A Case Study On BidTaxi: Business Operations And Recommendations

Business Operations of BidTaxi

Discuss About The Response In Home Energy Management System.

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The specific business sector, which usually deals with software, hardware, computing and telecommunications, is known as an information technology or IT is simple. It is responsible for the involvement of transmission of various types of information as well as systems, which facilitate communication (Jacobs, Chase & Lummus, 2014). In today’s world, almost all the organizations complete and make their business successful with this information technology. The decision makers of the organization like the CIOs or Chief Information Officers take the core decision regarding the functionalities of the IT within any particular business.

The following report helps to understand the entire business of a recognized and renowned taxi service, BidTaxi. There are several important business operations present within this popular organization, namely, BidTaxi. Information technology is incorporated within this business for the successful completion of all the business operations. This report has properly discussed about the various operations of business in BidTaxi with three distinct operations for the betterment of this business.

BidTaxi is considered as one of the most recognized and popular taxi services in the world. It is a unique taxi service that mainly works with a bidding facility. It is a completely new service of taxi, which has improvised the ride sharing service (Lloyd, 2017). This taxi service do not work on the concepts of previously fixed rates that are based on time and distance, rather they utilize the specific service of bidding for their rides. The passenger provides with the data of starting point and finishing point of this journey, number of passengers and time. This taxi service then broadcasts these data to all the drivers, who are available at that particular time. The most significant feature of this particular taxi service is that the customers have the ability to choose their own desired driver (Zhao et al., 2013). The drivers after getting the notification of customers bid for fixed ten minutes. A set of tools and techniques are provided to the customers as well as the drivers by the system for knowing about various details regarding the journey like distance, route, toll costs, estimated cost as well as time. Two formats are present in the application. One is for the driver and another format is for the customer (Bloom et al., 2014). Both the driver and the customer have to register themselves with the application of BidTaxi. Once, successfully registered, the customer can check for the available taxis and the driver can contact with the customer. When the drivers have finished bidding, the customer can click on one particular driver and select him. Once, the driver is selected, the price or the cost of the journey is locked and it does not change on any aspect. This particular feature helps to reduce the various fraud cases like wanting more money after the journey (Galliers & Leidner 2014). The customers also feel safe and secured due to the continuous tracking of the journey. Moreover, the customer has the view of the real time responses by any driver. The driver as well as the customer can track the entire journey with the help of the GPS system or the Global Positioning System.  

Recommendations for Improvement

BidTaxi has become popular for the excellent business operations it comprises of (Al-Mamary, Shamsuddin & Abdul Hamid, 2013). These business operations have helped this organization in enhancing the operational efficiency, improvising the customer services and the incremented service and product innovation. The various business operations are given below:

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  1. i) Booking of the Taxis: The first business operation of this particular taxi service is the taxi booking. The entire process of the taxi booking is extremely easy and simple in comparison to other taxi services (Heizer, 2016). The customer after registering onto the application of BidTaxi, books the taxi according to his wish. The drivers would be bidding within next ten minutes and once the bidding gets over, the customer would choose any one driver as per his wish. It is an extremely simple procedure and all the customers can do this easily and promptly. Moreover, for encouraging service loyalty, the organization of BidTaxi has started to provide status points for the rides that are paid. The status points could be further utilized as discounts by the customers for the future trips. The drivers also get bonus points for their services (Van Der Aalst, La Rosa & Santoro, 2016). Moreover, the customers, who are not carrying any smart phones, can also book their cabs by utilizing the website.
  2. ii) Available Tools: A specific collection of tools as well as techniques are available on the application for the both the customers and the drivers. These tools and techniques are present within the two formats of the driver and customer (Laudon & Laudon, 2015). These sets of tools comprise of the distance to be covered, estimated time of journey, toll taxes, estimated costs of the journey, continuous tracker of the journey and many more. This particular set of tools and techniques help to make the entire journey of BidTaxi extremely safe and secured.

iii) ID Verification: The third important business operation of BidTaxi is the verification of identity cards. The driver as well as the customer has to verify their identity cards for security purpose. This verification of identity cards is done with the help of any certified identity cards for both of them (Pinto, 2015). This particular business operation of identity verification is done for every journey. As soon as the passenger gets into the taxi, both of them have to show their identity cards to verify each other. Thus any type of fraud cases is solely avoided.

iii) Payment Section: The third important business operation of the taxi service of BidTaxi is the easy payment section or payment mode (Bilbao-Osorio, Dutta & Lanvin, 2013). The payment is done by means of cash or cards. If the customer is not carrying a card with him, he can make the payment by cash. Osko payment mode is also available in this particular taxi service.

iv) Rating: The fifth important business operation of the taxi service of BidTaxi is the system of rating. This particular system allows the driver and the customer to rate one another and thus provide comments (Heizer, 2016). The system of star rating appears for both the driver and the customer and this rating is supposed to appear beside their verified IDs.

Various important business operations are already present within the taxi service of BidTaxi. These business operations have helped the organization to gain extreme popularity and success (Galliers & Leidner 2014). However, various features are needed to be implemented. Three such recommendations are provided in the report.

i) Improvement in the Quality: The first and the most important recommendation for the taxi service of BidTaxi is the improvement in the overall quality. This quality improvement in the overall services would be extremely helpful for the organization and thus they would feel benefitted by this improvement (Sennewald & Baillie, 2015). The main service, where the quality needs to be improved is the driving. The drivers should be properly trained so that there is no loophole in the quality of driving.

