altering above ten years. In order to become competitive into the marketplace, the users are required to follow innovations as well as development of new industries in proper manner. In this paper, potential ICT specialized are compulsory to do research on the e-business systems which are associated to new development into the industry. The basic features of the e-commerce website are requirement of user to view the ad, introduction page before going to the content of website. There are pop-up as well as pop-under as well as windows (Martins, Rindova, & Greenbaum, 2015). It is required to have register as well as log-in before viewing the content and ordering. In contrast with the e-commerce, electronic business and e-business is focused on nature of business. The implementation of e-business website has a key impact on the existing strategy of the company and its strategy formulation. The e-business plans are devised as part of the corporate strategy and taking into considerations with impact of the e-business.     

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In order to implement an e-commerce system, the organization is required to form strategic relations as well as develop of effective business processes which are able to meet with user’s demands for the real time services. The new business landscape which is used by the e-business revolutionized business operations. Through the development of e-business, the organization can able to manage three critical tasks such as evaluation of the type of work the organization can do in e-business environments, understand the business and determine the practices the company can undergo to make changes (Vernadat et al., 2018). In order to build an e-commerce system, it is required to outsource the system in-house which means to hire of outside vendor involved into building the site rather than to use in-house personnel. In the future, the business organizations are required to have a best e-commerce system, which helps them to order and deliver customer’s goods and services on online mode. The e-commerce benefits into the organization are lowering the start up cost. The e-commerce system is used by the online stores which are open for the business (Turban et al., 2017). Next to the use of e-commerce system into the organization is to sell the new brand to the customers. The e-commerce benefits are that it will able to exhibit best sellers builds it easier to how the products to the customers.

The Impact of E-business Infrastructure

E-business infrastructure is referred to the grouping of both hardware as well as software applications which are used to provide the services to the employees into the e-business, customers in addition to organizational partners. In order to attain higher quantity of the security, new advanced technologies, directorial policies in addition to business standards are requisite. When the organizations are losing control over the corporate information to the outsiders (Rutherford et al., 2018). The key result to direct the infrastructure is which the elements are situated into the corporation in addition to managed as the third party functions. The privacy of the customers is busted through the safety harms like the credit cards being stolen and sells to the other companies. The e-business communications is consisted of structural design of the hardware, software as well as data which are used to distribute the e-business services to the human resources (Laudon & Laudon, 2016). The study is fundamental aspects of the e-business which is sweeping through the global economy. It is required that the infrastructure of e-business as well as process to review new technical investments are flexible to support of the changes needed by the business to complete the project work effectively and properly.       

When the goods as well as services are purchased online, then an electronic medium is used as mode of payment to pay for the products as well as services. There are dissimilar types of e-commerce system which are utilized for the e-commerce business such as credit card, debit card, mobile payment and net banking (Dahlberg, Guo, & Ondrus, 2015). Therefore, a proper mode of payment and security system is required for each type of payment methods. Credit card method is easier to use, then the customer can enter the credit card number on webpage of the seller. In order to improve the security system, there is required to increase security measures like apply of the card verification number (CVN) to be introducing on-line credit card payments. CVN system is used to identify the fraud by comparison of CVN number with the data of cardholder. Debit card is used where the customers can spend online in the financial firms to pay. With this card, the customers can reimburse for the procured goods with capital which is already there into the bank account. Net banking is a way to make e-commerce payments through the mobile phones. The customers can send the payment requests to the provider via text message; the portable account of the customers is accused for purchase (Gerow, Thatcher, & Grover, 2015). In order to put for the mobile payment system, the client can download the software since the website of service provider in addition to then link the credit card information to that software. Net banking is a way to make e-commerce payments as simple way to pay for the online purchases direct to the bank of customers (Rutherford et al., 2018). Net banking is not required to have card as payment principles while the user is compulsory to roll with the bank for the net banking services.

