Google LLC: Company Overview

Discuss about the Operation Management of Google LLC.

The main aim of this task is to provide brief information about the operation management of Google LLC. It is one of the biggest multinational companies in the world that provides internet services to the clients. The report describes that how various issues such as change in technology, jobs design, globalization and global manufacturing affect the growth of the firm. The paper explains that how the organization uses effective and unique operation management to design the products and services effectively. Along with this, inventory management and resource management of Google LLC have been explained in the task. More detail of the paper has been detailed below.

Google LLC is an American multinational technology company that provides internet related services and products to the customers across the world. The various types of Google LLC services include search engine, cloud computing, software, hardware and online advertising technologies. The company was incorporated in 1998 by Serhey Brin and Page. The firm is having a workforce around 85050 who provides unique and effective services to the customers across the world (Google, 2018).

In today’s modern world, ample of key challenges are faced by Google LLC while initiating the business actions globally. Some of the key challenges are discussed below.

Changes technologies: It is noted that Google LLC is changing its technology constantly in order to increase profitability and revenue. Although these technologies provide various benefits to the company but also it creates various challenges in the workplace for the employees. Changes in technology are done by the firm to deliver the best services to the customers across the world. On the other hand, changes in technology can also distract the employees at work. The use of social network in the work can cause thus it affects the outcomes and productivity of the workers. Besides this, It is costly to buy technology but it is very costly to maintain it. Hence, it may influence the success and growth of the firm adversely in near future. It is very risky for the company to change in the technology as it also affects the relationship of the employees and employers. Constantly changing in technologies is done by the Google LLC. thus, it increases resistance to change among the workers. It has been noted that most tasks are automated by the technology therefore many employees become lazy at the workplace (D’Ambra, Wilson and Akter, 2013).

Key Challenges Faced by Google LLC

Globalization: After the various researchers, it has been found that globalization of market is best reflected in the internationalization of business transaction. It is noted that globalization raises many practices concerns and issues for Google LLC in near future. Due to globalization, the firm is increasing its interaction with other companies. Thus, it also creates various issues and challenges in the international market. Due to globalization, employees at Google LLC are losing their jobs. This is because the company is outsourced to countries where the cost of products is lower than in their countries. It is revealed that globalization has led to exploitation of workers. Safety standards and rules are avoided to produce cheap products. Thus, it is affecting the progress and targets of the company in the international market. Globalization has also led to fluctuation in prices of the internet products. It means various challenges related to the prices of the products can be faced by the firm in the future (Losonc, 2016).

Changes customer expectations: It has been found that a successful business may influence the behavior of consumer promote them to buy its products. If the consumers change their tastes, preferences and choices then it affects the profitability of the firm adversely. It also affects the sale and outcomes of the firm. Google LLC is failed to know and analyze the desires and expectations of the consumers due to change in the nature and behavior of the customers. Due to change in customer expectation, Google LLC has failed to produce internet products as per the choices and expectations of the consumers. In this way, it affects the selling process of the company negatively. It is noted that customer service is a major part of the each and every business. It needs to be focused and kept consistent. It also increases competition in the competitive market (Jones, Burke and Westman, 2013).

Changing job designs: One of the significant issues that dealt by the firm is changing job designs. New and innovative technologies could also affect the job design of the workers. It is analyzed that information technology revolution has had dramatic impact on the labor market and jobs adversely. It has been measured that if the constantly changes in done job design that means Google LLC will have to waste ample of money to train the workers. Along with this, the organization will have to hire talented and skilled workers for providing training to the workers. It will consider the time consuming process and risk is involved in this process.  The company needs to focus on the job design while appointing the candidates for performing tasks and duties. Changing job design will also affect the sustainability of Google LLC negatively in the near future (Jones, Burke and Westman, 2013).

Effective Operation Management Strategies of Google LLC

Quality management: It is one of the biggest challenges for Google LLC. It is complex for the firm to maintain the high quality of internet products due to poor leaders and employees. The employees are unable to use new technology and resources therefore it affects the quality of the products. It also increases the cost of the internet products in upcoming years. Due to poor quality shortage of stock is faced by the firm. Along with this, it also increases internal cost of the firm. Poor quality management leads to lost goodwill and damaged the reputation of the firm. To improve and enhance the quality of the products, the firm needs to focus on the international organization for standardization (ISO). It will help to run the business activities and operations successfully and carefully.

Global manufacturing: It is also an effective issues in Google LLC that is handled by the team of the company. It has been noted that the company has been able to focus on the manufacturing process due to competition. Cost is not set by the company while manufacturing the products hence it could have direct impact on the outputs of the organization. Potential slow down and shut down of the production line also influence the manufacturing process of Google LLC in the near future. Along with this, it also reduces the production of the internet products. The firm needs to focus on the manufacturing process to complete the long term targets and goals (Jones, Burke and Westman, 2013).

