Current position of Starbucks on ethical and social responsibilities

Write an essay on Corporate Responsibility and Marketing Strategies?

Apple Incorporation is widely called as Apple as it has strong presence and availability in the market. It is strongly admired in the market place. On the list of fortune 500 companies, it has the best position. This position strongly identifies the importance of strong brand and it helps to manage the identity in proper and effective manner. The strong approach of Apple is its brand and it stands positive in the minds of the consumer. It is the multinational corporation with the headquarters in California City and it helps to design and develop as well sell the consumer goods, computer software and online services as well as personal computers. The concept of corporate social responsibility has been important and essential for the company to deal with the culture and society successfully. (Chun, 2011)

The company has been successful in terms of its image and it is highly admired by most of the work place in the continuous manner with regards to the financial goals and success. The executive of the company has no challenge to lead the company as the company has already developed the strong growth and development with regards to continuous innovation and creativity along with the positive image in the minds of the consumer.

The company has developed social responsibility through the commitment to the environment and to improve the environment, the major goal is to offer the fair trade coffee and to purchase the traded coffee. The other improvement has been initiated by the strategy of “going green” and the company developed the green store in Manhattan.

Commitment to consumers: Starbucks has shown the corporate social responsibility through their commitment to consumers and the best approach is to know and understand the importance of demographic groups. This way, the company tries to turn the stores into the environment for disable customers. This improved the easy ordering for these types of consumers.

The other way that has shown commitment to consumers is by reducing the costs and retaining the loyal customers. Starbucks provided loyalty card scheme to deal with the strategy successfully and to focus on promotions and incentives for frequent purchases. The use of promotions and advertisements include discounted drinks and flavor free shots for repeating the number of consumers. There were high necessity of cheaper prices and this way, Starbucks provided lower prices for their customers. For example: They focus on only one recipe for banana bread when compared with other.

To promote the healthy lifestyle, there is a need of delicious flavor and Starbucks initiate to develop benefits with regards to employees.

Commitment to employees: The major way Starbucks deal with the employee’s commitment with respect to take care of the workers. For example: The Starbucks policy mentions that as long as you work 20 hours a week, there are proper advantages and options of stock. These advantages contain health insurance and employee involvement in terms of planning. This way, the company focuses on commitment to employees with respect to the individuals and the company deals with ethical behavior. Therefore, the company focuses on the right thing to perform. (Mellamocallejon, 2012)

Impact of ethics and social responsibilities violations made by Apple’s suppliers

Apple communicates commitment and focus on corporate social responsibility in terms of culture along with their suppliers. Apple has been criticized the in terms of NGO’s with respect to corporate social responsibility. Corporate social responsibility performance enhances the corporate accountability to deal with the corporate responsibility by the advocacy of shareholder. It could be termed as the sustainability of business goals and practices of Apple in terms of redefining the market strategy and publish of corporate social responsibility reports. Apple has focused on the website to offer the enough information on business objectives and other practices. The impact of ethics and social responsibilities violations made by Apple’s suppliers has had on the image of the company with the increase of the sales. It had to focus on the fallout from the relationship with Foxconn after the major accidents such as suicides by worker. Another major Chinese supplier called as Pegatron has been dealt with serious issues of the rights and responsibilities of the worker in terms of excessive work hours. Pegatron has experienced the huge increase in business from Apple in the past years and there were investigations by China labor watch and the company found different legal and ethical violations. Apple continues to deal with Pegatron despite of serious issues and this way, Apple will do everything possible and focus on best measures. When compared to the high level of standards and policies, the company has focused on strong promises on the conduct of the suppliers in relation to the violations of these factories and issues. It has very low tolerance in terms of product quality and if there are issues in the quality of the products, there will have everything by the company. Thus, with respect to the high standards and policies, the company focused on the abuse of the workers made by the products of Apple. As per the investigations, it has been said that the labor conditions are worse when compared with the factories of Foxconn. It will lead to the suppliers in terms of increasing the position for the fulfillment of orders. The three factories of Pegatron include 70,000 employees. (Schipper, 2007)

