Reviewing aspects for business strategy

The e-commerce is the task that deals with buying and selling of products over the Internet or online services.  The strategy is the summary regarding how one can store to plan in achieving the goals and develop the place in the market.

In the following report, the e-commerce business strategy for business-car rental is discussed. Next, e-commerce business models are analysed. Lastly, advertising tools and online marketing are demonstrated here.

The industry of car rental offers convenience and mobility to the people who possess cars. However, this is an option towards lucrative commuting for leisure and business travellers. Moreover, with the rise of this sector, financial development and increase in per capita income and quick transportation has got highly developed around the world (Bayram 2018).

While considering the business strategy for present car-rental, various aspects are reviewed here.

There is improved transparency while making the booking over the website. This comprises of more transparent data about the surcharges and cost of optional extras. This consists of better data at the stage of booking regarding the insurance products and voluntary waiver (Batra 2018). This highlights more transparent policies of fuels and more upfront data regarding the post and pre-rental inspection tasks of the vehicle.

They must consist of a broad range of choice vehicles displaying the minimal miles showing on the clock. Here, safety and reliability are the keys. Apart from this, various travelling aids and additional products are helpful on the path. 

The singular values offered includes the products to be found easily over the Internet. Here, free and quick shipping is an intention and there are facilities to browse, compare and make a purchase from any place. Moreover, there is sharing of passions and values of the customers and helping must be easy to seek and establish communication with. Then, there is detailed order tracking over the Internet and smart policies of return. Besides, there are customized recommendations for repeated browsers and shoppers along with saving and subscribing. Moreover, there is upfront pricing and transparency along with automatic delivery.

The customers are able to access the service and product with the help of numerous channels. Further, the products are seen as commodities and the expense as the essential point of tipping for the clients. Also, the marketing comprises of promotions and campaigns and the reliability is an integral part of the strategies of customer retention.

The personalization must be happening while meeting the necessities of customers. The usage of data mining technology for making the experience of consumer shopping is much memorable and must be exciting. Next, the customization must be done from the products for meeting and customizing the web experiences.

E-commerce strategies

The various e-commerce strategies include the following.

Integrating the date:

As the cultivating the consumer loyalty and trust is considered, the key to personalization is a great approach.

Going straight to the source:

The businesses must not wait for the customers to find the market. Instead, the industry themselves must move to the clients. Otherwise, there are high chances of losing clients.

Developing on the online presence:

They should be focusing on website navigation. Further, they must personalize their experiences and optimize the functionality of shopping carts. Also, they should be assured the site is been mobile-friendly. Moreover, they must maximize the functionality of the shopping cart and cultivate a positive image. Lastly, security is to be personalized.

From the dawn of the first online shopping, the online shopping system that has been introduced in 1079, it is e-commerce has been consistently diversifying and rising. At present, e-commerce has been encompassing a varied and massive range of various models and different formats. This has been taking place between business with other businesses, consumers and businesses and consumers and other consumers. Here, the consumers turning to be the vendor has been putting items for sale over the Internet. Here, the craze of subscription has been fetching the types of goods to get delivered on parcels and boxes for the doorstep of the people. Here, the social network has turned out to be the retail outlets with the rise of social shopping. To understand the maze of various kinds of e-commerce various comprehensive guides towards the business models are to be considered and the ways, they have been working. This is with first instances from around every sector. The strategies are highlighted below.

Business-to-consumer:

As one think of the e-commerce one must think of the B2C models of business. This is retail sales that are made from the entity of the company to the individual. It is seen for most of the entrepreneurs, this model of B-2-C is the easiest to begin and has been bringing the overall success. 

Business-to-business:

This B-2-B commerce is seen as the transaction taking place between the two companies. At the broadest sense, the sales of B2B has been notably higher than the B2C. This is because the business model involves various kinds of wholesale transaction. Here, rousingly the B2B buyers have been utilizing the ecommerce. This platform can include the following aspects. The first one is self-service. This refers to the re-ordering from the website of ecommerce and has been more effective than to make faxing the orders. Then there is the mobile. It includes the capability to check the rules and put laws from the device of mobile. Next, there is B2C like experiences of shopping. Here, the B2B buyers are been accustomed to the features of B2C and the smarter convenience for the necessities of personal shopping. In this way, B2B commerce has required the feel such as B2C. As the clients involve the business, they must be provided with smart B2B experiences.

