Organizing FIFA World Cup – Voice Of Customers, Critical Requirements And Lean Project Management

Project Background

The organization of the FIFA world cup event at an international level requires a synchronised plan of the project activities so that the requirement of the guests, delegates, and the stakeholders can be fulfilled effectively. The satisfaction level of the customers helps in determining the success of the project. The consideration should be given on analysing the requirement of the customers to develop requirement specification plan. The availability of the right information at right time helps in improving the decision making capability of the project manager. The quality of the event can be achieved by managing the effective communication between the workers and employees. The coordination and cooperation are the two major factors to complete the event successfully with respect to time and cost. In this paper, we will focus on the organization of the FIFA world cup event by analysing the requirement of the internal and external customers.

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The active participation of the internal and external customers helps in developing effective requirement plan for the synchronisation of the project activities. The opinion, views, required facilities and service, and others should be collected by arranging a data collection methodology such as interview, questionnaire, focused group, database record of the previous year events. The face to face conversation with the customers helps in analysing their real need and required facilities and services from the event. The expectation of the customers should be given privilege so that the project can be completed successfully. The customers are categorised into two types which are classified as internal customers and external customers. The internal customers focused on the process and procedures designed for organizing the FIFA world cup event effectively. The communication plan should be developed between the internal stakeholders of the project such as organizer, top executives, event planner, board of council, designer, workers, and others. The external stakeholders focused on the end services which they are provided on the day of event. The need and the expectation of the customers, project sponsors, delegates, players, and others should be given privilege so that they can be provided with the quality of service. The voice of customers helps in analysing their requirement which they want in the effective deployment of the event.

  • Voice of Internal customers: The internal customers are comprised of organizer, top executives, event planner, board of council, designer, workers, and others. The focus on the flow of information between the participating units to complete the project successfully. The organizer concentrates on synchronising the project activities schedule and control for the implementation of the events effectively on the event. The division of roles and responsibilities according to the talents and expertise of the participating employees is the responsibility of top executives. They should incorporate the key performance indicators for the successfully deployment of the project plan. The Event manager is responsible for managing the communication between the purchase manager and event designers so that the supply and demands of the resources can be effectively manageable according to the requirement. The investors and sponsors focuses on the planning process and procedures which are used for organizing the event (Moujib and Aziz, 2017). The quality of service provided to the end user is the major factor for the completion of the project successfully.
  • Voice of external customers. The external customers focuses on the quality of service which they receive during the event ceremony. The players and the delegates will focus on the quality of living, food, transportation, sanitary which they receive. The audience will look upon the food quality and price of the tickets. The lowest price with good quality helps in increasing the level of satisfaction of the audience.
  • Voice of Process: The development of the operational plan by deploying effective communication and risks management plan helps in completing the project successfully by satisfying the requirement of the member participants to its fullest. The development of the critical path of the project activities helps in completing the project without the scope of project delay and overrunning of cost.

The following table shows the description of the need and desire of the participant members from the proposed project:

Category

Description

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Voice of internal Customers

Communication plan

Synchronization of the project activities

Development of the project schedule

Key performance indicator

Managing duration of the time

Analysis of critical path

Voice of external customers

Quality of food

Quality of lighting

Quality of accommodation

Quality of Services and product

Voice of Process

Systematic synchronization of the project activities

Implementation of the process and procedure

Risks analysis and mitigation strategy

Development of the critical path

The FIFA world cup event is an international level project which involves customers, delegates, and players from all over the world having differences in the cultural background. The needs and desires of the external customers will be different (Wilson, 2012). The development of the requirement matrix helps in analysing the needs and desires of the internal and external customers in the synchronised format. The detailed view of the customers required can be evaluated from the requirement matrix given below:

Customer

Need

Desire

Description

Internal Customer

Synchronised plan for the process undertaken for completing the project

Trendy tools and technologies for the synchronization of the project planning activities

The internal customers focuses on analysing the work flow and project activity plan to complete the project successfully by satisfying the requirement of the external customers (McDonald,  Sundaram, Bravata, Lewis, and Lin, 2013)

