IS Strategy And IT Management In Coca-Cola Company

Nature of the business

Coca-Cola Company in most cases referred to as the Coke Bottling Firm. The firm is known to be involved on business of processing and manufacturing of the soft drinks or non-alcoholic beverages in the global community. Therefore, it is a firm that produces, distributes, along with marketing non-alcoholic beverages syrups and concentrates (Wilder, 2015). The successful of this firm in its business operations relies greatly on its use of Information System (IS) strategy along with the Information Technology (IT) management structure during its operations. These strategies and management of its information systems helps the firm in managing its supplier’s selection around the global marketplaces. Besides, Coca Cola Company remains to be the international’s largest beverage firm. It owns or license to market over five hundred non-alcoholic drinking brands internationally. Appropriate use of IS strategy and IT management structure has enabled the firm to own and market four of the globe’s non-alcoholic sparkling beverage brands. These brands include Diet Coke, Sprite, and Coca-Cola, together with Fanta (Sidorick, 2016). The technology usage has make it possible for the company to be able to have trademarks on its finished beverages products that are being sold in the United States since early days of 1886. The company has been able to utilize every strategy well in reaching its targeted clients as well as esteemed clients in more than two hundred nations around international society.

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

The use of Information System strategy and information Technology management structure has enabled the firm to offer nearly four hundred brands in at least two hundred nations, along its namesake Coca-Cola beverages. The company focuses on driving its revenue while growing its profit by the use of technological advancements that are in place (Ghobakhloo & Tang, 2015). For instance, this company creates value for its targeted consumers to look differently in different nations. Such business processes are attained through conducting a good job segmentation of the company’s market so as to drive revenue growth every business year. Moreover, Coca Cola Company uses Information System strategy along with Information Technology management structure to invest in its brands and business (Desai & Waller, 2011). The system help the company in making efficient choice of investing in more together with better marketing of its brands while increasing both the quantity and quality of its advertising activities. Besides, management of the company ensures that the company operates by becoming more efficient by taking necessary steps in rebuilding the company’s growth and momentum. The use of IS and IT strategy and management respectively allows the company to succeed in its operations (Sales, 2013). The success in business operations of this company relies much on the capacity of the firm to link with clients by offering them with extensive variety of options to attain their desires, needs, as well as options of lifestyles. The company has stay to be the creator of refreshing beverage brands by ensuring that its operations refocuses on the company’s business model. Moreover, this company seizes the available business opportunities through the process of taking necessary steps in reshaping its business operations. The company also uses IS strategy as a plan in providing information services for its operations (Yeung & Coe, 2015). Besides, the use of IS strategy and IT management structure by Coca-Cola company allows it to implement its business strategy and determine its capabilities.

The governance structures, processes, and policies

Coca Cola has effective structures of governance, process, and policies in place for Information System (IS) strategy and Information Technology (IT) management structures in place for effective operations in the competitive global marketplaces. Coca Cola Company’s achievement is linked to the success of its executive structure along with culture of organization that includes process and policies in sustaining brilliance innovation (Schllaer, 2011). The structure of organization of this Coke firm is not convectional. Coca Cola Company’s organizational structure and civilization is not distinctive because it gives emphasis to change along with straight communal connection inside the operations of firm. Moreover, business model suggests that the firm alignment amid the business structure of the firm together with its managerial policies and processes can head to superior likelihood of achievement in competitive business environment that deals with non-alcoholic drinks (Bravo, Santana, & Rodon, 2016). Such benefits are manifested in the case of Coca Cola’s businesses in dealing with soft drinks that continues to develop prosper. Therefore, firm’s present prevailing spot is always attributed to the synergistic remuneration of its managerial structure together with policies along with processes of operations.