It has been noted that the company uses effective operation management to design the goods and services effectively and efficiently. Google operation management team includes various management teams and goals. For example, Google’s product design process directly relates to the design of goods and services decision area as well as other decision of areas of the operation management like quality management, human resources and job design. The company’s product designs include different team for selling the products and services effectively. The firm uses forecasts in designing of the goods and services. The forecasting develops and builds cutting edge app for the mobile and desktop users. Operation management plays an empirical role to design the goods and services at the workplace. Quality management is also used by the firm for testing of the products and services. Iterative testing and debugging are initiated or used in the organization to ensure that products and services have minimal errors when released to the global market. The organization constantly invites users to send errors reports and feedback that the company can use to improve and enhance the product quality and feature (Panmore, 2018).

Process and capacity design decision is taken by the organization to make attractive the design process of goods and services within the organization. The capacity design has a direct impact on the products of Google such as Nexus and chromecast. The company applies capacity design and processes with the help of contract manufacturing. Besides this, the company uses location strategy to design products and services effectively and successfully. The company distributes the products and services through internet. Along with this, the organization also uses unique and attractive location strategy to beat the competitors in the international market (Parry, Newnes and Huang, 2011). The decision area of the operation management is useful at Google through the networking with suppliers. The company uses layout designing strategy to produce the products and services effectively and efficiently. This strategy also helps the company to design its products and facilities. Scheduling is also an important part of the operation management which is performed by the operation managers. It has been noted that Google automates certain processes such as monitoring and analyzing of productivity and performance level. Furthermore, the organization also uses information systems to design and create the goods and services (Jones, 2010).

Google inventory management includes diverse activities and operations. The organization’s varied businesses require different type of supply chains. In inventory management, the main aim of the company is to utilize its operational capacity and efficiency within the organization. The company is trying to reduce the cost of the inventory by using various types of unique and effective strategies. Google LLC inventory management is a reflection of effective and unique inventory design and strategies choices. Google LLC inventory management includes the different roles and types as well as tools and performance measures that are suitable for the business and its strategic direction. There are various types of inventory types and roles in Google to inventory management that have been detailed below.

Raw material inventory: It has been noted that Google raw material inventory includes the input material that is used to produce and manufacture of its products. In managing inventory, the role and significant of this type of inventory is provided support to the production processes at Google.

Work in progress: The Company uses this type of inventory in the production process to produce some products in the global market. For example, manufacturing chromecast digital media players, the work in progress inventory includes intermediary products that are stored by the company before the execution of the work. This type of inventory helps the company to gain competitive advantages in the global market.

Finished goods inventory: It has been noted that Google LLC inventory management also the finished goods inventory of products which are not shipped to the sellers. For example, Chromecast and Google Nexus units are stores before they are shipped for the sale. This type of inventory addresses the needs and demands of the sellers for these products and services (Voss and Hsuan, 2011).

Transit inventory method: The transit inventory is also used by the company to manage the sufficient inventory level in the organization. This type of inventory plays a significant role to constantly address the demands and requirements of the sellers for these products. 

MRO goods inventory: This type of inventory is used by Google for managing and operating the business activities successfully and efficiently. The company’s inventory management uses maintenance, repair and operating (MRO) goods inventory in all the areas of its operations and activities. The MRO goods include paper, pens, coffee and other important material. This type of inventory provides support for managing the operations of the company in direct and indirect ways (Panmore, 2018).

It has been stated that the company ample of methods and techniques to maintain enough level of inventory at the workplace. The methods that used by Google LLC include serialized inventory and FIFO methods. Under serialized inventory, the firm uses an effective and unique serial number to each item in the inventory. Along with this, the organization uses serial numbers in online advertising for promoting the products and services. On the other hand, the firm uses FIFO method to minimize the accumulation of old and damage items in the store (Hill, Jones and Schilling, 2014).

It is stated that Google LLC uses ABC analysis to manage the inventory level in the workplace. The class A category includes Chromecast units, Nexus units and computer and other items. These items help to increase and enhance the profitability of the firm. Class B items encompasses similar items and computers that are sued by the company in offices. These items provide moderate value to the customers and business as well. Class C category includes paper, food, and beverages. Along with this, Google LLC uses advanced information systems for managing and controlling its inventory. The company uses various types of inventory information systems for attaining success and growth in the global market (Battelle, 2011).