Development of the effective communication strategies by deploying effective communication tools

Process of felicitating the delegates

Development of the risks identification and the mitigation strategies

Arrangement of the playing units for the players

Development of the quality checklist and assurance of the end product

Music and lighting system

Development of the procurement and purchase management plan

Facility of temperature control

Development of the job description and schedule of the employees

Availability of the luxurious car and hotels

Development of the cost and budget for the project

Good Quality food and beverages

Arrangements of lighting, food catering, vehicles, hotels for living, and others

Arrangement of loud speakers

External Customers

Seating arrangement

Bouquet

The external customers focus on the end services which they will receive on the day of event (Rauber, 2014).

Hotel

AC

Food

High quality food

Sanitary facilities

High quality hotel

Playing units

Music System

Sports uniform

Sport shoes

Transportation facility

The different procedures are used for collecting the information which helps in developing the effective requirement plan. The arrangement of interview helps in establishing face to face communication to analyse the requirement of the top executives, board of councils, and other delegates. The demonstration of the focused groups helps in developing the schedules of events activities which took place at the day of event. The analysis of the questionnaire report looks upon the gaps and future improvement plan for the organization of the event procedures and processes. The critical analysis of the member participants results in improving the decision making process and procedures laid down by the project manager for synchronizing the event activities. The critical requirements of the customers are highlighted below in the table:

Requirement

Description

Organization of the sequence of event

The pre-planning of the event sequence helps in successfully deploying the event ceremony

Arrangement at the Event place

The venue place of the event should be booked before the day of event so that the lighting, food and catering, music, and sports arrangement facilities quality can be checked before the implementation of the FIFA world cup at an international level (Kharaiweish, 2013).

Customer enquiry system

The enquiry facilities about the event should be arranged for the audience so that they can schedule their arrival accordingly.

Seating arrangement

The good quality seating arrangement should be provided to the audience and delegates so that they can enjoy the deliverables of the event effectively.

Budget planning

The planning of the budget should be done so that the overrunning of the project cost can be avoided (Mansfield community, 2013)

Event Monitoring

The monitoring of the event activities helps in completing the project effectively

Setting of priorities

The priority of the project scheduling activities should be set according to the critical path so that the delay in the project completion should be avoided (Lindh, 2012)

The quality is the major factor for the completion of the project successfully because the level of satisfaction of the participants can be enhanced by providing good quality facilities and services to the external customers (Monnappa, 2017). The checklist parameters and the key performance indicators should be evaluated for analysing the level of success achieved in deploying the FIFA world cup international event.

Quality Standards

Explanation

Privilege to the customer requirement

The voice of the internal and external customers should be analysed for developing the design of the customer requirement plan

Managerial Control

The management of the project activities helps in completing the project with approved quality

Coordination and cooperation among the member participants

The organization of the effective job description role of the active participants results in the completion of the project activities within time and budget

Process

The quality standards and key performance indicators should be used for analysing the level of success achieved by the deployed process

Resource management

The availability and the quality of the resources should be given privilege (Karim,  and Nekoufar, 2010)

Change and issue log

The log table should be developed for managing the change and issues of the event requirement

The development of the lean project management should be designed for the successful implementation of the FIFA world cup international event (Karim and Nekoufar, 2010). The lean project management is comprised of following phases:

Particulars

Lean project management process

Voice of customers

The analysis of the voice of customers helps in synchronising the business activities effectively. The scheduling of time and required resources helps in managing the project activities control

Budget control

The project activities should be allocated with the required activities so that overrunning of the event can be avoided and it can be completed under budget (Passenheim, 2015)

Time control

The analysis of the critical path of the project activities schedule helps in setting priorities so that the project can be effectively completed within the required time

Quality of service

The quality of the resources and services provided to the customers should be given privilege

Value Requirement

The quality matrix should be prepared for analysing the value aided requirement and the non-value aided requirement of the project

Resource management

The resources should be managed on time according to the requirement of the project

