Background Information on Gulf Drilling International Limited (GDI)

The concerned company for the report is Gulf Drilling International Limited (GDI) , which has undertaken steps to drill out the natural oil and petroleum. It provides drilling services in the international markets. The company was established in the year 2004 and has witnessed continuous expansion and improvements in the market situation. The company currently holds some 60% market share of offshore drilling and around 100 % market share for onshore drilling (Gdi.com.qa 2018). The quick progression that is facilitated by the organization is based on the effective human resource management. It helps in the proper management of the organizational systems for its systematic growth in the market.  

Objectives of the company and the contribution of HRM in this context

The objectives of the company are based on the continuous improvement of the performance, which will help the organization to bring in improvements in the market situation.  The value creation is one of the important objectives of the organization, which helps in understanding the improvements in the market situation. The creativity and the application of the latest and the cost effective techniques helps the organization to make its progress (Bratton  and Gold 2012). In this context, human resource management plays a major role in undertaking the smooth functioning. Proper HRM of the company helps in contributing to the different aspects of the efficient functioning. The concerned organization is planning strategies for retaining the workforce and its proper functioning, which will be helping the organization in bringing in significant changes in the market situation.

Critical evaluation of the role of HRM in the organization

According to Berman et al. (2012), the evaluation of the company is based on the efficient functioning of the workforce. Therefore, proper human resource management is an important step that the organizations must undertake for making improvements in the market situation of the organization. The company, GDI, has taken steps for empowering the workforce through motivation and guided training that has helped in the efficient functioning of the organization. According to Mr. Abdulrahman Ahmad Al-Shaibi, the chairperson, the company has planned steps to empower the HRM through the proper implementation of the strategies (Manvi and Shyam 2014). The role of HRM in the concerned company is supposed to be overwhelming for understanding the variation that is planned by the organization for its growth and expansion. The HRM has helped in the implementation of the strategies and negotiate with the management based on the welfare of the people and the understanding of the needs based on the work environment. The management of the human resource has helped in retaining the loyalty of the workforce, which helps in retaining the experienced and skilled workforce (Gdi.com.qa 2018). According to Mr. Saad Sherida Al-Kaabi, the chairperson of the board, the organization is aimed at maintaining the performance of the workforce through the proper retention of the skilled workforce. It will be helping the company in making its progress vividly in the markets.

Role of Human Resource Management in GDI

Techniques used to develop employees

The techniques that are being used by the concerned company in developing the functions of the employees is based on the guided training sessions that are provided by the organization. The training will help in determining the change that is being planned for the better performance in the market. The efficiency of the workforce helps in understanding the progress of the organization in the markets (Purce  2014). The company formulated the strategies to improve the functions of the workforce through the providence of the training based on the inclusion of the new technologies that will be helping the employees in maintaining efficiency in their work functions. The efficiency of the work undertaken by the employees helps in determining the progress made by the organization in the market (Miquel-Romero, Caplliure-Giner  and Adame-Sánchez  2014). The company has also taken steps for undertaking sessions for the improvements in the integration and the collaboration in the different departments of the workforce. Short training sessions and meetings in order to keep the employees informed of the change in the policies and the decisions helps in making them aware of the objectives of the organization for expansion. Therefore, the company formulates the steps for the better functioning of the workforce and the development of the same through the planned processes aimed at development and empowerment (Floyd et al. 2013). 

Contribution of the techniques in promoting employee engagement

The techniques that are being used by the organization are discussed in the previous part of the report. It provides a clear understanding of the steps that are being taken by the organization for enhancement of the functioning of the workforce.  This section of the report is aimed at understanding the contribution of the techniques, which are considered by the organization for bringing in developments in the workforce.

The meetings that are considered by the organization help in the transmission of information and the decisions of the management to the workforce (Mishra et al. 2012). It helps in maintaining a balance in the workforce and makes them aware of the type of functioning they are going to undertake in order to maintain an equilibrium with the decisions taken by the management. Alternatively, the training sessions that is undertaken by the organization helps in determining the aspects of proper functioning of the workforce. The proper functioning of the workforce helps in determining the progress made by the organization in the market. The adoption of the new technologies by the organization has helped in enhancing the functioning of the workforce (Yu et al. 2013). Therefore, proper training on the usage of the new technology helps in making the workforce efficient. The use of the audio and the visuals for making the workforce understand the functioning of the new technologies has helped in understanding the efficiency of the work. 

