Strengths

Opportunities

My own strategic capabilities and effective communication are strength that drive my personal administration within Bakers Delight

My basic skills of deliberation and consistency that I have owned with my analytical skills are strong enough in context to building effectively strong relationship at work, understanding needs of my team members whom I lead as marketing manager.

My detailed knowhow and experience is strong enough to demonstrate my strategic thinking capabilities thus helping me to find solution to identified issues.

My deliberation skills are good enough which makes me extremely conscious of things that can go wrong and I have sound knowledge to identify risks and take capable decisions.

I am consistent in my performance and results and have confidence and rational logic which I proved during development of brand expansion for Bakers Delight with strong ability to cope with pressure of responsibilities for role in directing media relations of company. I was evaluated to be consistent and trustworthy as well as composed during practical work and gave clear direction to my team to direct brand extension for company.   

With an opportunity to lead marketing team over a long period of time, I showed that I had capability to give clear direction and administer people to attain specific tasks even under pressure.  

To demonstrate to my senior managers and director of Marketing that I have had both structured administrative and leadership skills and experience of directing team to attain specified tasks and responsibilities.  

To present that I have been wide open to a more structured approach to evaluate problems which will support me in giving clear solutions that will be of value to quality of my work and role within the Bakers Delight for which I work.   

To find out more scope for reviving a demanding business environment to attain a better work-life balance that will allow me to be active, energised, reinvigorate and focus more at work (Goldman, Scott & Follman 2015) 

Looking for guidance from senior managers and my Marketing Director in line for support to my role as well as for personal development.

Attending Bakers Delight annual appraisal procedure will give me a source of assured feedback on my professional front and on my results of performance in current state helping me to look for future scopes.

Aspiration

Results

It was demanding for me to maintain work-life balance as well as my own physical fitness goals during my professional commitments due to which I faced some difficulties and even lost some fitness.

My interpretation of estimated planning procedure is still offhand in some places and needs more detail.  So I need to learn and take more time to ensure detailed planning of tasks in hand as thoroughly as possible so that I can support balance between professional and personal commitments (Ebrahimi Mehrabani  & Azmi Mohamad 2015).

I need to learn giving charge of some tasks to my subordinates after briefing them details of tasks where I will offer solution and not provide problem identification.   

In order to improve my confidence in giving command I need to get more experience and exposure for team management in different scenarios.  

Obtaining a balance between work and life commitments

Demonstrate more focus on understanding own areas of current performance and identify future betterment areas (Mikacic & Ovsenik 2013).

Giving more responsibility to team will allow them take charge of their roles and make capable decision under supervision thus making them realise issues both in context to current tasks and potential ones that may arise at work.

Specific Objectives

Actions

Demonstrating capacity  in understanding and applying functional skills in marketing  

I can accurately plan marketing activities like media campaigns and planning in time

I can be able to interpret and identify issues and figure out discrepancies with majority of capable solution   

I can use process documentation insights to strengthen my technical capacity that will be beyond ordinary

Demonstrating capability to break problems into components and organise them systematically to look at causes and think through series of different action steps  (Crayford, Fearon, McLaughlin & Wim 2012).  

I can use step by step approach to break down issues or process in hand into component sections to realise causes and effect to better identify patterns in problems

I can understand trends to identify reasons for occurrence of problem areas and what course of action can be taken based on earlier outcomes

I can assess problem to reach to adequate solution by checking viability of all options and information available to consider suitable solution

I can detail significant components and the manner they can be related to problems and procedure     

Demonstrating critical thinking capacity to recognise problems, dilemmas and explore as well as assess significant information and incorporate results into development of resolution  

I can recognise and clarify the problem through review of available information and assess evidence for value, validity and accuracy depending on information that is explored

I can understand and assess policies through review to check if and when it can be applicable to solve issues

I can resolve problems or inaccuracies by reflecting on cause of issues, developing a systematic plan of resolution to address issue and then executing the plan

Demonstrating active search for solution in a matter that consist of doubts, uncertainty or complexity by applying procedure of research, evaluation and decision making

I can define the issues and investigate the information that will be needed to decide solution

I can explore a wide range of sources that are available to collect information such as performance report of employees, company policies and process, training manuals or other sources to research issue and identify problem solving measures (Singh & Dali 2014).

I can collect and evaluate information and generate alternatives through research and select best option by reviewing most suitable one

I can resolve issues and inaccuracies by realising cause, developing a plan for resolution and then designing execution plans   

Demonstrating and developing procedure and tools that can build effectiveness, productivity and insure fulfilment of specified goals

I can develop or use systems to arrange and keep trace of information through maintaining to-do checklist, follow up file systems

I can establish priorities with adequate sense of significance and urgency and then plan with suitable and realistic sense of time demand that will be included

I can keep trace of activities that are accomplished and yet to be done so as to complete specified goals that are established currently and for future progress   

Demonstrating transference of thought, ideas or knowledge related to marketing information and expressing viewpoints either by communicating or in written form to teams or individual member  

I can actively listen and restate thoughts that need to be communicated either by practising it or by reflecting back to message using speakers exact word

I can clarify understanding of message and encourage interpretation of cues to extend communication and more about thinking process

I can be intentionally silent to allow some time for communication to work and sink in as well as dissipate strong emotions or an opinion

I can correspond purposefully and timely to insure action and tasks are accomplished when needed and ask clear and well detailed questions through planning to insure possible follow up of members

I can identify communication styles and my teams interest, capabilities and knowledge level to correspond in different manner to diverse audiences

I can even express fact and thoughts in written form in concise and organised manner   

What do I want to learn

What do I have to do

What support and resource I will need

How can I measure success

Timeline for review

Goal1: wider depth of knowledge of directing a team in business external exercises

Participating and finishing motivation and learning (M&L) program during weekend course and engaging in Training and Young Managers (YM)development program of Bakers Delight (Baron 2016).