Best Practice

Processes

Elaboration

Description

PMBOK

Work Breakdown Structure

Project Schedule

Critical Path

Priorities of project activities (Firesmith, 2013)

The PMBOK is highly efficient in analysing the requirement of the resources, cost development and analysis plan, setting of organization structure, division of roles and reponsibilities, and others (Ballard, and Howell, 2013)

The systematic arrangement of project schedule helps  in analysing the critical factor of the project. The implementation of the PMBOK helps in identifying the project integration management process, project scope management, Project time management, cost management, Quality management, human resource management, communication management, risks management, and procurement management

PRINCE 2

Prince 2 methodology is composed of project initiation, direction, setting of control policies, setting priorities, and closing of project

The preparation of the log book and analysis of risk management

Role and responsibilities helps in identifying the distribution of end product. The implementation of the PRINCE 2 project management methodologies is used for developing the business case, organization structure, quality management plan, risks analysis, change management process, and progress management plan

Office Public Management

Negotiation process is the important process for completing the project under budget

It helps in improving the decision making capability of the project manager

It helps in providing the quality of service under budget by managing the coordination among different units. The implementation of the office public management is capable of providing project governance plan, transparency schedule, reusability, project delivery, and traceability

Agile

The agile methodology helps in incorporating the changes required in the implementation plan of the project

It helps in improving the decision making capability of the project manager. The resources used in completing the project can be minimised by increasing the flexibility of the operational plan. The turnaround time of working process can be reduced. The framework of the process can be changed according to the requirement plan of the project stakeholder. The control policies of the operational plan can be optimized for managing the need and desire of the customers.

It helps in improving the level of satisfaction of the customers because the required changes can be effectively managed in the project life cycle to get the desired result at the end. The implementation of the agile methodology is based on principle like satisfaction of customers, analysis of competitive advantage, increasing the product and services, stakeholder management plan, team work, scheduling of meeting, and simplicity. The process can be rapidly implemented for approaching the required services.

Lean Six Sigma principles

The analysis of the previous records of the events helps in minimizing the gaps and issues which are associated with the failure of the project

The wastage of the resource utilization can be minimised which helps in improving the efficiency of the project. The implementation of the lean six sigma policies within the working curriculum of the enterprise helps in completing the process within shorter duration of time. The visualization of the product delivery system can be enhanced by managing the customer requirement.

The implementation of the DMAIC principles helps in defining the customer requirement, methods, analysis, improvement, and control for effective deployment of the project plan. The methodology of DMAIC principles works in the development and organization of the FIFO world cup by defining the need and desire of the customer requirement, measuring the efficiency and effectiveness of the current processes, evaluating the success and failure of the operational plan, implementing change management plan for improvement, and maintaining the operational plan for change management

Conclusion

The FIFA world cup event can be successfully implemented by using the lean six sigma principles and methodologies by managing the roles and responsibilities among the participant members. The priority of the project scheduling activities should be set according to the critical path so that the delay in the project completion should be avoided. The visualization of the product delivery system can be enhanced by managing the customer requirement. The control policies of the operational plan can be optimized for managing the need and desire of the customers.

References

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Karim, A., and Nekoufar, S. (2010). Lean Project Management. Retrieved from https://projectmanager.com.au/wp-content/uploads/2011/03/LeanPM_Saviz-Nekoufar.pdf

Kharaiweish, M. (2013). Project Monitoring and control measures. International Journal of computer science and information technology, 5(5). Retrieved from https://airccse.org/journal/jcsit/5513ijcsit03.pdf

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McDonald, K., Sundaram, V., Bravata, D., Lewis, R., and Lin, N. (2013). Closing the quality gap: A critical analysis of quality improvement strategies. Journal of object technology, 7(9). Retrieved from https://www.ncbi.nlm.nih.gov/books/NBK44015/

Monnappa. (2017). Project scope management: What it is and why it is important. 1st ed. [ebook]. Retrieved from https://www.simplilearn.com/project-scope-management-importance-rar89-article

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