Conclusion

ii) Wi-Fi Connection: The second important recommendation for the popular taxi service of BidTaxi is that Wi-Fi connection should be incorporated within the application. This Wi-Fi connectivity would be extremely helpful for the customers so that they could easily track the entire journey without any type of complexities (Schaper et al., 2014). Moreover, when the journey is long, the customers would be entertained by means of this Inter connection. Furthermore, all the customers would be feeling extremely safe and secured by this Internet connection.

iii) Separate Services for Aged People: The third important recommendation for this particular taxi service of BidTaxi is the incorporation of separate services for the aged people (Holtshouse, 2013). The old or the aged people often suffer through various problems while travelling in cars. If the taxi service would be having separate services for them, they would be comforted enough and thus they would again take up the service of BidTaxi.

Conclusion

Therefore, from the above discussion, conclusion can be drawn that any particular sector within a business that normally completes its work with all types of telecommunications, software, hardware and computing is referred to as an IT or information technology. The proper involvement of transmitting any information or data is done with the help of information technology. The people who are involved with the information technology often comprise of several duties and responsibilities. The major responsibilities help those individuals to keep the data and systems extremely secured for keeping the networks running and active. Currently, each and every organization completes as well as makes the businesses successful with the information technology. The above report has properly demonstrated the complete case study of a popular as well as well-known taxi service, known as the BidTaxi. This report has helped to understand the various important business operations of BidTaxi that made the organization popular as well as successful. In addition, three distinct recommendations are also provided that to be implemented within the business. These recommendations are supposed to bring excellent changes within the business.

BidTaxi is one of the most significant taxi services in the world. It does its work with the help of bidding facility (Bloom et al., 2014). The drivers of this particular taxi service bid for ten minutes when the customers have checked in all the data of their destination pick up location and estimated time. As soon as this data is being entered into the application format of the customers, the drivers get a specific notification and thus they are notified. This notification helps the drivers to know about the location and requirements of the customer. If they are available on that time, they bid for ten minutes and after those ten minutes, the customer will click on the confirm booking option. The price gets locked when the booking is confirmed and thus the customer gets a confirmation notification. Next, the driver reaches the pickup location and picks up the customer. Apart from these business operations, there are few advantages as well like the service loyalty provided to the customers and the typical rating systems for both of them (Laudon & Laudon, 2016). Moreover, the driver providers, who complete the given target of distance and time within the given deadline, are rewarded with various discount gift cards by the company. Due to the constant tracking of the journey by the Global Positioning System or GPS, the drivers and the customers do not have search for their location and destination and thus it is helpful even if they are new in the city.

In spite of having these advantages, there are several new features to be improved and implemented. Two such suggestions are provided for the organization. It is expected that after implementing these particular features, the business would be reaching extreme height of success (Pinto, 2015). The two suggestions that would be extremely helpful for the business to increment and make the business operations successful are provided below.

  1. i) Implementation of Various Safety and Security Measures: The first and the foremost suggestion to this particular business of BidTaxi is the implementation of several safety and security measures. Secured driving is the most significant suggestion to this business of BidTaxi. The business should be implementing this feature. Training should be given to the new drivers so that they get the clear idea of each and every problem or distraction on road. Moreover, since the drivers are new, tests should be organized (Schwalbe, 2015). These tests would help the business to identify the professional drivers and thus customers would be feeling safe as well as secured. Apart from this training, motor skills should also be learnt by the drivers so that they can face any problem on road.
  2. ii) Online Tracker: The second suggestion to this particular taxi service of BidTaxi is the online tracker for the cars. All the taxis should be having a specific online tracker incorporated within their cars (Galliers & Leidner 2014). The main advantage of this online tracker would be that the cars could be tracked by the base operating house and thus security problems could be avoided.

References

Al-Mamary, Y. H., Shamsuddin, A., & Abdul Hamid, N. A. (2013). The impact of management information systems adoption in managerial decision making: A review. Management Information Systems, 8(4), 010-017.

Bilbao-Osorio, B., Dutta, S., & Lanvin, B. (2013, April). The global information technology report 2013. In World Economic Forum (pp. 1-383).

Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of information technology and communication technology on firm organization. Management Science, 60(12), 2859-2885.

Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management: challenges and strategies in managing information systems. Routledge.

Heizer, J. (2016). Operations Management, 11/e. Pearson Education India.

Holtshouse, D. K. (2013). Information technology for knowledge management. Springer Science & Business Media.

Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and supply chain management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.

Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the Digital Firm Plus MyMISLab with Pearson eText–Access Card Package. Prentice Hall Press.

Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education India.

Lloyd, I. (2017). Information technology law. Oxford University Press.

Pinto, J. K. (2015). Project management: achieving competitive advantage. Prentice Hall.

Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small business.

Schwalbe, K. (2015). Information technology project management. Cengage Learning.

Sennewald, C. A., & Baillie, C. (2015). Effective security management. Butterworth-Heinemann.

Van Der Aalst, W. M., La Rosa, M., & Santoro, F. M. (2016). Business process management.

Zhao, Z., Lee, W. C., Shin, Y., & Song, K. B. (2013). An optimal power scheduling method for demand response in home energy management system. IEEE Transactions on Smart Grid, 4(3), 1391-1400.