1. Training institute in local  area for M&L course

2. Finding course coordinator of YM program

1.  Courses Evaluation

 2.  YM Program evaluation report

3.  Senior managers Appraisal Report (LMAP) as well as mid-year appraisal will evaluate performance and opportunities

2 weeks

Getting to understand my marketing team and building their confidence and decision making  

Suggestion from my senior managers and Marketing Director as well as team feedback

1.  Formal and informal appraisal. 2.  Self-appraisal.

3 weeks

Recognise primary training need and possibilities in Business Forecast and deconflict with work and social life due to YM program as I may be unable to get involved in all of them  

I will require to review and consider my priorities with my senior manager and Marketing Director

1.  Precedence of objectives will involve part of my appraisal procedure 2.  Insure that I have participated in all the considered  high priority training.

Always till goal is met

Goal2: Enlarge my comprehending  of leadership.

Learning by watching experienced superiors and people in key roles.  

Wining their association and faith

Senior mangers

Coaching and performance evaluation during development sessions

Till specified 2 years period as planned

Goal 3: Improving planning/ decision-making skills.

Acquiring more experience of business analysis procedure

Applying knowledge at work scenarios to speedup and develop better decision making  

Using training possibilities and reviews

Competent Young Managers Development course report

End of 2 year period

Goal 4: Attaining core business skills.

Completing essential update training i.e. CPD of Baker Delight

Getting bonus benefits as adequate

Annually

Goal 5: Building confidence as effective leader/ in senior management.

Volunteering to direct ad-hoc cross department projects to create reliability and exposure in more scenarios as well as in context to leading different domain of functions  

Senior manager and Directors

Assessment report from the team and the project evaluator

End of 2 years period

Personal goal

Improving my personal fitness.

Allocating specified evening after work hours for fitness training and giving time in weekend

Developing personal fitness routine to develop fitness and energy

Suggestion from Gym Fitness Instructor

Better fitness levels will be self-evident.

Appropriate Personal Fitness test score

Quarterly, Annually

Short term objective (6 months)

· Accomplish successfully Young Manager Development Program of Baker Delight so as to qualify for getting engaged in complex business analysis projects and exercises. I acknowledge that some of these objectives may get extended into 2 years but not more.

· Capacitating accountability for vital cross department projects at work

· Learning further detail to accuracy and attention to complete activities more thoroughly with detail eye on concern for all areas included irrespectively and monitoring and checking information or task exercises and plans regularly as well as arranging time and resources to deliver quality standards

· Providing timely information in usable manner and updating team and senior managers precisely about things to be done and progress expected   

Middle term objective (next 1 year)

· Leading and administering teams to assist challenging and vital business projects

· Getting engaged in support functions of cross department project to get scope of learning and getting relevant business exposure

· Undertaking tasks with conviction of uncompromising ethics and integrity at all times both professional and in personal area with intention to adhere to rules and core values. Following commitment and making only those ones that can be kept and taking care of needs of my team and department (Kearney & Zuber-Skerritt 2012).

· Taking accountability and authority to lead critical tasks or address difficult issues

· Practising company policies and code of conduct

Long term objective ( beyond 1year)

· Getting promotion in bigger role to senior managerial level and gaining support from co-workers and senior managers, marketing director

· To get responsibility to manage critical work and supervise bigger teams of direct reports (working towards becoming Head of Department)

· Demonstrating influence and persuasive ability to encourage others with desired course of action for terms of tasks or agreement to various business projects and negotiating with others alternative to reach to results that can gain consent of all.

· Deciding solution and verifying agreements and developing ideas with others to reach to consent and support. Giving chance to other so as to present ideas and listening them actively and then presenting own perspective to balance view and goals  

Goal

Core competence

Action steps

Timeline

1. Extending depth of knowledge to direct a team in complex business

Technical skills/Critical thinking

Coaching, course of self-development

2 years

2. Enlarging understanding   and leading vital project and activities

Analytical skills/ Problem solving and decision making

Job shadowing senior managers and directors  

2 years

3. Refining planning/ decision-making expertise

Functional, time management

Engaging in vital roles, training course on effective leadership and management

2 years

4. Learning critical business skills, gaining trust of senior management.

Critical business learning, Communication, Integrity

Job training and mentoring

2 years

Personal goal

5. Improving personal fitness.

Enrolling in training centre and practising fitness activities as per time schedule after work hours

Continuous