Legal and Ethical Issues in Business Analytics

The type of ethics in business analytics is the ethical principles pf conducting the process that can govern an individual in the workplace. It is also considered as professional ethics a as well as not to be confused with different forms of the philosophical ethics that consists religious conviction as well as popular conviction. On the other hand, the professional ethics is the profit that does not include significant strategy of a specific business (Ouyang, Wei and Chi 2018). However, there is a concern as well as motivator of the organization to achieve the right things. The organizations need to acknowledge that there is a common practice in order to protect local community. It also helps to improve relations with the employees as well as promote the informational press to public. In the present context, the owning organization of Charnwood East Midlands Hotel is presently planning for introduction of a new business intelligence analytics solutions. It helps to bring the room for booking as well as make the guest data from several hotels that are owned by the organization into a central database repository or data warehouse. Hence, it is important to focus on the procedures of generating legal as well as ethical security issues and analyze them properly so that the loopholes can be identified and take proper action to mitigate the challenges faced in the process.

It is expected that the central database is used for effective as well as holistic analysis of the guests as well as habits of room booking. Hence, it is important to introduce a proper ethical as well as professional issues that are required to consider in the process of implementing as well as ongoing operation of the analytics solutions. Business intelligence professionals might be risks due to unethical practices in decision making process regarding consumers. It is also important to make a definite decisions that comes to the process of developing ethical decisions. An ethical decision for Charnwood East Midlands Hotel would be helpful for the business intelligence system selected by the organization in order to implement the process that involves personal credit score reports. It is important to consider that the manager does not make unethical decisions that are made (Espino-Rodríguez et al. 2015). On the contrary, there is an impact of the decision that makes different result for this process. It is required to focus on any system that has business intelligence. Privacy is considered as the claim of individuals that can be left alone. Internet has posed new challenges to protect individual privacy as the information can be easily monitored, captured as well as stored as it passes through the network system.

On the other hand, spyware is one of the small applications that can install itself on the users’ system through piggybacking on the larger applications. After installation process, the unsolicited procedure can be helpful for the websites sending the banner ads as well as different solicited material to the particular users. There are different types of ethical issues can arise such as the files can be access on the specific websites of the visitors and data warehouses can be accessed directly. Apart from these, the cookies are the files that can be deposited on the system that the hard drive can do when accessing the central data system. It leads to data leakage and generate security issues for the system. The new technologies are available for protecting the privacy of the users during making interactions. The platform for privacy is considered as a standard for communication of privacy policy (Molina-Azorín et al. 2015). In addition, the technologically backed association can lead to ethical issues in own process. While there are several ethical issues are obscure to notice, it is important to focus on the procedure of involuntary release personal information that can lead to theft to identity. Theft of personal information such as social security numbers are important to be considered.

Hotel Operations: An Analysis of Charnwood East Midlands Hotel

On the contrary, the organization needs to be accountable for financial data. The pressing issue of security need to be considered properly. Technology has implemented in the system. The ability for solving the ethical issues need the discussion that could be helpful to magnify the issue. On the contrary, developing the work place as an acceptable activity can be helpful to solve the issue. The organizations that can change the thinking process to become ethical will beat the regulations of the government during implementation of ethical solutions at the organizations that has affordable base without making any hurry up as well as matching the regulations to the thinking process. In this perspective, it is required to obtain trust of the products as well as services and ability to get competitive benefits in the process.

Hotel operations deal with multiple types of activities that help to satisfy the requirements for accommodation, business as well as entertainment. The activities help to consume the resources and provide several services from the procedures of checking-in to the cleaning process and resupplying the rooms. In the present study, hotel operations of Charnwood East Midlands Hotel are analysed. The way in which the activities of the hotel can be performed in order to determine competitiveness of the operations. A reliable performance measurement system is essential to gain an operational competitiveness of the hotel profile that is based on the procedure that can be observed over the simple ratio-type computations. It helps to produce the applications that involve simple procedure that can be helpful for the organization. In the present study, operating performance of Charnwood East Midlands Hotel is analyesed.

 The way in which the activities of a particular hotel can be performed determines of the competitiveness of thee operations in the month. In this perspective, a hotel profile is based on the observed performance over the months. However, the application of the process changes the procedure (Ramanathan et al. 2016). The requirement of data is not excessive and management may select the level of aggregation of the resources and products. The comparisons between several type of the application procedure is made that includes financial ratios as well as data analysis models as well as total factor productivity.

 According to the data obtained from the report published by Charnwood East Midlands Hotel, the actual rooms booked per month is 2635 in January 2014, 1540 in February 2014, 1850 in March 2014, 2250 in April 2014, 2356 in May 2014, 2759 in December 2017 and 2325 in March 2018. On the other hand, the number of borchure price per room is 45 pound in January 2014, 58-pound dollar on December 2016, 60 pound in December 2017 and 55 pound in 2018 December. The Variable Costs (excluding discounts) is 31400 pound and 60400 pound in march 2018.