Techniques Used in Developing Functions of Employees in GDI

Effective strategies used by the HRM

The strategies that are being undertaken by the company for the efficient HRM practices helped in ensuring the progress. The smooth functioning of the organization is facilitated by the strategies undertaken by the company. This section of the report aims at discussing the strategies that are being used by the organization.

• The equal employment opportunity and the encouragement of diversity while employment has helped the organization in undertaking innovations for sustenance in the markets (Meffert  2013)
• The retention of the skilled workforce through the better understanding of the needs, which has resulted to an efficient workforce that counts 1345 full time employees
• The company has a policy that secures the health of the employees while undertaking their job role
• There are grants and recognitions that are being undertaken by the organization for keeping the workforce motivated, which will be helping the company in retaining the smooth functioning of the workforce

A table of objectives of the organization and the physical resources required by the organization

Objectives of GDI The objectives of the company are based on the improvements in the situation that the company aims at undertaking. The aim of the company relating to the growth and expansion of the business is supported by the objectives of the company. Ø Safety at workplace Ø Efficient functioning of the workforce Ø Promotion of hi-tech and cost effective technology in order to enhance the functioning of the processes of the organization Ø Motivation and empowerment of the employees for undertaking the proper functioning of the organization Ø Adhering to the quality standards and thereby maintenance of the benchmark (Hollensen  2015)	Physical resources required by the company
Materials that is required for the functioning of the business and the proper management of the wastes that are generated from the functions.
Machinery and equipments that are required by the organization for the proper functioning of the organization in the market. The inclusion of the IT is again an important resource that is required by the organization.
Inclusion of the Emergency provisions and insurance for the proper functioning of the employees. It will help in developing a safe environment for the employees to operate over their job roles. Security is again an important consideration that is being undertaken by the management of the organization for ensuring the smooth functioning of the workforce.
Facilities and buildings that is required for the smooth functioning of the processes helps in determining the aspects of the proper production undertaken by the organization (Coronel  and Morris  2016).

Role played by Physical Resource Management 

The Physical Resource Management of the company helps in determining the plans depending on the requirement of the resources and their steady involvement in the production and the distribution process. Proper planning helps in bringing in involvement of the resources in the various stages of production and distribution. It helps in the proper understanding the change that is being planned by the management of the company. Alternatively, the management of the physical resources helps in ensuring the availability of the resources while undertaking the functions of the organization. The proper management of the physical resources helps in determining the efficiency of the organization. According to Hollensen (2015), the proper management of the physical resources helps the organization in maintaining the benchmark of the quality of the products. It helps the organization in maintaining the continuous developments in the market. Monitoring over the physical resources and the involvement of the same in the processes that are being undertaken by the organization helps in undertaking the smooth functioning of the organization in the market (Schwalbe  2015). Therefore, monitoring over the physical resources of the organization is an important step in the management of the resources, which helps in the development of the situation in the markets.

Contribution of marketing activities in achievement of organizational objective

The marketing activities that are undertaken by GDI determine the requirements of the organization relating to its progress in the market. The marketing functions by the organization helped in determining the demand for the commodities that are being produced. It helps in determining the segmentation of the market and the requirements of the customers. Depending on the needs of the customers, the company frames and places its products in the international markets (Saren et al. 2012). The market research on the demand for the oil and petroleum has helped the concerned company in understanding the demand for their products based on the zones and the regions. 

The proper undertaking of the marketing activities has helped the concerned company in understanding the different demands of the customers and according to their criterion. The product’s quality and the drilling services that are undertaken by the organization has helped the organization in retaining the brand name among the customers (Peppard  and Ward 2016). On the other hand, the determination of the price at which the organization offers the products helps in determining the market. The marketing activities that are being undertaken by the company helps in determining the objectives of the organization and determine the market situation (Kerzner  2013).