Modes of Payment for E-commerce

E-business has wide assortment of impact on the way the businesses are conducting the business. It is mechanized as well as rationalized the internal process, delivering of efficiency along with business efficiency improvements. E-business is transformed retails with growing preferences towards online shopping as well as availability to deliver of products and services (Carayannis, Sindakis, & Walter, 2015). The productivity gain has important benefits for the e-business. It is resulted from e-business investments into the business processes like workflow, access to the data along with communicational tools. E-business has an impact on the competence of the supply chain operations. It has ability to hare of information due to change into the market which ensures to provide effective supply chain. Incorporate of the e-business into the organizational processes and outcomes have an impact on the operations (Rodriguez, Peterson, & Ajjan, 2015). In order to implement e-business, it is required that the decision makers are not understood changes and impacts, but to manage the change processes to make sure about the utilization of human resources and business management. Implementation of the e-business is required that the managers can assess the operation’s of company. There are five layers of the e-business infrastructure are:

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Application layer: It is consisted of supply chain management as well as data mining.

System software layer: It is consisted of server software standards and database management systems (Schein, 2017).

Transport/network layer: It is consisted of the physical network as well as transport standards.

Physical layer: There is permanent magnet storage on the webs servers and optical backup into the memory (Wiengarten, Bhakoo, & Gimenez, 2015).

Content and data layer: There is web content for the intranet, internet sites, data of the customers and transaction data.      

IT plays a role to increase the organizational cooperation into the organization as well as various firms. The organizations are shared of information through use of advanced information technologies which increase the organizational performance. Across the business industry, the firms are required to adopt the e-business to better run the internal business procedure and interfaces into the environments (Carayannis, Sindakis, & Walter, 2015). Existing business processes as well as structures are designed for the business operations which are sometimes not suitable for the e-commerce. There is also impact of e-commerce on future of the organizations, organizational structure and change management with introducing of the e-commerce. Redesign of the business processes are taken as key drivers to implement of e-commerce. Basically, adoption of e-commerce is directly changing and impacting the cost structure and supply chain management. Effective team working is required among the project team members so that they can take of decisions at right time (Rodriguez, Peterson, & Ajjan, 2015). Being organized is required to get the task done on time. Being able to take proper decisions are vital to move forward into the business organization. Proper technical skills help the employees to make sure that the decision is right or wrong. The e-business strategies would help to develop the organizational productivity and profitability.

The Impact of E-commerce on Organizational Structure

Rapid changes into the e-business technologies bring of new opportunities as well as challenges into the business organization. The technologies of the e-business functions are consisted of data storage, processing as well as transporting are increasing into the organizations. In order to get competitive advantage, the business is required meeting with the business challenges and solved problems related to e-commerce (Oliveira, Thomas, & Espadanal, 2014). For increasing of customer satisfaction as well as organizational productivity at low cost, various measures are taken place. Most of the businesses are required to turn to differentiation as well as innovation keep the customers by giving decision supports. There are wide range of the technical skills are required for the e-commerce such as website design, data examination, digital marketing, user experience blueprint, backend development and search engine optimization. Each of the e-commerce product descriptions, blog post, and video script are used to write the content for e-commerce marketing (Chang, 2016). Technology as well as e-commerce is aimed to complete transform of the way companies are required to deal with the customer’s services. E-commerce technology is become smarter as well as faster and the organization is used of e-commerce technologies to deliver customer’s goods as well as services through online medium (Barrett et al., 2015). An interactive company portal is required for the business to communicate with portals in real time; therefore it will alter the sales processes.   

In order to adopt an e-commerce business organization, it is required to design as well as deliver value propositions to the customers. The customers are interacted with the employees of the company. They are required to interact with the salespeople while purchasing of the products. It is required with the support staffs when it comes to provide support to the customer services (Navimipour & Charband, 2016). The customer service strategies are required into the organization so that they are satisfied with the customer’s orders. Growth of e-business is based on business-to-business and business-to-customer interaction over the internet. In order to get competitive advantage into the market, the vision of e-commerce industry is reduction of transactional costs, the customers can able to find the lower prices. There is also lower market entry cost, lower operating costs as well as high efficiency (Carayannis, Sindakis, & Walter, 2015). The traditional physical store merchants are forced out of the business. The industry is also transforming the financial services. Most of the online customers are used of financial services sites for checking of the balances and pay of the bills. The key significant technical skills into the users should be such that they can know how to use the system. Experienced users are moved on more composite financial services (Dahlberg, Guo, & Ondrus, 2015). The employees are focused on development of technical skills for the career growth and interpersonal skills are also required. The organization is required to hire of technical experts, those have technical skills to design as well as implement of e-business system so that all the business functions are done on time.

