Executive Summary

Private Health care organization based in Bahrain provides the various health care facilities so that customers can feel like home. It is formed for assisting the healthcare organization for smooth functioning. Good quality of healthcare is the essential aspect of healthcare. It is one of the best non-profit organizations of aged care.

The organization is committed to deliver the peace to elder people. It is non-profit organization that has team of more than 12,00 staffs who are qualified by the assistance of energetic volunteers and 300 passionate. Its commitment is to serve the community and society on long term so that decisions can be made.

In order to ensure the best services to people, comfortable spot is provided so that they can enjoy their time. It provides various innovative services other than its competitors. Those services includes outdoor activities (fishing trips, boating and picnic), fit programs, music. The main objective is to create such a system so that people will feel like home in the healthcare. In this private healthcare, it also has qualified staff to serve the people well. It also has certain strategic objectives that it wants to achieve in certain time period. In order to ensure the achievement of each objective, it will have certain set of actions.

Private healthcare organization will serve the different type of customers such as elderly people or who are financially not stable to take treatment. Besides this, Women and children’s are also included in its customer segment. The private health care organization will also have some emergency staff that will do the frequent check-ups. It also has qualified physiotherapy staffs that will help the organization in serving best (Now Health International, 2018). In Eldercare organization, support is provided to elder people in order to assist their families, residents, and friends when they are in need. As compare to its competitors,

it also delivers the homecare services to its clients that are based on the Copper Coast and Yorke Peninsula. Both these provides the best health care facilities to its customers. It also uses the advance technology in order to provide the best services to the elder people. The private health care organization will use the international standards for better customer services. In private health care, services are provided to all the Bahrainis. Other than Bahrainis, services are highly taxed and chargeable. It will also assist the old people who cannot earn in this age.

Other than this, organization will also provide some of the clinical care services such as separate place for aged people care, excellence program of Dementia, 24 hours facility of nurse, bell system especially for the disable person and clinical care. It also has garden facility in order to provide the fresh air to the sick or aged persons. Various other facilities such as free medicine assistance will be provided to the people who are not financially fit

Strategic mission

The mission of private health care organization is to serve the people in such a way that they will feel like home.

• Value that organisation hold- A positive environment will be provided to the elder people so that they can live better in the place. A compare to other organizations, it provide the healthy and positive environment where person will enjoy the life better (Vandermerwe & Rada, 2016). In future, it just wants to be best people that help the person in their sufferings.
• Nature of the business- The private health care organization based in Bahrain is to assist the people regarding their health problems. It is mainly for helping the aged people who are not financially stable. It will also provide the range of services that include the community services and mental services. In addition, assistance will be provided to the women’s as well as children’s for their treatment.
• Special abilities that the organization holds in the marketplace- Besides providing the positive environment to its patient, it will also provide the employees a great place to work. By fulfilling the personal needs of employees, it will keep the workplace happy for employees. It always put its patient first by considering the health rights of human as main objective (Zeithaml, Parasuraman, Berry & Berry, 2010). To promote, enhance, and develop the services by properly utilising the resources is also the essential value of the private health care. It also has mission of playing the more important role in the future among all the health care providers.
• Vision of organization- “the best healthcare organization that serves the customer best” is the vision of the organization. It wants to hold the best position among all the private health care by serving its customers in best manner. The basic goal is to provide the best healthcare service to every person of Bahrain. For this, it establishes the strategic direction and principles to transform the healthcare in Bahrain.

Strategic objectives

• Production of goods and services- For ensuring the production of good and services at low cost with best quality, it will take the assistance from manufacturing unit which will help in providing the same at lower cost. It will also have manufacturing unit to provide the best medicines at lower cost.
• Encouraging the people of Bahrain to take active role- One of the most important objective is to engage the people for taking active part in making their health first priority. It will change the system so that they will work with patients that are more active. For example- development of systems and policies that will support each person to communicate in better way such as by online record for patients or by secure email.
• Strong market position as compare to its competitors- As compare to other organization, it will always work under the NHRA legislation so that all the rules and regulations comply with the healthcare. In order to maintain the quality, it is essential to provide the various types of training by complying with NHRA legislation. In order to achieve the strategic objectives, an effective marketing plan is essential. It will create the awareness among people regarding the facilities that private health care is providing. Due to upgardation in technologies, it is also necessary to provide time-to-time training. For providing the best training to employees, it must have professional persons who are specialized in this field.
• Changing the culture of healthcare- the objective of healthcare to build such a culture that values the innovation, teamwork, continuous learning. This will be done by having a team that will connect the people with social, health and community programs.
• Better customer service- The strategic objective of private health care is to utilize the services of its experts that will help in providing the services to its customers at low cost. For achieving this objective, it will take the assistance of professional experts. In addition to this, it will provide the care which will be easy accessible as well as well-coordinated. The major focus will be given on the prevention, wellness, and detect the potential problems earlier.
• Increment in Market share- The market share is desirable to increase in the next year in accordance with the services that Private health care provides. For achieving this objective, it will set the goal for each day that will help it in achieving the market share for upcoming year.
• Utilisation of advanced technology- In order to coordinate with the needs of patients in health care, Bahrain private healthcare provides the treatment by using advance technology. Due to shortage of talent in workforce of healthcare in Bahrain, patient lacks the best treatment (Ebrahim & Ganguli, 2017). By keeping this in mind, it is essential to assist the healthcare sector with talented and specialized work force. In order to achieve the mission, it is necessary to satisfy the patients with the best services in healthcare. Besides this, the growing population in Bahrain also requires the more advance technology in healthcare. This is required because diseases also increasing rapidly which require the close consideration. For achieving all the actions, it will prepare a list of actions that are necessary for achieving the objectives. The first action it will take is research of all the laws and rules that are under the NHRA legislation. This will help in fulfilling the responsibility of healthcare centre. Besides this, for increasing the markets share in the upcoming years, it will create the plan for each month. Therefore, by comparing the estimated target from the result, it will come to know the places where it is lacking. Based on that, it will take the certain measures for improving the deficiencies. Besides this, the separate facilities for aging population will increase the awareness among Bahrain people.

From a report, it is founded that various US hospitals provide the private rooms with the private phones and televisions in order to remain competitive (perrson, Anderberg & Kristensson, 2015). Besides this, many hospitals offer the waiting rooms to the patients. By doing this, customers remain satisfied with the services. These services facilitate healthcare centres unique that can differentiate them from competitors.

These things will set the healthcare centre unique from others. In addition this, there are various laws made by the Bahrain government for the public as well as private healthcare centres. Therefore, it can comply with all these laws and use it in its annual report that will make the customer to more believe in their services.

References

Al-Hashimi, M. S., & Aqleh, M. M. (2018). Measuring the Success of Hospital Information System across Multispecialty Hospitals in Bahrain. Journal of Health Science, 6, 132-138.

Ebrahim, A. H., & Ganguli, S. (2017). Strategic priorities for exploiting Bahrain’s medical tourism potential. Journal of Place Management and Development, 10(1), 45-60.

Gandolf, S. (2012). Patient Experience Imperative and a Sustainable Competitive Advantage. 

Mittal, B., & Lassar, W. M. (2018). Why do customers switch? The dynamics of satisfaction versus loyalty. Journal of services marketing, 12(3), 177-194.

Now Health International. (2018). Healthcare system in organization. 

Vandermerwe, S., & Rada, J. (2016). Servitization of business: adding value by adding services. European management journal, 6(4), 314-324.

Zeithaml, V. A., Parasuraman, A., Berry, L. L., & Berry, L. L. (2010). Delivering quality service: Balancing customer perceptions and expectations. Simon and Schuster.