Coca-Cola Company has the cross-functional organizational structure that deals with IS strategy along with IT management system. The cross functional organizational structure of Coca-Cola Company is officially the template of managerial structure with the significant level of uniformity (Baumberg, 2013). Furthermore, this firm’s managerial structure has uniqueness. These characteristics consist of function-based definition, flatness, and product-based definition of non-alcoholic drinks. The company also applies purpose as foundation for aligning workers. For instance, this firm possesses the team that deals with sale operations, the engineering and design team, along with the team that deals with management of products among other teams (Hawley, 2014). Besides, this firm also utilizes yields as foundation for aligning different workers. The firm’s policies and processes are not distinctive due to the influence of the firm’s structure of organization. In real sense, organizational processes, structure, along with policies interrelate to control the competencies of the operations of this firm (Williams, 2013). Therefore, processes and policies of the Coca Cola Company include different ideas such as:

  • Open
  • Innovative
  • Hands-on
  • Elegant with prominence on excellence
  • Supports small-company-family rapport

The policies of honesty are attainable in the course of the medium of executive structure. Within Coca-Cola’s managerial processes and policies framework, workers experience free to air out their thoughts as well as beliefs. Modernism remains to be at the center of operations of this firm. Every worker is always accustomed to add innovative thoughts. In such processes and policies, Coke Company has been able to offer the necessary support towards involvement of workers in different operational plans together with trials (Heinrich et al., 2017). The complete setting at the offices of this firm remain to be temperate since company’s managerial arrangement, processes and policies maintains the small-relative experience, where individuals can simply converse and allocate different thoughts with one another, as well as the company’s top managers. Therefore, this company’s structure, processes, and policies for IT strategy and IT management structure help brilliance in modernization through giving out of essential thoughts together with ability to rapidity to quickly react to competitive non-alcoholic markets.

Save Time On Research and Writing
Hire a Pro to Write You a 100% Plagiarism-Free Paper.
Get My Paper

The corporate officers and their roles as described in public documentation

In Coca-Cola Company, the boards of directors are responsible for appointment of corporate officers that ensures that company implements and uses different IS strategy and IT management structure. The corporate officers in this firm have essential roes in ensuring that the company uses Information System (IS) strategy and Information Technology (IT) management structures to maintain and improve its operations. The corporate officers always aim at leading by example and to learn from experience of using the IS strategy and IT management structures on how to improve manufacturing, distribution, and marketing of soft drinks that the firm deals with in the global marketplace (Ahmed, 2011). The officers always set elevated principles for the workers at every stage and struggle to reliably attain them in time. Besides, corporate officers has the duty of ensuring that the company operations remains to have a sound business principles as well as practices in fostering its strong, innovative, collaborative culture, that remain committed to ethical behavior, transparency, and accountability. In Coca-Cola Company, corporate officers that deal with the implementation and use of IS strategy and IT management structure comprise of different groups. These groups include directors and shareholders. The officers have responsibility of handling daily operations of the firm’s business (Yevstratov, Vozhakov, & Stolbov, 2014). It also uses IS strategy to oversee different affairs of the organization while aiming at protecting the interests of the shareholders that deals with the distribution and marketing of Coke’s products. Besides, corporate officers have the purpose of looking for the return on their firm’s investment.

The top corporate officers in this form include the chairman or president of the board, corporate treasurer, together with corporate secretary. The purpose of corporate officers is to guide the firm through startup and operations. Besides, these officers in IS strategy and IT management structure have the general reliability for the operations of this firm (Spencer & Kern, 2018). Besides, functions of corporate officers in this firm contain fiduciary task for the fiscal welfare of the business. The officers also have the responsibility of setting the mission along with the vision of the firm while over sighting in setting policy with reviewing actions of workers. The corporate officers has the duty of using IS strategy and IT Management structure in assigning major contracts to different suppliers for different materials essential for operations of the firm (Salehi & Ahmadian, 2017). They also have the responsibilities of approving different business arrangements, stock offerings, along with other legal documents essential in increasing the manufacturing process of brands of the firm.