Analysis of E-commerce Business Models

Business-to-government:

This has been closely related to B2B ecommerce. With the help of B2G, a government entity can be provided to the clients. It has been common fo0r the sales of B2G to be based on the prices of negotiated contracts and involve the processes of vetting. Here, the sellers should be meeting particular requirements.

Moreover, it has been also possible that the sales of B2G ecommerce have been occurring on the ecommerce site that is managed by the government. Here, the suppliers have been providing the product feed. At this sense, it has been similar to post products over the marketplace. Further, B2G ecommerce is a regular channel for various types of sales. However, the establishment of the channel has been considering much effort and time.

Consumer-to-consumer:

Under the C2C Model, people have been making sales directly. The C2C is also a practical side for the latest entrepreneurs. 

Government-to-consumer:

Here, the model demonstrates as the public sector and the government entity has been using the ecommerce for selling the services and goods for the consumers. Besides, the entrepreneurs, this model of G2C is the useful scope as one develops the ecommerce software. Apart from this, it has been unlikely that one can utilize the model.

Government-to-business:

Here, the final business model has been listing the government-to-business. It has been considering the receiving of the payment for government services, tax payments and online bill payments. With the G2C, the under the G2B model has been delivering the services and software across the transactions. This is instead of providing real services and goods to the entrepreneurs.

For the current business the for car rental over the Internet, the following are to be considered.

Value proposition:

The value proposition is the value statement meeting various criteria such as communicating to the clients regarding how renting the cars over the Internet solves the specific issues and develop the lives in a significant manner. The headline must be kept concise describing the advantages offers and tied to the clients. In the subheadings, the primary features and benefits known to the customers are needed to be expressed. Further, the graphic or image must reinforce the message to be a powerful strategy.

Revenue model:

The revenue comprises of the overall quantity of the amount received with the return on investment by the rents provided for a particular period. Thus it is an integral part of the business model. The online car rental business can create revenues from numerous streams of income like affiliate marketing, subscription and advertising. This is helpful to sell services along with information and contacts. 

Competitive environment:

Under the marketing scenario for the car rental, the competitor analysis is just a little part of the overall strategy of the business. This involves the global analysis of the threats, opportunities, weaknesses and strengths of the perspective and present competitors. This also includes the technological, economic and political influences. This has been impacting the way how the business can compete. For this, one of the smartest tool to analyze the competitive analysis of the market of the model of Five Competitive Force developed by Porter.

Online marketing and advertising tools:

The online advertising and marketing tools provide smart scopes for organizations for attracting potential clients. This is also helpful to rising revenues.

The tools: Justification of choice and how they attract customers: Benefits of using: Challenges in using: Methods to measure the outcomes

The Search Engine Marketing	This is helpful to promote the websites through the result pages of the search engine	Engaging the SEM for quick traffic boost is the surest way of driving the traffic for the site. This happens in the short run and having minimal effort	However, setting that or forgetting the SEM is not a good way out. Numerous visitors never automatically indicate lots of business. Here, the tracking assures that investing in SEM is useful in paying off and performing off	The efficiency of the SEO campaign can be measured the business can go for the program of SEO analytics. At most of the cases, the services are minimally priced and free in nature.
Google Analytics	It is helpful since it takes just a few minutes to include the analytics code to the website. This provides the capability to track every activity by all the visitors	At Google analytics, the data can be collected from various sources and platforms. Apart from these custom goals are there one can track the platform of e-commerce	However, the information is at many times complicated to find. Further, there are various dashboards and much more to look at	Here, the outcomes can be measured through understanding the specific campaign of social media campaign has been drawing traffic to the site. This data is helpful to adjust the future strategy to capture similar outcomes. Further one can seek a specific set of various keywords to maintaining the organic traffic. Further, one can change the attention to the keywords assuring that one use that to develop content down the road.

Conclusions: 

The above study demonstrates the understanding of the primary challenges and key drivers that is witnessed by digital enterprises. This is helpful to understand the global markets, consumer behaviour social media, business processes and technology infrastructure. The study is useful to understand the ways to accept online reservations and control the complete fleet. Moreover, the review is helpful to examine the weaknesses and strengths of the current presence over the Internet before developing an effective and customized strategy and supervise the successful deployment.

• Considering the superior omnichannel experience in car rental:

This should be delivering seamless experiences at all the touch points. This is done through the proper mixture of offline and online services.

• Personalized engagement in the rental:

This can be done smartly through the location detection strategies.

• Adding value to the services:

The analysis of ratings and reviews is a credible source of data for prospective clients and demand-based driving. Further, the dynamic price match is helpful to assure the best deal or pricing at any specific time. 

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