Strategies for Effective Human Resource Management in GDI

Marketing operations in the organization

The marketing operations that are considered by the organization are based on the growth and the expansion of the business in the markets. The company’s marketing operations are being discussed in this section of the report. The operations that are being undertaken by the organization relating to the marketing is based on the organizational objectives of growth and expansion in the international markets (Gdi.com.qa 2018). The company has signed several contracts and undertaken several promotional events for the proper marketing of their products in the market. It will help the company in making use of the aspects of the change that is being undertaken by the organization for its improvements in the line of business.  

Processes used by the organization for developing its market

The processes that are being undertaken by the concerned company for the proper undertaking of the marketing activities are being addressed in this section of the report. In order to develop the business in the international markets and thereby adhere to a proper marketing scheme, the company has undertaken the following steps:

• Introduction of a new line of business, the lifeboat services, which is based on the objective of the organization to make its expansion in the international markets
• The company has also signed contracts with the Maersk Oil Qatar for the new lift boat ‘Rumailah’ and Al-Jassra. It has helped in the proper execution of the objective of the organization to grow in the international markets. proper undertaking of the contracts has helped in determining the different aspects of the marketing facilities of the organization in the market (Lee  and Carter  2012).
• There are contracts that were signed with Oxy for the newly acquired rig ‘Msheireb’ and the Al-Wajba contract was renewed. It has again contributed to the proper undertaking of the expansion and the growth of the organization in the market. The contracts that are being signed by the concerned company has helped in the maintenance of the situation of the organization in the markets. It has helped in speeding up he improvements of the organization in the market (Gdi.com.qa 2018).

Contribution of ISM in achieving the organizational objective

ISM is an important part of management that helps an organization in acquiring knowledge about the chief stakeholders of the organization (Armstrong et al. 2015). It helps in understanding the change, which is undertaken by the organization and monitoring over the services and the requirements of the customers. It helps in understanding the varied requirements of the clients and thereby brings in modifications in the manufactured products by the organization (Refer to Appendice 2). The ISM of the company helps in undertaking the developments of the organization in the systems. The organizational objective of maintaining the quality of the products is being facilitated with the introduction of the ISM in the systems of the organization (Laudon  and Laudon 2016). The benefits of the introduction of the ISM are easily portrayed through the performance of the organization in the market. The change in the revenue structure and the net profit computed at the end of the financial years 2012 and 2013 clearly states the progress made by the organization in the markets. The proper understanding of the implementation of the IS helps in the [proper management of the customer dealings of the organization (Hutt and Speh  2012). 

Role played by ISM in the organization

The role that is being played by the management of the IS helps in understanding the efficiency of the undertakings of the organization. It helps in determining the issues in the management of the organization to bring in the progress. The ISM of the organization has helped in the undertaking of the steps that helps in the systematic improvements planned by the organization (Wilson  and Gilligan 2012). The implementation of the IS at the end of the year 2012 has helped the company in making significant improvement in the undertakings which can be readily viewed in the annual report published by the company (Refer to Appendice 1).  

Physical Resource Management in GDI

Plans undertaken by the organization for meeting the IS requirements

There are several plans that are being undertaken by the company for meeting the improvements in the system of the organization. It has helped in undertaking steps in order to bring in improvements in the smooth functioning of the business enterprise (Hendry  2012). On the other hand, the proper plans for the working of the IS, which is being installed in the company for its benefits has helped in maintaining the equilibrium of the quality of the products and the quantity of the same delivered based on the client requirements. The involvement of the IS has helped the organization in bringing about the change in the structure and the framework. The development of the IS has taken significant changes in the organizational framework and the functions undertaken by the same (Galliers  and Leidner  2014).

The company has strategies for considering the elements of the IS based on the security issues that might be faced by the customers. The company ensures the customers of safeguarding their information and their interests, which helps in maintaining the professionalism. On the other hand, the proper maintenance of the IS will be helping the organization to bring in the changes, which is required by the clients (Beardwell  and Thompson  2014).   

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