1. Why F&B project are failing in Vietnam?

2. What problem are we solving for customers and how are we going to be innovative as consultant?

• In this source you can find how evolution regarding sustainable coffee, which is a beverage, distribution and management in Vietnam is a contributing factor to the stagnation of F&B business in Vietnam.( Nguyen, T.T. and Hoang, M.V., 2018. Non-communicable diseases, food and nutrition in Vietnam from 1975 to 2015: The burden and national response. Asia Pacific journal of clinical nutrition, 27(1), p.19.) https://www.vietnam-briefing.com/news/vietnam-growing-food-beverage-sector.html/
• In this you shall find how the effects of familiarity and cross-cultural contribute to the poor performance of F&B PROJECTS IN Vietnam, Also, the ability of Vietnamese to choose and prefer foods based on the display of their behavior affects the project. (Vu, T.M.H., Tu, V.P. and Duerrschmid, K., 2018. Gazing behavior reactions of Vietnamese and Austrian consumers to Austrian wafers and their relations to wanting expected and tasted liking. Food Research International, 107, pp.639-648. https://vietcetera.com/the-food-and-beverage-market-in-vietnam-5-future-factors/
• Here you will find an investigation from the perspective of standardization and adaptation of products discussed as factor that leads to the issue in Vietnam (Wafler, B.H. and Badir, Y.F., 2017. Global products marketing strategy of two European MNCs in Vietnam. Journal of Product & Brand Management, 26(6), pp.573-588.) https://saigoneer.com/eat-drink/eat-drink-categories/saigon-food-culture/11041-foreign-fast-food-chains-stagnate-as-locals-still-prefer-street-food
• Here again a comparison of Vietnam and Philippines is used in experimenting the role of trade and investment liberalization concerning beverages in the market (Schram, A., Labonte, R., Baker, P., Friel, S., Reeves, A. and Stuckler, D., 2015. The role of trade and investment liberalization in the sugar-sweetened carbonated beverages market: a natural experiment contrasting Vietnam and the Philippines. Globalization and health, 11(1), p.41.) https://globalizationandhealth.biomedcentral.com/articles/10.1186/s12992-015-0127-7
• This source reveals how project initiating group market of small farmers has an impact on the F&B project in Vietnam (Schöll, K., Markemann, A., Megersa, B., Birner, R. and Zárate, A.V., 2016. Impact of projects initiating group marketing of smallholder farmers—A case study of pig producer marketing groups in Vietnam. Journal of Co-operative Organization and Management, 4(1), pp.31-41.)https://www.sciencedirect.com/science/article/pii/S2213297X16300040

• You can find how application of business intelligence (BI) system was lagging behind and could be a factor to the F&B project in Vietnam. The BI system though has recently increased, it still being misunderstood. (Pham, Q.T., Mai, T.K., Misra, S., Crawford, B. and Soto, R., 2016, July. Critical success factors for implementing business intelligence system: Empirical study in Vietnam. In International Conference on Computational Science and Its Applications (pp. 567-584). Springer, Cham.)https://link.springer.com/chapter/10.1007/978-3-319-42092-9_43

• You will find Social cultural and habits of Vietnamese coupled with technology among other factors that pulls back the F&B projects. They two factors are illuminated in this source. (Giang, P.T.T., 2017. Factors leading to Success of Vietnamese Food Search Engine Startup–Case of Lozi. vn (Doctoral dissertation, Ritsumeikan Asia Pacific University).https://globalizationandhealth.biomedcentral.com/articles/10.1186/s12992-015-0127-7

• You can find the state of product innovation management in the new product development as key players in the economy of countries such as Thailand and Vietnam in this source. (Chaochotechuang, P. and Mariano, S., 2016. Alignment of new product development and product innovation strategies: a case study of Thai food and beverage SMEs. International Journal of Globalisation and Small Business, 8(2), pp.179-206.https://globalizationandhealth.biomedcentral.com/articles/10.1186/s12992-015-0127-7

• This reference examines how environment franchise influences performance of food outlets in F&B industry. A new factor that attests to the stagnation of the same industry in Vietnam Trung, N.K., Linh, N.T.D. and Thi, D.B.V., 2015. New factor of environment franchise and its influence on business performance of franchise outlets in food and beverage industry: case of Vietnam. International Journal of Trade and Global Markets, 8(3), pp.223-236.https://www.inderscienceonline.com/doi/abs/10.1504/IJTGM.2015.071605

• This source considers the significant effect of State-Owned Enterprise (SOE) reforms in Vietnam. Here the economy of Vietnam is projected in the vision 2035 and SOE is considered how it is critical to the general growth of the food and beverage industry.( Minor, P., Walmsley, T. and Strutt, A., 2017. State-owned enterprise reform in Vietnam: A dynamic CGE analysis. Journal of Asian Economics.https://www.sciencedirect.com/science/article/pii/S1049007817301148

• This reference assesses food safety culture and the challenges together with the opportunities in the food and beverage industry in Vietnam (Nayak, R. and Waterson, P., 2017. The Assessment of Food Safety Culture: An investigation of current challenges, barriers and future opportunities within the food industry. Food Control, 73, pp.1114-1123.https://www.sciencedirect.com/science/article/pii/S0956713516305722

