In the fast growing world, there has been competitions in organisation where it has become important to acheive the goals through focusing on the different strategies. It is based on handling the marketing standards with different conditions that require to ensure  about the ability to attract the consumers and then retain the old ones as well. The report will discuss about the different techniques, problems and the methodlogy which are important for Jb Hi Fi to work on (Taylor, 2016). Jb Hi Fi is one of the organisations that is working on improving the current situation through gain of competitive advantage over the competitors like Harvey Norman & The Good Guys who have been operating in the market.

The study is about how the analysis is conducted in the marketing sector for handling the market of the company and what parameters are taken by the company to maintain its position. It is seen that the market position of the company depends on different factors like the quality of products, satisfaction level of the customer and the marketing strategy which directly influence the purchasing behaviour of the consumers as well.

Business: The company is working on properly working with the products focusing on handling the largest and the fastest growing retailers of the home appliance in Australia. The company focus on selling on the renowned brands with TV, cameras, computers, speakers and portable audio system. The CMO of company focus on identifying the opportunities with providing the consumer products and services at a lower level (Ramanathan et al,. 2017).

Management: The company has been able to announce the restructure with focusing on trying to expand and focus on the online market. CEO of the company works on announcing the management team of the company which will be strengthened. The expansion program is based on increasing the focus for the digital and online marketing systems. The system includes the development with online business operations that works on targeting the responsibility of marketing department along with the present role forms. The responsibility of the marketing department is based on working with taking the role of general managers online and setting the online operations (Future of Retail in Australia, 2016).

Technology adaption: Jb Hi Fi works on particular segment where the inclination is towards using electronic technology. The market segments are mainly attracted towards the models and the technological development of entertainment electronic devices. The promotional activities with the latest technology is based on focusing on innovative electronic devices for entertainment with larger number of electronic products.

Marketing Techniques and Applications

Tools: The organisation of Jb Hi-Fi works on determining the efficiency with meeting the domestic and the international market. The organisation use the tool of marketing mixtures with business processes which is then compared to the competitor (Richards et al., 2016). The several stages are for determining the effectiveness for business process with developing the strategies as per the needs. Jb Hi-Fi works on the business opportunities with attracting more consumers and unique pricing strategies for the loyal customers. The tool used by Jb Hi-Fi is Lateralus. It is the tool which is for the American rock band Tool with certifications based on handling the artists that are dependent on the success of the record sales for continuing their career.

Techniques: The focus is on the different range of the products which are based on limitation of the prices which are depending upon the emphasis of the cost reducing techniques. They are based on the products that can be manufactured with the limited expenses and the company also try to focus on the quality of products which is not seen to be compromised as well (Yang, 2018). Hence, there is a need to focus on the promotional activities with attracting a maximum number of customers.

Applications: The market share is based on the penetration share where the brand focus on counting the proportions of consumers to buy the products. The share of wallets are used for the financial companies and the retail business, where the measures are based on loyalty of the customers, for a particular organisation. The usage is based on the particular brand with the category related to brand customers. The applications are to ensure the quality of the products with website setup that is based on technologically advanced era where the advertising campaigning is not without any activities online (Chen, 2017). The website campaign and the advertisement is effective with reaching majority of the target audience in Australia. Here, the focus is on offering the effective forms for the customers and then purchasing the products of the company with easy and convenient methods.

Software: The software is creative with security standards that helps in boxed versions and the digital downloads. There are ranges that include the security, accounting and the Microsoft Office Software. The accounting software includes the MYOB AccountRight Basics, which is used by the company to handle the accounts. The accounting software provides the tax and then handle the services for the small and medium business. The activity will help in driving global development for business management products. The acquisitions is important for accounting software and is used for simplifying the accounting and the payroll setup (Meese et al, 2015).

Issues faced by JB Hi-Fi and Potential Solutions

System: Efficient system manufacturing is based on maintaining the relations with the employees and providing enough support to the customer by training employees. The system is for conducting a research with current competition status with undergoing growth and expansion with complementing the research efforts with other research that is set by the competitor firm. The focus is on offering the different range of products in a limited pricing, where the certain level company focus on emphasising the cost reducing techniques where the products can be manufactured with limited set of expenses. The Jb Hi-Fi works on focusing over the proactive and aggressive advertising approach with promotional activities (Drechsler, 2014).

Program: The program of Jb Hi-Fi works on handling the digital and the online marketing operations. The company is based on expansion and development of organisation online business operations with enhanced customer experience, where there are increased online sales that work on biggest appliance and consumer electronic in Australia.

Figure: Organisational Process of Jb Hi-Fi

The organisation works on handling the products and services which are based on handling the marketing and promotions. The organisation tends to make use of the different forms of advertisements which are important for supporting the promotional activities of the business and then focusing over how to have a good consumer base. The company Jb Hi-Fi is based on the services where it works on selling the renowned brands of TV cameras, and the computers or the speakers (Akbar et al., 2014). The company deals in the electronic products and then help in maintaining the growth of the home appliances in Australia, as well.

Jb Hi-Fi is working on the improvement of the communication with efficient technologies that are important to be worked upon. The company focuses on the areas of opportunities with increased effectiveness and level of efficiency that is for the different selected electronic stores. The major objective for the project is to collect the information in the area of used and required information communication that helps in matching with the selected electronic store (Parsons & Wilkinson, 2015). It holds the higher opportunities with the growth in the market share where the operations and the financial standards are set for the creation of achievements and then maintaining the lower costs operating model. it focuses on the higher amount of competition for a better network setup, which helps in maintaining the distinctive brad personality and then motivating the staff members, accordingly. The company has been working on the continued growth of products and then supporting the higher flexibility as well.

Jb Hi-Fi has been facing issues for the identification of principal risks in the business and then implementing the systems in a proper manner. There are issues related to the management of risks where the board of company is also responsible for the communication with the other shareholders and community. The responsibility is for appointing and selecting the right person for the chief executive position so that the problems could be handled by the company efficiently. Apart from this, there are investment in research and development which is found to be below the fastest growing industry as the company has been spending above average on the research and development. It is important for the company to focus on the product demands that forecast about leading to a higher rate of missed opportunities. The financial planning has to done in an effective manner, where the threats are also related to irregular supply of the innovative products.

Conclusions

Jb Hi-Fi has been working on the largest options for home entertainment, where the company has even bale to process in increasing the brand popularity. There are problems and certain issues which the company seems to be facing at a higher level (jbhifi.com.au, 2018). The techniques are based on the improvisation of the plans and using the company with major choice of the potential customers. The company can work on improving the social media advertisements, where it works on getting the technical support and assistance for the smart users. Jb Hi-Fi works on the implementation of facilities that leads to enhancement of the popularity in brand and then enable the customers to consider the choices to deal. The online production selling in the market is mainly important as it enables the an easy introduction of the customers with making the brand popular as well.

References  

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