In this perspective, it is identify the key drivers in order to increase profit. On the other hand, based on the original business model, it is required to focus on the factors that make the organization successful. In the market economy, the corporate finance is one of the major resources. On the other hand, it is important to focus on the procedure and sales department. The departments have any contract with financial operations. Therefore, any department has the financial aspects (Pereira-Moliner et al. 2015). A final decision on the process requires allocating the funds that is based on the effective assessment. The most general and the most used methods about the financial analysis that is considered as the financial statement analysis as well as ratio analysis.

Operating Performance of Charnwood East Midlands Hotel

In this perspective, brining specific items from financial statements in the procedure of mutual connection by making simple formula is important for the enterprise. There is possibility of determining overall performance of performance measured by financial analysis. The decisions on the organization need to invest are important for the management of the organization.  In addition, the advantages are entailed need to invest, as it would be helpful for the organization to gain competitive benefits (Xu et al. 2015). The analysis is conducted on the process of developing the market with international arrivals. The market records a noticeable development about the organizations that assists in operating particular franchise agreement along with management of contract.  

Financial analysis would be helpful in preceding financial planning as well as budgeting. The financial indicators represent the form of financial statements as well as budgeting. The indicators have broader range of data required to produce economic analysis. The financial and global economic crisis is significant in order to analyze properly (Sigala 2016). However, it is required to focus on the method that combines the process of carrying out the results. In order to obtain better results regarding the position of the hotel in the market, it is required to minimize the process. The interested stakeholders and hotel management can make an analysis of the financial situation, business activities of the organization.

Financial analysis is based on financial indicators, which makes the process data as well as the information vital for decision making after involving in a simple mathematical formula. It is significant focusing on the financial indicators according to the classification like liquidity indicators as well as activity and efficiency indicators. On the other hand, the indicators regarding financial structure, profitability indicators as well as market value indicators have an important role. On the other hand, the financial indicators are utilized based on the guidelines while making financial analysis in order to determine financial position of the organization. Financial analysis can collect, select, estimate as well as interpret financial data related to the information to evaluate the present financial position as well as business activities of enterprise and its future performance (Styles et al. 2015). Financial reporting is convenient way. It is this accounting as well as financial reporting can represent communicating related to financial information regarding business entity to the end users. Financial indicators for hotel can be classified through the categories at beginning of the process.

Conclusion

Operating cycle of a business organization is considered as one of the most important in terms of liquidity that the longer the operating cycle is more working capital needed to service the present liabilities. In order to generate and calculate the liquidity ratios for research, it is important to determine the factors. Based on the data that have quite different results could be observed. The liquid hotel was Charnwood East Midlands Hotel had the greatest difference in net working capital, during the hotel Charnwood East Midlands Hotel demonstrated some serious liquidity issues and results on the net working capital. On the other hand, net working capital represents indicator for the commercial banks that use in the process of decision- making process regarding loan approvals.

References

Espino-Rodríguez, T.F. and Gil-Padilla, A.M., 2015. The structural and infrastructural decisions of operations management in the hotel sector and their impact on organizational performance. Tourism and Hospitality Research, 15(1), pp.3-18.

Molina-Azorín, J.F., Tarí, J.J., Pereira-Moliner, J., López-Gamero, M.D. and Pertusa-Ortega, E.M., 2015. The effects of quality and environmental management on competitive advantage: A mixed methods study in the hotel industry. Tourism Management, 50, pp.41-54.

Ouyang, Z., Wei, W. and Chi, C.G., 2018. Environment management in the hotel industry: does institutional environment matter?. International Journal of Hospitality Management.

Park, J. and Kim, H.J., 2014. Environmental proactivity of hotel operations: Antecedents and the moderating effect of ownership type. International Journal of Hospitality Management, 37, pp.1-10.

Peiró-Signes, A., Segarra-Oña, M.D.V., Miret-Pastor, L. and Verma, R., 2015. The effect of tourism clusters on US hotel performance. Cornell Hospitality Quarterly, 56(2), pp.155-167.

Pereira-Moliner, J., Font, X., Tarí, J.J., Molina-Azorin, J.F., Lopez-Gamero, M.D. and Pertusa-Ortega, E.M., 2015. The Holy Grail: Environmental management, competitive advantage and business performance in the Spanish hotel industry. International Journal of Contemporary Hospitality Management, 27(5), pp.714-738.

Ramanathan, R., Ramanathan, U. and Zhang, Y., 2016. Linking operations, marketing and environmental capabilities and diversification to hotel performance: A data envelopment analysis approach. International Journal of Production Economics, 176, pp.111-122.

Sigala, M., 2016. Introduction to Part 1. In Social Media in Travel, Tourism and Hospitality (pp. 29-32). Routledge.

Styles, D., Schoenberger, H. and Galvez-Martos, J.L., 2015. Water management in the European hospitality sector: Best practice, performance benchmarks and improvement potential. Tourism Management, 46, pp.187-202.

Xu, P., Chan, E.H., Visscher, H.J., Zhang, X. and Wu, Z., 2015. Sustainable building energy efficiency retrofit for hotel buildings using EPC mechanism in China: analytic Network Process (ANP) approach. Journal of cleaner production, 107, pp.378-388.