Both the governance structure as well as policies for Coca-Cola for Information System (IS) strategy and Information Technology (IT) management structures reflects regulatory requirements. The governance structure and policies is essential in attaining regulatory needs as the board remains to be responsible in electing different shareholders for the purpose of overseeing their attention in the long-tenure welfare along with the complete achievement of business operations as well as firm’s economical strength (Cook et al., 2015). The inclusion of panel in the election of corporate officers also help in serving as the decisive choice making association of the organization, apart from different affairs kept or shared with shareholders. Besides, governance structure allows the board to select as well as manage associates of every superior management indicted with carrying out company’s business. Besides, available authority structure along with policies of the company enable corporate officers to implement their business decision act in what they sensibly consider to be ideal wellbeing of the firm together with its shareholders. In other words, governance structures along with policies reflect regulatory requirements as it allow directors to consider interest of very shareholder, as well as workers and constitutes of society where Coke firm run globally. Governance structure and policies allows for corporate officers to be capable of overseeing the daily operations of business (de Chaves et al., 2017). Such ideas enable influencers to take action in place of firm in almost every legal business associated operations that make these policies and structures to reflect on regulatory requirements. There, in such instances, corporate officers that deal with IS strategy and IT management structures are always appointed by the board of directors of corporations, but specific positions tend to vary from one corporation within the firm to another.

The ethics within organization structure and policies of this firm are essential in determining its success or failure. Proper ethics that come with such polices have been essential in regulatory requirements as they help in defining the business model that can or will thrive in adversity during operations. Furthermore, organizational structure and policies are essential as they help in ensuring that the competitive advantage of the company is gained through cost leadership, focus, or differentiation (Meijer, 2013). These structures and policies of the firm allow the information system strategy and information technology management structure to illustrate that business strategy always drives organizational and information strategies. The structure and policies of Coke’s firm allows different workers to understand the influence of IS strategy and IT management structure in organizational strategy is paramount. The structures and policies of the firm reflects the regulatory requirements as the innovative business models that they present can be embraced by service providers in the industry to add to competitive pressure on companies that deals with soft drinks in the global marketplaces. The use of such organizational structures and policies help the company not only to survive the  threats of elimination, but the firm to become the dominant beverage organization in the world and the leader in customer service, marketing technology, and integrated information management (Soroudi et al., 2018). Organizational structure and policy on targeting, segmentation, together with positioning of the company’s operations remain to be essential actions for regulatory requirements. For instance, these structures and policies of the organization aids the brand produced for marketing, distribution, and marketing to define the quality product for particular targeted group of clients internationally (Waring & Skoumpopoulou, 2013). Therefore, governance structures and policies of Coca Cola Company in Information System (IS) strategy and Information Technology (IT) management structures reflect regulatory requirements.]

There exist several risks that the company addresses and mitigates for Information System (IS) strategy and Information Technology (IT) management structures during its operations. The company addresses and mitigates risk involved in its operations by use of various programs. These programs include idea of planning, organizing, and evaluation. The company is often accused for various reasons (Nazari-Shirkouhi, Miri-Nargesi, & Ansarinejad, 2017). They are an object of envy because they produce as well as sell famous products that are consumed and purchased daily due to the  fact that the firm have built the strong brand since no one understand the exact recipe for the Coke contents. The company addresses every risk that affects its IS strategy and IT management structures through protecting its network. The company has achieved its network protection through incorporation of solutions for Barracuda systems.  These protections guarantee safety to the arrangements of IT along with facilities for storage in systems. The company uses website submission firewall in ensuring absolute guard from all computer hackers, users, and viruses (Miles, 2014). Such operations have always result to decline of software and charges of hardware leading to appropriate storage, security, along with retrieve of information. Moreover, this firm has been successful that result as the implementation of Information Systems management structure that are reliable and assist the management in making quick decisions in their daily duties while ensuring satisfaction of targeted or esteemed clients (Heinrich et al., 2017). Therefore, process of addressing and mitigating risk for Information System (IS) strategy and Information Technology (IT) management structures by this firm is essential as it focus on prevention of adverse effects that affect its operations.