The first method is Apple has concentrated on compliance monitoring plan with regards to the supplier’s end and it contain factory audits, cross check of the reports, proper actions and strategic plans and other verification measures that assures proper compliance of the code of conduct. Therefore the second method is that the supplier should deal with the rights of the workers with respect to the establishment of free discrimination in the work place. There is a need to uphold proper rights and responsibilities of the workers and it should not harm the workers either verbally or orally and they are required to be known with complete trust and dignity. Thus, the two methods were, Apple can focus on dealing with the suppliers in future while going forward. It is important to deal with the focus on Foxconn and Foxconn is essential to deal with the study as it ensure proper reforms by the suppliers of the labor practices and it provides compensation to deal with the work goals successfully. With the improvement of work conditions, Apple can clearly make the employees happy and satisfied. It is important for Apple to ensure the proper reforms and to implement the supplier factories and not merely the Foxconn factories. (Knerl, 2012)

As per Macpro (2014), with the services and products provided to the customers of Apple, Apple customers would be willing to pay more for the products. They have been willing to pay the price and it is important to deal with the perceived value with respect to the consumers. Thus, it is believed that customers would be focused for paying more for its products. According to the survey, there were 48% consumers who believed that they were going to purchase new product of Apple i.e. iPad and 74% said that no tablet compares to an iPad. Thus, as long as consumers are happy and satisfied, there have been no troubles and challenges for the diminishing of prices. Customers are highly satisfied with the product as well as the image of the product produced by Apple. Thus, they are excited to purchase and use this product. They have strong and positive brand image with respect to the product and this product has strong advantages in the minds of consumer which will increase the amount of success for the company. It will also help to deal with growth. (Nova & Shapiro, 2012)

Marketing strategies of Apple works importantly as moderator and the positioning strategy of Apple could be experienced and viewed with the help of the growth and the development strategy of Apple. This strategy has been evident and important with high level of concentration on Apple on their products along with their descriptions of product on website. This way, it develops the strategy with the strong communication of corporate social responsibility in this regards to the products. They certify and meet the level of products towards being the energy efficient and develop the POD when compared to its competitors. (Latif, 2013)

The other strategy is called as innovation and development that helps to deal with the competitive advantage successfully. There are many competitors who decrease the skills of Apple and there is a high need of continuous growth and improvement in terms of innovation and technology to remain sustainable in the market place and to deal with the reputation globally.

For example: Blackberry dominated the cell phone market because of the lack of innovation and creativity. This held bankruptcy for the company. (Jones, 2014)

References

Apple and the Environment. (2014). Retrieved January 18th, 2014, from https://www.apple.com:https://www.apple.com/environment/

Chun, R. (2011). Corporate Social Responsibility At Apple. Retrieved July 17, 2014, fromhttps://www.imd.org/research.

Jones, L. (2014). Corporate responsibility and marketing strategies: Contemporary business.

Knerl, L. (2012). Why Pay The High Price For Apple? Retrieved on July 20, 2014 fromhttps://www.investopedia.com.

Latif, L. (2013), Apple supplier Pegarton is accused of labour violations. Retrieve on July 19,2014 from https://www.theinquirer.com.

MacBook Pro. (2014). Retrieved from: https://www.apple.com/macbookpro/environment.html .

Mellamocallejon. (2012). Apple strategy. Apple

Nova, S. & Shapiro, I. (2012). Polishing Apple: Economy policy institute.

Schipper, M. v. (2007). Apple – CSR company overview.

Slavec, S. (2010). Three Important Elements To Building A Strong Brand Identity. RetrievedIdentity&id=5188153 .

Tammy. (2011, April 18). Apple’s Social Responsibility. Retrieved July 19, 2014 fromhttps://iphoneproj2011.wordpress.com.

Tasty news from Apple! (2007). Retrieved from:https://www.greenpeace.org/international/en/news/features/tasty-apple-news-020507/