• The theory of Agri-Food tourism is taken into consideration as a factor to the stagnation of the project in question, in Vietnam. (Liu, S.Y., Yen, C.Y., Tsai, K.N. and Lo, W.S., 2017. A Conceptual Framework for Agri-Food Tourism as an Eco-Innovation Strategy in Small Farms. Sustainability, 9(10), p.1683.https://www.mdpi.com/2071-1050/9/10/1683

• Ethnic market and community food security in the streets of Vietnam is a factor to the stagnation in the food industry. Food environment and their effects on health are also looked at in this source. (Joassart-Marcelli, P., Rossiter, J.S. and Bosco, F.J., 2017. Ethnic markets and community food security in an urban “food desert”. Environment and Planning A, 49(7), pp.1642-1663.https://journals.sagepub.com/doi/abs/10.1177/0308518X17700394

• Market constrains is among the contributing factors to the failing project of F&B in Vietnam. This source examines the factor. (Ngoc Ngo, C. and Chi, M., 2017. Differentials in market constraints and value addition among micro, small, and medium enterprises in Viet Nam (No. 2017/82). WIDER Working Paper.https://www.econstor.eu/handle/10419/163052

• You can find Consumer familiarity and attitude towards foreign foods is an issue in the food industry in Vietnam in this source (My, N.H., Rutsaert, P., Van Loo, E.J. and Verbeke, W., 2017. Consumers’ familiarity with and attitudes towards food quality certifications for rice and vegetables in Vietnam. Food control, 82, pp.74-82.https://www.sciencedirect.com/science/article/pii/S0956713517303092

• Nutrition transition is among the problems the consumers face. It results to shift in dietary of the general population and this source echoes on the same (Pham, T.H.Q., Worsley, A., Lawrence, M. and Marshall, B., 2017. Perceptions of nutrition transition problems: a qualitative study of Vietnamese health and education professionals. International Journal of Health Promotion and Education, 55(3), pp.158-172.https://www.tandfonline.com/doi/abs/10.1080/14635240.2016.1262274

• Incorporation of service value and service recovery in tourism and hospitality industry is a recommendable innovation that we would offer. Find it here (Wu, W.Y., Qomariyah, A., Sa, N.T.T. and Liao, Y., 2018. The Integration between Service Value and Service Recovery in the Hospitality Industry: An Application of QFD and ANP. International Journal of Hospitality Management, 75, pp.48-57.https://www.sciencedirect.com/science/article/pii/S0278431917310666

• You can find advice on behavior collaboration as a sure way of bridging consumer relation. (Dania, W.A.P., Xing, K. and Amer, Y., 2018. Collaboration behavioral factors for sustainable agri-food supply chains: A systematic review. Journal of Cleaner Production, 186, pp.851-864.https://www.sciencedirect.com/science/article/pii/S0959652618308151

• New technology has positive implications on food and beverage industry as explained in this source (Sahu, L. and Panda, S.K., 2018. Innovative Technologies and Implications in Fermented Food and Beverage Industries: An Overview. In Innovations in Technologies for Fermented Food and Beverage Industries (pp. 1-23). Springer, Cham.https://link.springer.com/chapter/10.1007/978-3-319-74820-7_1

• Managerial personality is another solution to the issue in the F&B project in Vietnam. Find more details here (Sharma, S. and Tarp, F., 2018. Does managerial personality matter? Evidence from firms in Vietnam. Journal of Economic Behavior & Organization.https://www.sciencedirect.com/science/article/pii/S0167268118300337

• You can find Proper project business management as an effective solution to the problems in food and beverage industry in this source (Lam, T.H. and Phung, K.C., 2018. The role of business management in shaping the collaborative economy. ??????????? ????????????, (1).https://cyberleninka.ru/article/n/the-role-of-business-management-in-shaping-the-collaborative-economy

• Developing new products and adopting flexible menu in food restaurants is a solution to the problem in the industry. Take a look on this source to find more details (Durst, S., Hinteregger, C., Temel, S. and Yesilay, R.B., 2018. Insights from the later stage of the new product development process: findings from Turkey. European Journal of Innovation Management.https://www.emeraldinsight.com/doi/abs/10.1108/EJIM-08-2017-0102

• Collective social responsibility is one way of ensuring healthy practice in the food industry. Small businesses dealing in the same line should embrace such a responsibility. Find it on this reference (Spence, L.J., Frynas, J.G., Muthuri, J.N. and Navare, J. eds., 2018. Research Handbook on Small Business Social Responsibility: Global Perspectives. Edward Elgar Publishing.)https://books.google.co.ke/books?hl=en&lr=&id=HR1HDwAAQBAJ&oi=fnd&pg=PR1

• You can find Food industry should have favorable policies for both local and foreign entrepreneurs in the source herein. This would ensure the market is fairly competitive. A discussion from this reference echoes the same (Weiss, J., 2018. Implementing industrial policy: How to choose?. Oxford Development Studies, 46(1), pp.71-82.)https://www.tandfonline.com/doi/abs/10.1080/13600818.2017.1313399

 

• You can find Improvement of business environment as a cure to the problems bedeviling food industries. This source has more details (Mai, N.Q. and Phuong, N.V., 2016. The Impact of External Environment, Technology and Innovation Capacities, and Leadership Development on Organizational Performance in Food Industry: A Qualitative Study of Food Enterprises in Ho Chi Minh City, Vietnam.)https://pdfs.semanticscholar.org/9609/019b2c0b1f6861756f8b26786fcb4459c08a.pdf