The company uses the robust risk framework in ensuring that it identify, review, as well as escalates where specifically any risk arises from its business operations. The company mitigates the risks involved in IS strategy along with IT management structure by having regular assessments of risks (Ferreira & Pernici, 2016). These assessments are conducted within the markets and corporate office support different roles of assessing progress with strategies of managing risks. Regular process of reviewing risks ensures that the business units of the firm focus on all risk categories that comprise of areas of human privileges, modern slavery, climate change, and sustainability. The firm also ensures that risks are aggregated to the group that offers the snapshot of its risk environment. They are well analyzed and significant operational risk together with actions are then escalated to the Regional Directors and the Business Resilience function (Baumberg, 2013). In most cases, the group forum that deal with risk remain to the firm’s HBC’s risk think tank as it independently involve in risk review mechanism. The forum of members are always engaged from senior leader of business crosswise all purposes, contributing to their understanding of impending process of evaluating dangers along with chances of firm.

Possible improvements of internal changes or external factors on the 2-3 year horizon for Coca-Cola for Information System (IS) strategy and Information Technology (IT) management structures

The non alcoholic beverage industry is competitive leading to the need to improve different factors that affects Coke’s firm. The company need to consider possible improvements on the use of IS strategy and IT management structure. The possible improvement or impacts of internal changes or external factors are diverse for Coca-Cola Company to improve its operations on the use of IS strategy along with IT management structure (Hawley, 2014). The management needs to focus on the factors that have adverse effect on financial, operations, distribution, and marketing of Coke’s products. Some of these factors that need to be improved consist of the need to increase the awareness of its products that can help in increasing demand of the products. The other factor of improvement is the need to compete with international firms as well as local organizations where the company functions. Coke Company has to compete with other firms that include Pepsi in the market. The idea of increasing competition in the marketplace can help this firm to maintain its sales of shares or attain more profit in the international market or various local marketplaces that might be limited because of stiff competitors. Change in operations remains to be a continuous process to adjustment that is necessary for the firm to ensure that it improves its operations. The idea of change in plans strategies along with operations remains to be essential for operations of Coke (Schaller, 2011). Moreover, idea of sharing of operational change by different managers, supervisors, and every employee help operators to adjust well to face the ever changing business environment. Therefore, appropriate idea of navigating changes in present chaotic business environment remains to be essential in ensuring that this firm competes well in the market.

The idea of improving internal environment for Coke’s firm include the need to change its events, systems of operations, factors of operations, structures of organization, and conditions within the firm that are usually under the control of firm’s corporate officers. The company can adjust its mission statement, organizational culture, along with leadership style to help it in improving its internal factors in relation to IS strategy and management structure (Wilder, 2015). For instance, changing its leadership can have a considerable influence on how the company conducts its distribution, marketing, and manufacturing services of its non-alcoholic beverages.  Furthermore, strategy of IS and IT management structure of this firm need to be built around different principles. Some of these principles should include the need to raise financing through its wholly owned Dutch financial subsidiary of the firm’s HBC Finance. There is also the need for the firm to maintain its presence as well as profile in the international capital marketplace and where necessary to broaden its base for investors. Additionally, there is the need to maintain well balance profile of redemption during its operations (Sidorick, 2016). There is a need to utilize its Note program within the term medium for European along with international program for commercial paper as major foundation for financing to help the firm in improving internal changes or external factors on the 2-3 year horizon for Information System (IS) strategy and Information Technology (IT) management structures.

References

Ahmed, W. (2011). Neoliberalism, Corporations, and Power: Enron in India. Annals Of The Association Of American Geographers, 100(3), 621-639. doi:10.1080/00045601003794965

de Chaves, T. J., Valéria Rocha, T., Reuther, J., & Fernandes Galhanone, R. (2017). Social business in multinational corporations: an analysis of marketing practices. Internext: Revista Electrônica De Negócios Internacionais Da ESPM, 12(1), 61-75. doi:10.18568/1980-4865.12176-90

Baumberg, B. (2013). Corporate Social Responsibility and the Welfare State. Social Policy & Administration, 47(7), 850-852. doi:10.1111/spol.12043_3

Bravo, E. R., Santana, M., & Rodon, J. (2016). Automating and informating: roles to examine technology’s impact on performance. Behaviour & Information Technology, 35(7), 586-604. doi:10.1080/0144929X.2016.1166521

Cook, M., Harrison, T. M., Zhang, J., Puron-Cid, G., & Gil-Garcia, J. R. (2015). Using public value thinking for government IT planning and decision making: A case study. Information Polity: The International Journal Of Government & Democracy In The Information Age, 20(2/3), 183-197. doi:10.3233/IP-150359

Desai, D. R., & Waller, S. (2011). Brands, Competition, and the Law. Brigham Young University Law Review, 2010(5), 1425-1499.