E-commerce Strategies and Technical Skills Required

The business teamwork is evolved from way to get the project done to increase productivity into the workplace. With an increase into the teamwork within the business, the corporate team is required of interpersonal skills to get the work done. Based on the interpersonal skills, trust is required for the business. The team should develop of basic respect towards other team members (Northouse, 2018). Interpersonal skills are required to use into the business organization at the time of communication as well as interaction with other people. The users are required of interpersonal skills tend to work well into the team and group. These skills are vital for the areas of life at work into the educational as well as social fields. The users should be aware of their behavior to perform any operational work into the project.

Professional skills which are required into the employees or project teams are communication, decision making, time management, motivation, resolution of conflicts and leadership. Self-awareness is required among the team so that all the project related works are done on time (Brundiers & Wiek, 2017). Communication skills are required for the professional which is included of written and verbal communication. The professional is required of email correspondence. Through the communication, the professionals are required to write emails wit use of proper business format. The job is also required of public speaking. The professionals are required to speak to others and presenting the information properly (Kerzner & Kerzner, 2017). Decision making skills is mostly required among the employees so that there are no changes of failures into the development work of e-commerce system. It is required for the project team to show stronger interpersonal skills when looking for the project work. Leadership is also a professional skill which is required to be among the team leader so that proper decisions are taken at time to complete the work on scheduled date.

Communication skills are required among the project development team so that the stakeholders can get information regarding the project work. Communicational methods are required among the project by face-to-face meetings, video conference, telephonic conference, telephone and stand up presentations (Hepworth et al., 2016). Active listening is biggest factor for the effective communication. It is coming from spend of time with the project team, engaged and understood the feelings that are key driver of communicational processes. The project manager is required to have qualities to drive the project so that the project is successful. The project manager is required to consider some factors which would provide an impact on effective business communication (Oliveira, Thomas, & Espadanal, 2014). Non-verbal communication is required through proper quality of voice such as speed, tone, and pitch along with volume. Into the collaborative environment, the team members can support in addition to encourage others rather than focused on own responsibilities. Team collaboration is a key significant requirement among the team as communicational skills. Therefore, those three skills- interpersonal, professional and communication are required to successfully complete the project related tasks.

At this stage of emergence of advanced technology, the internet is one of the platforms to search for the information and interact with others. While implementation of e-business system, there are identified issues are legal, ethical, social and cultural issues which affect design of the proposed system. The ethical issues are privacy invasion where the issue is related to the customers. This issue is occurred when the personal details are belong to the customers are being exposed to unauthorized party (Deresky, 2017). The e-commerce business is buying of information related to person like personal details, listings of the web page. The e-commerce website is required to create member name, as well as ask for the customer’s personal details. Those details are sold to the company to aid into marketing as well as product selling. Online piracy is also an ethical issue where unauthorized copyright of the electronic property are taken (Abbasi, Sarker, & Chiang, 2016). These unethical activities are occurred when the internet is used of software as well as hardware for transferring of intellectual properties.   

Legal issues related to e-commerce system are fraud on the internet. The fraud into the e-commerce is popped out with rapid increase into the website usages. The copyright laws protected the intellectual property (Dwivedi et al., 2015). When a user buys software, then they have right to use it rather than to distribute it. Copyright contents from the website are violating the copyright laws.

The e-commerce system has social role into the society as well as they have ability to make a social impact on the lives. Through the use of information technology, the article tries to reach the customers, and in some cases, there is a change into state of the social mind (Lasserre, 2017). The social issues related to e-commerce system are change into mental conditions, attitude of people and others. When the employees are not strict to the organizational rules and standards, then it means there is neglect of the business norms.  

Into the organization, there are lacks of cultural barriers as the team members are from various backgrounds. Therefore, each one has different cultures which cause cultural issues while implementation of e-commerce system (Deresky, 2017). The cultural factors which affect the business organization are lifestyle, influence on the social media, and participation into the cultural events, willingness to pay the tickets, people creativity, global imported cultures and determinants of the culture. While culture is viewed as important, then most of the organizations are difficult to measure as well as critical to manage. Culture is determined a success and failure throughout the times of business changes (Cui & Pan, 2015). Acquisition, growth as well as product cycles are succeed and fail based on the cultural alignment with the business directions. When the team members are not able to develop a better organizational hierarchy, then there is chance of cultural barriers among the project team members. Therefore, the organization should adopt of proper e-business system with proper implementation of cultural norms into the business organization.

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