By analyzing the entire report, it has been concluded that Woolworths is one of the largest company and also the company has a large market share as compared to other competitors. In the first phase of the report the discussion is made on the competitors and trends in food retailing. In this phase it is seen that the company enjoys a market share of 32.2 % and Wes farmers has 28.8 %. In the next phase, force of change is also discussed in which there are various factors like economic, social, environmental, technological and legal. 

Also key issues are explained in which it has a link with the new technologies innovating in e- business. By considering these issues artificial intelligence and also desired post change situation has been discussed. In this artificial intelligence is related with the need of the customers and desired post change situation is related with the leader of the e- commerce market.

The report has also encountered the issues related with the change management. The issues that are evaluated are communication and cyber security breaches. Through this analysis it is concluded that it is important for the company to enhance communication so that activities can be managed in an effective manner.

In the last phase of the report, recommendations are made that are related to the change management. It is important to consider the following points to manage change.

• To manage the issue it is essential to consider the multiple perspectives.
• Models should be taken into consideration
• Ownership should be promoted.

So, it is important to manage change so that company can accomplish goals and objectives in a proper manner.