Ferreira, A., & Pernici, B. (2016). Managing the complex data center environment: an Integrated Energy-aware Framework. Computing, 98(7), 709-749. doi:10.1007/s00607-014-0405-x

Ghobakhloo, M., & Tang, S. H. (2015). Information system success among manufacturing SMEs: case of developing countries. Information Technology For Development, 21(4), 573-600. doi:10.1080/02681102.2014.996201

Hawley, J. D. (2014). The Intellectual Origins of (Modem) Substantive Due Process. Texas Law Review, 93(2), 275-350.

Heinrich, R., Merkle, P., Henss, J., & Paech, B. (2017). Integrating business process simulation and information system simulation for performance prediction. Software & Systems Modeling, 16(1), 257-277. doi:10.1007/s10270-015-0457-1

Meijer, A. (2013). Local Meanings of Targeted Transparency. Administrative Theory & Praxis (M.E. Sharpe), 35(3), 398-423. doi:10.2753/ATP1084-1806350304

Miles, L. (2014). The Capabilities Approach and Worker Wellbeing. Journal Of Development Studies, 50(8), 1043-1054. doi:10.1080/00220388.2013.866220

Nazari-Shirkouhi, S., Miri-Nargesi, S., & Ansarinejad, A. (2017). A fuzzy decision making methodology based on fuzzy AHP and fuzzy TOPSIS with a case study for information systems outsourcing decisions. Journal Of Intelligent & Fuzzy Systems, 32(6), 3921-3943. doi:10.3233/JIFS-12495

Salehi, F., & Ahmadian, L. (2017). The application of geographic information systems (GIS) in identifying the priority areas for maternal care and services. BMC Health Services Research, 171-8. doi:10.1186/s12913-017-2423-9

Sales, N. A. (2013). Regulating Cyber-Security. Northwestern University Law Review, 107(4), 1503-1568.

Schaller, W. L. (2011). Secrets of the Trade: Tactical and Legal Considerations from the Trade Secret Plaintiff’s Perspective. Review Of Litigation, 29(4), 729-858.

Sidorick, D. (2016). Citizen Coke: The Making of Coca-Cola Capitalism. American Historical Review, 121(3), 951-952.

Soroudi, M., Omrani, G., Moataar, F., & Jozi, S. A. (2018). Modelling an Integrated Fuzzy Logic and Multi-Criteria Approach for Land Capability Assessment for Optimized Municipal Solid Waste Landfill Siting Yeast. Polish Journal Of Environmental Studies, 27(1), 313-323. doi:10.15244/pjoes/69576

Spencer, A. L., & Kern, L. M. (2018). Primary Care Program Directors’ Perceptions of Women’s Health Education: A Gap in Graduate Medical Education Persists. Journal Of Women’s Health (15409996), 17(4), 549-556. doi:10.1089/jwh.2007.0473

Waring, T., & Skoumpopoulou, D. (2013). Emergent cultural change: unintended consequences of a Strategic Information Technology Services implementation in a United Kingdom university. Studies In Higher Education, 38(9), 1365-1381. doi:10.1080/03075079.2011.625495

Wilder, K. (2015). 40 Best Companies For Diversity. Black Enterprise, 46(2), 60-67.

Williams, L. A. (2013). Three Models of Development: Community Ophthalmology NGOs and the Appropriate Technology Movement. Perspectives On Global Development & Technology, 12(4), 449-475. doi:10.1163/15691497-12341267

Yeung, H. W., & Coe, N. M. (2015). Toward a Dynamic Theory of Global Production Networks. Economic Geography, 91(1), 29-58. doi:10.1111/ecge.12063

Yevstratov, S., Vozhakov, A., & Stolbov, V. (2014). Automation of production planning within an integrated information system of a multi-field enterprise. Automation & Remote Control, 75(7), 1323-1329. doi:10.1134/S0005117914070133