Management Decision: Addressing the issue of declining market share

1. The well-known tyre retailer in Australia aims at investigating the reason behind 25% decline in their market share year on year.

The Company is seeking to find the reason to their decreasing market share that inspite of selling well-known brands such as Good Year and Dunlop. Majorly the customers of the Company are female cash customers and the Company had inappropriate ambience to cater to them, which resulted in their dissatisfaction.  The Company stores had high retail desks and moreover, magazines were mainly truck and cars which failed to attract female customers. The Company’s stores provided ambience which suited only tall men customers, such as truck drivers.

2.

• What is the reason behind customer dissatisfaction?
• What ways the retailer caters to their customers?
• What is the customer segment of the Company?
• How does the ambience of the retail stores affect customers?

• To ascertain the reason behind customer dissatisfaction
• To analyse ways the retailer caters to their customers
• To determine in details the customer segment of the Company
• To understand the ambience of the retail stores impact on customers

Subject area………… Marketing ……………

Keywords…… Service Strategy or store layout in retail..……

1. The Singapore Management Consulting Company needs to determine staff and employee perception on adopting innovative climate.

Management needs to decide supporting staff role such that cost-effective evidence-based method could allow establishment of in-house research method.

• What factor can allow competitiveness to the Management Consultancy Company?
• How can innovativeness contribute to the Company?
• In what ways staff’s perception matters to adopt the process of innovation?
• How can cost effective methods be adopted for in-house innovation?

• To determine factors which can allow competitiveness to the Management Consultancy Company
• To understand ways in which innovativeness contribute to the Company
• To analyse staff’s perception while adopting the process of innovation
• To analyse cost effective methods be adopted for in-house innovation

Subject area………Strategy.

Keywords……………Innovation, Organization Climate.

1.The FMCG Company need to continuously devise ways and means such that its Laundry and Home Care division is able to sustain to cost pressures by maintaining supply chain initiatives.

The Company has been able to establish ways for its FMCG and branded goods product to achieve success, however for its Laundry and Home Care division it needs to maintain agility, which can pose a challenge.

• How can a FMCG Company derive agility in its supply chain?
• How can the FMCG business provide competitiveness to its Laundry and Home Care products?
• In which manner can staffs contribute towards Laundry and Home Care products to maintain its agility?  

3. Research Objectives

• To  establish ways in which a FMCG Company can deliver agility in its supply chain
• To understand ways in which the FMCG business provide competitiveness to its Laundry and Home Care products
• To understand ways staffs contribute towards Laundry and Home Care products to maintain its agility  

Subject area……Supply Chain Management ……

Keywords………Agility, Marketing, Competitiveness…… 

1. The tourism organization is unaware regarding motivations of international tourists in attending particular festivals. The Company has to be made aware off the varied tourism marketing strategies and aligned them to visitor’s needs and demands. There needs to be conducted analysis of socio-demographic factors to assess needs of tourists.   

• What is the aim of the tourism organization?
• What is the focus of the health festival being hosted in the region?
• What are the factors which determine motivations for international travellers?
• How can festivals be adequately marketed?

• To understand the aim of the tourism organization
• To analyse the focus of the health festival being hosted in the region
• To determine the factors which determine motivations for international travellers
• To ascertain ways in which festivals be adequately marketed

Subject area……Marketing…

Keywords………Tourism Marketing or Travel and Tourism Management …… 

1. The CEO of a health care facility wants to analyse the reason behind frequent absenteeism and detachment of employees and staffs. The management is facing challenges related to its employees being absent, from fatigue, burnout, or work-related stress. In presence of programs to address the issue, it is possible to tackle this problem and overcome it as well. There is a IT system which employees need to learn also they need to treat their patients appropriately and not as customers.

• What issue majorly impacts staffs and employees working at health care facilities?
• What is the factors related to frequent absenteeism of staffs and employees?
• What programs implemented can result in better employee/ staff morale?
• How can employees and staffs be motivated?

• To analyse issues impacting staffs and employees working at health care facilities
• To understand the factors related to frequent absenteeism of staffs and employees
• To determine programs implemented can result in better employee/ staff morale
• To ascertain ways by which employees and staffs be motivated

Subject area……Human Resource Management……

Keywords…………Employee Engagement, Employee Motivation, Employee Stress Management, Healthcare Management ……