It has been noted that the company maintains sustainable and effective human resource management within the organization to run the business activities and operations successfully and effectively. Google LLC uses appropriate needs analysis to design and maintain training program at the workplace (Paillé et al, 2014). The company conducts training and development programs and sessions regularly to increase and improve the performance and efficiency of the workers. Along with this, the firm also resolves and handles the grievances and issues of the employees that are occurred at the workplace. The company also experiences performance issues in its human resources (Stadtler, 2015). To handle and resolve this issue, the company’s human resource management uses information about the performance problems as basis for enhancing and improving the performance management practices within the organization. Various types of need analysis are done by the company to provide training to the workers at the workplace. The ample of need analysis include cost benefit analysis, work analysis and organizational analysis.  The organizational analysis measures the needs and requirements of the employees on the basis of the company’s current situation (Wild, 2017). The organizational analysis is conducted by the firm to analyze and identify the corresponding human resources needs and requirements. On the other hand, work analysis is done by the organization to determine and analyze the special requirements of the customers to perform tasks and duties effectively.  Cost benefit analysis is also used by Google LLC to determine and analyze the training program and activities. It has been stated that Google’s HRM uses this type of analysis to maximize the profitability and revenue (Panmore, 2018).

Evaluation of the training program and performance can be done by the human resource management at Google t o attain desired goals and objectives. The main purpose behind the evaluation is to determine and analyze the effectiveness and efficiency of the programs to develop and build human resources (Laudon and Laudon, 2016). Along with this, effective and unique performance management system is initiated by the firm to analyze and evaluate the working capacity of the workers (Kehoe and Wright, 2013). It will also help to enhance the productivity and performance of the workers. By using performance management system, the company has been able to know and analyze the skills, talents and capabilities of the employees. Moreover, it is stated that Google LLC also uses different sets of standards and measurements for its performance management practices in various areas of the human resources. Human resource management is considered the backbone of the company (Demeter and Matyusz, 2011). No company can survive and grow its business without maintaining human resource management within the organization. It is noted that the HRM at Google LLC conducts performance interviews that address and resolve the issues and obstacles of the individual performance and team performance as well. The individual performance encompasses skills, abilities, and other aspects of the workers. On the other hand, team performance interviews cover whether how employees perform tasks and duties effectively and efficiently within the organization.  In this way, human resources are managed by the company Google’s human resource management effectively and successfully (Tempelmeier, 2011).

It has been found that management of Google LLC is unique and effective to conduct the business activities and operations in a hassle free manner. It is true that effective and good management would lead to growth and success in the global market. If the company hires unique and effective workforce then it can achieve long term goals and objectives in an effective manner. The unique and potential leaders help to resolve and handle the issues and challenges of the employees within the organization (Stadtler, 2015). If the management of the company protects the rights and interests of the employees then it will lead to success and growth in the competitive market. The dynamic leaders empower their team and provide confidence and morale to them. The leaders should be result oriented and productive to manage the activities and operations of Google.

It has been analyzed that if the company uses leadership styles within the organization then it will help to determine the success and growth of Google in the international market. It is analyzed that the company develops skills and talents among the existing and new employees to determine the future success and growth of Google. Scheduling is done by the management to build unique relationship with employees and customers as well. Along with this, proper management also helps to manage the dynamic communication at the workplace therefore, it helps to grow and survive the business in the rivalries market (Schermerhorn et al, 2014). The effective and unique management also sets the goals and objectives for the employees in order to accomplish the long term mission and vision. The management needs to work together with employees to attain common goals and objectives (Giannakis and Louis, 2011). The dynamic management needs to provide reward and incentives to the capable employees within the organization. It will help to motivate the workers for performing tasks and duties effectively. Effective management is considered flexible to fulfill the needs, requirements and desires of the employees. It will help to make a strong financial image in the near future. Having a proper management facilitates the workers by resolving their issues and challenges related to the work and tasks. They should listen and ask question with employees in order to make effective decisions within the organization. In this way, the company can determine its success and growth in the futureAlong with this, having a proper and unique management also helps in identifying and evaluating the plans, policies and strategies of the competitors (Albrech, 2011).

Conclusion

On the above mentioned analysis, it has been concluded that Google is well known company that provide internet products to the customers worldwide. In today‘s era, the company is increasing and enhancing its revenue and profitability by using unique and effective strategies at the workplace. The analysis indicates that various key issues are faced by the company while implementing the business activities globally. The above mentioned analysis shows that how Google LLC uses various strategies in order to make effective image in the minds of the customers. In today’s modern world, the company uses effective operation management to design the products and services within the organization. It is noted that Google LLC maintains sustainable human resource management to run the business actions in a hassle free manner. By using effective workforce, the company has been able to maintain sufficient level of inventory at the workplace.

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